Webinars are a powerful tool in any business arsenal – and hosting your own event is a smart business development strategy. If you’re thinking about best practices for attracting new clients and growing your business here are 9 benefits for hosting your own webinar.
1. Hosting webinars develops authority and trust
Hosting a webinar allows your business to showcase its expertise, industry knowledge, abilities, skills, products and services. Your webinar also benefits from the human element – allowing you to put a real face to your business, helping your audience to engage with and even become emotionally invested in your business.
2. Webinars create business relationships
The benefit of speaking to a group of potential prospects through a webinar is it allows your prospects to get to know you on a much deeper level than what could possibly get accomplished in a 30 second commercial at a networking event. After all, people don’t do business with companies. People do business with people. In a webinar you have the time to allow your attendees to get to know you as a person, like you and trust you from the insights and content you share.
3. Interactive webinars help you understand your target audience
Through your interactive question and answer segment webinars allow your business to get to know your target audience, their needs and their greatest challenges. In doing so, you can develop a real understanding of what motivates your audience, allowing you to tailor your products, services and advice to match.
4. Holding webinars raise brand awareness.
Webinars allow you to easily promote your business – especially when you are delivering high quality content during the webinar and not simply using it as a sales pitch presentation. With virtually no additional overhead to factor in, the business promotion afforded by hosting a webinar is also incredibly cost-effective. You can skyrocket your business exposure and reach for no or very little financial outlay.
5. Hosting webinars are affordable.
Conventional meetings, seminars and conferences have one thing in common – they’re expensive to arrange. Thankfully, your webinar benefits from the low-costs associated with internet broadcast – requiring little more than a broadband connection, microphone and webcam to get started.
6. Webinars can be re-purposed.
Once you’ve presented your webinar, you can repurpose your script to provide extra value to those who couldn’t attend. By converting your presentation into an eBook or blog post series, you can create a permanent benefit from hosting the webinar – allowing you to share your webinar content in a fresh and engaging new way.
7. Webinars can be recorded.
In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible. Unlike traditional conferences, it’s extremely easy (and cost-effective) to record your entire webinar – and your audience will thank you for it!
8. Webinars can be an added revenue stream.
If your business has a large audience, it can be simple and effective to set-up a paid webinar event. As long as your webinar is packed full of genuine value for your customers, parting with a few dollars to attend your webinar is completely reasonable. With unlimited capacity for attendees, your business can quickly generate a lucrative revenue stream.
9. Webinars build your list and generates qualified leads.
Sign-up forms for your webinar allow you to collect lead information – from email addresses to job titles. Best of all, the information and education you provide in your webinar serves to qualify your audience, informing them about your products, services and expertise – and creating the perfect sales lead in the process.
These webinar benefits reflect the power of hosting your own online webinar – allowing you to boost your revenue, minimize your costs and develop lucrative relationships with clients, customers and industry-leaders.
QUESTION: What is your biggest challenge when it comes to hosting your own webinars? Let me know in the comments!
Overcoming employee resistance to change is a common challenge business both small and large have to contend with. In Part 1 we looked at 5 surefire strategies like:
1.) Check your attitude.
2.) Commit to being a leader.
3.) Have clear player positions.
4.) Have clear player expectations.
5.) Don’t “pass the buck”.
In Part 2, let me share three more tips and techniques for creating successful change in your business; and even explore how you can benefit from them in all areas of your life!
#6. Hold firm expectations.
Once you set your expectations, you need to hold firm to them.People can tell whether you’re firm or fake. They can smell that fear a mile away. Overcoming employee resistance to change will only continue to be a challenge if managers continue to waver on setting clear, firm expectations.
What are the non-negotiable expectations you have for each employee?
What is the language you use to communicate those expectations?
What is the tone you project? What does your non-verbal communication say?
#7. Build relationships.
Overcoming employee resistance to change doesn’t come from focusing on their behavior; but from focusing on your relationship.
Employee resistance occurs when there’s no respect.
There’s no respect because there is no trust.
There’s no trust because there’s no relationship.
There’s no relationship because there is no consistent one-on-one time.
Remember that: relationships are NOT built in groups. Relationships are built one-on-one
How often do you schedule one-on-one time with each of your direct reports?
Do you critique your employees more than you appreciate them?
#8. Find out their “WHAT”and their “WHY”.
As business owners and managers, we all want a team of players who are highly self-motivated. Self-motivated people are naturally self absorbed. But, in this case, being self absorbed is not a bad thing.
If you want your people to care about what you care about (growing the company), then you need to first care about what they care about.
Why? Because creating success is about creating a win-win situation for everyone.
When you’re struggling with overcoming employee resistance, remember:
“People don’t care how much you know until they know how much you care.”
How much do you know about each employee?
Have you ever asked what motivates them?
Have you ever asked what their goals are, in both their professional and personal lives?
Have you ever asked why? What would achieving that goal allow them to do, be or have, that they don’t have right now?
Benefiting from these skills in all areas of your life
These same strategies for overcoming employee resistance to change can be applied to our personal lives as well. These leadership skills, coaching skills and management skills are also lasting life skills that you’ll benefit from in all types of relationships.
As a parent, I want to raise my three kids to be highly self-motivated people. Like most parents, I want my kids to dream big and reach their full potential.
Despite this, I started noticing that I was nagging my son, Thomas, to get out there and practice his soccer drills. I was annoyed that I was investing time and money into his soccer training, but he was RESISTING the advice of his coach.
I decided to apply these same strategies at home. When he was around 12 years old, I sat down with my son and asked him: ‘What’s your dream?’
His answer – to become a professional soccer player.
We talked about his why, and defined what would that allow him to achieve his desires in life. Then, all I had to do was show him what separates the extraordinary soccer players from the less extraordinary soccer players.
We defined what the extraordinary soccer players did to get there —(exceeding expectations)
We defined what lesser soccer players did —(meeting expectations)
We defined what failed soccer players did —(below expectations)
‘Thanks for believing in me’
My son Thomas will soon be turning 15, and I’m happy to report that I haven’t had to nag him since that conversation when he was 12. In fact, I truly admire how highly self-motivated he has become. The snow or rain does not stop him from running outside or practicing his shots on net. He is not only disciplined in his cross training routine at home, he’s also surprisingly disciplined in choosing what he eats as an athlete.
The best part as a parent was the day my son took me aside and said, “Mom, thanks for believing in me.” Wow! I can last on those 6 words for the next 6 years!
As a business owner or manager, it’s the same thing. When you have an employee who takes the time to say, “Thanks coach, for believing in me.” – that’s the kind of stuff that fuels your tank for many more years to come.
Not only do these strategies help you in overcoming employee resistance to change; they can benefit all areas of your life. Instituting these 8 starter strategies also nurtures fierce loyalty among your employees – creating motivated, productive playersthat will go over and beyond their call of duty.
QUESTION: What is your biggest challenge when it comes to overcoming employee resistance? Please share your comments in the box below
If you are an expert, coach, consultant, author, advisor, speaker or solorpreneur I want to ask you:
What’s the fastest way to grow your email list and attract hundreds of hot, qualified prospects into your business?
A) Social media
B) Newsletter publishing
C) Video marketing
D) Speaking
Answer: All of the above!
But WAIT, there’s a catch to that answer!
The real secret to quickly adding 1,000’s of hot prospects to your list is to convince someone else to do all those things FOR you, for free. And then get them to let you step in when the hard work is done and reap all the rewards.
Don’t think anyone would be crazy enough to do that?
Actually, people do it all the time. They’re called joint ventures!
(Ready to cut to the chase?) This FREE webinar shows you exactly how to find, approach, and get JV partners to promote your products and programs for you!
Joint ventures allow you to instantly tap into the audience that someone else has spent years to build. They’ve toiled away adding one subscriber at a time with marketing methods like PPC, SEO, and social media. And in one fell swoop, you can step in and “harvest” all that hard work by getting them to promote your product or program to their list.
Of course, the trick is in actually getting people with those lists to let you cash in on their community (which they fiercely protect).
This is where my friends Rich German and Milana Leshinsky come in. They have each done 100’s of joint ventures.
I first learned joint venture strategies fromRich and Milana. That’s why I would highly recommend for you to register for their free webinar.
They’ve tapped into the power of joint venture partnerships to add tens of thousands of people to their email lists, become top players in their niches, and sell millions of dollars worth of products and coaching.
They’ve come up with a VERY unique way to get people to say YES to your JV proposals (even if you have no list). And they’ve created the easiest way to find potential JV partners you’ve ever seen – so easy, it’s practically done for you. They’ve really made the whole process a total no-brainer.
They’ll be revealing it all free on a special live webinar that you can register for here:
FREE Webinar: Instant Clients Formula: The Fastest Way to Get More Clients, Sell More Products, And Build a Massive List of Hot Prospects
Be sure to attend live because everyone who does gets a $197 list-building attendance prize – WOW!
If you’re frustrated with how long SLOW marketing strategies like SEO and social media are taking to build your list, fill your business with high-paying clients, and generate the six-figure info product sales you want – you need to be on this live webinar.
Rich and Milana will show you the shortcut around all those “slow growth” strategies, and show you exactly how to leverage other people’s lists to quickly add 1,000’s of subscribers and new clients to your business.
Joint ventures are the easiest and fastest way to launch your business to the next level. And the unique spin they put on their approach to joint ventures finally makes it easy for anyone to quickly put their own deals together (even if you’re just starting out and have a small or even no list).
Read that last paragraph again… easiest, fastest, anyone, small list, no list… Could this be for you?
Space on this training is limited, so grab your spot now:
FREE Webinar: Instant Clients Formula: The Fastest Way to Get More Clients, Sell More Products, And Build a Massive List of Hot Prospects
If you’ve tried using joint ventures to grow your list before, but found it difficult to partner with people when you’re just starting out, you’ll LOVE this FREE training!
Thank you!
Yoon
P.S. I’m going to offer up an added BONUS from me to YOU. When you register and attend Rich and Milana’s free webinar you will receive a special Mastermind Session with Me on Friday, March 28th 11am EST where you will have direct access to me to ask all your burning questions and get feedback on your product or program creation. My private clients pay me thousands of dollars for my insights, ideas and feedback. You have this one opportunity to get this is as a special free BONUS.
P.P.S. If you’ve never felt the adrenaline rush of seeing 10-50 names per minute get added to your email list, you must see what you’re missing out on and get in on the action. It’s incredible, and yet very real.
If you were to ask any successful coach, author, or speaker (including ME!) what their #1 most powerful marketing strategy is, over 90% of them would say the same thing.
…It wouldn’t be Facebook or Twitter.
…It wouldn’t be newsletters or articles.
Sure, they probably do all those things but if you really looked at what’s driving the BULK of their sales, and consistently filling up their programs month after month, year after year…
You would discover thatJOINT VENTURES are the #1 force driving new clients into their business.
(Want to cut to the chase?) This FREE webinar shows you exactly how to find, approach, and get JV partners to promote your products and programs for you!
The big players teaming up to promote each other’s products and programs. And with a few email blasts, these partnerships are generating 1,000’s of new subscribers and sales.
The problem is, unless you already have a big list (and can offer to send a reciprocal promotion) it’s really tough to get potential joint venture partners to say YES to doing a deal with you. It’s like an “elite club” or “secret society” you are LOCKED OUT of.
But that’s where my friends Rich German and Milana Leshinsky enter the story.
Rich and Milana have each done 100’s of joint ventures. They’ve tapped into the power of joint venture partnerships to add tens of thousands of people to their email lists, become top players in their niches, and sell millions of dollars worth of products and coaching.
Most importantly (for you), they have created a VERY unique approach to joint ventures that completely levels the playing field and allows ANYONE (even if you have NO list) to quickly and easily start setting up lucrative joint venture partnerships with other coaches, speakers, and authors.
It’s like they’ve stolen the “keys to the club” and are letting everyone in. So anyone can start tapping into the incredible power of joint ventures to grow their business, not just the elite few who already have huge lists.
They’re laying out their complete system on a special free webinar, and I thought you would want to jump on this:
FREE Webinar: Instant Clients Formula: The Fastest Way to Get More Clients, Sell More Products, And Build a Massive List of Hot Prospects
There is so much re-hashed marketing info out there, you rarely come across TRUE breakthroughs and advances. THIS is one of those times. This is really a whole new way of approaching joint ventures that finally lets people just starting out tap into the same powerful marketing strategy the big guys use to make millions.
FREE Webinar: Instant Clients Formula: The Fastest Way to Get More Clients, Sell More Products, And Build a Massive List of Hot Prospects
P.S. Don’t miss your chance to get the full scoop on how they’ve “cracked the code” to making the power of joint ventures accessible to everyone (not just the big guys with huge lists)
P.P.S. Everyone who shows up live on the call will receive a special $197 attendance prize. If you want to grow your business, then you’ll want to get your hands on this powerful list building gift. Get it free when you attend the webinar:
Blogging doesn’t have to be an uphill battle. I’ve compiled 7 must-have tech tools and tips for making blogging easier. They tackle every aspect of blogging, from inspiration though to publication, and they could transform your blog writing instantly!
1. Pocket
For many people, finding inspiration is the hardest aspect of blogging. Online resources, like whitepapers, eBooks and other blogs, are ideal for triggering a wave of inspiration – but they can be hard to keep track of. Instead of flitting between hundreds of bookmarks, Pocket is a browser plugin that compiles your resources into a handy dashboard. As well as saving your resources in one place, Pocket allows you to access websites without an internet connection – and it’s available for a host of mobile devices.
2. Dragon Dictation
We aren’t all super-fast typers, and putting virtual pen to virtual paper can be the most time-consuming aspect of writing a blog post. If you’re looking to get your ideas down without developing RSI, it’s worth trying Dragon Dictation. This market-leading dictation software package offers intuitive speech transcription, allowing you to sit-back, relax, and compose your next post without lifting a finger. Dragon Dictation is also available for iPhone and iPad – making it perfect for blog writing on the go.
3. OmmWriter
If you’d prefer to stick to typing, the next of our tips for making blogging easier is perfect for you. OmmWriter aims to make writing an enjoyable and productive experience. It’s a text processor that combines gorgeous backgrounds and soothing audio tracks with keystroke sounds, and a wonderfully minimal interface. Perfect for clearing your mind, and focusing on the task at hand!
4. RescueTime
RescueTime allows you to monitor your online activity, and rate your own productivity. Specific websites and desktop applications can easily be assigned a ‘productivity value’, with beneficial activities like blog writing allocated a high-productivity value, and distracting activates like Youtube or social media assigned a lower value. Your daily productivity is then analyzed, and a score allocated. RescueTime allows you to track your productivity over days, weeks and months, and recognize the areas where you waste most time – making it one of the best tips for making blogging easier in the long-term.
5. Focus Booster
If you’re guilty of spending endless hours on blog posts without achieving any progress, the next of our tips for making blogging easier is ideal. Focus Booster structures your blog writing according to the Pomodero principle of productivity, allocating 25-minute intervals of writing, interspersed with 5-minute breaks. This handy app allows you to increase the efficiency of your writing, preventing you from wasting time when your productivity flags.
6. CoffeeCup
All the best blogging ideas start in coffee shops – and tips for making blogging easier are no exception. Want to improve the layout and design of your blog, but aren’t familiar with HTML and CSS? No worries! CoffeeCup allows you to edit virtually any visual aspect of your blog. If you’re looking to reinvent your site with a fresh new theme; convert your site to become fully-mobile responsive; or even add a ton of extra functionality to your blog, like contact forms and surveys, CoffeeCup has you covered.
7. Hootsuite
Once you’ve written and published your posts, you need to make sure that they’re promoted across your social media networks at the optimal times. Instead of waiting by your PC day and night for the best times to post, try Hootsuite. Hootsuite is a social media dashboard that allows you to automate your Shares, Tweets and Posts. It also comes with a range of extra functionality and tips to make blogging easier – from trending Hashtags to comprehensive blog traffic analysis.
QUESTION: Which tech tools do you use for easier blogging? Let me know in the comments!
