Did you miss this?
If you are a business owner, sales professional or rainmaker in your firm, I hope by now you have a LinkedIn account and a basic profile set up. However, if that’s about all you have, then chances are that you’re not really attracting a steady flow of new clients on LinkedIn.
In fact, if you’re not generating at least 6 figures in new business from LinkedIn, you need to learn the inside strategies on how to play the LinkedIn game. See, once you learn these strategies, tips and techniques, the game of LinkedIn becomes a lot of FUN! (more…)
Attracting clients on LinkedIn is one of the easiest ways to build 6 figures in new business, but most people don’t know how to use LinkedIn other than simply accepting those LinkedIn invitations you receive. If that’s you, you’re missing out on easy business which means you’re leaving money on the table. I meet lots of entrepreneurs who had a LinkedIn account for 10 years, but never learned how to monetize LinkedIn. LinkedIn can generate 6 figures in new business (and 7 figures for some businesses) That means in 10 years those people left 1 Million dollars on the table from missing out on easy business.
LinkedIn does not have to be a time suck if you know how to leverage Linked to grow your business. In fact, you can attract a steady flow of new clients if you’re consistent at doing the right things in less than 30 minutes a day. And, why wouldn’t you want to use LinkedIn? After all, it’s free!
I want to help you get started with 4 easy LinkedIn marketing tips.
1. Get clear about why you are using LinkedIn for business.
Unless you know why you’re doing something, you’re liable to flounder around without much progress. Spend 15 minutes journaling the answers to the following questions. What business result are you trying to create? Use Linkedin to accomplish one result at a time.
Here are a few results you might be going for:
- Sell more of your product or service
- Establish yourself as an expert
- Grow your list
- Attract joint venture partnerships
- Find speaking opportunities.
Who are you trying to reach? Think about what position they have, what their level of knowledge is about your service, where they spend their time and attention.
What are their needs? Think about why they need you and what their specific struggles are. Think in terms of regular language rather than industry jargon. Unless you’re targeting others in your specific industry, avoid jargon. Brainstorm keywords and key phrases that they would use to look for your service.
2. Complete your entire profile.
This sounds obvious, I know. But I see so many profiles that someone started but never finished. As you complete your profile, use the keywords you found in step 1. Make sure it sounds natural and not like you’re peppering it with awkward phrases and words that don’t go together. Read it out loud to catch any stilted or clinical sounding language.
3. Answer questions
Spend a few minutes each week answering questions that allow you to demonstrate your knowledge and expertise. Give a ton of value, answering the questions as thoroughly as you can. Then follow up with a private message offering more support.
4. Use the post feature.
You can now showcase your expertise even easier by sharing your thought leadership through your own LinkedIn posts. Your posts read a lot like a blog article and gives you the ability to have all your LinkedIn connections be notified every time you publish a new post. People can share, like and comment on your posts. Best of all, all of your published posts have built in tracking so you know how many views, likes and comments each received.
I’ll show you even more secrets in my free LinkedIn training. Go to www.6FigureLinkedInSecrets.com to sign up.
Here’s what I’ll be covering:
1.) Why LinkedIn works and why it’s so effective at reaching the business community.
2.) What to do when you’re on LinkedIn to build your list of raving, loyal fans.
3.) The 3 little known LinkedIn marketing secrets to attract new clients with ease.
4.) How to use LinkedIn to quickly build your expertise and be seen as the go-to expert.
5.) Time saving strategies to profit from LinkedIn in as little as 30 minutes a day
QUESTION: What do you think is keeping you from attracting more clients on LinkedIn? Share your comments and questions.
© Copyright 2016
To make more money is probably one of your goals. There are entrepreneurs whose business makes them $20,000 a year and then there are other entrepreneurs whose businesses makes them 2 million a year. Both entrepreneurs had the same amount of time and yet achieved completely different results.
There are two kinds of entrepreneurs — icons who whip through their day and always finish their to-do list and everyone else. The “everyone else” column holds an awful lot more mere mortals that the other one does.
It’s tough getting through the workday sometimes when you’ve got no one to tell you what to do or how to do it. Too often, this results in hours of sitting at the computer, not really accomplishing anything.
Savvy entrepreneurs try every tip they find, and use the ones that work in their daily routine to avoid the loss of income that dawdling creates. Here are 6 productivity tips to help you stop wasting time, so you can start to make more money this year as an entrepreneur.
#1. Decide to Unitask
Multitasking has long been held as the way to get a lot done in a small amount of time. Unfortunately, it doesn’t work. According to Forbes magazine, our brains don’t work that way. Concentrating on one task and doing it well to completion is the way to work most effectively.
#2. Schedule Your To-Do List on Your Calendar
You can’t get any work done if you don’t know what you need to do. Detailed scheduling will eliminate any question of what to do in any part of your day. Sit down the night before and write an hour-by-hour schedule for your work day, filling in the task you’ll complete in each time block. Do nothing during each hour but the assigned task.
#3. Try the Pomodoro Technique to Make More Money
Many people have a hard time concentrating even one straight hour without their mind wandering. The Pomodoro Technique of work training can help solve this problem. It’s a method of working flat-out for 25 minutes, then taking a 5 minute break. Use an online timer such as the Tomato Timer built for this technique or Instant Boss, and you’ll have audible and visual clues to keep you on track.
#4. Block Distractions
If social media and other fun sites are taking your attention away from work, get rid of them during your day. Download an app such as LeechBlock. These apps set a block on your browser that don’t allow it to load a list of websites. Create the list of sites from your personal distractions, set a timer for work hours and you won’t be allowed to goof off.
#5. Look for Recurring Tasks You Can Automate
There are lots of little tasks you have to do every day that could be done more efficiently. An easy one is automating your bill payments. Just as important is backing up your work on a regular basis. You can back up automatically with a cloud service like Mozy to not only secure your work, but access it from any device anywhere.
#5. Organize Your Finances
I find a lot of my clients spend upwards of 50 hours between December and January simply trying to get their business financial reports together for their CPA. That is completely unnecessary and easily avoidable. If you’re constantly searching for invoices and your taxes are a mess organize your finances by installing a simple bookkeeping program. Ones such as QuickBooks or Peachtree are designed for non-experts and have a very shallow learning curve. Make a habit of using this for a few minutes each day or just one hour per week and your finances will be much simpler to deal with.
#6. Improve Your Work Environment
Streamlining your work environment can help to streamline your work day. Get rid of everything on your desk that doesn’t absolutely need to be there. You should have as few distractions for your mind as possible, and that includes items off the screen as well as on. Create an organized work space, whether it’s a dedicated room or a corner in the den, and give it a neat and tidy look. The lack of distractions will help you keep your mind on your work.
Achieving your BIG goals starts with making a series of small changes in how you leverage your time. I challenge you to start implementing these 6 tips. Practice them on a regular basis and eventually they will become engrained as a part of your success habits.
QUESTION: What is the #1 challenge that is getting in your way to make more money this year? Please share your comments below.
You’re competing with nearly 22 million small business owners in the U.S., according to the U.S. Census Bureau. How quickly and efficiently you get something done for your customers can make the difference between earning their loyalty or losing them to the competition.
Managing your time well can get you repeat business and referrals, and these tools will help you be fast and efficient, no matter what your business.
(1) Manage Customers
Not long ago, only large corporations could afford to use sophisticated customer relationship management (CRM) systems. Now they are available through software-as-a-service (SaaS) providers on the cloud. A good CRM system lets you access and analyze customer information, get better visibility into the sales cycle and learn the business trend information that helps with forecasting. Zoho CRM is one such cloud-based tool. Use it to:
- Get reports on customer activity every morning
- Integrate your sales activity with customer contact information and have a complete record of how the sales cycle is progressing
- Access customer information on the road with the Zoho mobile app
(2) Manage Accounts Receivables (AR)
Your cash flow depends on getting payment from customers, and payment from customers depends on you getting your invoices out promptly. A cloud-based invoicing tool such as Intuit Quickbooks automates many AR tasks and lets you monitor customer account activity. Quickbooks can:
- Schedule electronic invoices for delivery and follow them up with reminders when payment is past due
- Find your slow-paying customers, so you can send incentives to get their payments in on time
- Generate revenue reports and tax statuses at any time
- Access customer account information whereever you are with its mobile application
(3) Manage Your Team
Whether you have one or 100 employees, you need to manage company and project information in a way that gives people access to what they need when they need it. Expensive and complicated collaboration tools such as Microsoft’s Sharepoint were out of reach for many small businesses. Evernote Business is a better option for small businesses, and it continues to add helpful features. With Evernote Business you can:
- Manage all company data and create notebooks that contain information for specific projects
- Easily search for data within all project notebooks
- Link team notes, so you can view the thread of activity and comments on any project
- Capture data from the Web and store it in a project’s notebook for future reference
- Access Presentation Mode, which lets you display team results and statuses directly from within Evernote without having to use other presentation tools
(4) Manage Your Social Media
If you are heavily invested in social networking for your business, use Hootsuite to manage all your social media campaigns from one place. All of the major players including Facebook, Twitter, Pinterest and Instagram are integrated into one dashboard view. Use Hootsuite to:
- Track your campaigns, analyze results and receive customer feedback
- Access advanced analytics, including an integration with Google Analytics (Pro version only)
- Save time you would spend working on each platform individually
There are hundreds of excellent software tools out there today to help you manage your staff and your time. The place to start of course is to first identify which of your tasks are tedious or recurring and then find a software solution to improve the process.
Once you’ve shortlisted the time consuming tasks in your work you can then begin searching for the right software. Or, even better why not just ask our community right here and share what you’re searching for in the comment box below.
QUESTION: What is your favourite piece of software that has helped you manage your small business?
© Copyright 2016
Could Discouragement Be Destroying Your Game Plan?
As football season is in full swing what I love about the game is how it challenges even the best players not to rely solely on the playbook. The football team, the coaches and even us fans know how much the athletes’ mental state of mind will impact how the game will play out. So, which is more important? The playbook or their mindset?
How can you choose one over the other? They’re both critically important to winning the game.
So, what about your game plan as an entrepreneur or a small business owner? Has your 2011 game plan been helping you achieve notable wins in your business this year?As a business growth coach I often see clients missing out on experiencing a winning season, not necessarily because they didn’t have a good game plan, but because they allowed themselves to fall prey to simple thing called discouragement.
Even though most of the clients I help are established Entrepreneurs and small business owners who have had many prior successes it seems that discouragement can still attack and destroy even the best laid strategic plans.
Here’s what some common voices of discouragement have sounded like:
1. The economy has dried up a lot of our business
2. People just aren’t in the buying mindset 3. I’m just not good at sales and marketing 4. People just don’t want what I have to offer 5. Everything I try just doesn’t work 6. There’s too much competition for me to succeedI’m sure you can fill in the blanks to add even more discouraging thoughts. Now, if you were to re-read the above 6 negative statements, and you were to say them out loud to yourself 30 times a day for the next 30 days, what would you predict might happen in your business? … Of course, it’s only common sense that the natural effect from playing this record of negativity over and over throughout the day, day after day, to anyone’s business would be nothing but a negative outcome. I’m not advocating that you trick yourself into believing complete non-realities — that the economy is suddenly robust, that everyone is in easy spending mode, that you are a wizard at sales and marketing (if you’re really not), that everyone will want what you offer, or that every tactic you try will work wonders, and that there is virtually no competition, so you will indeed succeed. So, how do you get out of the line of fire from discouragement?
Step 1: First, identify your thoughts. What are the actual thoughts that keep playing quietly in the back of your mind? You can’t change something you can’t name.
Step 2: Decide not to buy into destructive beliefs. There might be a grain of truth behind every one of your discouraging thoughts, but recognize that truth can be twisted completely out of context. Step 3: Re-frame those discouraging thoughts into statements or questions that will re-direct your focus on something that is useful and positive. For example: 1. The economy may have reduced the low hanging fruit we were used to getting, so what can I (we) do today to get better in our business growing skills? 2. People may now be more careful in their buying decisions, so how can I (we) learn more accurately what does motivate our target market to want to buy? 3. Sales and marketing doesn’t come naturally to me, so what steps can I take to improve my skills in sales and marketing? Who can help me improve those necessary skills? Writing down your discouraging thoughts and re-writing them with encouraging, empowering thoughts is a powerful way to get your head in the game, so you can win in accelerating your business growth in 2012. It’s natural to expect to plan on rigorous physical and mental conditioning exercises before you play in a high stakes football game. But, there’s so much more at stake for you in your business success, so why not invest in the very best coach to help you win this upcoming 2012 season? The missing ingredient to your business growth success may very well be that you are trying to play your best, but with no coach. I would like to be that coach for you where we can partner together to co-create your game plan and help you win over discouragement once and for all. You might just discover even one piece of feedback that will set the domino course for 2012 in a whole new direction for your business growth.
There’s only 6 slots, so call me direct now to schedule your complimentary session at 215-292-4947 EST.
About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development. Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947.
© Copyright 2016