5 Ways to Build Your Digital Presence During Covid-19

5 FREE Ways to Build Your Digital Presence During Covid-19
It’s a scary time for everyone during Covid-19. We all know this pandemic has forced a lot of business owners to go out of business. 😢😧 If you are blessed to be among the lucky group who are NOT facing going out of business here’s a short video that shares 5 free effective ways to build your digital presence, so you can boost more visibility for your business during and after covid. We are also offering free help, guidance, feedback, support for business owners on Tuesdays from 12noon-1pm EST on Zoom through the end of April. Just comment below “Business Owner Public Service” and we’ll message you the link to join.

You Don’t Need to Build Your Business Alone

build a business

Running your own business is hard. Running your business all alone is even harder.  😩

There’s so much advice out there it’s hard to know what to do and what to focus on first. You’re worried about following the wrong advice, or just as bad …. The right advice at the wrong time.

You can commit to working harder …. But, what if you’re working hard on the wrong things? You’ll easily waste months and even years spinning your wheels. 😭

Your friends and family don’t know what it’s like to be an entrepreneur. They don’t understand the challenges you face running your own business or how to solve the problems that keep you up at night.

Right now, you have no one to talk to who can give you meaningful support and actionable advice. 

📍You need to FIND YOUR PEOPLE. 

Take the first step … right here … right now.

✅ WHAT IS ONE DECISION YOU NEED TO MAKE IN YOUR BUSINESS RIGHT NOW?

Don’t be afraid to put yourself out there. By sharing a decision you’ve been delaying to make or a challenge that’s got you stuck … not only could you receive some 💡great ideas 💡 to help you … you’re also helping so many others who are facing the same challenge in their business. 

Website Traffic Secrets Introducing the Stack

As you know, one of my goals with this blog is to help you find new, better and more efficient ways to increase website traffic, build your email list and improve conversions and sales of your products and services

That’s why I’m always on the lookout for great new tools and resources that can help accelerate your results.

A while back my friend Cary Richards over at Infostack produced an amazing bundle of resources called: “The Traffic Secrets Super Stack,” 

It was hugely popular but there was one problem. 

It was only available for a week and a bunch of people missed out on it…

Well…  I’ve got good news today! 

The response was so great that they have decided to bring it back and make it available for another few days.

“The Traffic Secrets Super Stack” is a hand-curated collection of over 25 premium eCourses, video training, memberships and workbooks that include information like:

  • How to grow your email list to 10,000+ subscribers 
  • Master Facebook advertising so you can crush your next marketing campaign
  • Behind the scenes of YouTube traffic
  • How to get referral traffic from influential people in your niche
  • Social media hacks (how to use platforms like Instagram to grow your reach, influence, and profit)
  • How to use cold email to get results (without burning bridges or looking like an amateur)
  • And much more.

Now, typically, you’d have to spend over $3,000 + to get your hands on everything packed inside the Traffic Secrets Super Stack

But this week, (for a limited time) you can get everything for over 98% off.

But don’t hesitate, because after next Monday the stack goes away probably for good this time.

Click here to learn more about this limited-time deal.
https://yooncannon–infostack.thrivecart.com/traffic 

Last thing before I wrap up this offer:

As you know, I very rarely make offers to my blog.

I only share things that I feel are a tremendous value that you can’t miss.

When I learned about “The Traffic Secrets Super Stack”, I knew immediately it was a winner. Seeing the final lineup of ebooks, e-courses, and more – it’s clear that this bundle is well worth the insanely low price you pay to get access.

So that’s why I’m sharing it with you.

My hope is that you’ll take a look, and, if it feels like the right fit for you, you’ll take action before this amazing deal expires.

That’s it for today.

Click here to learn more about this limited-time deal.  
https://yooncannon–infostack.thrivecart.com/traffic 

Take care!

Yoon ~

P.S. I forgot to mention: there’s absolutely no risk to check out this deal. You see, the guys over at Infostack have a best-in-class, 60-day, no questions asked, money refund guarantee. That means you can get instant access to everything in this bundle today, and take the next 60-days to decide if it’s the right fit for you.

Click here to learn more about this exclusive deal.
https://yooncannon–infostack.thrivecart.com/traffic 

Understanding the Most Important Ranking Factors – on-page SEO

SEO can seem like a minefield. Part of the problem is that there is a lag between the time that you implement changes and the time that you see the results of those changes. You could do everything right today, and still not see positive results for two to three months.

That can be quite disheartening, but it’s the way the system works. The best you can do is to understand what ranking factors carry the most weight and then aim to create content that will help you score with the search engines.

We’re going to focus here on factors that we know work for Google, because this search engine handles more than 89% of all internet searches at the moment.

The good news is that these tips will work for any other search engine.

Ranking Factors

 

Quality of Content

Publishing top-quality content is something that Google told us to do a long time ago. And it makes sense. If you’re putting out great content all the time, it’ll be considered valuable by your audience. It’s more likely to get it shared than anything else.

High-quality content will make your audience stay on your site for longer because it gives them the answers that they were looking for. The longer someone stays on your page, the better it looks in the eyes of the search engines.

Click-Through Rate

This is how many people click through to your site from the search results. To get more people to click through, make sure that the meta description has been well-written. It should be relevant to what’s on the page so that people know exactly what they’re clicking through.

It’s tempting to use a clickbait title, but that strategy backfires quite quickly as it’s bound to lead to an increase in the bounce rate.

Bounce Rate

A high bounce rate will kill your site’s traffic fast. If people click through your site and then bounce off quickly, search engines will see this as a sign that the site didn’t have the answers they were looking for.

A good tip is to link through to a related, interesting piece of content on your site. This keeps the audience longer on the site and encourages them to explore it further. If the content is, say 3,000 words or longer, can you break it up into two parts? This would mean that the person has to click through to at least one other page.

It’s the principle that those sites with slideshows count on. Those are highly annoying, so we don’t recommend making the person click through to another page more than once or twice per article.

Backlink Profile

One ranking factor is how many quality sites have linked through to yours. There are a lot of ways to go about link-building. If you’re creating outstanding content, though, other sites will naturally want to link through to you.

Never buy backlinks or offer a link-for-link trade. If you get caught, and the chances are good that you will be, the search engines will penalize you.

Ranking Factors

 

Final Notes

Those are the main link factors used to suss out great content. Present excellent content every time, and you’re bound to see your organic traffic rise. If you’ve got top-notch content and your pages load fast, therefore you’ve won half the battle already.

Best Affordable Video Gear Guide to Market Your Business

The Best and Affordable Video Gear Guide isn’t that difficult to find. Below are the helpful list to help you get started to market your business.

Record with Your iPhone – Bare Bones Starter Gear:

iPhone 7 Plus
TRY IPHONE 7 PLUS

You don’t need to wait until you’re ready to buy expensive cameras or hire a professional videographer to start recording videos to market your business.

Just start recording straight from your iPhone. If you’re worried your videos might look poor in quality check out this 1 minute video I recorded from my iPhone 7 Plus. 

CLICK HERE TO WATCH EXAMPLE VIDEO

Condenser Microphone for
Smart Phones Smart Headset
TRY CONDENSER MICROPHONE

No one wants to watch a great video if the sound is poor quality! 

This is the the condenser microphone I bought which hooks directly to my iPhone (with an adapter).

For under $20 it’s a no brainer decision to ensure that people watching can hear your message clearly. 


Apple Headphone Jack Adapter
TRY APPLE HEADPHONE

 

This is the adapter you’ll need to connect your condenser lapel microphone to your iPhone to record great sound for your videos.

TAluminum Tri Pod
TRY TALUMINUM TRI POD

Don’t cut corners and try to hold your iPhone to shoot your videos at arms length. For under $35 it’s well worth the stability and versatility to mount your smartphone onto a tripod. 

I started out with a different $19 tripod, but the flimsy legs not only made it too top heavy when I mounted my iPhone, but the cheap tripod was also a struggle to get the three legs to adjust to the same length, which made for very lop sided looking videos.

So, I shelled out the extra 15 bucks and ended up buying this one instead. Having a sturdier tripod now makes me want to shoot more videos since I no longer have to fight with the old one.

Smartphone Adapter
TRY SMARTPHONE ADAPTER

This smartphone adapter is what mounts onto your tripod. Then you clip you iPhone right into this piece. 

When I first started out with the cheapest adapter I found it became too time consuming to switch from vertical to portrait mode. 

So, then I researched and bought this one which I love because it has a 360 ball joint, so I can easily rotate my iPhone from vertical to horizontal — handy for recording video and taking pictures.

This one uses a universal mounting, so it works on pretty much any tripods, clamps and handles.

Record from Your Computer – Double Duty Video Gear:

Keep Audience Attention with 2 Camera Shots

Canon Camcorder
TRY CANON CAMCORDER

If you’re recording in person interviews or you want to cut in different angles for your solo videos you’ll need to record from two cameras. 

The Canon camcorder is a great choice giving you 57x advanced zoom while the super range O.I.S. (optical image stabilization) keeps the image stead at a longer focal length. 

HD videos are recorded to separately available SD cards in the MP4 format for easy playback on most devices. the MMP4 formats are highly compatible with video hosting services and social media websites without format conversion.

Reti Cam Table Top Trip Pod
TRY RETI CAM

 

If you’re only planning on recording videos from your desk you can pick up this simple, small tabletop tripod. 

It has the standard mount that will work for all the other accessories and adapters mentioned above.  

San Disk
TRY SAN DISK

 

When you’re recording from a video camcorder you will likely max out your storage space on the camera, so you’ll need to transfer your videos onto a scan disk. 

So definitely, this is another one cool video gear guide for keep!

 

Nice to Have Extras Video Gear

Gimbal Stabilizer 3-Axis
Handheld iPhone Stabilizer
TRY GIMBAL STABILIZER

 

If you want to record action shots, whether you’re walking, running, biking and even skiing, you’ll want to grab the Gimbal handheld stabilizer.

This works with iPhone Xs Max Xr X 8 Plus 7 6 SE or Gimbal for Samsung S9/Note, for Sony,LG,Google Pixel 3 XL, Huawei P20,ZTE,Mi and more Android Smartphones.

You can also download their 2019 Newest ‘Hohem Gimbal’ App on your Android or iOS Phones for your gimbal connectivity with Bluetooth. The parameter setting and calibration will help you master the gimbal much better.

 

Sennheiser Smart Headset
TRY SENNHEISER

If you prefer using ear buds over the table top computer microphone I’d recommend getting the Sennheiser Smart Headset. 

When I tried using cheap $20-$40 ear buds I found they were inconsistent. Sometimes I’d get on a video interview and the other person couldn’t hear me. It just wasn’t worth the headache and stress of tech issues cheap ear buds can create.

The Sennheiser is designed for Apple iOS devices. It delivers Sennheiser signature sound and crystal-clear call quality. A situational awareness function allows switching between Transparent Hearing and Active Noise Cancellation, to amplify or silence sound around you. Microphones capture sound like your ears do when recording video.

Fovitec – 1x Photography & Video 20″x28″ Softbox Continuous Lighting Kit w/ 2500W Equivalent Total Output – [Includes Boom, Stands, Softboxes, Bag, 11x 45W Bulbs]
TRY FOVITEC

 

When you’re watching other people’s videos you probably don’t appreciate good lighting, but you certainly will get distracted watching videos with poor lighting and dark shadows. 

This is a great starter soft box lighting kit to give your videos bright, professional looking lighting.

I like the 3 light set because you can use the 3rd light to backlight you. I love watching videos where the person speaking looks like they have a halo around them.

Add Professional Looking Back Drops Video Gear:

Green Screen Kit with Stand
TRY GREEN SCREEN KIT

If you’re like most business owners, you probably have limited go to locations to shoot your videos.  You might have a messy office, kitchen, family room, attic, closet or car.

A green screen offers you far more variety, creativity and credibility to give the right tone and look to each video.  You can choose the background that best matches your message. Use any image you want from beautiful beaches, city high rises, elegant conference rooms or you just want to use your brand colors as your backdrop. 

This kit that I bought comes with 2 photo lights. That way you can shoot a bunch of photos to use in your YouTube thumbnails and for your social media posts.

If you want to get soft box lights for shooting video click here: https://amzn.to/312i2pp

 

Box Lights
TRY BOX LIGHTS

 

 

Another great video gear is when you’re watching other people’s videos you probably don’t appreciate good lighting, but you certainly will get distracted watching videos with poor lighting and dark shadows. 

This is a great starter soft box lighting kit to give your videos bright, professional looking lighting.

Triple Shoe Bracket
TRY TRIPLE SHOE BRACKET

I wanted to get better lighting on my face while still using my iPhone, so I found this triple shoe bracket which mounts on my tripod and lets me attach my smartphone adapter and the key light I  recommend below.

 

KEY LIGHT
TRY KEY LIGHT

 

When I just used 2 box lights I found often times the lighting on my face with either too dark or too bright. That’s when I found using a key light helped to focus on adjusting the light just on my face. 

Add the perfect lighting setup to video recording sessions with this key light. The dimmable design lets you choose the right setting for interviews or scenes, and the glare-free diffusion offers a more balanced effect. With a flat profile and metal desk mount, this key light takes up minimal space.

Video Editing — Adobe Premiere Pro
TRY ADOBE PREMIER PRO

 

I outsource my video editing, but if you enjoy doing your own editing (or you want your teenage kids to just do it for you) choose Adobe Premiere Pro — this is the most widely used video editing software.

(HINT: if you have high school/college age kids they can take this course at community college and knock out their credits while learning how to edit your videos for you 🙂

Another one helpful video gear guide indeed!

Keep Audience Attention with 2 Camera Shots

Canon Camcorder
TRY CANON CAMCORDER

If you’re recording in person interviews or you want to cut in different angles for your solo videos you’ll need to record from two cameras. 

The Canon camcorder is a great choice giving you 57x advanced zoom while the super range O.I.S. (optical image stabilization) keeps the image stead at a longer focal length. 

HD videos are recorded to separately available SD cards in the MP4 format for easy playback on most devices. the MMP4 formats are highly compatible with video hosting services and social media websites without format conversion.

Reti Cam Table Top Trip Pod
TRY RETI CAM

 

If you’re only planning on recording videos from your desk you can pick up this simple, small tabletop tripod. 

It has the standard mount that will work for all the other accessories and adapters mentioned above.  

San Disk
TRY SAN DISK

 

When you’re recording from a video camcorder you will likely max out your storage space on the camera, so you’ll need to transfer your videos onto a scan disk. 

So definitely, this is another one cool video gear guide for keep!

 

Nice to Have Extras Video Gear

Gimbal Stabilizer 3-Axis
Handheld iPhone Stabilizer
TRY GIMBAL STABILIZER

 

If you want to record action shots, whether you’re walking, running, biking and even skiing, you’ll want to grab the Gimbal handheld stabilizer.

This works with iPhone Xs Max Xr X 8 Plus 7 6 SE or Gimbal for Samsung S9/Note, for Sony,LG,Google Pixel 3 XL, Huawei P20,ZTE,Mi and more Android Smartphones.

You can also download their 2019 Newest ‘Hohem Gimbal’ App on your Android or iOS Phones for your gimbal connectivity with Bluetooth. The parameter setting and calibration will help you master the gimbal much better.

 

Sennheiser Smart Headset
TRY SENNHEISER

If you prefer using ear buds over the table top computer microphone I’d recommend getting the Sennheiser Smart Headset. 

When I tried using cheap $20-$40 ear buds I found they were inconsistent. Sometimes I’d get on a video interview and the other person couldn’t hear me. It just wasn’t worth the headache and stress of tech issues cheap ear buds can create.

The Sennheiser is designed for Apple iOS devices. It delivers Sennheiser signature sound and crystal-clear call quality. A situational awareness function allows switching between Transparent Hearing and Active Noise Cancellation, to amplify or silence sound around you. Microphones capture sound like your ears do when recording video.

Fovitec – 1x Photography & Video 20″x28″ Softbox Continuous Lighting Kit w/ 2500W Equivalent Total Output – [Includes Boom, Stands, Softboxes, Bag, 11x 45W Bulbs]
TRY FOVITEC

 

When you’re watching other people’s videos you probably don’t appreciate good lighting, but you certainly will get distracted watching videos with poor lighting and dark shadows. 

This is a great starter soft box lighting kit to give your videos bright, professional looking lighting.

I like the 3 light set because you can use the 3rd light to backlight you. I love watching videos where the person speaking looks like they have a halo around them.

HP Pavilion All in One Computer
TRY HP PAVILION

Instead (or in addition to) recording videos from your iPhone you can also just record videos from your computer. 

If you’re still using an old computer you might not have a good quality built in camera.

This is the computer I purchased which I use to record all of my marketing training content I create for my Power Biz Academy members.

AUDIO TECHNICA
MICROPHONE for COMPUTER
TRY AUDIO TECHNICA

Even though your computer has built in speakers the sound quality when recording video is not so great.

I researched and tested out using different headsets, ear buds and other ‘cheap’ microphones. After recording with 7 other computer compatible microphones, the Audio Technica microphone is by far the best choice. 

The Audio Technica is super easy to set up. You just plug the USB to your computer and using the tripod stand for secure table top use.  I like that it consistently delivers high quality sound, it doesn’t block my face as close up mics do, and I don’t have to wear a clunky looking headset.

Ring Light
TRY RING LIGHT

As I reviewed the videos I shot from different indoor locations I started noticing that my lighting didn’t always look so great.

In the scheme of things, getting high quality sound is more important than lighting. But, once you get the hang of recording videos and you’re ready to step up your lighting, this ring light is a great one to get started with.

It provides soft and flat light, halo shadow for perfect outline and evens the lightening of the subject. 

Add Professional Looking Back Drops Video Gear:

Green Screen Kit with Stand
TRY GREEN SCREEN KIT

If you’re like most business owners, you probably have limited go to locations to shoot your videos.  You might have a messy office, kitchen, family room, attic, closet or car.

A green screen offers you far more variety, creativity and credibility to give the right tone and look to each video.  You can choose the background that best matches your message. Use any image you want from beautiful beaches, city high rises, elegant conference rooms or you just want to use your brand colors as your backdrop. 

This kit that I bought comes with 2 photo lights. That way you can shoot a bunch of photos to use in your YouTube thumbnails and for your social media posts.

If you want to get soft box lights for shooting video click here: https://amzn.to/312i2pp

 

Box Lights
TRY BOX LIGHTS

 

 

Another great video gear is when you’re watching other people’s videos you probably don’t appreciate good lighting, but you certainly will get distracted watching videos with poor lighting and dark shadows. 

This is a great starter soft box lighting kit to give your videos bright, professional looking lighting.

Triple Shoe Bracket
TRY TRIPLE SHOE BRACKET

I wanted to get better lighting on my face while still using my iPhone, so I found this triple shoe bracket which mounts on my tripod and lets me attach my smartphone adapter and the key light I  recommend below.

 

KEY LIGHT
TRY KEY LIGHT

 

When I just used 2 box lights I found often times the lighting on my face with either too dark or too bright. That’s when I found using a key light helped to focus on adjusting the light just on my face. 

Add the perfect lighting setup to video recording sessions with this key light. The dimmable design lets you choose the right setting for interviews or scenes, and the glare-free diffusion offers a more balanced effect. With a flat profile and metal desk mount, this key light takes up minimal space.

Video Editing — Adobe Premiere Pro
TRY ADOBE PREMIER PRO

 

I outsource my video editing, but if you enjoy doing your own editing (or you want your teenage kids to just do it for you) choose Adobe Premiere Pro — this is the most widely used video editing software.

(HINT: if you have high school/college age kids they can take this course at community college and knock out their credits while learning how to edit your videos for you 🙂

Another one helpful video gear guide indeed!

Keep Audience Attention with 2 Camera Shots

Canon Camcorder
TRY CANON CAMCORDER

If you’re recording in person interviews or you want to cut in different angles for your solo videos you’ll need to record from two cameras. 

The Canon camcorder is a great choice giving you 57x advanced zoom while the super range O.I.S. (optical image stabilization) keeps the image stead at a longer focal length. 

HD videos are recorded to separately available SD cards in the MP4 format for easy playback on most devices. the MMP4 formats are highly compatible with video hosting services and social media websites without format conversion.

Reti Cam Table Top Trip Pod
TRY RETI CAM

 

If you’re only planning on recording videos from your desk you can pick up this simple, small tabletop tripod. 

It has the standard mount that will work for all the other accessories and adapters mentioned above.  

San Disk
TRY SAN DISK

 

When you’re recording from a video camcorder you will likely max out your storage space on the camera, so you’ll need to transfer your videos onto a scan disk. 

So definitely, this is another one cool video gear guide for keep!

 

Nice to Have Extras Video Gear

Gimbal Stabilizer 3-Axis
Handheld iPhone Stabilizer
TRY GIMBAL STABILIZER

 

If you want to record action shots, whether you’re walking, running, biking and even skiing, you’ll want to grab the Gimbal handheld stabilizer.

This works with iPhone Xs Max Xr X 8 Plus 7 6 SE or Gimbal for Samsung S9/Note, for Sony,LG,Google Pixel 3 XL, Huawei P20,ZTE,Mi and more Android Smartphones.

You can also download their 2019 Newest ‘Hohem Gimbal’ App on your Android or iOS Phones for your gimbal connectivity with Bluetooth. The parameter setting and calibration will help you master the gimbal much better.

 

Sennheiser Smart Headset
TRY SENNHEISER

If you prefer using ear buds over the table top computer microphone I’d recommend getting the Sennheiser Smart Headset. 

When I tried using cheap $20-$40 ear buds I found they were inconsistent. Sometimes I’d get on a video interview and the other person couldn’t hear me. It just wasn’t worth the headache and stress of tech issues cheap ear buds can create.

The Sennheiser is designed for Apple iOS devices. It delivers Sennheiser signature sound and crystal-clear call quality. A situational awareness function allows switching between Transparent Hearing and Active Noise Cancellation, to amplify or silence sound around you. Microphones capture sound like your ears do when recording video.

Fovitec – 1x Photography & Video 20″x28″ Softbox Continuous Lighting Kit w/ 2500W Equivalent Total Output – [Includes Boom, Stands, Softboxes, Bag, 11x 45W Bulbs]
TRY FOVITEC

 

When you’re watching other people’s videos you probably don’t appreciate good lighting, but you certainly will get distracted watching videos with poor lighting and dark shadows. 

This is a great starter soft box lighting kit to give your videos bright, professional looking lighting.

I like the 3 light set because you can use the 3rd light to backlight you. I love watching videos where the person speaking looks like they have a halo around them.