My interview in Entrepreneur Magazine

*This is a reprint from the article published in
https://www.entrepreneur.com/slideshow/228294#7

Note from Yoon …

In case you missed the story that was published yesterday on Entrepreneur.com here it is again below as a reprint. Did you know …? that I got into business coaching to help other entrepreneurs to grow your businesses without missing out or sacrificing the quality of your family life. Let’s keep remembering those lessons from 9/11. The pursuit of business success should never overshadow relationships with our loved ones.Success and Blessings!

 

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 “As a type A personality, it was easy for me to get sucked into the ‘workaholism’ syndrome. 9/11 was a huge wake-up call that shouted the reminder to me that we never know how much time we have left here on earth.”

Yoon Cannon Business growth coach
Paramount Business Coach, LLC
Doylestown, Penn.

9/11 inspired me to completely change the business I was in. When 9/11 happened I was running three different businesses at the same time – a large performing arts center, a retail store, and a production company – with 35 people on my payroll. As a type A personality, it was easy for me to get sucked into the “workaholism” syndrome. 9/11 was a huge wake-up call that shouted the reminder to me that we never know how much time we have left here on earth.

No one ever says on their deathbed that they wished they worked more or achieved more. When we face death and tragedy we all evaluate the relationships in our lives. As a working mother with three children (two at that time), 9/11 inspired me to create instead a lifestyle business, so that my new business could be built around my family which would allow me to be available for them on their schedule. I didn’t want to miss out on enjoying my family and loved ones.

I ended up selling all three of my businesses and started my lifestyle business which is my coaching practice. The majority of my work is virtual, allowing me to be at home in the mornings to see them off to school and available for my kids when they get home at 3pm. I choose how much I want to work each week. I can work anywhere in the world, so when we decide to pick up and travel I can work around that no problem.

My lifestyle business also comes with the added perk of no overhead. I used to have a high maintenance- high overhead 5,000-square-foot building. Plus, my lifestyle business offers me a leveraged business model which allows me to work a fraction of the time while earning 10 times more than the traditional billable hours model.

I think the anniversary of 9/11 each year serves an important reminder for us all to prioritize and cherish investing in the relationships of our family and loved ones.

*This is a reprint from the article published in
https://www.entrepreneur.com/slideshow/228294#7

QUESTION: What about you? How did 9/11 change you as an entrepreneur? Please share your comments below:

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 
© Copyright 2016

Business Blogging Tips to Attract New Clients

Note From Yoon:

September is a great time to get refocused and refreshed.
With the kids back in school (here’s my youngest on the bus!)
and vacation season now ending this is the week to kick start your
business back into gear.
One great strategy to focus on this week is business blogging.
Enjoy this week’s blog article on blogging! Please share your
comments below.

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Business Blogging Tips to Attract New Clients

Blogging is one of the most effective ways to demonstrate your area of expertise and also increase traffic to your site. That is why a number of businesses use blogs, not merely to attract new clients, but also to connect and interact with your prospects on a regular basis. It is important to understand that blogging will be as effective marketing strategy assuming your blogs provide great content to your target audience.

Why Blog?

You may wonder why you should blog for traffic, when there are a number of other online marketing techniques that can do the job for you. Here is why blogging is a good idea.

#1. Blogging is free – You can’t get better than free. All you need to do is add an extra page on your site or set up a WordPress blog page to get started.

#2. Google favors sites that add new content – The page rank of your site also improves each time you add a new blog post, thereby increasing the traffic. Updating your business blog on a regular basis adds high quality, meaningful content giving your site greater visibility in the search engines.

#3. Blogs reflect your expertise – Business blogging is a great way to tell the world what you know and how good you are in your field. When you want to gain the trust of your customers, post informational blogs on your site, offer tips and answer the common questions asked by them. Blogging is the easiest way to gain the trust of the audience by sharing of knowledge and information.

What to Blog About?

The next question would be — what should you blog about? Frankly, you can blog about any topic as long as it is relevant to what your offer is, your industry or your niche. To grab the attention of your audience, you should write about specific questions your prospects and clients frequently ask. Think about what your prospect’s greatest areas of struggle, pain and frustration is in their business as it relates to your area of expertise and that’s what you write about.

Tips on Choosing Your Business Blog Topics

Here are some useful tips that can help in selection of a blog topic.

#1. Industry Trends – Company blogs usually revolve around the hottest trends and events in the industry. Writing about these happenings, or giving your opinion or analysis about these trends through your blog is yet another way to tell your audience that you are up to date.

#2. FAQs – As mentioned earlier, blogs that answer the commonly asked questions will increase your readership immensely. Think of 10 or 12 questions your prospects ask you the most when they are considering hiring you.

#3. Case Studies – You can also blog about your client success stories which is an effective way of telling your audience how you have helped other clients. They help the readers relate their problem to the one discussed in your blog and keeps them hooked to your website longer. Make note, case studies work best when they are real stories and not fabricated.

Now that you know why you need to blog and what to blog about, what else is getting in your way of leveraging blogs so you can attract a steady flow of new clients?

Please share your comments and questions below.

Here’s to Your Success!

Blessings~

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About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

© Copyright 2016

 

GOAL SETTING LESSONS I LEARNED FROM MY DAUGHTER

I bought my daughter a set of markers that are meant for writing on windows. I figured she’d have fun drawing flowers and cute stick people. To my surprise, when I walked in her room I saw there were no drawings on her windows. Instead, the first thing she used her new markers for was to write down her goals.

Wow. I didn’t expect that at all from a 9 year old.

In case you can’t see the photos I took she wrote that her goal was to:

  • Get an iPod
  • Allowed to get in 5th grade.
  • My Goal is $225
  • I have money!

Don’t spend anything. In 5 simple lines I realized that my daughter Carissa articulated the S.M.A.R.T. formula for goal setting. (ok, this was a proud parent moment 🙂

SPECIFIC –           She wants an iPod.
MEASURABLEShe knows how much more she needs to save to hit her goal of $225.
ACTIONABLEHer action is to commit to not spending anything.
REALISTIC –      She only has to save $18.75 each month which she expressed to me
                              “I can do that”.
TIMELY –          She was shooting to achieve this goal by 5th grade, which is another
                          12 months away.

Goal setting works wonders in helping us obtain those things that we are saving for. My daughter’s iPod goal taught me a lesson on just how powerful it is to not only write down our goals but to have them visible in places we will see everyday.

What about you? 

What is the big prize that you are saving for?  A new car, a family vacation, a dream house or perhaps an ivy league college education for your student?

Knowing what you’re saving for and articulating how you will get there through the S.M.A.R.T. formula will help you stay focused and intense in your business for short term periods.

Knowing what you’re working for will supply the passion, energy, joy and fulfillment to carry you in your business for the long term.

So, what are you working for? What is your business a vehicle for?

  • achieving greater freedom in your life?
  • providing security for your family?
  • changing people’s lives by sharing your expertise?
  • making a lasting difference in your community?

    Can you articulate what you are working for in a S.M.A.R.T. response?

    ________________________________________________________

    It’s tough to grow your business without setting specific goals.

    And, it’s easy to forget to implement those S.M.A.R.T. goal setting tips.

    If you are clear what your specific goals are in your business, but need some help and guidance and how to get there I invite you to call me for a complimentary discovery session. No better time than NOW to decide to play big and finish the year off strong!

    PS. I’ve heard you improve your chances at reaching your goals when you write it down and then improve those chances even more when you share your goal with others.  

     Please share your goals here.

     Here’s to Your Success!

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    About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

© Copyright 2016

5 Inexpensive Ways to Market Your Small Business

 

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Note from Yoon:

Setting your own hours, working from the comfort of your home (in your pajamas?) and being your own boss are some of the big perks of being a small business owner. As a business coach my clients are throughout the United States and even overseas, but it’s all headquartered right in my own home. This is me in my home office (ok, so I don’t always take the Richard Branson approach and work sitting in a hammock).

A major drawback, however, is the cost that it takes to get everything up and running. In today’s article I wanted to share with you my tips for one of the most common questions I receive from small business owners and solopreneurs who are trying to market their businesses on a small budget. Read below and make sure you share your comments and questions.

Blessings!

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The Small Business Administration says that the average business owner invests $30,000 into their new business. If you’re dreaming of starting a business, or already have, and are strapped for cash; here are five low cost marketing tips to help you gain and retain customers:

Donate to local fundraisers and charity events.

Doing things like giving $50 to a charity to help victims of a natural disaster or donating some of your products to the school’s annual carnival — and getting your name printed on their handouts — is likely to be worth every penny you invest, says Entrepreneur. Aim to support any cause as a business that you would personally, and try to support events that are mid- to large-scale so that you get the most visibility for your dollar. As a bonus, your donation may be tax deductible.

Work with other small business owners to cross promote.

Nothing helps ramp up business better than by teaming up with others. Find businesses that have a natural connection to yours and hand out their sales fliers and business cards to your customers. And ask them to reciprocate. If you’re a dog groomer, it would be natural for you to work with people who specialize in walking dogs, baking organic doggie snacks, crafting dog sweaters and the local pet shop owner. In this way, you’re creating value, not competition, since each one of your offer unique goods and services.

Remember your customers’ special days

Collect info on your customers as part of your loyalty program, create and order postcards from OvernightPrints.com and then send the cards to customers on their birthday, anniversary, birth of a child or other special event that you know about. The cards can do double-duty by offering a discount or free gift when the customer comes in with the card.

Start a blog and be active in social media

Internet users are pretty savvy and are adept at finding free information. Businesspeople who hand out loads of useful info are often rewarded with the sale or contract, simply because they go above and beyond the average person’s expectations. An article from PC Mag says that providing tips, suggestions, hints or reviews of your product or service makes great web content. Also be sure to join relevant groups and be active in the conversations taking place on Twitter and Facebook.

Set up a booth or table at community events.

Dropping $100 for a booth at a local festival where thousands of people will be exposed to your products or services can offer a great ROI. Be liberal in handing out business cards, brochures, samples, pencils, magnets or whatever fun item that you have personalized with your name, phone number and website URL. Within a few days your name and phone number will be in the hands of hundreds or thousands of households in your city, where they’ll repeatedly be reminded of you and likely give you a call when the time is right.

There are actually hundreds of ways to market your small business inexpensively. I just shared 5. Please share your best ideas on other inexpensive ways to market your small business.

 

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

© Copyright 2016

 

6 Traits of Successful Entrepreneurs

successful entrepreneurs

 This of photo of successful entrepreneurs was taken at the Future 50 Awards gala event produced by SmartCEO.
You can imagine the energy in a venue packed with high achieving entrepreneurs as we celebrated the top winning companies.
I firmly believe in the power of goal setting. If you’re not on fire about your business right now, perhaps you need to find the right goal to focus on achieving. Winning a specific award is a great goal to start with. Enjoy today’s article on developing the 6 success traits to help you win big in your business.

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6 Traits of Successful Entrepreneurs

As an entrepreneur what milestones do you want your business to achieve?

What would be some great wins for you?

For many of my clients, they describe their big wins as achieving awards like Inc. 5000 Award, Future 50 Award or the Philly 100 Awards.

Other types of wins I enjoyed were things like hitting my first Million dollar milestone in sales. Another great win for me was doubling my business 4 years in a row and selling 3 of my companies for an exciting profit.

What about you? What are your winning goals in your business?

What are you fired up about achieving?

Whatever your goals are for your business remember that ultimately, companies don’t succeed. People do.

I’d like to share what I find are 6 common success traits among the people behind winning businesses.

Success Trait #1. Sets specific, measurable goals.  As a business owner you have to know how to motivate yourself. Simply articulating that you are “just going to do the best you can” is not a measurable goal. Focus on making your goals results driven, so it is a clear objective assessment of whether you achieved the goal or you didn’t.

What is one goal you would be completely fired up about hitting this year?

Success Trait #2.  Knows the “WHY”  Setting specific goals answers the “what” you’re working to achieve. You also need to answer for yourself the “why”.  What will achieving the goal do for you? What will it allow you to have that you don’t have today? What will it allow you to do that you are not able to do today?

Perhaps you might be a new coach or consultant and your goal is to simply generate a $100K income this year.

Your personal why statement might be because that would allow you to work 4 days a week and enjoy work life balance without financial stress and worry.

What is the #1 change you want in your life right now that you currently do not have and why do you want this change?

Success Trait #3. Practices patience and discipline. Running a business is not easy. Running a successful business is even harder. Successful people know that even with talent, hard work, training and the best laid plans, achieving the winning results will still require patience and discipline through cycles of trying, failing, and trying again more intelligently.

Any time I hit a wall of frustration in working towards a new goal I remember the wise advice from the famous artist Michelangelo.

“If people knew how hard I had to work to gain my mastery, it would not seem so wonderful at all.”                        — Michelangelo 

What is one discipline in your business do you want to commit to practicing?

Success Trait #4.  Leverages your core area of competency.  The temptation for many small business owners is to wear all the hats. Sports teams could never succeed with this approach, so why whould it work any differently for business success?

Every player has a specific job and role within the team. In soccer, the striker would never lead his team well if he is trying to play defender, center forward, goalie and striker.

Successful business owners resist the temptation that just because they can do certain tasks means that they should do them. They don’t try to wear every hat and be the bookkeeper, the administrator, the receptionist, the office manager, sales manager, HR manager and the PR agent. If you have tried to do this I’m sure you found that it only diffused your effectiveness.

What then is your #1 core area of competency that you enjoy doing best?

Success Trait #5. Gets help on everything else.  Successful people solicit help in 2 ways. They seek the guidance and advice from a business advisory team of several experts or from one main person to serve as a sounding board, offer feedback, push back when needed and strategic advice.

Successful people also solicit help from others who they can delegate or outsource to.  Even if you are a solo practitioner like an attorney, financial advisor, coach or consultant you should be outsourcing to contractors to do tasks that do not fall in your core competencies.

What is holding you back from getting help?

Success Trait #6.  Hungry to learn.  The definition of insanity is doing the same thing week and week out while expecting different results.

If there’s anything you can count on it’s change. Consumer behavior changes. The economy changes. The landscape of competition in your industry changes. Technology is always changing. Successful business owners would not have been able to thrive amidst the change curve if they were not people who were hungry to learn.

What is one thing you need to learn to help you respond successfully to a change or need that’s happening in your business right now?

In closing, remember again that companies don’t succeed. People do.

I shared 6 key questions as an important exercise for you to not only work on your business, but work on yourself.  I invite you to take a few minutes to share some of your answers below. I look forward to your comments.

Here’s to Your Success!

Blessings~

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About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

© Copyright 2016