How to Create the Right Action Plans Part 2

If you’re planning to launch to new product, a brand new program or a new service offering in your business you need to have a written launch plan to follow.

But, how do you know you have the right actions plans or the best strategies in your launch plan?

Reality is … #bizgrowth tip: you won't know what you don't know until you ask someone else who does know. Click To Tweet

So, wouldn’t you like to know whether you’re on the right path in developing your launch plan?

That’s what we are going to dive into in today’s Q&A episode.

Last week I shared 4 tips in Part 1 to the question submitted by one of my listeners Stacy, who asked … “how do you know whether you have the right action plans to achieve your goals?

I invited Stacy to share her launch action plan with me, so I could provide a laser coaching episode that would address discoveries I made on her specific launch plan.

And, as I suspected, what I found from reviewing Stacy’s launch plan is the same feedback would benefit many of you who are in the similar stage in your business launching a new program or service.

So, click the play button below and listen to

Part 2 – How to Create the Right Action Plans to Achieve Your Goals

Then, join the conversation.

QUESTION: What is the biggest lesson you learned when you launched a new program or service?  Share your comments and questions below.

 

 

 

 

 

How to Create Right Action Plans

How do you know whether or not you created the right action plans that will help you achieve your business goals most effectively? That’s this week’s question submitted by Stacy from Atlanta, GA.

Reality is, if you’re pursuing a new goal that you’ve never achieved before, you just won’t know what you don’t know.
You could certainly move forward on pure intuition while trying to piece together bits of tips from various free content you’ve found. However, I don’t recommend doing that.

Trial and error always ends up being way more time consuming. And for most people, it usually leads to making costly mistakes.  It’s an age old truth.


There is a way that appears to be right, but in the end it leads to death.”  Proverbs 14:12 

 

The risk of prolonged lack of progress and costly mistakes, for many people leads them to give up which means the death of their dreams.

I don’t want to see “death of a dream” happen to you. So, let’s dive right into this week’s episode to help you:

Create Right Action Plans to Achieve Your Business Goals

 

 

 

 

 

How to Make 2017 an Epic Year

January is the best month of the year because it signifies a fresh start, a clean slate — an opportunity to to hit the reset button and have a do-over.

It’s a good time to give yourself permission to daydream and imagine the what if?

January is full of hope and optimism as you set new, exciting goals of what could be.

But, I don’t want to see you slip back into old patterns and find by the end of the month you’re stuck in the same rut, struggling with the same challenges you faced last year.

If you want to get unstuck and make 2017 a breakthrough year, here’s four things you should do to prepare.

1. Define what would make 2017 an epic year for you.

  • What do you want to achieve this year?
  • Why does it matter?
  • What would achieving that goal allow you to do that you can’t do now?
  • What would achieving that goal allow you to have that you don’t have now?

2. Redefine the meaning of success for you.

As you daydream about what an epic year would look like avoid falling into the comparison trap. We are all at different stages in our business and in different seasons of life.

Author Tim Hiller, says in his book, Strive: Life is Short, Pursue What Matters: “Don’t compare your beginning to someone else’s middle, or your middle to someone else’s end.”

Don't compare your beginning to someone else's middle or end. @timhiller3 Tim Hiller, Strive: Life is Short, Pursue What Matters Click To Tweet

  • Is your of success for your business in alignment with your family goals? Your life goals? Your spiritual goals? Your health and fitness goals?

Bigger isn’t always better. Maybe you want to scale your business this year or maybe it’s time to simplify.

More money doesn’t mean more happy.

Rick Warren, the author of best selling book, The Purpose Driven Life often shares that the secret to happiness is in serving.

I believe serving first is also the foundation of running a purpose driven business.

The only way you can achieve your goals is by helping your customers achieve theirs.

3. Get clear about the impact you want to make.

  • So, who do you serve and what is the difference you want to make in their lives?

When you don’t have a clear impact statement, going through the motions of running your business week after week can quickly feel like a daily grind.

If you want 2017 to be an epic year, you’ve got to want to make an epic impact. Click To Tweet

Impact is not measured by what you do, but the difference you’re making.

It doesn’t matter what service you provide, whether it’s auditing, bookkeeping, landscaping, dog walking, consulting, staffing, therapy, etc.

Everyday businesses can be used as a vehicle for making a meaningful difference in people’s lives.

support

 

What is the impact, (legacy, difference) you want to make through your business?

To help you write yours, here’s an example of my impact statement. This is why I do what I do:

By helping entrepreneurs grow your business the impact I want to make is:

  • To give you greater time and financial freedom, so you don’t have to miss out on precious time with your kids.
  • To help you get your message out, so you can help more people with your gifts.

4. Simplify and shorten your goals.

The surest path to defeat is overwhelm. Set yourself up for success by giving yourself less to focus on.

focus-on-productivity

  • SIMPLIFY: What are 3 success habits (activities) you can commit to doing every day for the next 21 days?
  • SHORTEN: What is one outcome result can you pursue as your 30-Day Push Goal?

Finally, don’t just keep your goals to yourself. Share your goals with others. Post your 30-Day Push Goal in the comment box below.

Then print out this blog and write down your answers to the rest of the questions above.

I invite you to decide to make 2017 your epic year!

Success & Blessings ~

imgpsh_fullsize

Business Branding Tips for Businesses from Top Experts

What is your brand? … Do you know how you’d answer that question?
Having a strong brand is an important part of your marketing plan, but as small business owners you can’t approach branding the same way as the “big” businesses can.

But, that doesn’t mean small businesses should skip branding.

Eight top branding experts share their small business branding tips to help you stand out from your competition.

Business Branding Tips – #1. Don’t be generic.

Small #Business #Branding Tips @Dan_Antonelli says don’t be generic #marketing #brandingtips Click To Tweet

Dan Antonelli gives emphasis on positive brand impression in his article Why Small Businesses Need Strong Logos

business branding tipsFirst, make sure that your logo is clear and easy to interpret, because you don’t have the years of brand recognition behind you that ensure that people will associate your name with your product or service.

Second, unlike large companies, you don’t have the large advertising budget required to brand icons too generic to help consumers understand the nature of your business.

In short, then, your logo needs to convey what you do and who you are, and leave a positive brand impression. That’s why small business logo design is a different animal from corporate logo design. Corporations can throw enough money into marketing to ensure that people associate any symbol or graphic with their name.

Small businesses don’t have that luxury: Each impression is so important. You need to very quickly connect with your audience members and give them something to latch on to — at the same time that you give them something disruptive in your competitive space.

Business Branding Tips – #2. Assess how you’re positioning your primary product or service within the marketplace.

Small #Business #Branding #Tips @CANCapital says assess your product position in the marketplace. #biz Click To Tweet

Daniel DeMeo shares from his article Four Tips for Enhancing Your Small Business Brand

business branding tipsThis applies whether you’ve been in business a year or for over two decades. While conducting an exhaustive customer perception study of your firm may not be something you want to invest in at this time, there are less formal ways you can evaluate how the market perceives your brand and your offerings.

Develop a formal panel of your most loyal customers to understand why they choose your brand and what it is they believe your products and services represent in the marketplace. Is it your quality service? Commitment to the local community? Your low prices? Getting to the heart of why customers stick with your firm will help you understand better what you are doing correctly and what messages you may want to adapt, based on how your business has evolved over time.

Business Branding Tips – #3. Find your voice.

Small #Business #Branding #Tips @rosskimbarovsky says find your voice. #smallbiztips #brandingtips Click To Tweet

Ross Kimbarovsky’s article on 10 Tips To Help You Build A Successful Small Business Brand says

business branding tipsWhat you say is important, but don’t overlook how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your customers. Successful brands speak with a unique voice. Think about the brands you admire – what makes them unique? How do they communicate with you and other customers? What do you like about their voice?

Business Branding Tips – #4. Don’t try to mimic the look of chains or big brands.

Small #Business #Branding Tips @MysteryTwit says don’t try to mimic the look of chains or big brands Click To Tweet

According to Ten Ways to Build a Brand for Your Small Business by Dan Einzig

business branding tipsTry and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.

Business Branding Tips – #5. Make Your Employees Brand Ambassadors

Small Business Branding Tips @LouImbriano says make your employees #brand ambassadors #smallbusiness Click To Tweet

business branding tipsTry and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves, says Lou Imbriano in his article According to Branding 101: Tips for Building a Killer Identity.

Business Branding Tips – #6. Be an Advocate for Your Business – Not Just a Salesman

Small Business #Branding Tips @caronbeesley says be an advocate for your business. #businessgrowth Click To Tweet

Caron Beesley, author of 10 Tips to Help You Build and Grow a Stand-Out Small Business Brand says

business branding tipsYou don’t have to be the greatest salesman to succeed in business. Selling takes many forms – and being a brand advocate gels them all together. For example, many small business owners strive to be the number one salesman, the number one cheerleader, and the number one fan of their own business (you’ve got to be excited about it if you want others to be excited too). If you are passionate about your business, be an advocate for it. Use many of the tips in this blog to make sure people understand what you do, the story behind your products, what your products have done for people, your methods and mission, and all that good stuff. Invite people in!

Business Branding Tips – #7. Keep it Professional

Small Business Branding Tips @AllStarDesignUK says keep it professional. #entrepreneurship #biztips Click To Tweet

Dean McNamara of All Star Design and author of Top 5 Branding Tips for a Small Business, says the use of professional images matters a lot in creating your personal brand.

business branding tipsUse professional images – you will be amazed at how much better professionally produced images make your marketing and brand look. This doesn’t necessarily mean spending money on a photo shoot (although that helps if you have the budget!) but there are plenty of great free photos online which take a little bit of searching and you also have istock; don’t be afraid to use what’s available just make sure it fits your brand (and check its copyright terms).

Business Branding Tips – #8. Co-Branding

Small Business Branding Tips @edwindearborn says co-branding. #branding #advertising #smb #startup Click To Tweet

Edwin Dearborn, author of 9 Small Business Branding Tips, advises to use Co-Branding.

business branding tipsMany people will come to know your brand if you are associated with a trusted brand that they are already fond of and doing business with. Your small business brand can accomplish your marketing and sales objectives much more effectively when you tap into the complementary strengths of another brand and their loyal customer base. Mortgage brokers co-branding with real estate agents is a natural fit. Wedding planners co-branding with a florist is another. Co-branding opportunities are only limited by your imagination and hustle. Co-branding is also known as:

    • Co-marketing
    • Cross-marketing
    • Affinity marketing
    • Alliance marketing
    • Cooperative marketing
    • Combined brand marketing
    • Business partnerships

The bottomline is, branding is part of a marketing plan. You can either allow your business to stand out or be easily forgotten. Like any other plan, if it is well implemented, it will result in something positive, if not, it will not work effectively.

QUESTION: As a small business owner, what is your biggest challenge when it comes to building a strong brand for your business? Share your comments and questions below.

How to Generate More Leads and Sales from Your Website – Top Bloggers Share What’s Working Now

One of the biggest frustrations I hear all the time from small business owners is how can I generate more leads and sales from my website.

Having a website today is definitely a MUST HAVE. But, if your website isn’t generating steady leads and sales it can easily become a cost center rather than a profit center.

With so many new things going on with digital marketing as the business owner it can be hard to keep up with what’s working the best. So, this week I thought I’d share what is working now from some of the top bloggers today.

You don’t have to be a blogger to benefit from these strategies. These same tips will help your business generate more leads and sales from your website.

#1. Start by considering the end-goal first.

How to Get More Leads from Your Website @sherice says Start with Your End Goal First #leadgeneration Click To Tweet

sherice-jacobIn Sherice Jacob’s article on The Ten Commandments of an Awesome Lead-Generating Website

Sherice shares … when it comes to lead generation, begin with the end in mind. What exactly does a “lead” mean to you? Defining this will make your testing and analytics goals even clearer, and help you determine exactly what actions you want the user to take as they progress through each stage of your sales funnel. Is a lead considered someone who fills out a form? Someone who signs up for a newsletter? Requests a callback? Clearly define your starting point and you’ll have a much easier time adjusting your conversion goals accordingly.

#2. Have a dedicated landing page for every marketing campaign.

How to Get More #Leads from Your Website @santisweb says Have a Dedicated #LandingPage for Campaigns Click To Tweet

richard-santosRichard Santos shares this tip on How to Generate More Leads from Your Website

Landing pages are a must for lead-generation websites as they provide prospects the opportunity to convert into customers. Most times, they are website pages allowing you to get visitor information through a web form.

Just sending your email or advertising traffic to your homepage is a lot less effective, because you fail to convert traffic into leads. No matter how great your homepage is, it will be just a dead end if you don’t enable your visitors to take action.

Not sure if you should go through the trouble of designing a landing page for your website? Check the most important facts about landing pages and decide for yourself.

richard-santos-landing-page

#3. Interview influencers in your industry.

How to Get More #Leads from Your Website @jeffbullas says Interview #Influencers #sales Click To Tweet

jeff-bullasOne of the tips Jeff Bullas gives in his article on 20 Smart Ways to Generate More Leads for Your Business

Is to reach out to influencers who your customers respect and interview them for your blog or social channels.

Keep it as simple as possible by asking short/sharp questions, and then ask them to share the final product.

Your potential customers will see this as proof of your credibility and increase your chance of attracting new leads.

#4. Add Share Triggers on Your Blog

How to Get More Leads from Your Website @Backlinko says Make Use of Share Triggers #socialmedia #smm Click To Tweet

brian-deanBrian Dean in his article entitled, Want to Increase Website Traffic? Follow These 4 Steps…

In my experience, content largely succeeds or fails based on one factor: Whether or not the content has Share Triggers.

What are Share Triggers?
They’re scientifically-backed psychological principles that — when embedded in your content — encourage people to share and link.

Also, Share Triggers give your content that “WOW!” factor that turns cold traffic into leads and customers.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.

#5. Personalize Your Call to Actions

How to Get More #Leads from Your Website @katboyarsky says Personalize Your #CalltoActions #b2b Click To Tweet

kat-boyarsky5 Simple Ways to Hubspot writer, Katherine Boyarsky shares her tip to Optimize Your Website for Lead Generation.

Dynamic content lets you cater the experience of visiting your website to each, unique web visitor. People who land on your site will see images, buttons, and product options that are specifically tailored to their interests, the pages they’ve viewed, or items they’ve purchased before. Better yet, personalized calls-to-action convert 42% more visitors than basic calls-to-action. In other words, dynamic content and on-page personalization helps you generate more leads.

#6. Analyze Your Google Analytics Data.

How to #GetMoreLeads from Your Website @MDMJonathan says Analyze Your #GoogleAnalytics Data Click To Tweet

jonathan-longIn 10 Hacks to Help Your Website Generate More Leads, Sales and Revenue, Jonathan Long shares the importance of analyzing your Google Analytics data.

When you know what traffic sources aren’t producing conversions and what your traffic is doing prior to converting it allows you to make significant changes. Imagine if you were able to identify that the majority of your social media traffic didn’t convert? You could then allocate your social media budget into the channels that were producing results.

Using LinkedIn. “Our customer research showed that traffic from LinkedIn generated the highest visitor to lead conversion rate (2.74 percent), almost three times higher than Twitter (.69 percent) and Facebook (.77 percent),” says Mike Volpe, CMO of HubSpot, a provider of inbound marketing software. So what makes LinkedIn a good source of leads for IT companies and professional services organizations?

#7. Use LinkedIn to Drive More Targeted Traffic to Your Website.

How to #GetMoreLeads from Your Website @JenniferLonoffSchiff says Use #LinkedIn for Targeted Traffic Click To Tweet

jennifer-lonoff-schiffJennifer Lonoff Schiff explains the benefits of using LinkedIn to generate more leads and sales from your website.

“First and foremost, LinkedIn has a high percentage of professionals, so the likelihood, especially for B2B marketers, that you’re dealing with people in your target audience is higher than some other channels,” he says. “Moreover, LinkedIn Groups are organized around the concerns and challenges faced by many buyers and/or their geographic location and profession, so LinkedIn makes it easy to view and contextualize what your potential buyers are talking about and tailor content on your LinkedIn Company pages accordingly.”

#8. Use SlideShare to Drive Targeted Traffic to Your Website.

How to #GetMoreLeads from Your Website @JHaynam says Use #Slideshare to Drive #TargetedTraffic #smm Click To Tweet

josh-haynamJosh Haynam points out with more than 60 million monthly visitors, you’ve likely heard of (and used) SlideShare. But did you know that with a pro plan you can collect leads right on the platform?

If you’re not willing to pay, SlideShare is still a great way to generate leads. As Ana Hoffman suggests in her epic SlideShare traffic case study, you can link to a landing page in the presentation, description and in your profile.

Conclusion

So, there you have it. You now have 8 favorite ways from top bloggers on how they generate more leads and sales from their websites and how you can to.

Use this is your checklist and start implementing one of these tips each week.

Track your growth over the next 8 weeks and watch how many more visitors and more leads you’re getting to your website.

QUESTION: Where do you get stuck in any of these 8 tips? Share your comments and questions below.