How Shaving 30 Hours A Week Added A Quarter A Million and Increase Revenues

If you want to grow your business while working a whole lot less …. or even create a business that runs without you and increase revenues, be sure to listen to a recent interview I gave on The Parents Entrepreneur Power podcast show.

This episode is especially great for those of you who are juggling growing your business while raising young kids.

Host Mary Kathryn Johnson and I got some good chuckles as I shared my most embarrassing confession how I first approached my business as a new mom.

It was messy back then when I was trying to juggle growing my business with a new baby. As a new parent I did not want to miss out on those precious years when my kids are little, so, by the time my second son was born I started putting some systems into place that truly freed me up in my business.

That new freedom was awesome!

I eventually got it down to working only 10 hours a week. In that time, even though I was working less in my business my revenues still managed to grow by quarter a million dollars.

At one point, I remember thinking to myself, “If revenues grew by quarter a million with me working 10 hours a week, I bet if I worked 40 hours a week I could grow it by one million!”

But, then I also made another decision that no amount of money would make it worth missing out on those precious years with my three children.

If you too want to work less in your business, whether to spend more time with your kids, your grandkids or you just want to travel and golf you can grab some key nuggets in our interview.

CLICK HERE TO LISTEN NOW

The biggest reason I became a business coach in 2008 is because I really wanted to help entrepreneurs like you achieve more freedom in your business.

CLICK HERE TO LISTEN NOW

 

Success & Blessings~

Yoon

© Copyright 2016

Hiring Tips – How To Interview A Great Administrative Assistant

If you’ve been feeling overwhelmed, drowning in emails or you’d just like to work less hours in your business this year, it’s time to hire an admin assistant and follow these hiring tips. An administrative assistant has often been referred to as the office juggler — managing several tasks and wearing many hats at once.

Whether you’re a startup company or you are a seasoned entrepreneur, hiring the right person for the administrative assistant position is crucial. Here are four basic criteria to assess when interviewing potential candidates. This will help you save time, money and headaches from hiring the wrong person.

Hiring Tips # 1 – Consider the Appearance

The first person clients see when they walk into the office is likely going to be your assistant. This means whoever you hire for this position needs to make a good first impression, as well as effectively represent your company’s ethos and brand.

The old rules of office dress code — pantyhose, pencil skirts, neckties — no longer apply, in most work environments at least. But he or she needs to understand your corporate culture and embody it, dress included. This persona is hard to teach, but invaluable to have, so consider your candidates carefully before selecting one.

Clothes and accessories say a lot about how candidates feel about themselves, and what they value in life. Outward appearance speaks to who is inside.

Hiring Tips # 2 – Take Note of Verbal & Nonverbal Skills

When someone has good verbal skills, it’s easy to tell. And having the qualified candidates interview with several different people on your team will give you a quick look at how each applicant adapts to different people, personalities and situations.

Non-verbal cues are a bit more difficult to detect, but can be even more revealing. A great assistant will make eye contact often, mimic your body language and smile regularly. You want someone who will make everyone at your business feel at ease. Your administrative assistant needs to, above all, be approachable and inclusive.

Hiring Tips # 3 – Personality

Not only does a personality test reveal things about ourselves that we were unaware of, it can also provide insight into how an employee learns, functions and grows. Great leaders create other leaders, not worker bees.

If you can figure out what makes your prospective administrative assistant tick, what makes him passionate or what makes her react positively, then you can get a better idea of how the person will fit into your corporate culture, interact with co-workers and handle stress. While you don’t want to be hiring a mini you,  you also don’t want to hire someone whose personality clashes with you and your team.

Hiring Tips # 4 – Preparedness

One of the best ways to weed out the less serious candidates is to make a very simple request before the interview. An example email request: “Please bring a copy of your résumé to the interview.” Or “Please review our company website prior to your interview.” With just one question during the interview, you’ll be able to discern how detail-oriented the candidate is and it’s a great starting off point for an honest, productive hiring atmosphere.

QUESTION: What is your biggest challenge when it comes to finding a great admin assistant? Please share your comments and questions below.

© Copyright 2016

Christian Entrepreneurs Special Online Gift Event

If you have friends that are christian entrepreneurs, be sure to check out a special online gift event my friend Christina Weber produced.


She has brought together 10 Christian experts who are gifting 10 different training resources in the areas of:

  • Life Vision
  • Business
  • Relationships
  • Health, Wealth and Abundance
  • Spirituality

I will be providing a free mini training in the BUSINESS  category for this 2016 Resource Extravaganza. 

Click here to learn more on this special event.


Success & Blessings!

Yoon ~

© Copyright 2016

Setting Goals for Your Business – 9 Questions Every Entrepreneur Must Review

With all the fan fare of New Year resolutions and everyone talking about setting goals, do you ever wonder if it’s an exercise in futility? After all, why keep setting lofty goals you don’t hit in your business?

I find if you just set goals from a place of wishful thinking it can easily set you up for failure in your business. However, understanding your past can help you discover the right goals for your future and set you up for success.

Here are 9 key questions that will help reveal a better approach to goal setting for your business this year:

1. What were the key goals in your business and life you set out to achieve this past year?

It’s important to have these answers right in front of you here to help you better answer the rest of the questions below. If you can’t rattle off this list quickly, it’s because you probably never wrote it down in the first place. If that’s you … reminder #1 — write down your goals this year 🙂

2. Looking back were these the right achievable stretch goals for you at this season in your life and business?

Donald, a new client I started coaching recently, shared a key outcome goal he wanted me to help him with. His stretch goal this year was to grow his 6 Million Dollar business to a 9 Million Dollar business. Donald shared he struggled to stay focused on his daily to-do list. He thought if he got better at focusing on finishing his projects that alone could add the additional 3 Million in growth.

I disagreed.

In my feedback I shared with Donald that it did not seem like the right goal to pursue for the season of life he was in. He already told me his wife wanted him to be home more for her and their three young daughters. Pursuing the goal of getting more tasks done was directly opposite to his family goal of being home with them more.

It was also not the right goal for the season he was in his business. Donald already had 10 employees. He had resources available to him that he was not fully leveraging. After some discussion Donald realized “getting more things done” was an unwise goal for him to pursue. The better stretch goal for Donald was to focus on teaching his 10 employees how to get Donald’s to do list done.

3. Which goals did you achieve this past year?

What were your wins this year? Celebrate those achievements no matter how small.
Think about even those seemingly “small” problems you succeeded in solving. One problem I had a few years ago was that I get way too achy sitting at my desk all day. I asked my husband Tom to rig up my treadmill, so I could ergonomically work on my laptop while I walk. Just celebrating a small win like getting on the treadmill 5 days a week has helped me start each day in a positive direction.

4. What is the biggest factor you would attribute to achieving your goals this year?

Give yourself credit for what you did right. I’m sure you know the wisdom in leveraging your strengths. So, it’s important to take the time to review the strengths you have demonstrated this year. You may even be surprised to discover new strengths that emerged in recent months.

If you can’t come up with at least five strengths ask other people to tell you what they think are your strengths. You can also take a fun strength-finder assessment.

5. What goals did you NOT achieve this year?

If you did not achieve every goal this year — welcome to the club. Make peace with the fact that almost 100% of high achieving entrepreneurs do not accomplish every goal they wrote for the year. At the same time, it’s important to note which goals you didn’t yet achieve and prioritize them higher or lower for this upcoming year.

6. Identify what was out of your control that got in the way of unachieved goals.

While you don’t want to let yourself fall into the blame game, you also don’t want to swing too far the other direction and beat yourself up when you had factors that were out of your control.

For example, a year ago I was excited to roll out plans to launch some brand new programs designed especially for my solopreneur audience. But, then I discovered I had a high toxic level of mercury poisoning. It greatly impaired my vision for five months which Ophthalmologists could not correct. As a result I had to move my launch date goals five to six months later than I originally anticipated.

What about you? What obstacles did you have this past year that were out of your control?

7. What would you do differently, knowing what you know now, to help you achieve those same goals this year?

It is easy to want to hit the ground running as fast you as you can, especially in the New Year. But, if you keep on doing what you did, you’ll keep on getting what you got. As entrepreneurs, it’s critically important to take the time to pause, reflect and evaluate the past twelve months in order to discover how you should best move forward the next twelve months.

8. What valuable lessons did you learn this year?

Here is the opportunity for you to put into practice the famous quote:

Failure isn’t failure, if you learn from it. https://www.paramountbusinesscoach.com/blog/9-questions-every-business-should-ask-when-setting-new-goals/ Click To Tweet

Likewise, we can also learn from our successes. Facebook guru Amy Porterfield shared on her podcast show, that she noticed the year she decided to invest in herself through a high level mastermind group program is the year her business truly took off. She attributes the valuable lessons she learned came from being in a mastermind group.

9. What can you do now in your business that you could not do one year ago?

It’s important to measure and acknowledge the progress you’ve made. Seeing progress feeds further progress.  Employee engagement experts agree that employee productivity is in direct proportion to the level of progress employees felt they were making in their work. As entrepreneurs, we should apply this same productivity principle to our own businesses.

Write down a list of all the areas you have made measurable progress. Maybe a year ago you did not know how to generate leads on LinkedIn, and now you do. Or perhaps a year ago your business did not have the cash flow to hire a marketing assistant, but now you do.

Before you start making new goals for the New Year be sure to assess the old goals you set last year. I invite you to carve out a block of time in your calendar this week or perhaps even right now to take action on answering these 9 questions thoughtfully. Abraham Lincoln once said,

If I had six hours to chop down a tree, I’d spend four of those hours sharpening my axe. https://www.paramountbusinesscoach.com/blog/9-questions-every-business-should-ask-when-setting-new-goals/ Click To Tweet

QUESTION: What is one“a-ha” you gleaned from these 9 questions? Please share your comments below.

© Copyright 2016

Leveraging LinkedIn for Your Business in 2017

If you want to attract more clients this year now is the time to start learning how to leverage LinkedIn to help you build a greater platform and market your business. Check out these recent statistics from BrightCove. As 2015 ended, 94 percent of organizations are using LinkedIn to distribute B2B content. This is more than Twitter, Facebook or YouTube. Of these businesses, 51 percent use LinkedIn for paid advertising as well. Furthermore, 63 percent of B2B marketers say LinkedIn is effective, compared to 55 percent for Twitter and just 30 percent for Facebook.

Meanwhile, LinkedIn remains the top social media recruitment tool, used by 87 percent of recruiters this year, compared to 55 percent who use Facebook, according to Jobvite. Some of the new tools LinkedIn has added has increased its value for both marketers and recruiters as well. With all that being said, here are a three ways your business can leverage LinkedIn’s latest tools:

1. Leverage Content Publishing on LinkedIn

I meet very few business owners who love to prospect and solicit for customers. That’s why I love LinkedIn’s content publishing because it’s such a great tool to help you quickly build your thought leadership on your area of expertise. When you have a reputation as the go to expert, you can have new clients chasing you, instead of you chasing prospects.

Since launching its content marketing platform last year, LinkedIn has made several moves to enhance the power of its publishing capabilities. This May, LinkedIn released analytics tools that let you track your views and analyze the demographics of your audience, using breakdowns by industry, job title, location and traffic source.

Following up in June, LinkedIn rolled out its “LinkedIn Pulse” app. The app delivers personalized and professionally oriented news feeds to audiences on their mobile devices, including both organic Pulse content and external content that is filtered by industry and following preferences.

Then in September, LinkedIn extended the use of its Elevate feature to all enterprises with more than 2,000 employees. Each of your employees typically has 10 times as many connections as your company has followers, so Elevate leverages this by suggesting content to users that your employees can then share with their followers on LinkedIn and across Facebook and Twitter.

Here are a few tips you can implement today to make the most of LinkedIn’s content publishing platform:

  • Review your current Pulse feed to get a feel for market trends.
  • Hone in on specific topics in your area of expertise where you can contribute valuable content.
  • Craft your titles carefully, using good SEO and copywriting principles. Titles offering how­-to information or lists perform best.
  • Add visuals to grab attention.
  • Publish your content on a schedule that matches the weekly rhythms of your target audience. Thursdays generally get the most views whereas you should avoid Monday mornings.

2. Consider Advertising on LinkedIn.

The big LinkedIn advertising trend of 2015 is the rise of the company’s Sponsored Updates service, which lets advertisers place blog posts on users’ home pages. During the first quarter of the year, LinkedIn advertising grew to $119 million, a 38 percent increase over the previous year’s period, reports AdAge. Forty percent of this came from Sponsored Updates, doubling the previous year’s share. In the third quarter, this trend continued with LinkedIn reporting that Sponsored Updates now constitutes 50 percent of its advertising revenue.

Using Sponsored Updates in conjunction with content publishing can maximize the outreach of your LinkedIn campaigns. Another helpful new LinkedIn advertising tool is Lead Accelerator, which lets you identify where a user is in the buying cycle and match your content accordingly.LinkedIn Network Display lets you use cookies to deliver ads to LinkedIn users while they’re on other sites.

3. Scale Your Business with LinkedIn Recruiting.

Whether you already have a few employees or you’re a solopreneur growing your business to the next level will always involve growing your team. Even if you only start with one part time team member you can use LinkedIn to help you find the best qualified candidates. It’s a great way to filter and shortlist your recruits.

LinkedIn recruiting efforts will continue to shift toward users of mobile devices, such as the Apple iPhone 6s, as recruiters seek to attract younger workers. According to Jobvite’s 2015 Job Seeker Nation Study, 47 percent of millennials now use mobile for their job search. By the first quarter of this year, 50 percent of unique visitors were accessing LinkedIn from mobile devices. By the third quarter, mobile users accounted for 55 percent of all LinkedIn traffic.LinkedIn offers a wide range of recruitment tools for enterprises. The most essential is Recruiter, which lets you match job profiles to candidates and contact prospects using InMail.

If you want to learn How to Attract More Clients Using LinkedIn I invite you to join me for a free webinar training. Click here to register.

QUESTION: What is one thing you would like to know how to do on LinkedIn? Please share your comments and questions below.

© Copyright 2017