Self-doubt can sure kill your business success and prevent you reaching your full potential. But, it does not have to. To help you overcome self-doubt in a healthy, productive way, practice my 6 tried-and-tested approaches to helping you conquer your gremlins, so they stop getting in the way of your business success.
Expect that self-doubt is going to happen.
Whether it’s in sports or in business when we don’t expect the attack that’s when we knocked off our feet. Self-doubt is normal. Don’t be so surprised when it happens to you. Attacks of self-doubt are apart of the game. Even the most talented entrepreneurs experience self-doubt at some point throughout the year. Being aware and expecting self doubt will happen makes this invisible missile, visible, so you can see it and fight back to extinguish it.
Push yourself out of your comfort zone.
Many entrepreneurs subconsciously respond to self-doubt by retreating into their comfort zone. They lose faith in their ability to take on new challenges, and learn new skills – and even deliberately they hide from them. It’s crucial to remember that nothing incredible ever happens within your comfort zone. The most life-changing business opportunities all happen in unfamiliar circumstances. Leaving your comfort zone is part-and-parcel of being successful – and remembering that will help you overcome self doubt.
Quit beating yourself up.
Entrepreneurs are notoriously hard upon themselves, especially in times of failure. But, being your own harshest critic is a double-edged sword. It helps you win when it drives you to set hold high expectations of your self. The other side, however, can stab your business success if you keep beating yourself up for every business failure that happens.
Stop thinking you failed because you weren’t good enough – that only sets you up for failing again. In other words, self doubt is borne from low self-esteem. Thankfully, we can combat this. Realize when your negativity is fueled by your own judgment, and make a conscious effort to be kind to yourself. Have some self-compassion.
Blame the tactics, not the talent.
Many of my entrepreneur clients hire me for business coaching because they are frustrated with their flat sales. I understand though, that your frustration goes beyond just seeing depressing numbers on the board. Those flat sales can make you feel like you fell flat on your face. That can be a huge blow to the gut and our pride.
Failing to reach your goals doesn’t have to be such a hard pain to recover from if you shift your focus to:
- • re-evaluating your TACTICS instead of re-evaluating your TALENT.
- • STOP drawing false conclusions that a failure is a reflection of your talent.
I’m here to remind you and SHOUT to you – it’s not true!
Get expert TACTICAL guidance.
Let’s say you believe you’re a terrible cook. What makes a meal a success or failure have more to do with factors like whether you’re using a good or bad recipe, fresh or processed ingredients, cheap or quality made cookware, cooking time and temperatures – you get the idea.
Half the battle with your business success starts from showing up each day with the right mindset. The other half has more to do with your approach. It’s important to re-evaluate the tactics in your business growth strategy. An outside expert can also give you better feedback on how well you’re executing on those strategies. Executing the wrong strategies can easily fuel that self-doubt. Implementing the right strategies can suddenly make you look and feel like a rock star!
Build your inner circle.
Feedback from your friends, family and peers can help you to improve your abilities; but it can also weaken your own faith in yourself. Often, well-intentioned constructive feedback, coming from a non-expert, ends up being the wrong feedback.
As an entrepreneur it’s easy to isolate yourself in growing your business alone. But, isolation is where self-doubt flourishes. We all need to have an inner circle of 2-3 people who understand our industry and our challenges and can contribute insightful perspective on your strengths and strategies.
Get busy, and stay busy.
Productivity can help you extinguish self-doubt. When you’re working flat-out to make a deadline, you don’t have the time to reflect on your work; and you’re too busy to let negativity creep into your emotions. Reflection leads to self doubt, and self doubt leads to inaction. It creates a vicious cycle of doubt, where you become paralyzed by the fear of failure, and unwilling to start working again. To overcome self-doubt, make sure your schedule is packed with productive plans to keep you working towards definite deadlines.
Get some momentum.
Many entrepreneurs have a tendency to seek perfection. Every blog post, email, brief, design and pitch has to be ideal – and nothing less will do. These high-ideals can help inspire you to new heights, but they can also be the very thing that keeps you from moving the ball forward.
Perfection isn’t always attainable, and in these instances, it’s crucial to start moving forward. Remember that ‘done moderately well is better than not done at all’.
Success is about getting results. You don’t get results by simply standing still. You need to go up to bat and keep swinging. If you keep at it, while focusing on your approach (and not doubting your talent), you will eventually hit a homerun!
© Copyright 2016
Links are vital to driving traffic to your website. They allow people to find your site, and discover your content, services and products – and they can even boost your SEO. Google’s search engine algorithms monitor the quantity and quality of your website links. Their analysis directly influences how well your website ranks in Google – so link building is crucial for SEO.
Google Penguin influences the value of link building
In order to maximize the value of link building, you need to understand Penguin – one of Google’s most recent algorithm updates. It was bought in to penalize websites that manipulated their back links. Unfortunately, Penguin also penalizes any website that shows signs of link manipulation, whether or not it was intentional. In order to conform to the latest Penguin rules, there are 2 best-practices that your site should follow.
1. Publish more content, with more internal links
User experience is a big focus of Google’s latest changes. As links within your website play an important part in user experience, they directly influence your SEO. Pages with lots of helpful internal links are more likely to rank well; and they’ll help your site to convert its visitors.
To benefit from this, publish new content on a regular basis. Include natural, helpful links to external content, alongside links to your own content. This is a free and legitimate way to improve the value of link building for SEO; as long as you diversify your anchor text.
2. Boost the value of your link building with diverse anchor text
Anchor text refers to the word or phrase that contains the hyperlink to your site – like this. It used to be common practice to fill anchor text with keywords, but Google’s Penguin update rendered this practice dangerous. Websites with an obviously spam-ridden selection of anchor text are likely to get penalized, and drop down the rankings.
In order to maximize the benefit of your links, you should diversify your anchor text. Avoid too many keywords, and instead opt for:
In order to maximize the value of link building, you need to abide by Penguin’s latest rules. Thankfully, they’re pretty easy to follow, and they could boost your site’s SEO in no time.
- – Post quality content in a regular basis.
- – Include helpful links to your own content, as well as external sources.
- – Diversify your anchor text, and avoid keyword stuffing.
What techniques do you use to build links? Let me know in the comments!
Value link building: 3.5%
© Copyright 2016
The written word is the heart-and-soul of any webpage. Potential visitors search the internet for advice, news, insights and intrigue – and it’s our content that hooks their interest, and pulls them in. Article posting for SEO combines the power of quality content with the exposure of search engine visibility. Unfortunately, in the wake of Google’s Penguin and Panda updates, it’s easier than ever to get caught-out by article posting. If you want to benefit from article posting for SEO, you’ll need to take heed of the latest news:
Posting Articles on Your Own Website
Publishing content to your own website is fantastic for SEO. It allows you to build a stable of helpful advice and information, and rank for industry-related keywords. However, since Panda’s release, the quality of your content has become all-important. Matt Cutt, head of Google’s Webspam team, has said that just one or two pages of low-quality or duplicative content is enough to penalize your entire website. So, in the wake of Panda’s latest update, there are 3 article posting for SEO best-practices you should follow.
1.Avoid duplicate content
Virtually everything you publish should be unique to your site. If you quote someone else’s content, you can avoid penalization by citing the original author, and adding a link to the original source.
2.Avoid spun content
Spun content (articles rewritten from another source) is also likely to get your site penalized. Focus on creating new content, and bringing new information to the table.
Panda isn’t a flash-in-the-pan. The latest Panda update was as recent as March 14th of this year – and Matt Cutts hinted that it was about to be integrated into Google’s core algorithm. In other words, it’s here to stay. Approach your content with the same longevity, and focus on creating valuable, timeless content.
Submitting Articles to Directory Sites
Panda was originally introduced to tackle ‘content farms’ – article directories that allow websites to submit their content, and receive a back link to their site. Unfortunately, these directory sites quickly became saturated with spam, offering little value to the reader. Panda removed the benefits of posting to content farms, penalizing sites that used them to boost their SEO. Thankfully, you can easily avoid these penalties by posting content to your own site – and giving directories a wide-berth.
Guest Article Posting for SEO
Guest blogging is the most recent victim of Google Panda. Cutts spoke out about the practice, saying that this type of article posting for SEO was ‘done’. As if to reinforce his point, the prominent guest blogging site MyBlogGuest recently suffered a catastrophic Google penalty.
There’s nothing wrong with soliciting a great piece of advice from an industry-leader. The problem arises when you ask someone else, like MyBlogGuest, to source the content for you. As long as you’re guest blogging for the value it adds to your site, and not SEO, then you won’t have a problem.
‘There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.)… I’m talking about guest blogging for search engine optimization (SEO) purposes.’
Article posting for SEO isn’t dead – you just need to be smart about it.
- – When article posting for SEO, choose quality over quantity.
- – Directory submissions are a waste of time. Focus your resources on your own website.
- – Never buy content, or use third-party agencies to source it for you.
How often do you post new articles? Let me know in the comments!
© Copyright 2016
Keyword research determines your SEO success – but it doesn’t need to be complicated. I’ve created a concise guide, to explain exactly how to do your own keyword research. It’s easy, effective, and requires just 3 short steps to keyword success!
Step 1: Choose your short-tail keywords
To start your own keyword research, you need to define a handful of short-tail keywords. These are the words which are most relevant to your business; and most likely to attract the right type of people to your website. That means people that care about your business, and may end up as customers. There are two main ways to define short-tail keywords:
Your products and services
Choose phrases that most accurately reflect your products. If you sold secondhand cars, your keyword phrases might be used cars, cars for sale and, obviously, secondhand cars.
What does your audience care about? In the case of the used car dealer, potential customers might be searching for advice – with phrases like dead car battery, scrap car value or part exchange. Whilst not directly searching for your products, these visitors could still become customers.
Using these sources, brainstorm a short list of potential keywords. You shouldn’t have any more than 5-6 keywords, to avoid your efforts becoming too diffuse.
Step 2: Search for long-tail variants
Short-tail keywords drive the most traffic, because they’re the most commonly-used search terms. Unfortunately, this also makes them the most competitive. Even with a sizeable marketing budget, you may not be able to compete with the giants in your industry – so we need to look to the long-tail. Long-tail keywords are slight variations on your short-tail keywords, like these:
Short-tail keyword: cars for sale
Long-tail keywords: cars for sale in New York, cheap cars for sale, best value secondhand car
These terms are more obscure, and drive less traffic as a result. Whilst this may seem like a negative, long-tail keywords are much less competitive, and more likely to convert. These search terms require greater knowledge, and mean that your visitor is closer to actually buying a product. In other words, they often represent a much better ROI than short-tail keyword phrases.
There are a number of ways to discover long-tail keywords:
Google Search Results
Search for your short-tail keywords, and note down Google’s own long-tail suggestions.
Websites like Ubersuggest will analyze search engine results for your keyword, and bring back a list of long-tails.
GA allows you to monitor the keywords that bring visitors to your website. Identify the long-tail keywords, and optimize your content for them.
Step 3: Check for competition and search traffic
It’s likely that you’ll come across thousands of long-tail keywords. In order to choose the best ones for your business, we need to get a bit more scientific – and that means turning to Google.
Google’s AdWords tool allows you to do your own keyword research, and view search traffic and competition. Keywords that generate a lot of searches each month will show high levels of traffic. Similarly, keywords that are used by lots of businesses will show up as Highly competitive. The best keywords will generate lots of traffic, without being too competitive. These keywords are extremely lucrative, but relatively rare. They require some effort to discover, but once you do – your business will see huge increases in traffic, leads and sales.
Doing your own keyword research is a powerful way of boosting your online success. Best of all, it’s relatively affordable, extremely effective, and perfect for achieving a cost-effective increase in your SEO efforts.
How do you do your own keyword research? Let me know in the comments!
© Copyright 2016
Webinars are an excellent business development strategy. It’s a fast way for you to establish the know-like-trust factor with your prospects. It’s also an efficient way to get in front of a large number of webinar attendance at the same time.Third, webinars can quickly position you as the go-to expert in your field when you share valuable content that was truly useful for your attendees. For your webinar to be a success you need to boost your audience – and these 6 powerful tips are designed to help you increase webinar attendance quickly and effectively.
1.Incentivize attendance with promotions and free resources
If you want to increase webinar attendance, you need to make your event irresistible; and the easiest way to do that is through free resources and promotions. Alongside the obvious benefits of your knowledge, experience and advice, you can boost your attendance by offering exclusive promotions and benefits. Anything, from a free eBook or guide, to a money-off coupon for your services, can be used to lure in your audience – allowing you to increase webinar attendance, and boost the value of your event.
2. Host your webinar on the right day, at the right time
As a general rule, professional webinars fare much better when they’re hosted on week days. Weekends represent much-needed time off for most business professionals, and holding your event on a Saturday or Sunday often amounts to a choice between webinar and family-time. Understandably, that’s a decision you shouldn’t force your audience to make. Stick to weekdays, during standard business hours or the early evening. For my own webinars, I have found that Wednesday and Thursday between 12-1pm favors higher sign ups and greater attendance.
3. Create a landing page to promote alongside your webinar
Landing pages are used to highlight the importance of your offers and resources, and encourage your website visitors to take a particular course of action. By creating a landing page for your webinar, you can highlight the benefits of your event; outline what your audience can expect; encourage sign-ups; and increase webinar attendance.
I find that having a landing page is more effective at increasing webinar sign up’s rather than trying to promote it on your company website because on your website there are many more options your visitor has that can distract them from the one action you really want them to take (which is to sign up for your webinar). On a landing page there is ONLY one action they can take – to sign up for you webinar. There are no other choices for them to click.
4. Send reminder emails
Promotion shouldn’t stop once you’ve organized your webinar. You can significantly increase webinar attendance by sending one simple email to your registered attendees – reminding them of the date and time of the webinar as well as the valuable information they will take away you’re your webinar.
Chances are that your audience is composed of business professionals. There’s no busier demographic of people. As a result, it’s easy for your attendees to simply forget about your webinar – something that can be remedied by sending reminder emails a day before, a few hours before and even on the hour the webinar is due to start.
5. Promote through Social Media
Social media and webinars are a match made in heaven. Hugely popular sites, like LinkedIn, Twitter and Facebook, allow you to easily host a virtual event – promoting the date, time and topic of your upcoming webinar and encouraging your followers to engage, attend and share information about your event. As well as leveraging your existing networks, you can benefit from paid advertisement across the most popular sites. Both LinkedIn and Facebook offer PPC (Pay Per-Click) and CPM (Cost Per impression) advertisements, allowing you to pay only in the event of someone engaging with your social media ad.
6. Present multiple speakers, and ask them to promote it
When you have 2 speakers presenting on one webinar (interview style) or 5-20 speakers on a webinar series (also known as a telesummit) you can dramatically increase your webinar sign up’s from both or all speakers promoting it to their individual lists and social media communities. Leverage your network of referral partners who all serve the same target market as you do. This is a fast way to grow your own in house list while you increase your webinar sign up’s because you are cross pollinating your lists, your network and your communities.
QUESTION: What techniques do you use to promote your webinars? Let me know in the comments!
© Copyright 2016