Blog Content Writing Tips for Generating Leads

High-quality content is a sure way to attract new customers, as well as retain your existing audience. However, if you go online, seeking expertise on some pressing topic, as your customers often do, you will soon discover that finding a detailed, up-to-date reply that is easy to understand and follow is quite a task. You will likely need to shuffle through a couple of articles before you will get the answer you are looking for. 

This is how your customers feel when they attempt to get some insight online – as you can imagine, it is very frustrating. This is exactly the reason why you shouldn’t settle for average content quality and post mediocre writing copies, but instead learn how you can make your articles “pop” and fulfill their purpose of supporting your company’s image, educating your audience, boosting traffic to your website, and, of course, generating more leads for your business. 

By now you are probably asking yourself: how can I upgrade my content? To help you out, we will reveal some blog content writing tips that will teach you how to elevate your content and produce truly helpful and exceptional articles for your readers to enjoy and learn from.

8 Blog Content Writing Tips to Creating Lead Generating Content

#1: Learn your audience and what content they need

Studying potential customers is a great way to understand your target audience. Answer these basic questions when researching your product’s consumer:

  • What does your target audience look like?
  • What are their main sources of information?
  • What are their goals?
  • What main challenges do they face?

If you want to create lead-generating copies, always consider your target audience before you put any work into writing. 

#2: Choose the right types of content

Once you get to know your audience, it will become clearer what type of articles they prefer consuming. Develop a list of content types and categories, based on customer’s likes, dislikes, wants, and needs. For each category, determine which stage of the buyer’s journey this content will be most efficient at. Creating content for specific stages of the sales funnel will increase content’s relevance.

Since we’re sharing our ultimate blog content writing tips today, here is a list of several types of content categories you should explore:

  • Instructional videos: webinars, informative videos.
  • Educational information – can be used during the evaluation stage, where your target audience examines how a product meets their requirements.
  • Guides, infographics.
  • Landing pages.
  • Blog posts.

Check out this infographic that showcases different content types and how effectively they produce leads:

 Information provided by Venngage

#3: Plan your content

A comprehensive content marketing strategy should include different forms of content for different target audiences with varying interests. At an industry level, it is imperative for your company to establish itself in its chosen area of business as an expert of the highest caliber with a high degree of trust. This is why you can’t simply post whatever and whenever it’s convenient – instead, you should do proper research, plan content according to customers’ needs, shining a light on some pressing topics that may arise in your industry. One of nifty copywriting secrets to top-notch content is not just its high quality, but also timely release – it should “hit the spot” exactly when customers need it.

Content planning also gives you time and opportunity not to rush articles, but spend the necessary time assuring their quality in the eyes of both readers and search engines. This step includes proper keyword research – determining which words and phrases resonate with the audience and should be included in your content. Conduct a thorough analysis of keywords in your niche, identify high traffic keywords, pinpoint which ones are a better fit for your articles.

#4: Create lead magnets

These content writing tips may not be news to you – make sure content is helpful for your readers, as well as easy to use. However, we would like to elaborate on this tip and give you a practical piece of advice that you can utilize for your benefit – create lead magnets. A lead magnet is a free, useful, easily downloadable information, usually exchanged for customer’s emails. There are hundreds of lead magnet options: guides, checklists, cheat sheets, infographics, reports, video tutorials, template kits, and so on. 

No other content is as useful and handy as a powerful lead magnet. It provides value for customers but also allows you to expand your audience, collecting insight that will allow you to share more of your content with people who are actually interested in receiving it.

Here are some tips on writing a great lead magnet. Make sure that it is:

    • Specific. 
    • Unique.
    • Easy to read.
    • Valuable.
    • Instantly downloadable.

As well as:

    • Shows off your expertise or unique proposition.
    • Solves a real problem.
    • Has a simple name, which makes it immediately clear what it is and how it can be used.

Powerful lead magnets build audiences’ trust, showing visitors of your website that you are eager to put expertise to good use and educate them. Such trust is valuable – it helps build a better relationship with the audience, driving them to closer explore what your business has to offer.

#5: Address your audience properly

Here is another copywriting secret that helps write more engaging and personalized content. When creating effective writing copies geared towards lead generation, remember the rule of three pronouns – “I/You /We”:

    • Write in the first person (use “I”);
    • Appeal to the reader directly (with the pronoun “you”);
    • Unite yourself with readers (using “we”);
    • Refer to the company by its name (instead of the pronoun “we”).

This creates an illusion of personal interaction between reader and writer, such that can only exist between two people, and not between a company and individual. Thus, content takes on an emotional connotation. Lead-generating content should be reader-oriented – it should talk about the reader and what they want to receive. Of course, this is only possible if you are writing for an audience, the interests, and needs of which you are well aware.

Writing is not easy. As long as we are on the topic of connecting with the audience, it is something that you can learn if you visit this site – it contains prime samples of content that you can learn from, studying real examples of high-quality academic writing.

#6: Use content framework: Problem–Agitate–Solve

Another way to level yourself with your customers is by showing that you feel what they feel, understand their problems. You can do so by applying this simple but well-established formula for writing persuasive content: PAS, which stands for “Problem/Pain”, “Agitate”, and “Solve”. Firstly, you should highlight the problem – paint it in vivid detail that will let your customers know that you understand them and relate. Secondly, elaborate on the problem, discuss its effects, building up tension to make your readers desperate for a solution. Finally, offer a straightforward solution that you can provide, thus creating the feeling of gratitude and relief in your readers. 

#7: Create a sense of urgency

You can ramp up the “volume” of content and drive readers to take immediate action by setting a deadline or another time limit, describing consequences if readers miss out on your offer, keeping an assertive tone, utilizing a warm color palette for design, etc.  

#8: Hint on taking action

CTA is commonly used to motivate readers. It doesn’t matter what is a topic of your content – you should always “keep eyes on the prize” and aim content at reaching your goals. If it’s lead generation, gear all content to make readers want to, for example, try your product. However, a trick is making an agenda discreet – don’t place direct demands, but weave subtle hints into text.

Sharing is Caring – Uncovering Blog Content Writing Tips 

Even if your content failed to entice readers before, leave all worries behind – the above-mentioned tips on producing lead-generating content will help you create high-quality engaging, easily digestible writing copies that readers will not get enough of. We only have one question for you – are you ready for leads to swarm your website?

BIO: Kristin Savage

Kristin is a writer and editor with years of publicist and marketing experience under her belt. She uses her articles to speak with each reader individually and educate them on topics that keep them restless. Her skills and poise transfer through her writing, evoking readers to gain new knowledge by the pound. As a well-rounded specialist, she uses her voice to cut through the noise and deliver pure facts. In her free time, she loves playing video games and running.

How to Get Your Business Found on Google – 8 Experts Share

If there is one thing businesses want and need today is getting found in search engines, specifically the giant and most popular of all – the great Google.

And I mean to say, not just get found on Google, but to appear on the first page of search results. This is why when building a website everything is planned out strategically from choosing a domain name to how you send traffic to your website domain.

Getting picked up on page one in search engines is a great way to attract targeted ideal prospects to your business. These people are your low hanging fruit because they are typing in search terms indicating they are researching the problem your business solves and/or they are ready to make a buying / hiring decision right now.

So, HOW can you help improve your chances of having your business website get found on Google? Let us hear from these 8 experts who shared their tips to help you get found online.

Choose Exactly Which Keyword You Want To Be Found For

@FionaFlintham How to Get Your Business Found on Google Share on X

Fiona-Flintham get found on GoogleFiona Flintham shares on The First Thing You Must Do To Get Found On Google

First mistake many people make – is choosing the wrong keywords.

Words and phrases that either have billions of results and so are hugely competitive (think ‘iphone’, ‘coke’, ‘how to be happy’ (!)):

That’s never going to end well.

Or, the other end of the scales is choosing keywords and phrases that no-one searches for. Or using jargon or language that your ideal customers don’t use.

Choose a keyword phrase that’s specific enough to your business (read ‘not massively competitive’) but which has enough people searching for it that you will benefit from being there on the search results.

Best way to choose?

Research it.

Take the time to sit down and use a keyword research tool to find which words and phrases your audience are searching for, AND which is not too competitive.

Invest In A Good Hosting Provider

@nschaeferhoff How to Get Your Business Found on Google Share on X

Nick Schaferhoff get found on GoogleNick Schäferhoff’s article on 15 Tips To Get Your WordPress Website Indexed By Google puts emphasis on using a good hosting provider.

One of the first potential barriers to getting indexed by Google is the hardware your site runs on.

Slow server speed, downtime, and disconnects can cause search spiders to abandon their cause. While not very common, it is a possibility.

Since in hosting you get what you pay for, investing in a quality host with good hardware and excellent availability is always worth it.

Responsive Web Design, Technical SEO And Good Hierarchy

@101seomarketing How to Get Your Business Found on Google Share on X

Marilie Doman get found on GoogleIn Marilie Doman’s article on 10 ways to get found on Google in 2016

Have a great-looking website that does not only cater for desktop users, but also for mobile. Also, make sure that all the technical elements have been taken care of with the Web Developer’s SEO Cheat Sheet and Google’s Webmaster Guidelines (this includes making sure that you have good page load speed time), and do regular checks for errors on the site, from 404s to 500 server errors. Having a proper hierarchy will not just improve user experience, but will also assist in rankings.

Use Relevant Images And Videos

@kikolani How to Get Your Business Found on Google Share on X

Kristi Hines get found on GoogleKristi Hines’ article on 5 Ways to Make Your Blog Appear in Search Engines

People love pictures and video, so why not include a few photos or YouTube videos in your blog? Not only will your readers appreciate the compelling content, but the search engines will rank your blog more favorably as well.

When you use search engine-optimized videos and images in your articles, your blog will come up more frequently in video and image related searches, and it will get more traffic. Whatever images or video you use, be sure to match your media to the audience you want to attract.

Create A Sitemap

@BuddhaBroInc How to Get Your Business Found on Google Share on X

Mike Brown get found on GoogleMike Brown shares his thoughts on The Secrets to Getting Your Blog Indexed on Google

To help Google get a head start on indexing your site, consider creating a site map.

A site map is a unique XML document that essentially provides a detailed list of each of your website’s pages and their content. It helps search engines realize when your blog adds new pages and alerts Google that it should check back for any new changes, both of which are things that can help you get indexed faster and gain a more positive spot in the SERPs once you’ve been indexed.

To create a site map on a WordPress blog, all you need to do is install Google’s XML Site maps Plugin.

This plugin will automatically generate a site map for your blog and submit it to the search engines of your choice.

Scrubbing Up For Social Sharing

@JinAndCo How to Get Your Business Found on Google Share on X

Jin Wangs get found on GoogleJin Wang offer’s his advise on Get found in Google, Facebook & Twitter with Meta Tags

When people share your content on social media how does it look? What can we do to make it as engaging as possible in the blink of an eye, and in a sea of other posts?

Going back to sharing my article on Facebook:

To start, you can see why it’s so important to have a featured image for each post. In the before picture, I’ve removed my featured image. See how Facebook grabs any image it can find (my Author Website Buyer’s Guide cover). One that isn’t even related to my article.

Mobile-Friendly Website

@FollowUpBoss How to Get Your Business Found on Google Share on X

Dave Lawrence get found on GoogleDave Lawrence from Follow Up Boss shares the importance of a mobile-friendly websites in his article 4 Simple Tips To Get Your Small Real Estate Business Found Online

Google outright told us last year that they were expanding their use of mobile-friendliness as a search ranking factor. It’s easy to see why: Google’s job is to deliver quality results to search engine users, and a huge number of those users are searching by mobile.

Besides helping your search engine ranking, being mobile-friendly is helpful to give your customers a better experience. Mobile-friendly websites are optimized to fit the mobile device, meaning they are easier to navigate and require less “pinching” of the screen.

Vendors, & Partner Testimonials

@HuyenTruongMBA How to Get Your Business Found on Google Share on X

Huyen Truong get found on GoogleHuyen Truong gives importance to testimonials on his article 6 Simple Tips to Rank High in Google’s Search Engine

Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial to, as it is a great way to get free back links from legitimate websites. Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to the appropriate webpage from your website.
Following the tips above and doing your research are all starter steps in helping your business get found on Google. Of course, there is more to it than just these 8 tips alone. Otherwise, SEO agencies would not exist. But, use this as your starter checklist to set a good foundation for getting your website found by Google.

For more tips on how you boost your business check out 10 Things You Can Do to Generate a Buzz to Boost Your Business

SHARE YOUR COMMENTS:    What is another tip (or question) you have on getting your website found on Google searches? Please share below:

Get Out of Your Own Way – 5 Signs that the Quest for Perfection is Hindering Your Success

There’s nothing wrong with aiming high – but striving for perfection could be hindering your success, If you can relate to any of these 5 signs, you need to get out of your own way, and stop being a perfectionist:

Sign #1 – Success is black and white

A lot of perfectionists can be characterized by their black or white approach to success and failure. Instead of appreciating a spectrum of success, with some business ideas achieving moderate, or even mixed results, perfectionists will view everything they do as either a complete success, or a total failure. This can be severely hindering to a business, as it encourages an attitude of ‘all-or-nothing’ – with entrepreneurs unable to see the good in their ideas, and unable to achieve satisfaction in anything they do.

Tip to get out of your own way:

Remind yourself that even bad ideas can offer value; and a failure is one step closer to success.

Sign #2 – You won’t take risks

This tendency to view all failures as completely catastrophic encourages an attitude of risk-adverseness – a desire to avoid any and all risk. An element of risk is part-and-parcel of being an entrepreneur (‘nothing ventured, nothing gained), and being a perfectionist can reduce the growth of your business, and your willingness to adopt new ideas.

I knew a small business owner, a friend of mine, that was offered a once-in-a-lifetime opportunity – to pitch their products to one of the market-leading giants of their industry. My friend was relatively successful, with a small but established customer base; and the perceived risk of scaling up their business was too much for them. They declined the offer, and missed out on the chance to sell their products internationally. Why? Because they didn’t want to risk failing – no matter how small the risk, or how big the reward.

Tip to get out of your own way:

Try and identify a spectrum of risk; ranging from small, harmless risks, to huge, life-altering ones. Make a conscious effort to take a small risk on a regular basis.

Sign #3 – You take criticism personally

Criticism is crucial to the development of a business, and the advice of our peers can provide some of the best insights into successful business development. Perfectionists have a tendency to take this criticism  very personally – and they’re unable to separate business criticism from personal criticism. This happens because perfectionists invest themselves into their ideas, and take professional criticism as an attack upon their abilities. This can prevent businesses from making vital changes, and can severely limit growth.

Tip to get out of your own way:

Critique your own ideas, and try to identify an aspect of your business that could do with improving.

Sign #4 – You never reach your goals

Perfectionists are renowned for setting unreachable goals; and even rationalizing away their success when they do reach them. Perfection is rarely attainable, especially for real-world businesses and people. There are always limits and problems that arise from government legislation, employees and sheer logistics – and striving for the perfect business will prevent an entrepreneur from ever reaching their goal.  Even successful entrepreneurs might never be satisfied – because they believe that their business could always be improved.

Tip to get out of your own way:

Analyze your ambitions – are they realistic? Could they ever be achieved? Set goals that are aspirational, but still founded in reality.

Sign #5 – You think unhappiness is the price of success

The end-result? Unhappiness.  Most perfectionists believe unhappiness to be part-and-parcel of achieving success, and live unfulfilling lives because they think it’s vital to achieving their goals. In reality though, happiness should be a goal in its own right – and success at the expense of your own happiness isn’t really success at all.

Tip to get out of your own way:

Make happiness an ambition, and don’t strive for success at the expense of your own happiness.

QUESTION: What tips do you use to get out of your own way? How do you prevent yourself from being overly-perfectionist? Let me know in the comments!

If you’re tired of getting in your own way and ready to get help to catapult your business I invite you to book a complimentary discovery coaching call with me here: https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/

© Copyright 2021-2022

6 Affordable Trade Show Tips to Double Your Success!

In the digital age, setting up trade show tips, and talking to actual people might seem like a trip back to the stone age, but 99 percent of marketers find unique value in this format, according to the Trade Show News Network. With face-to-face meetings, you can reel in more clients and, because so many of your clients will be in the same place at once, you can build brand awareness with all of them in one fell swoop. Before you set up your next trade show be sure to include these trade show tips to help you generate more leads.

Exhibiting doesn’t need to be expensive and, if you integrate these six trade show tips into your show strategy, you could easily increase your profits without spending an extra dime:

Trade Show Tips #1:  Make It Interactive

The more a potential client has to do in your booth, the longer they will stay. The longer you have them in front of you, the more likely they are to become a client. To keep them, your booth needs to engage and captivate. How can you make it interactive?

Inc.com reports that Monster, the career building company, has kept people in its booths by letting them play with interactive touch screens. If that’s out of your budget, bring demos of your products or iPads with interactive tours of your ideas. Even handing someone a clipboard with a form to fill out could be considered interactive.

Trade Show Tip #2: Process Sales on Site

One way to double your success is to collect money at the event itself. If someone’s excited about your product, let them have it then and there. Thanks to mobile credit card processing, you can easily charge someone’s credit card, using just your phone. Most companies offer a free card reader and charge a small percentage per transaction. You can set up this convenience without having to spend a lot of cash upfront.

Trade Show Tip #3: Secure Prime Real Estate

The show producer probably charges the same amount of money for every spot in the show. You can spend extra cash and buy a larger booth, but there are ways to be seen without digging too deeply into your pockets.

Buy your booth early and ask the producer to let you pick out your own spot. Choose a booth near the front doors, on a corner, or at the top of an aisle. The more foot traffic you have coming past, the more opportunities for earning you have. If spots aren’t assigned before the show, arrive as early as possible so you can stake out a prime piece of real estate.

Trade Show Tip #4: Promote! Promote! Promote!

Obviously, the show producer will run a big marketing campaign leading up to the show, but don’t forget to do your own work, as well. Forbes reminds exhibitors to promote the event as if it’s their own, because it is. Invite your network to the event, send email blasts to your contact lists, and even buy extra tickets so you can let your best clients into the show for free.

Trade Show Tip #5: Speak Up!

You are an expert in your field, and the show needs to fill time slots on its stage. Offer to speak. It will bring you, your brand, and your products more attention. Tailor the speech to the show attendees. If it’s a consumer show, stick with how to’s, consumer tips, or product demos. If it’s a show full of industry peers, talk about things that will grab their attention, like shifts in the industry or new product trends.

Trade Show Tip #6: Offer an Irresistible Incentive!

Among all the trade show tips the first objective you should focus on is how you will get more traffic to the table. Your aim here is not necessarily to attract the immediate sales opportunities (although that may sound more intuitive). What is even more valuable to you is to leave with contact information of potential prospects who could be in the market in the future.  Featuring an irresistible incentive to motivate attendees to give you their business card or fill out your lead sheet should be on the top of your trade show tips strategy.

QUESTION: What is a creative strategy you’ve used? Share your best trade show tips in the comment box below.

Need help generating more leads from your trade shows? Book a complimentary discovery coaching call with me here.

Best Business Coaches, Yoon Cannon

© Copyright 2021-2022

How to Find More Customers for Your Service Business: 6 Keys to Finding Your Ideal Target Market

You know you could find more customers if you could just figure out how to get in front of and network with your ideal target market. You already know how painful it is to network with a group of tire kickers or worse, people who aren’t even aware they need or want your services. So, you wonder where are the best places to find and interact with potential clients on a meaningful level?

I can help you find more of your dream customers, but it requires you to get clear on a list of preliminary questions first. This process is a lot like finding your dream home. Your realtor has access to a massive database of homes for sale on the market, but she will only show you the homes that fit the criteria of what you’re looking for.

That’s the same thing when it comes to marketing your business. Once you get clear on exactly what and who you are looking for, finding hundreds of perfect customers is as easy as a realtor entering in search criteria on her computer and hitting the print button.  

Let me share with you six key questions you need to answer that will help you find your ideal target market.

#1. What are twelve things you can describe about your customer avatar?

Let’s say you are a service provider like a business coach, corporate attorney or an outsourced IT firm. It’s not enough to describe your target market as C level executives and VP’s.

That’s like asking your realtor to find you a home at the shore. You may think you’re being specific by narrowing it down to shore side homes. But, you can’t expect a real estate agent to find you the perfect shore home without giving them more details.

Even with this example, not every C level executive and VP is going to be the perfect customer for you. So, drill down on details like:

  • What size is their company?
  • How many employees does their company have?
  • What industry are they in?

What type of company are they? (ie public, private, family run, etc)

Different size companies make buying decisions in different ways. The industries they are in will also tell you a lot of information as to what kind of marketing messages and processes they are exposed to.  For example, a 5M company in the security systems business may be used to signing up for online webinars, but a 5M business in the building / contracting industry may be completely unfamiliar with what a webinar is.

  • What is their exact job title? VP of what?
  • How long have they worked for the company?
  • What age bracket are they?
  • Are they male or female?
  • Are they married, single, divorced?
  • Do they have kids? How many? What ages?
  • What is their household income?
  • What do they do in their free time?

It’s important to know these details about your customer avatar. People with grown kids or no kids are more likely to attend evening networking events; whereas those with young kids will typically choose a morning or afternoon event.

  • Where do they live?
  • How long is their commute?
  • How do they get to work?
  • How many hours a week do they work?

#2. What association groups do they belong to?

Keep in mind people belong to different types of association groups. Some are industry related where they can network among their peer group. Others join association groups so they can be visible among their own target market. A third category would be association groups that share common outcome goals like an Association group for CEO’s of family run businesses or for Legal Marketers, etc. When you look at each association group you want to find out if they have an:

  • online and/or print newsletter you can advertise in?
  • online and/or print publication you can write for?
  • application process for guest speaking at their chapter meetings?

#3. Where do they congregate in person?

You want to be able to find a way to meet your target market where they gather in groups. Every association holds in person meetings and some even host conferences. Make a list of when and where these events are held and choose one or two to start attending.

If you want to find out more places where you target market is congregating in person just start Googling different search terms + associations. 

#4. Where do they congregate online?

Online networking is a very efficient way to start to build relationships with your target market and then shortlist a sub group who you can interact with offline.

Start searching keyword phrases using different combinations of:

  • job titles of your target market
  • industry groups they represent
  • outcome goals they are looking to achieve

If you’re targeting local then add the name of your city and county to your searches. You want to search in LinkedIn groups, Facebook groups, Meetup.com and Google.

#5. What are they reading to stay sharp in their industry?

You can get this information by simply asking the question in a discussion thread once you join targeted LinkedIn groups, Facebook groups, etc. You can also survey or call up your own customers to ask them what they’re reading.

Once you find out the top 5-10 publications your target market reads you can then:

  • find out writers guidelines to those magazines/newspapers
  • submit relevant article pitches to their columnists.
  • find out their advertising rates for display ads and classified ads.

A niche journal will be a lot less expensive to advertise in that something like The Wall Street Journal.  Whether you advertise or your business is featured by their columnist or you author an article, being published in their top industry magazines is a great way for your perfect customers to find you.

#6. Find more customers by what are they listening to?

When you find out that your customer avatar has a 30 minute commute to work you can bet they are listening to some type of talk radio or podcast show. Podcast shows have grown rapidly, but there are still some loyal listeners to talk radio shows.

Ask them what they’re listening to in the same discussion thread you ask what they’re reading. Then rinse and repeat what you did for step 5 and do this for step 6.

Many podcast and radio shows interview guest experts for 15 min, 30 min and even 60 minute episodes. This is an easy way for you to get exposure to a large number of targeted listeners where you can showcase your expertise.

This method, by far creates a stronger bond with your listeners than you could possibly achieve in a 30 second commercial. While there are worthwhile benefits to old school networking, hearing you talk for 30 minutes will always make a stronger impression than simply hearing your 30 second elevator pitch.

So, if you really want to find more of your ideal customers take 10 minutes right now to start answering these 6 questions. Remember, just like finding your dream home, you can find your dream customers a whole lot faster and easier when you have a detailed profile of your buyer persona.

So, now that you are more clear who your ideal target market is … the next step is to think about what marketing tactics you’ll use to get your business in front of your target market.

Be sure to grab my free printable Marketing Checklist you can download here.

Marketing Checklist for Service Based Businesses

QUESTION: What is your biggest challenge when it comes to finding more customers for your business? Share your comments and questions below.