How Your Boss Ratings Impact Your People’s Productivity

Remember the movie The Devil Wears Prada? In case you don’t, it’s the one where Meryl Streep plays the single minded magazine editor. She lives for her power within the fashion industry. She can make or break an upcoming designer’s career as well as the ones of her subordinates. Self serving and arrogant, she epitomizes the “bad boss”. She demeans her staff with a withering look and expects them to do whatever it takes to please her quixotic requests. Get a yet unpublished copy of J.K. Rowling’s latest Harry Potter tale by 3 p.m. today?

Hopefully, you’ve never had to deal a boss quite this arrogant but what kind of boss are you? If you don’t care to know, you should. Because your boss ratings have a high impact on your people’s productivity level and in your people’s level of loyalty. That translates back to you not only to dollars and cents, but also to unnecessary stress and wasted time. (more…)

Taking Businesses Beyond The Million Dollar Milestones

Question: Dear Coach Cannon: What can restaurants learn about successful marketing strategies from other industries?

Answer: In a down economy when budget is tight a great low-cost marketing strategy is in planning PR Events:

PR EVENTS: Plan special PR events targeted to very specific market niches.

Taking Businesses Beyond The Million Dollar Milestones1. Define your niche

2. Establish the emotional appeal

3. Choose the attraction

4. Decide what to use for retention after the event

5. Have an email capturing strategy during the event

6. Cross promote with other local businesses.

For example: a restaurant could have a Cinderella Party. The niche would be mothers of pre-schooler’s through 3rd graders. The emotional appeal is something like: Bring your little princess to the Cinderella Party dressed in her princess costume at ___ Restaurant on ___ date/time. The attraction: Dance with Cinderella, glitter glam makeup center, free cotton candy, prizes for wearing your costume! There are a number of creative ways for retention to keep your restaurant top of mind from all those who attended the event through useful promotional products. This Cinderella party is only one example of a niched PR event. You can plan events, themes and attractions to niche to any subset of your community.

PR Events are very successful for many industries because it not only brings additional foot traffic to your business, but the press releases before and after the event leverage a ton of FREE advertising! Submit a collection of photos and the newspapers will often dedicate a full page color spread on covering your event. To kick it up a notch, bring in a local celebrity to your event.

Got a question about your business? Submit your marketing, branding, advertising, PR, hiring, firing, staff training, customer service, sales, business management, leadership development, and other business questions to yooncannon@paramountbusinesscoaching.com.

 

© Copyright 2016

Preparing A Trade Show Booth

QUESTION: I am doing a trade show next month. How do I create a stand out booth?

Trade Show

1. If you have never exhibited at the particular trade show before ask the event organizer for any photos of booths from the previous year. Evaluate what the majority of booths have in common and seek to create a design that stands out from those styles.

2. Avoid the “mom and pop” version of a display table. You don’t want your booth to resemble a yard sale with just brochures laid out on the table. If you are not naturally creative solicit the help of those you know who are creative. If you don’t have the budget to purchase professional trade show structures from supply vendors you can still create a professional looking booth from simple wood structures covered in fabric you can build in an afternoon.

3. Choose just 3-4 words to position your company. Too often small businesses try to get their entire features and benefits written all over their booth, but attendees don’t have the time or interest to read wordy booths. Also, when you only have 3 or 4 words to work with you can display those words much larger. Letters ideally should be 2′ in height for attendees to read easily from an aisle away.

4. Meet their immediate need at the trade show. You want to drive traffic to your booth regardless of whether they are all from people in your target market. When you have a small crowd at your booth it creates a buzz and creates an even bigger crowd. Here are popular needs you can meet:

a. a sturdy shoulder bag for the attendee to put all of their brochures in. (make sure it has your company name, tagline, website and phone on it)

b. a treat for their sugar cravings

c. a snack to curb their hunger

d. a few massage chairs or regular chairs with massage pads to give their tired feet and backs a break

e. balloons, a cartoon video, a costumed character for their bored kids

f. a compelling raffle drawing give-away

Got a question about your business? Submit your marketing, branding, advertising, PR, hiring, firing, staff training, customer service, sales, business management, leadership development, and other business questions here or send an email to yooncannon@paramountbusinesscoach.com.

 

© Copyright 2016

Carrying Out Company Vision and Goals

Question: “How do you get them to “buy into” your company vision/goals and carry them out effectively — not just having them understand what the goals/vision are, but really believe in the value of the goals/vision and carry them out in motivated fashion?

1. Have a higher purpose vision: most of my construction – home improvement clients either do not have a specific vision for their companies, or their vision is merely in terms of sales figure goals. Vision and GoalsWhile you the owner may be motivated by the growth of your company’s sales figures that doesn’t mean much to your workers. Part of having your people “buy into” your vision is that vision has a greater purpose for existing. What you are all about as a person greatly influences what you company is all about . What crusade — what mission can you accomplish using your construction company as the vehicle to carry that out?

2. Communicate your vision constantly: It’s not enough to just verbalize your vision to your people once or twice. Let them see it in print written in your employee handbook, written on the walls, written on their performance evaluation forms, attached to their paycheck envelopes, communicated at your weekly crew meetings. It’s hard for people to buy into something they only hear about briefly once or twice.

3. Help them achieve their goals and vision: Workers often perceive their bosses (the owners) as only being concerned about how the workers can benefit them. But, people by nature are self serving. The starting place to motivating workers to carry out your vision for the company is for you to find out how you can help them carry out their career goals through your company. This gets done 1 on 1. Some of your workers greatest need may be for stability, while others may desire the perks of leadership roles of crew leader, foreman, general manager or operations manager. Find out the what and the why behind their goals and together map out the “how” you can help them get there.

Got a question about your business? Submit your marketing, branding, advertising, PR, hiring, firing, staff training, customer service, sales, business management, leadership development, and other business questions here or send an email to yooncannon@paramountbusinesscoach.com.

 

© Copyright 2016