by Yoon Cannon | Business Growth Tips Blog, Marketing and Sales Blog Posts
QUESTION: I am doing a trade show next month. How do I create a stand out booth?
1. If you have never exhibited at the particular trade show before ask the event organizer for any photos of booths from the previous year. Evaluate what the majority of booths have in common and seek to create a design that stands out from those styles.
2. Avoid the “mom and pop” version of a display table. You don’t want your booth to resemble a yard sale with just brochures laid out on the table. If you are not naturally creative solicit the help of those you know who are creative. If you don’t have the budget to purchase professional trade show structures from supply vendors you can still create a professional looking booth from simple wood structures covered in fabric you can build in an afternoon.
3. Choose just 3-4 words to position your company. Too often small businesses try to get their entire features and benefits written all over their booth, but attendees don’t have the time or interest to read wordy booths. Also, when you only have 3 or 4 words to work with you can display those words much larger. Letters ideally should be 2′ in height for attendees to read easily from an aisle away.
4. Meet their immediate need at the trade show. You want to drive traffic to your booth regardless of whether they are all from people in your target market. When you have a small crowd at your booth it creates a buzz and creates an even bigger crowd. Here are popular needs you can meet:
a. a sturdy shoulder bag for the attendee to put all of their brochures in. (make sure it has your company name, tagline, website and phone on it)
b. a treat for their sugar cravings
c. a snack to curb their hunger
d. a few massage chairs or regular chairs with massage pads to give their tired feet and backs a break
e. balloons, a cartoon video, a costumed character for their bored kids
f. a compelling raffle drawing give-away
Got a question about your business? Submit your marketing, branding, advertising, PR, hiring, firing, staff training, customer service, sales, business management, leadership development, and other business questions here or send an email to yooncannon@paramountbusinesscoach.com.
© Copyright 2016
by Yoon Cannon | Business Growth Tips Blog, Marketing and Sales Blog Posts
Question: “How do you get them to “buy into” your company vision/goals and carry them out effectively — not just having them understand what the goals/vision are, but really believe in the value of the goals/vision and carry them out in motivated fashion?“
1. Have a higher purpose vision: most of my construction – home improvement clients either do not have a specific vision for their companies, or their vision is merely in terms of sales figure goals. 
While you the owner may be motivated by the growth of your company’s sales figures that doesn’t mean much to your workers. Part of having your people “buy into” your vision is that vision has a greater purpose for existing. What you are all about as a person greatly influences what you company is all about . What crusade — what mission can you accomplish using your construction company as the vehicle to carry that out?
2. Communicate your vision constantly: It’s not enough to just verbalize your vision to your people once or twice. Let them see it in print written in your employee handbook, written on the walls, written on their performance evaluation forms, attached to their paycheck envelopes, communicated at your weekly crew meetings. It’s hard for people to buy into something they only hear about briefly once or twice.
3. Help them achieve their goals and vision: Workers often perceive their bosses (the owners) as only being concerned about how the workers can benefit them. But, people by nature are self serving. The starting place to motivating workers to carry out your vision for the company is for you to find out how you can help them carry out their career goals through your company. This gets done 1 on 1. Some of your workers greatest need may be for stability, while others may desire the perks of leadership roles of crew leader, foreman, general manager or operations manager. Find out the what and the why behind their goals and together map out the “how” you can help them get there.
Got a question about your business? Submit your marketing, branding, advertising, PR, hiring, firing, staff training, customer service, sales, business management, leadership development, and other business questions here or send an email to yooncannon@paramountbusinesscoach.com.
© Copyright 2016
