How to Come Up with a Great Business Idea (Part 2)

With a job market that’s in a continual state of flux, many entrepreneurial-minded professionals are thinking of a great business idea and looking for ways to earn extra money on the side, sometimes supplementing income lost through downsizing, layoffs, or being underemployed. Chances are, you have a lot of marketable skills you might not have realized could be potential moneymakers. A little bit of research can put you on the path to making your mark in the gig economy. 

 

How To Monetize Your Skill Sets – What Can You Do?

Sit down and make a list of all the things you’re skilled at. You could consider skill sets learned through prior training, education, job experience, or even hobbies you enjoy. For example, if you’ve always been a math whiz, tutoring might be a revenue stream.

If you’re a marketing or social media guru, you could hire yourself out as a corporate consultant. If you’re an exceptional cook or baker, you may find a calling working as a caterer or event planner.

Assess all of your skills, talents, and the things you enjoy doing and consider the monetary potential behind applying those skills to revenue generation.

job-boardConsider What’s In Demand

If you’re a multi-talented person, you might be best served to explore opportunities in fields that are in high demand and finding a way to capitalize on them. For example, according to Entrepreneur, if you search online job boards, you’re likely to get a good feel for the type of services people typically hire out for.

This could be anything from bookkeeping to personal assisting, pet care, mystery shopping, automotive repair, child care, landscaping, or interior design.

Doing a bit of research will help you recognize not only skills that are easy to monetize, but Nolo points out you’ll also get a feel for what others in similar occupations charge for their services.

Establish A Great Business

Whether you decide to freelance for a couple of hours a week as a side gig or launch a full-fledged operation, you’re wise to establish yourself as a small business owner. This includes deciding on a corporate structure, like a sole proprietor or limited liability company.

You’ll also need to write a business plan, get a business license, set up a business bank account, create a website and basic marketing materials, and establish a presence on social media.

Going through all of these steps will allow you to present yourself in a professional way that will help you attract customers.

 

 

Go Back To School

online-educationIf you’re interested in learning a new skill or further developing an existing one, consider going back to school for a business degree as a way to expand your professional opportunities.

Online educational offerings not only provide a wide variety of learning modalities, but you also have the benefit of being able to study from anywhere, often on your own timetable.

This allows you to work, care for children, and build your business, all while advancing your education. Grants, scholarships, and loans can help you finance your educational journey.

 

Buy Into A Franchise

If you’re interested in being a business owner, but you aren’t sure where to start, what to do, or how to operate, you might consider looking at franchise opportunities. Buying into ownership of an established and recognizable brand can provide the blueprint you need for small business operations.

It’s wise to conduct your due diligence in advance so you have a solid understanding of the pros and cons of various franchise opportunities before moving ahead. In particular, exploring financing options will help you make the most informed decisions.

Learn To Network

business-idea-networkOnce you decide what you’d like to do, building a customer base is the first priority. You can join chambers of commerce, Rotary clubs, small business development centers, or other networking groups in your area.

According to Copper Connection, this can help you secure leads, make connections, and network with those in your industry and in adjacent industries.

Once you start building a clientele, ask for referrals from happy customers as a way to continue building your operations. Customer service will be important to establishing a good reputation in your industry.

 

Manage Your Financial Resources

It can be a tricky prospect to manage your finances when you’re working a side hustle or attempting to launch a small business operation. Create budgets and marketing agendas, keep good records, and give careful consideration to both income and expenditures to ensure you’re moving in the right direction from a financial perspective. You don’t want to make the mistake of taking on so much work that you’re unable to service all clients in a professional manner.

 

While it can be a challenge looking for new revenue streams when you’re underemployed or need to supplement your income, taking advantage of your own personal skill sets can open a number of doors to new, financially viable opportunities. 

Paramount Business Coach can help you narrow the focus of your business-generating options and help you develop a plan of action for moving forward. Book a free consultation or reach out for more information on the benefits of business coaching.

How to Come Up With a Great Business Idea Part 1

Thinking of a good business idea is tough. Do you want to start a business, but have no idea what you would enjoy doing that’s also profitable? When it comes to running a profitable business, you want to come up with a great product or service idea that solves a problem a lot of people have whether it’s a big or small problem. 

 

At the same time, you’ll also want to consider what kinds of things you are good at and what kinds of things you enjoy for your long-term happiness with your day-to-day life. There’s no sense diving into a fruitful endeavor if it’s going to make you miserable. You’d end up procrastinating because it won’t feel like fun, but drudgery.

 

Here are 4 tips to help you in figuring out a good business idea and how to meet in the middle of career satisfaction and reliable profit margins. 

1. Undergo Self Evaluation

self-evaluationWith the goal being to start a business idea that you don’t find cumbersome, you’ll need to begin with a look inward. This isn’t a process you have to do blindly either. Don’t be afraid to explore personality quizzes, strength quizzes, career tests, or other kinds of assessments to get third-party input. This way, with the more information you collect about yourself, you should start to get a very clear picture of the kinds of things that you’d find suitable in a day-to-day role or even what industries you’d excel in. 

For example, CliftonStrengths is a personality quiz that helps you identify which of the 34 identified personality traits are your strongest top 5. Once they’ve discovered these, they share explanations of the strengths, as well as what kind of work or industry goes best with it. The descriptions go on to include other personality traits that you’d work well within others. This could really come in handy when you get to the stage of hiring people to work with you.

Compare the results of the assessment against your previous work or educational experiences to brainstorm possible industries you’re interested in, compatible with, and of course the tasks you know you’ve enjoyed in the past. This will put together a baseline of good business ideas before you start to narrow in on your future business.

 

2. Identify Problems In Your Day

identify-problemsNow that you have a little direction, you’ll want to find a more specific space in the marketplace that you can corner. When business owners are assessing their value proposition, what they are really asking is: how well am I able to solve my target audiences’ problem? 

To reverse engineer a value proposition, you could consider the biggest pain points in your day and think about how they could be improved or solved altogether. For Gopuff co-founder Yakir Gola, who was the only car-owner in his college friend group, that one problem sparked an industry-disrupting innovation. Who wants to constantly be called on by all your friends when they need to buy groceries or run down to the convenience store? It led to the question, what if the convenience store could come to you? Now for people without vehicles or those short on time, it can. 

Finding a very specific need like this for a business idea ensures that people will buy into your product or service. It will be up to you to keep your customers coming back. Solve their problems well and brand loyalty will create a long-lasting revenue stream over time.

3. Ask Friends and Family

askIf it’s not your own experiences you draw from, perhaps your friends or family have been through situations that can spark a business idea. Not only will this give you a place to finally jump off from, but it can provide you with a group of people to test out your business on.

Going this route, you know you have customers that trust you right from the inception, and they likely would be happy serving as guinea pigs if it means they get to watch and share in your success. 

This kind of early and immediate buy-in can be a huge help to launching the business and creating marketable materials to pitch the value proposition to others in need of your company.

4. Understand Local Niches

nicheAnother source of business ideas and inspiration can be your local environment. What are the needs within your immediate community? Is there any tourism-related business that can be tapped into? Are you a small town with one busy road running through it that might be able to break up long trips for drivers who need a rest stop? Or maybe the problem is that there isn’t much to do in your town at all and people need something entertaining to do. 

Cross-evaluate these possible opportunities with what you’ve learned about yourself from the self-reflection stage and you might just find a point where they intersect. This is a very important step because any of those businesses could or would work but you want to also get fulfillment out of the work you’re setting yourself up for.

 

All of this advice is not to say the process won’t produce its challenges. You may start feeling absolutely certain of one idea only to end up going in a completely different direction. That’s normal and part of the process. 

 

You need to be able to know when to push or when to pivot. If you’re feeling overwhelmed, just bring it all back to the center of the Venn diagram and simplify things for yourself. What problem would you enjoy solving for other people for years to come? If you can identify that answer quickly, trust your gut and take the plunge. Starting your business will be the most worthwhile endeavor.

 

QUESTION:

Where specifically do you get stuck in trying to come up with a great business idea you can start?

Share your comments and questions below. 

5 Simple Tips to Help Your Business Run Smoother

No business owner can know exactly what the future holds for their business, or what bumps in the road there might be on the path to success. Even so, every owner is aware that the more smoothly and efficiently a business runs, the more agile it will be in handling the challenges of the future. Here are five simple tactics that can be incorporated into any business to facilitate smoother operations. 

 

1. Leverage the Efficiency of Automation

leverageThe big story in business efficiency over the past few years has been the increasing capabilities of automated systems. Artificial intelligence is powering an array of new tools for business owners that can put many of the more tedious business processes on autopilot. Two of the more common are customer relations management (CRM) software and project management tools.

The former can automate outreach and sales processes and the latter aids in coordinating members of a team tasked with a specific goal. Thanks to the power of cloud computing, these sophisticated AI systems are often available on mobile devices. Paystub generator and accounting software are two additional investments to consider making. 

 

2. Keep Organized

organizedOne of the largest barriers to efficiency has always been a lack of organizational skills. According to an Office Depot survey, 63% of small business owners see a correlation between the level of organization and the profitability of their operation.

The most important factor in getting organized is time management. Day planners and filing systems can help, but there are better options these days than a Rolodex.

Digital calendars and planners are always a good idea. Business analytics software and financial planning programs can be helpful if you need to take an objective look at the status of your business and make productivity forecasts. 

3. Institute Processes for Everything You Do 

processWhen we talk about business processes, we mean related tasks that serve a specific goal when performed in a specific sequence. It sounds simple, but whether from stasis or fear of change, many entrepreneurs limit their implementation of specific processes to big-picture goals and let the details sort themselves out. That’s rarely a good idea.

Having clearly defined processes in place for reaching even small targets boosts efficiency and reduces error through repetition and drilling. Process improvement methodologies vary widely, but the ultimate goal is the same: easily implemented standard operating procedures that act to streamline the path to meeting goals. 

4. Hold Weekly Staff Meetings

meetingMeetings get a bad rap these days. It’s true that they can be productivity killers, but “can” does not imply “must.” In reality, meetings can be very helpful…if they’re done correctly.

They can keep workers focused on their tasks, promote a unified vision, and unblock the social logjams that develop when conflict is allowed to simmer unaddressed. Remember too that meetings don’t have to be boring! There are plenty of ways to keep employees engaged without watering down your message.

It’s also worth mentioning that digital communication tools like Zoom have been a blessing for the coordination of teams and remote workers during 2020, so consider using these technologies to keep wasted commute and coordination time to a minimum. 

5. Provide Ongoing Training

trainingOn that same note, investing in your employees and their personal capabilities is also crucial to keeping your business profitable by reducing costly turnover. A study by training company Lorman found that retention rates rise 30% to 50% for companies that nurture a strong learning culture. This means not only high-quality individually optimized training regimens but repeating those regimens on a regular basis.

Better skills also decrease the chance of workplace accidents. According to the National Safety Council, the number one cause of workplace injury is overexertion, so teaching people to work smarter rather than harder helps to streamline everything. 

 

Keeping your organization flying level in turbulent times is both an art and a science. By remembering these few fundamental strategies, you’ll be able to keep your business steady and prospering. 

The 2021 Ultimate Guide to Lead Generation for B2B Service Businesses

The B2B market has irrevocably changed in the last few years. Customers are better informed and expect a different, more personalized type of service. Strategies that worked even a few years ago are becoming outdated, leading CEOs and VPs of Sales to seek new ways to generate leads.

Our 2021 Ultimate Guide to Lead Generation for B2B Service Businesses will teach you how to update your strategy.

 

How to get more B2B leads in 2021? 

While the question for many businesses is “How can I get more B2B leads?” the real question should be, “How can I get more qualified B2B leads?”. Quality over quantity.

So, we’ll focus on how to get well-qualified leads.

 

How To Implement the Right Lead Generation Strategy

Choosing the right strategy depends on several factors, including:

#1. What is Your Product or Service?

When customers buy your product or service, they are fundamentally purchasing a solution to a problem. A good product addresses a specific pain point. It could be that you save them time, money or offer them a solution that’s not on the market. Whatever it is, make sure that your marketing materials demonstrate the value of your solution.

#2. Who is Your Target?

Understanding who you are trying to sell to requires deep research. What are the demographics, what don’t they like about competitor’s solutions, how can you make life easy for them? Etc.

#3. What is Your Business Revenue Model?

Different revenue models require different lead generation strategies. One-off purchases, scaled pricing, and subscription prices require their own considerations and knowledge of various consumer personas.

#4. Where Do Your Customers Hang Out?

Specific platforms have distinct demographics. If your B2B consumer persona is serious business people, try LinkedIn. If they are Millennials, Instagram could be the right place.

Tips to Plan Your B2B Strategy:

  • Understand your customer persona
  • Underline the value of your product or service in your marketing materials
  • Understand that different business models need their own approach
  • Concentrate your efforts in the places your personas congregate.

 

Five Channels for B2B Lead Generation

#1. Inbound Marketing

Inbound marketing is all about content and solid SEO (Search Engine Optimization). It is still one of the most effective ways to get site traffic — and leads — to your site. 

Capturing leads can be done with this process:

1) Write helpful content that targets keywords and questions relevant to your product. 

2) Valuable content will help you rank and appear in the SERP when your target market is searching for solutions.

3) Once your leads visit your site, you need to find a way to get their details.

4) Use gated content that requires them to leave their name, phone number, and email address.

 

Which Gated Content Can Act as a Lead Magnet?

This content will depend on your product, service, and target audience. But some of the types of content that attracts leads are:

  • White papers or ebooks
  • Webinars
  • Research
  • Demos
  • Email series

In short, offer your prospects valuable content, and they’ll arrive.

The thing to remember when using inbound content as a strategy is that it takes time to bear fruit. So keep at it. It can take as long as 6 to 12 months.

 

#2. Pay-per-click advertising (PPC)

If you need something quicker than inbound marketing via SEO, PPC advertisement is a solid strategy. 

This process involves paying for site traffic. There are several pros and cons here.

Pros:

-Lots of traffic

-Potential to target your demographic

Cons:

-Expensive

-Can get expensive

-Not all traffic is verified

Additionally, there are lots of options available in the ad space. Banner ads and ads that target demographics via social media (for example, Facebook) are good. Additionally, Google offers a wide range of services to get your product or service in front of the right eyes.

Native ads are another appealing option. These are the ads that appear like native content on a news feed or other digital publication.

 

#3. Social Marketing

Having a social media presence is crucial for most products or services. Creating brand awareness and establishing expertise and credibility in your field are great ways to get attention.

However, to turn your social media into a lead-generating machine, here are two great tips.

1) Make social media posts that are interesting, helpful, and include your CTA. However, it’s not always time for the hard sell. Most of your interactions will be with people in the awareness stage of the sales funnel, so a gentle approach is the most effective.

2) Use social media to drive traffic to your site or landing page. You can use content like blog posts, videos, or other values to achieve this. Once you’ve got them there, you can try and capture their details.

 

How to Generate Lead Through LinkedIn

LinkedIn is a fantastic resource for B2B leads. This platform is where most prospects are. 

Here is a proven lead generation strategy for LinkedIn:

1) Make a solid profile.

2) Be active with posts and in relevant groups. Make connections.

3) Engage, make connections, be helpful, demonstrate how your solution can help.

4) Collect relevant details and contacts, which by now should be warm leads

 

#4. Influencer Marketing

Millennials have become skeptical and untrusting of traditional advertising. For this reason, influencer marketing took off because it offered something similar to trust and word of mouth.

However, while marketers generally used it for B2C products, influencer marketing has become popular for B2B recently. 

Depending on your niche, this can be very effective. And not necessarily by using well-known names. Micro or nano influencers can be very effective, with the bonus of locking down on very tight demographics they serve.

 

#5. Outsource Lead Generation

While the above tactics are effective, outbound lead generation still gets the best results. However, many businesses struggle to generate enough leads for their sales people.

By outsourcing cold calling and appointment setting, you can let your reps focus on their core competency: closing deals.

With the assistance of a B2B lead generation service, you can make sure each prospect is fully qualified and warmed up already, leading to higher conversions for your sales team.

Conclusion

B2B lead generation costs time and money. Formulating strategies that work for your market and your target audience is vital. Using a combination of inbound and outbound marketing, you can make sure your lead pipeline is full of quality prospects interested in your product.

john dubayAuthor’s bio: John Dubay is the Managing Partner at Leads at Scale, an outsourced sales support company that helps B2B companies generate well-qualified leads at scale, ready to be closed. 

6 Copywriting Secrets that Generate Leads | Paramount Business Coach

Copywriting Secrets to Generating More Leads for Your Business

Copywriting is a key player in any business’s lead generation process. Every campaign email, advertisement, blog, or landing page you write must be engaging and impactful enough to convert your visitors into leads, and those leads into sales.

The trick to achieving this lead conversion is to create content that captivates your visitors. You need to get them interested in your products and services, keeping their interest long enough to convince them to invest in what you offer.

Here are 6 essential tips to create copywriting that generates more leads for your business and boosts your bottom lines as a result.

1. Bear Your Customers in Mind

Your copywriting should always focus on the needs, interests, and demands of your target audience. If your headings, topics, and calls to action aren’t converting visitors into leads, it may be time to consider updating your content strategies. If your content grabs the attention of your visitors, this will reflect in your improved conversion rates.

One effective way to ensure that your copywriting strategies are to take the reviews and opinions of past customers into consideration. Read up on past testimonials, reviews, and customer communications to find out the most notable benefits of your products and services from their points of view. You can incorporate these strengths and benefits into the future copy to ensure that you’re highlighting your business’s offerings in a positive and compelling way.

The copy on your sales pages should showcase customers’ positive reviews and experiences with your products in a way that tells your leads exactly what they can expect when they invest in them. Your sales copy or content copy can also touch on how you have addressed past product concerns or updated your offerings to meet the changing needs of your target market, showing that you’re attentive to your customers’ preferences and open to their suggestions.

For example, instead of headlining your landing page with a simple headline such as

● ‘Freelance Job Finding Tool,’ you could use the headline
● ‘Instantly Find Great-Paying Freelance Jobs Online with Us.’

The latter benefit-based headline immediately tells visitors they can expect excellent service from your business and that they can benefit directly from buying your offerings.

Creating captivating written content that increases your lead generation rates will also require an in-depth knowledge of your core audience. You need to know your target market in and out if you want to be able to use the right persuasive language to convert them into customers.

You can write your content using certain personas to help you engage with your audience more effectively. This approach allows you to address specific age groups, demographics, interest groups, and pressure points with content that’s relevant and approachable to them.

Approachability is key when it comes to lead generation, and by writing using a persona, you can make your brand’s identity seem more relatable to potential customers while offering them persuasive media that truly resonates with them.

2. Focus on Calls to Action

Calls to action (CTA) are an obviously crucial element in any business’s written copy. However, what many companies don’t realize is that their copywriting strategy should have its basis on a single, focused CTA rather than multiple, general directions.

You can use focused, imperative language to instruct potential customers on which steps they should take next. CTAs like:

● ‘call us now,’
● ‘book your spot now,’ or
● ‘sign up for a free trial today’

are all effective, as long as a single, clear action gets priority in your text. Terms like ‘inquire’ and ‘contact us’ may suit B2B businesses more, while B2C companies can use CTAs such as ‘buy today.’

Don’t suggest further reading, flood your readers with pop-up ads, or bombard them with unnecessary actions.

Use your sales and service web page copy to tell them the benefits of your product or service and instruct them to take direct action to reduce the incidence of choice paralysis. This is one trait of being a good copywriter.

In contrast, your blogs must offer useful and actionable information that adds additional value to the products and services your brand already offers, like how-tos, guides, and relevant news.

3. Work on Your Customers’ Emotions

Copywriting is as much an art as it is a science. Using emotive language can go a long way in pointing out the benefits of your products and engaging your audience.

Headlines like ‘Take the Stress Out of Supply Chain Management’ allow your content to resonate with your readers’ potential stress points and give the impression that your brand empathizes with them. It’s crucial to word your copy in a way that highlights the fact that your readers’ lives will be easier if they invest in your products and services.

4. Be Generous with Your Visitors

You could offer your website visitors a free eBook, guide, or digital download in exchange for their email addresses or contact details. Free gifts like these act as a lead magnet to convert visitors into leads, and they also enhance your brand’s reputation, which could generate even more valuable leads in the future.

5. Focus on Readability

Today’s online audience has a short attention span, and you need to capture it quickly lest you lose it forever. You can make your content more readable by using brief sentences and paragraphs, easily legible fonts, and bullet points to help get your information across quickly and concisely.

Tools like the Flesch reading ease test can help ensure that your content is as readable as possible. This tool measures readability and grade level, helping you find out whether your content will reach the intended audience.

The trick to making your content readable and engaging for your readers is to model each page of written content after a step-by-step process. Use a combination of headings, brief paragraphs, infographics, block quotes, and lists of imagery to keep them immersed throughout. This will also keep your content skimmable.

Using descriptive headings will allow your audience to find the areas of your content that they’re
most interested in.

6. Create and Stick To Strategy

Your copywriting strategy should always focus on creating a copy that generates leads and converts them into paying customers. Once you’ve gained a keen understanding of your audience, use specific strategies to stand out and highlight the benefits of your offerings in a relatable way.

Copywriting Tips for Writing Emails That People Open

Use these 8 elements of high-opening email subject lines to craft emails that people are more likely to open.

#1. Self-interest

Using terms like ‘you’ and ‘your’ allows you to address your readers directly and to engage them with communication that speaks to their own interests.

Examples include:

○ ‘Simplify Your Life with These 3 Time Management Apps’ or
○ ‘Pressed for Time? How [your tool] Can Help You Streamline Your Work Schedule
Today’.

#2. Curiosity

Email subject lines that get people curious about what the mail contains are a great way to ensure that your emails actually get read. You can draw your readers in by
adding intriguing headlines like:

○ ‘Open for a Surprise’ or
○ ‘You Won’t Believe Our Festive Deals This December’.

Give your readers just enough information to arouse their interest and then leave the real explanations for the body of your mail.

#3. Offer

Nothing catches someone’s attention quite like a great deal or a special offer. Your email subject lines for offer-related emails need to be short, concise, and catchy in order to
distinguish them from the many other emails your target audience receives daily.

Headlines to use include:

● ‘Spring Sale—Offers Just for You’
● ‘Get 15% Off on All Purchases Today’ or
● ‘Sale Alert! Up to 40% Off Your Favorite Beauty Products’.

 #4. Urgency

Conveying a sense of urgency in your email subject lines will compel your readers to click immediately. It’s essential to persuade your readers to read your promotional emails
the second they receive them, as most people don’t go back to review past emails. Examples of urgency include:

● ‘24 Hours Left on Our Special Offer—Don’t Miss Out!’ and
● ‘Only One Week Left to Take Advantage of Our Free Webinar Program’.

#5. Humanity

The personable language will prevent you from sounding robotic in your sales emails and allow your readers to better relate to your brand’s identity. Terms like:

● ‘oops’, ‘our bad’, and
● ‘woohoo’ can add a human touch to your email correspondence.

#6. News

Most people will appreciate updates on your business. You can use subject headlines like:

● ‘We’re Open Late This December! Our New Holiday Shopping Hours’ or
● ‘We’re Going Online—Here’s What You Need to Know About Our New Online Store’ to share important news about your enterprise.

#7. Social proof

People are more likely to trust a brand that others have rated positively before them. You can make your emails more persuasive by adding subject headlines like:

● ‘It’s Overwhelming How Much Love We’re Receiving!’ or
● ‘Here’s What Chicago’s Best CFOs Have Had to Say About Our Products’.

 

Remember to include photos and designations of the people giving the testimonials in your emails, as this adds credibility to the message you’re sending your target audience.

Tips for Writing Attention-Grabbing Headlines for Blog Articles

Your blogs’ headlines have the power to captivate your readers—or drive them away. Catchy headlines are especially important if your goal is to gain more leads.

Attention-grabbing headlines will motivate your audience to click on and read your blog posts. They may even convert potential customers into active ones, which is crucial to your business’s success. Readers who are bored by your headlines will likely go elsewhere, and it may take more effort to recapture their attention in the few.

Here are our top tips for writing attention-grabbing blog article headlines every time.

1. How-to headlines

‘How to Write Attention-Grabbing Headlines for Your Blog Articles’ is a good quality headline for a blog article. It addresses your readers directly and focuses on people’s
need to gain valuable new skills.

Computers, mobile devices, and the internet have made it easy for people to find answers or information. All you need to do is determine what problem your product addresses, and what the solution is. Once you have this information, point your readers in the right direction with how-to guides designed specifically to answer their most pressing questions.

2. List headlines

List articles are popular because psychologically speaking, humans crave certainty and predictability. A blog headline like ‘10 Ways to Earn Money Online While Traveling’ tells your readers precisely what they’re in for—that there are 10 different ways to earn money online while they travel. They can also decide if they have the time to read all ten listed methods.

3. Curiosity

This is another psychological copywriting tactic that plays on people’s natural curiosity. Your readers want to learn, and they want to know what their peers know too. Questions
are an effective form of writing a copy for headlines as they prompt readers to think about the answers to the questions. For example, a headline reading ‘Are You Really Ready for Marriage?’ would get plenty of attention from single people, people in relationships, and even those who are engaged who want to make sure that they’re ready to take the plunge.

4. Threat and warning headlines

When it comes to writing topics to attract more audience, these headlines are extremely compelling to readers, most of whom want to avoid problems before they occur.

Headlines like:

● ‘Do You Recognize the Warning Signs of Early Dementia?’ or
● ‘Here’s Why Social Media Addiction is the Next Great Health Crisis’

promises essential tips to help your readers avoid these issues before it’s too late.

Headline Template Hacks

Last but not least, these headline templates are all based on highly effective content writing strategies like the ones listed above. Use them in your next blog posts to captivate your readers and improve your blog engagement rates:

 

● What [#] Studies Have to Say About [Subject]
● [#] [Noun] That Are Proven To [Desirable Outcome]
● [#] Ways To Be [Adjective] When You Don’t [Verb] [Adjective]
● How To [Verb] An [Audience] With The Best [Subject] Tips (+[#])Free [Resources])
● [#] Data-Driven [Noun] From [#] Of The Most Popular [Noun]
● [#]+ Easy Ways To [Verb A [Noun] That Will Skyrocket By [#]% In 1 Year
● How To Use [Noun] To Increase Your [Desirable Outcome]
● The [#]-Minute, [#]-Step Solution For The Best [Noun]
● How To Rock A [Noun] That Will Save You Tons Of Time/Money
● How To [Verb] Your [Noun] For Massive Growth
● To The [Role] Who Will Settle For Nothing Less Than [World-Class Outcome]
● Break All The Rules And [World-Class Outcome]
● How Your [Service Provider] Is Ripping You Off And What To Do About It Right Now
● I Found A [Adjective] Way To [Get Incredible Outcome]
● See Why We Have An [Adverb] [Adjective] [Social Problem] In Just [Short Time]
● [Influencer Or Celebrity] [Emotional Reaction] [To Thing That Basically The Whole World Already Understood]
● Is This The World’s First [Good, Bad, Or Desirable Thing]?
● How To Survive Your First [Good, Bad, or Desirable Thing]
● Who Doesn’t Like [Somewhat Accepted Taboo]? [Unexpected Answer With Tease About Why]
● I Spent [Time] [Working Toward Goal]. I Just [Quitting Statement]. Here’s Why.
● I Don’t Regret __________. But Here’s What I’d Do Differently
● Would You Do [Unimaginable Thing]? I Just Did.
● Who Else Wants __________?
● The Secret Of __________
● Here Is A Method That Is Helping __________ To __________
● Little Known Ways To __________
● Get Rid Of [Problem] Once And For All
● Here’s A Quick Way To [Solve A Problem]
● Now You Can Have [Something Desirable] [Great Circumstance]
● [Do Something] Like [World-Class Example]
● Have A [Or] Build A __________ You Can Be Proud Of
● What Everybody Ought To Know About __________
● How To __________ Every Day
● How To __________ As a [Role]
● Give Me 30 Minutes And I’ll Give You [Desirable Outcome]
● Try These 5 [Tactics] For A Week, And Be Twice As [Productive].