Optimize Your WordPress Blog
Every business today should have a blog. Publishing new blog content regularly is one of the easiest ways to quickly build your authority and thought leadership within your industry.
The many advantages, like reaching the press, improving SEO, building your know-like-trust factor and more, all make it well worth the time to publish new blog content on your website on a consistent basis.
It’s also important to optimize your WordPress blog for relevant keywords and keyword phrases that you target audience types in search of solutions your business delivers. If you do not optimize your blog, you will create less traffic to your website, making it harder to get found by ideal customers who are in the market for your services now.
Today, with plug ins like Yoast for WordPress, it’s easier now more than ever to optimize your blog in just minutes — saving you thousands of dollars from not needing to outsource this simple task.
Yoast is easy to use once you get the hang of it and has an ample amount of options to help you get your blog found in online searches. Follow this step by step process on how to optimize your WordPress blog using Yoast and you will soon feel like a pro!
1. Get a WordPress blog: Go to WordPress.org and click “Download WordPress.”
You will be taken to this screen: Click download again and wait for it to complete.
2. Go to your website
3. Click on the plugins tab and click add new
4. Search for Yoast SEO. This is the plugin that will help you to optimize your WordPress blog.
5. Click Install Now shown below
6. Click Activate
7. It will come up on your sidebar as “SEO” once the plugin is added correctly.
8. The configuration wizard is good for starting out with Yoast. It will take you through the basics of optimizing your blog step by step. It is located in the “General” tab shown below.
9. After you have edited your blog, if you are unhappy with your work, you can click the “restore default settings” button also in the “General” tab and it will return your settings to their original state.
10. On the “Your info” tab indicated below, you can change your website name, select if you’re a company or a person, and write your name in if you are not a company.
11. Under the Webmaster tools tab, you can verify your website with multiple search engines. Start by clicking the link to “Google Search Console.”
You will be taken to a screen that looks like this. Follow the recommended method to verify your website.
12. In the Titles & Metas tab, you can choose the symbol you would like to appear on the tab of your website.
13. The Homepage tab is where you will optimize the front page of your website. You can optimize the title and description which will later appear on the search engine.
14. The Post types tab is where you will customize the templates for your posts, pages, and media. You can customize the title templates and the description templates.
15. The Taxonomies tab is where you customize templates for your categories, tags, and format.
16. The social tab is where all of your social media account links go. If you click on each tab, you can customize what people will see as the frontpage of these profiles.
17. Frontpage settings will allow you to customize what people see when they share your social media profiles.
18. Click on the tools tab next.
The most useful link on the tools page is the bulk editor which allows you to edit all of the titles on your website.
19. If you choose a post and press edit, it will allow you to optimize each post inside of your website individually.
20. Under “SEO Title,” always put your most important keywords.
21. The red dots shown here will give you an idea of what is missing from your website in terms of optimization.
It’s that simple. Just use the notifications in the red and orange buttons as a checklist to fix one by one. You’ll see how quickly you can optimize your blog post for your keyword phrases that will help your blog get found by so many more potential customers who are searching online.
QUESTION: Share your best blog optimization tip below or post your question on this topic:
About two years ago, Google started penalizing websites that are not friendly to mobile visitors, since mobile traffic now comprises the vast majority of all internet traffic.
In August of 2016, Google announced that it would begin penalizing websites that have what Google considers “intrusive” pop-ups. Here’s the official Google Webmasters post that sparked controversy across the web.
According to some recent articles, websites are seeing the effects of this change.
What are the rules?
In order to be considered mobile-friendly by Google and to show up in the search results of those using their cell phones, your website cannot have what Google considers “intrusive” pop-ups on your site.
The most important things to know are:
- This only affects the mobile version of your website, and
- There are a few quick fixes if your site is in fact being penalized.
These are intrusive pop-ups, as Google has defined them:
How does this affect you?
Any popups you’re using to collect email addresses or opt people into your email list or other offer could be affecting traffic to the mobile version of your website, resulting in drastically reduced traffic.
If your site isn’t mobile-friendly, you’re missing out on at least 60% of internet traffic, and that number is growing every day.
It’s important to understand the difference between acceptable and unacceptable pop-ups to make sure that Google doesn’t penalize your site.
Here’s what’s okay to have on your mobile site, according to Google:
- Push notifications
- Pop-ups about cookie usage and age verifications
- Small app banners
- Exit popups
- Popups that only appear when someone clicks a button
Find out whether your website traffic is impacted
In order to take action (or determine if you even have to take action), you have to check out whether or not this is actually affecting your website’s traffic.
Step 1: Select a custom date range in Google Analytics.
Sign into your Google Analytics account. In the left-hand sidebar, click Audience → Overview, and then select the option to define a custom date range.
Select the date range of Jan 9, 2017 – Jan 13, 2017 and compare it to the previous week. We choose this date range because this was when the changes first went to effect.
Step 2: Check the mobile traffic specifically.
Under “Audience” on the left hand side, click Mobile > Overview. If you that your site experienced a significant drop (over 20%) in mobile traffic during this period in time, your site is likely being penalized for popups.
Step 3: If you have pop-ups on the mobile version of your site, disable them.
If you did experience a huge drop in traffic during this time, you can’t regain the traffic that you’ve lost, but you can make sure that the mobile version of your site is Google-friendly moving forward.
Remember that you can still have pop-ups on the desktop version of your site, but you should disable them on mobile. You’ll have to find the settings in your specific plugin (if you’re using WordPress) to disable them on mobile.
Or only use exit pop-ups. If you’re using ClickFunnels, your site should be fine. By default, the pop-ups only appear if people ask for them by clicking a button.
Are you seeing the effects of this penalty on your site?
Social media overwhelm––what does it mean?
To me, it means understanding that for your business to succeed this year, you should have an effective presence on at least one social media network. My favorite is LinkedIn.
Knowing that these strategies can help you generate more leads. Seeing everyone else benefiting from using social media, but feeling stuck because you feel like you just don’t have enough time to do the same.
We’re going to show you a tool that lets you put your social media efforts on autopilot, so you can reap the benefits without having to worry about giving up more of your time to manage your different profiles.
CoSchedule is perfect for the busy entrepreneur who realizes the importance of staying active on their blog and social media.
Check out this step-by-step guide to using CoSchedule to take advantage of what social media can do for your business without all the overwhelm.
What does CoSchedule do?
CoSchedule is a social media and content editorial calendar that allows you to work collaboratively with your team and see what’s ahead for your marketing efforts all in one place.
In CoSchedule, you can manage, create and publish your blogs and content to all your social media platforms content in one place, all in one calendar. Its drag and drop function also lets you easily reschedule your content.
If you use WordPress, you can also create blog inside and schedule them directly to your website from within the CoSchedule app and see this content alongside your social media schedule to ensure that your marketing is cohesive and coherent.
Additional features of CoSchedule
- A headline analyzer which tells you how well your headline is likely to do both in terms of SEO and social shares …
- Social sharing stats, so that you can see which types of content tend to perform the best ..
- Google Calendar integration, so that you can view upcoming posts and content within a tool that you already use ..
- Bit.ly integration, so that you can track link clicks from specific posts, and …
- Google Analytics integration, so that you can track the behavior of those who land on your site through your social media posts, and address any glaring issues you may come across (like high bounce rates).
CoSchedule is a huge time saver while making it easy to master social media. Its ReQueue function lets you recycle social media posts if you have empty slots in your calendar that need filling.
Simply put, CoSchedule lets me put my social media efforts on autopilot. Of course I have to go back and tweak my settings once in awhile, but it’s worlds better than logging into each individual account and posting every day, and then trying to scramble to put something new together when there’s a hole in my social media calendar.
Who else should be using CoSchedule
If you are a solopreneur who does all/most of your own marketing you should switch to CoSchedule.
If you have your own in house marketing person or team, you don’t need to be paying people to manually plan and post your social media content. You should have your team learn how to use CoSchedule.
CoSchedule helps you regularly promote the content that you’ve worked so hard to write and publish on your website, because “if you build it, they will come” is a flawed principle.
Here’s how to start using CoSchedule to put your social media efforts on autopilot.
Start your 14-day free trial at CoSchedule
2. Connect your social media accounts by clicking the gear button in the lower left-hand corner of your screen, and then selecting the name of your account.
3. On the next screen, click “Social Profiles”.
4. Then, click “Connect a Social Profile”. You will have to go through a brief verification process to connect your profiles.
Note that because of Instagram’s restrictions on third-party apps, CoSchedule will not actually post to Instagram for you but will remind you to post at the specified times.
5. To publish a social media campaign, navigate back to your Marketing Calendar.
6. Click the + button that appears when you hover over a date on the calendar.
7. Click the option applicable to your campaign – for this tutorial, we’ll choose Social Media Campaign to promote a blog we recently published.
8. The Social Media Campaign tool will help you automatically publish messages on your preferred social media channels at specified intervals such as the day of publication, three days after, one week after, and one month after the publish date. Within this module, click the plus signs to create a new message at the specified interval. This is the best way to promote a new lead magnet or piece of content within CoSchedule.
9. Add Title and Create your own labels.
Creating color coded labels can help you distinguish which type of content when you view your calendar.
10. Set your custom date and time. You can choose “Best time” to publish the content on the peak time of the day when your subscribers are most active on the given social media network.
11. Click “Add Message” to add it to your queue.
A preview of how your post will appear on the selected social media network will be available at the bottom.
This is how your social media campaign messages will look when populated.
This is how your calendar will look when populated, giving you an overarching view of what’s going on across your social media channels over the next few weeks.
12. Follow up with your efforts using CoSchedule’s Analytics dashboard. View your top content report, social engagement report, and more.
Using social helpers to streamline your posts
Helpers are custom social media templates you can use. They can automatically fill in certain aspects of the content that you’re sharing, so you don’t have to type it out every time. You can create your own custom text, image, and video helpers for content that you reuse regularly and would like to easily insert into your content.
- To create a helper, click the “New Helper” button within your social media publishing module.
2. Click “Text Helper” to create a section of text that you can easily recycle.
3. Fill out image helpers for images that you regularly use within your social media posts.4. Use video helpers for the same, but with video.
Using the ReQueue function to fill holes in your content calendar automatically
Step 1: From your Marketing Calendar view, click the ReQueue button in the sidebar.
Step 2: Select the days of the week and times when you would like your ReQueue messages to populate your feeds.
Step 3: Click the “ReQueue Groups” button in the upper right-hand corner of the page.
Step 4: Click “Add Message” to create and save your ReQueue messages. You’ll never miss a social media post again!
In conclusion, it’s worth investing the initial time to learn how to use this new tool. Start using CoSchedule to help you promote your content more consistently, so you can build a bigger presence on social media.
QUESTION: Share your question or best tip that helps you grow your social media presence without the overwhelm.
Are you struggling with entrepreneurial overwhelm? It’s a wall that most, if not all, business owners face at some point. Did you know that you can achieve greater success and business efficiency by actually doing less?
The secret is to identify the tasks that result in the highest-value results for your business, focusing the majority of your attention on those tasks while finding a way to focus less on the other tasks.
Here’s a five-step system to working less while achieving more growth in your business.
Step 1: Identify your “20%”.
The Pareto principle (AKA “80/20 principle”) states that 80% of our results come from 20% of our efforts. So the first step is to identify those 20% of tasks that drive the 80% of revenue for your business.
Which of the tasks you complete on a daily basis result in the most revenue? It might be making sales calls or meeting with prospects. It might be focusing more of your energy on the 20% of clients who pay you the most money or attracting more clients like them.
In order to identify this 20%, you might have to take stock of your day with a time tracker like Toggl Look through your tracked time and see which tasks are those that truly drove results for your business that week.
Alternatively, you can also download a free productivity template that I’ve created and still use myself to stay focused on my 20%.
Step 2: Eliminate unnecessary tasks.
As business owners, we face constant interruptions like questions from staff, emails, and texts that often does very little in terms of growing your business. How much of this is really necessary?
The truth is, certain tasks do nothing at all for your business except take your attention away from high-value tasks.
Take stock of your daily routine and identify which of these tasks can be completely eliminated from your schedule––tasks which bring no value to your business.
For things like checking emails or your business’s social media pages for new comments or inquiries, instead of jumping to your phone every time a notification comes up, it’s best to block off one or two chunks in a day to complete these tasks or delegate the responsibility to an assistant. This can help you stay focused on the task at hand, so you can become more effective.
If the problem is that your staff or clients seem to ask you the same questions again and again, focus on creating a more effective onboarding system, like recording short videos demonstrating the answers or processes they’re asking about.
You can also have your team create a document with frequently asked questions and answers which will eliminate the time you spend answering these redundant questions.
Step 3: Automate tasks.
There are many tools that you can use to automate redundant tasks, like lead capture and automatic followups with leads and clients.
One example of this would be automatically following up with leads when they submit a contact form or inquiry form on your website.
You want to use an email marketing software that allow you to create a response that is sent automatically to any lead who submits a form on your website. You can use basic email service providers (ESP) like SendGrid, aWeber and MailChimp or you can choose intelligent marketing automation like Active Campaign.
What won me over to Active Campaign is it lets you send follow-up emails that adapts to your customers’ behavior, so you send the perfect message at the perfect time. You’ll have happier customers and higher lead conversions. And it doesn’t require a huge learning curve like some other platforms.
The automatic, immediate response helps to convert more leads into clients (studies show that the more quickly you respond to a lead, the more likely they are to convert)––but it takes care of this process instantly and automatically!
If you’d like to receive a free marketing automation assessment sign up for a 30-minute discovery coaching call with me.
Step 4: Delegate the rest.
Delegation might seem like a scary step to take if you’re a solopreneur, but hiring staff is necessary to scale your business and take your income to the next level. Identify the low-value tasks that keep your business running and cannot be eliminated or automated.
Some examples might be data entry, responding to simple emails, and answering questions that come through your business’s social media pages. Then find a way to outsource these tasks, even if only for 5 to 10 hours per week to start off.
You don’t have to start off with a full-timer. An affordable virtual assistant can help you with certain tasks that will free you up to make a greater impact on the 20% of activities that generates 80% of your business.
Step 5: Observe and adjust.
Going through this process involves a lot of growth, evaluation, and reevaluation. What works and what doesn’t?
For best results, evaluate your business efficiency and revenue four weeks after implementing this system and see where you stand. Making incremental progress each week can add up to transformative change at the end of each quarter and year.
QUESTION: What is your best tip that has helped you work less and achieve more in your business? Share your comments and questions below:
When people ask you, what do you do?, do you have a clear, simple elevator pitch in your back pocket or do you find yourself stumbling on your words?
If the people you’re talking to look confused, it’s time for you to ditch your old thirty second commercial.
When you’re talking about your business you’re introducing your brand to the world. If you say what everyone else does, you sound like a generic brand which can only compete on price.
Here is a simple 4-step formula to help you craft a new elevator pitch that gets your message understood and remembered:
#1. State the problem you solve.
When you lead with a specific problem it immediately grabs the listener’s attention who struggles with that same problem, or knows someone who does. You want to articulate the problem you solve in one sentence.
My Problem Example: A lot of business owners are great at what they do, but not
so great at marketing what they do.
#2. Summarize the solution.
In one sentence introduce the name of your solution (or company name), who you help, and the transformation outcome result.
My Solution Example: My online program, Power Biz Academy helps entrepreneurs attract high end clients just by following our 5-part Client Growth System framework.
In your new elevator pitch you want to limit your communication to one key point of differentiation.
My Differentiation Example: Online programs are notoriously difficult for members to get personalized attention. Our Academy members don’t have to waste countless hours searching and waiting for answers. They’re guaranteed personalized attention every single week on live coaching calls.
If you’re in a 1-1 conversation you want to end with a question, so you can engage them in the topic of your conversation. However, if you’re introducing your elevator pitch to a group of people, like at a networking event, you should pivot to a clear call to action.
My Engage Example: Have you experienced any type of online coaching or training before?
My CTA Example: To test drive the Power Biz Academy for free just go to www.PowerBizAcademy.com
Remember your goal isn’t to share your entire scope of services. It’s simply to get them thinking, Huh, tell me more on one specific service.
It’s also important to note that it is worth spending the time to craft a compelling elevator pitch that clearly communicates your brand.
Just imagine you investing 1 Million Dollars to advertise your 30-second commercial during the Super Bowl. You wouldn’t settle for the first thought you jot down as you rush on to your next thing. So get started now and test out your drafts in the comment box below.
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SHARE your new elevator pitch here