Owning and developing your own business can be a stressful endeavor, which should come as no secret to most people. Even those who have never owned their own company will acknowledge the stress and headaches that can come with being the person at the top of a business. You are responsible for not only your own livelihood, but many of you also for the livelihood of employees who work for you.
Now add the current economic conditions to the picture and it gets even more challenging. Despite best efforts, as a business owner you might be finding yourself struggling to stay ahead or, at best, stay afloat. The fear of having all of your hard work crumbling underneath you can stress anyone out. (more…)
For a sports team to be successful it takes more than just a superstar player, a strong roster of talented young backups or even state-of-the art training facilities. While all of those can be important factors, none of it would result in a winning unit without the help of one person: the head coach.
The coach is the person who meshes all of those elements together, who can turn a rag-tag collection of different skills and abilities, egos and personalities and other disparate factors into one cohesive unit designed to accomplish a task better than anyone else. One need only look at a person like former Chicago Bulls head coach Phil Jackson, who took an “eccentric” rebounder (Dennis Rodman), a sometimes moody forward (Scottie Pippen) and arguably the greatest player in professional basketball history (Michael Jordan), intertwined them with a changing roster of teammates and created an NBA juggernaut that rewrote the record books, to see what impact a good coach can make. (more…)
As small business owners and entrepreneurs, you know the constant challenge that comes with having to wear all the hats. It’s no wonder how easy it is to get overwhelmed and overloaded.
There is always so much, entrepreneurs want to get done, and they all seem to scream “now!” It’s hard to see the light when you’re up to your ears in work and trying to get it all done. Nothing good ever comes of trying to fit everything in at one time, so we must remember to prioritize and pace ourselves. The productivity tips to achieving our goals are to plan out exactly we want to gain from it and determine the necessary steps to make our goal. In order to ensure a successful outcome and best time management, here are 5 productivity tips to help: (more…)
For most small business owners and entrepreneurs, sustaining business growth in today’s economy can feel like you’re treading water — which is unnecessarily exhausting when you’re doing those 52 weeks a year.
A well thought out marketing plan to attract new customers is important factor to generate business growth. But, all too often entrepreneurs and small business owners overlook two other strategic initiatives that can also impact your business growth in a powerful way. That would be increasing customer loyalty and motivating employee productivity.
We all know it’s much easier to focus on getting repeat business from customers who have already purchased from you than it is to woo and convert a brand new potential buyer to trying you out. Instead of constantly focusing on where I can find new customers, it’s so much more productive to ask the question, “Who are our best customers now? (You know the ones who already know, like, trust and LOVE us). And, how can we better serve their specific needs?” (more…)
Q: What are the most effective lead generation strategies for health care consulting companies?
Dr. Kennedy Ononaeke
Managing Consultant and CEO, Winning Edge Consulting, Ltd.
A: Most, if not all, business managers in the service industry are wondering the same thing. We all want to attract more new clients to our businesses, but are unsure of the most effective strategies for lead generation. And who has time to waste on ineffective marketing?
Fortunately, there are no-hassle ways to increase your new client leads. By increasing your business’s visibility with potential clients and positioning yourself as the expert, you will increase your business’s appeal and improve your lead generation. Here’s how:
Be visible in your prospect’s industry. While networking is important, it does have it’s limitations in that you can only create visibility on a slower one to one scale. You can gain much greater traction in your visibility by getting your articles published in targeted industry journals, newsletters and targeted websites. You can also add greater visibility through speaking.
Since you are in the healthcare consulting business, effective lead generation tactics for you would include:
•Writing articles for journals, magazines and websites targeted to hospital groups where you address solving one specific problem that is high on their “pain” list.
•Delivering workshops, keynotes, seminars and webinars to hospital Association groups and to banking groups and other industry association groups of those who would make strong referral sources for you. The key to making this a lead generation tactic is to make sure you end all of your articles and your workshops with some sort of offer to capture names and contact information of those who want to receive ongoing communication with you.
Now, if you’re a service professional – like an attorney, financial advisor, CPA, etc – writing and speaking may be something you have already started to do. But, what if you’re a landscape designer or an interior decorator? Yes, you can still adopt these same strategies. Consider launching how-to workshops for specific target audiences like “How to Create Serene Spaces for Mothers of Pre-Schoolers” … “Keep Your Restaurant Buzzing with the Right Landscape Design” … “Interior Design Strategies to Enhance Your Law Firm Branding” …
Ask for client referrals and testimonials. Client referrals can be your best marketing tool. In fact, there are many businesses that rely solely on client referrals for lead generation. Why? Because who knows your business better than your clients? Asking for a referral is easy. Simply say something like “It’s been a pleasure doing business with you. I always enjoy working with clients who are so motivated and excited to try new ideas. Who do you know in the pharmaceutical industry who you think may be interested in our quality services?”. And don’t forget about testimonials. Client testimonials may be the deciding factor for new clients shopping for a consulting firm. Include your client’s rave reviews on your website and in your advertisements and newsletter.
Share your knowledge and expertise. Give potential clients a free taste of your expertise with a blog, video tutorial, or e-newsletter (like the wonderful one that you’re currently reading!). Sure, you’re giving away a tiny bit of knowledge for free, but think of it like a big slice of chocolate cake. If you give your clients a small fork-full of frosting, they’re going to want to eat the cake too. By sharing a taste of your knowledge, potential clients become aware of your expertise and will be grateful for your helpful tips. They will inevitably come to you, the expert, when they need personalized assistance.
If you’re feeling lost when it comes to marketing, you’re not alone! Many business owners are great at their business, but not necessarily great at marketing their businesses. If you’re ready to win the game of marketing once and for all, then take a look at my Marketing Action Small GROUP Coaching program.
Just shoot me an email and I’ll send you the complete information about this game changing marketing system. YoonCannon@ParamountBusinessCoach.com
Here’s to your success!
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Go ahead! As long as you give full author attribution as follows: Business Growth Expert Yoon Cannon has helped thousands of CEOs, entrepreneurs & small business owners achieve dramatic results in sales, productivity and profits. Over the past 20 years, Yoon has started 4 other companies and sold 3 of them. She is the author of numerous articles published in major print media and magazines. She is also a popular keynote speaker. Get Yoon’s free video “How to Find Your WOW Factor” at https://www.ParamountBusinessCoach.com. Call Yoon direct at (215) 292-4947.
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