Feeling Overwhelmed? First Aid Tips to Beat Overwhelm for Entrepreneurs

Feeling Overwhelmed?

If you find yourself feeling stretched, stressed and overwhelmed from so much to learn when it comes to marketing and growing your business, I wanted to encourage you that …

You’re not alone.

I’ve been a business owner for over 25 years now and I still have seasons when I get that feeling too. And hundreds of other successful people do too.

In fact, I recently spoke to a CEO who signed up for my complimentary discovery coaching call. This guy is a seasoned entrepreneur. He has grown his business to 14 locations and he’s even authored 6 best selling books, so you might be surprised to know why he reached out to me.

I asked him … “what is the #1 outcome goal you would like me to help you achieve?”

His reply:  “I’m feeling so overwhelmed with all of our new initiatives. I need a coach to help me make the best decisions in how I will manage it all.”


Yes, it just goes to show you that even “successful” people aren’t immune to feeling overwhelmed either.  


So, if you too have been feeling the weight of overwhelm, my encouragement for you today is this:

#1. Accept it’s perfectly normal to feel overwhelmed in your business.

#2. Know that you’re not alone.

#3. Don’t try to battle through it alone. Reach out for help and support.


Whether you find a peer group of entrepreneurs for support or you looks for a professional coach, having a consistent person to hold you accountable can help you break out of your cycle of struggle faster.

And …

#4. Identify what your 80:20 is in your business and then focus on it.

Simplify your to-do list down to what critical few things you do that make the biggest difference to your success. Often times, doing this step requires the help of having a coach and/or accountability group to challenge you.

It’s a lot like watching the reality show on hoarders. If you have a hoarding problem it’s because it’s incredibly difficult for you to let go of things. You never see a hoarder be able to clear out their home all by themselves.

As a business owner, we too can fall into a similar challenge of not being able to let go of certain tasks you feel has to get done by you … or even done at all.

So, if you feel alone trying to manage the overwhelm in your business ….

  • What is keeping you from engaging a peer group, coach or
    friend to give you the help and support you need?

Share your comment below. I’d really love to know.

I’m in your corner,

Yoon ~

Hiring Your Dream Team – The Ultimate 7 Point Checklist for Small Business Owners

The backbone of a great business is the people working hard to make it a success.

If you’re a ‘one man band’ looking to expand your services, you may have the capital and experience to know what you need from a ‘dream team,’…but you may not be 100% sure on how to go about finding them.

This post will run through a seven-point checklist for hiring your dream team to help you ace your search and hiring Dream Team.

#1. Define The Role

Whether it’s your first hire as an entrepreneur or your 20th, taking on new staff always presents challenges. As CEO, it is your job to ensure that you make the right choice with your new candidate, as you could potentially lose out on profits once you factor in the cost of advertising, recruitment, administration, and so on.

First, make a list of all the core competencies you need from the new hire. If you are relatively new to the business, this may mean that you would be looking for someone with a range of talents. Or, at least someone who is willing and quick to learn, provided they excel within certain areas, e.g. sales.

If you’re more established, you may be looking for a highly skilled team member to carry out niche processes. A ‘jack of all trades,’ in these cases, may not be such a good fit. Conduct lots of research by looking at advertisements for similar job roles in other companies, taking note of the going rates of pay, qualifications, years of experience, etc.

#2. Outsource Where You Can

The wealth of options available for entrepreneurs looking to outsource certain tasks has coincided with the boom of the VA (virtual assistant) industry.

If you are looking for a particular task, like a website build or social media management, you can avoid taking on a full-time marketer and instead break up these duties into discrete tasks, projects, and contracts. Find a suitable remote worker from Upwork or PeopleByTheHour to do the jobs instead, saving you a lot of money.

#3. Define Your Values

To ensure that the new hire fits in with your company culture, you will first need to explain in clear terms what your company culture is.

Go back to your original business plan and forecasts for the next few years. and identify the traits you need to help you achieve the vision you have for your business.

#4. Define The Behavioral Attributes

Recruiters use psychometric tests to help them match the best personality types to varying job roles. Every company’s requirements will be different, even if the positions perform the same function.

Many of us have heard of the Myers-Briggs personality test, but for recruiters, this personality test reveals little about a candidate’s employability. A test called The Big Five is preferred over Myers-Briggs because it provides more insight on a person’s negative traits.

‘The Big Five’ can be tested in different ways. However, they work by giving people a score on the high-low scales of:

  • Extraversion
  • Agreeableness
  • Conscientiousness
  • Neuroticism
  • Openness

The language of these terms can seem alarming. However, it is important to remember that for certain roles, things like high agreeableness may not prove so useful (in negotiation roles, for example). Building a good sales team takes time and dedication — don’t be rushed into hiring ‘green’ salespeople as your profitability will plummet.

#5. Shortlisting Candidates

Once you have crafted your job role and defined your company values and key personality traits, it’s time to advertise and start the process of selecting candidates.

Prioritize your list of skills and behavioral attributes and give each of your potential candidates a score.

Once you have made your list for interview, decide how you’re going to assess their capabilities effectively. You may want to consider:

  • Interviews in front of a panel, or in groups
  • In-tray exercises where you give interviewees a task to complete representing one of their core competencies
  • Presentations (if you’re recruiting for a sales or marketing role)
  • One-day trials or extended probationary periods.Hiring Dream Team
                                              Image credit: unsplash

It’s recommended that you find out as much as you can about the candidate’s previous roles, and it’s also worth snooping around on social media to get a feel for them.

#6. Successfully Onboard The New Hire

Hiring your dream team doesn’t end when you draw-up their contract. It is commonly believed that it takes around 90 days to get your new hire up-to-speed and working productively.
Providing a thorough training and onboarding process takes time and careful planning.

Make training manuals, record video tutorials of ‘on-screen’ processes and provide all you can regarding automated tools to help them reduce time and error in mundane tasks.

  • You can find a range of automated solutions for every industry, things like:
    Plugins that can schedule social media posts, blog content, and inventory, all through your online storefront — train staff once, and you won’t have to keep asking them to do the same, mundane tasks
  • Financial automation tools can manage bookkeeping and accounts, generate invoices automatically, calculate sales tax, etc.
  • Chatbots and automated customer order tracking systems can streamline customer service tasks

…the list is ever-growing and investing in new technologies, as well as staff, will help your business grow.

#7. Motivate Your Team Members

Once you have introduced your new staff and systems into the mix, it is down to you as a boss to do your best to provide a positive and productive place of work.

For more, check out this free video training on How to Create High-Performing Teams.

One Last Thing…

Do bear in mind and plan financially for your staff to leave, or for their jobs to ‘expire’ as time goes on. As a business owner with a company on the rise, the skills you need in the beginning may not be as useful to you as time goes on.

Also, plan for your company culture to change and diversify in terms of personality fit, as the number of roles and operational complexity increase.

QUESTION: What’s your best tip (or question) on hiring great candidates? Share in the comments box below.

And, if you want expert help to build your dream team, I invite you to a complimentary discovery coaching call. Book a time in my calendar here: https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/  

Surprisingly Easy Way to Get More Referrals

HOW to get more referrals?

Get more referrals if you want more clients, so you need to get more prospects in your pipeline. If you want a robust list of prospects you need to grow your list of subscribers. If you want an easier way to grow your list you want to put out the right lead magnet(s) to insure you get more referrals.

WHAT is a lead magnet?

A lead magnet is your irresistible free offer that your prospects receive right away when they opt in with their email address.

WHO should be using a lead magnet?

Every small business owner, entrepreneur and self employed professionals who sell your own services.

WHY should you use a lead magnet?

  • To build trust. You can’t just expect to show up to a networking group or event, give your 30-second elevator pitch and expect that people will now suddenly do business with you or start sending you referrals.  It just doesn’t work that way. It takes time to build those relationships and build trust. You need to build trust that you truly are the best insurance agent, the best realtor, the best payroll service provider, the best chiropractor, the best coach … you get the idea.A well done lead magnet helps you to speed building that trust because it showcases your expertise by providing valuable content to your reader, and not just content that reads like an advertisement.
  • To make it easier to gain referrals. You need to remember that it is far easier for people to refer a great resource you provide then it is for them to refer a new client to you.
  • To automate your lead generation. Having a lead magnet that prospects can receive right away is the first step to begin to automate your lead generation system. This allows you to grow your list and fill your prospect pipeline 24/7 even while you sleep.
  • To scale your marketing results. It is more valuable to your business to use your free resource (your lead magnet) to gain 200 new subscribers than it is for you to gain 2 new clients. With even a small list of 200 people interested in the free lead magnet you offered, you can convert more of those subscribers to take the next step in becoming a client of yours.


    WHAT are some examples of a lead magnet?

    Click on the examples below to take a look at some lead magnets I offer:

  • Hiring Checklist for Small Business Employers
  • Marketing Checklist for Service Based Business Owners
  • How to Start a Business Checklist

    Hiring Checklist for Small Business EmployersMarketing Checklist for Service Based BusinessesHow-to-Start-a-Business-Checklist

     

    WHERE can you use lead magnets?

  • You should offer your lead magnets on a landing page.
  • You can also offer your lead magnets as what is called a “content upgrade” which is a piece of content that you offer as a bonus to your readers in exchange for their email address.
  • You should also offer your lead magnet on your business card which makes it surprisingly easy to gain more referrals.

    Need some help to develop a winning lead magnet for your business? Book a complimentary discovery coaching call with me here.

QUESTION: Do you have a lead magnet in your business? If so, what is it you offer? Share your comments and questions below.

© Copyright 2021-2022

Are Your Thoughts Boosting or Killing Your Sales?

Are you trying to boost sales but feel like you’ve lost your Midas touch in your business? You look back on those years when sales came so much easier to you and wonder why you might be suffering a sales slump now?

The good news is you’re not alone. Many entrepreneurs and even the seasoned self employed have felt the same way. What I found is the right thoughts can pull you out of your sales slump. It’s often the missing surge you need to boost your sales and turn your business around.

Figuring out what’s killing your sales can be as simple as answering these 5 questions. I’ve included short action exercises after each question. You can download the PDF version of
this here.

Let’s dive right into the 5 key questions to help you discover how to use your thoughts to boost sales.

#1. Are you more competitive or comparative?

If comparison constantly keeps creeping into your mind, I can tell you first hand ­­ it’s killing your sales and it’s killing your fun. Here’s my comparison confession:

I started out in the direct sales industry in 1990 where I honed my sales skills for six years. The company was run franchise­ style. They supported hundreds of locations throughout the country. I was one of them.

As many companies do, they mailed sales reports every week that ranked how each of the independent business owners were doing in weekly sales volume. I enjoyed many aspects of sales and sales management; however, seeing these weekly reports was not one of them.

Instead of adding fun, healthy competition as it was meant to be, I somehow turned it into an intense emotional roller coaster ­­ — and I don’t like roller coasters. It was not until
years later that I finally realized the problem wasn’t that my sales rankings went up and down.

The torture was I let my self worth go up and down.
Looking back I was letting my sales numbers define me. My subconscious thoughts kept telling me that my sales results was a reflection of my IQ level. The weeks when I was at the top of the sales leader board I felt so smart, but I let myself get puffed up thinking too highly of myself.

Other weeks when my sales sank to the bottom of the national ranking reports I was crushed at the realization of how dumb and untalented I must be. This went on week in and week out.

You would think after six years I would have recognized the root cause of my insanity. But, in those years I never paused long enough to even think about what I was thinking about. So, I just tolerated the torture. I hope you choose to stop torturing yourself.

ACTION QUESTIONS:

> Are you pausing long enough to think about your thoughts? ________________________________________
> How often do you find yourself comparing your results with others? ___________________________________________________________________________________________________________
> What advice do you need to give yourself about this? ___________________________________________________________________________________________________________

#2. Are you serving yourself or serving others?

I doubt anyone would immediately answer this question saying, “Yes, I live to serve myself”. But, let me differentiate the two another way:

  • Serving myself is wanting to make an impression to let people know how great I am.
  • Serving others is wanting to make an impact to let people know how great they are.
  • Serving myself is trying to get others to buy largely, to help you meet your goals.
  • Serving others is trying to help others meet their goals through what you have to offer.

We can all start out with a heart to truly serve others, but sometimes life’s worries can subtly shift our focus off of others onto ourselves. If you want to boost your sales, I invite you to take the daily challenge to give yourself a ‘Check up from the Neck up’ with this one question:

ACTION QUESTION:

> Are you more focused on making a great impression or making a great impact? ___________________________________________________________________________________________________________

#3. Are you driven more by fear or desire?

Studies on marketing have shown an interesting fact about consumer behavior. People respond more from fear of loss marketing than they do from desire to gain marketing.

In my business coaching practice I have seen that same fear of loss driver kill more sales than a lack of sales skills among the solopreneurs and entrepreneurs I coach.
Here are a few common behaviors that reflect fear driven decisions:

  • You slash prices leaving little or no profit margins from fear of losing the business to someone else.
  • Instead of pruning back the C and D clients you tolerate 80% of your headaches from the 10% of your clients that represent at best, only 20% of your revenue.
  • You need more clients, but you stop advertising for fear you might lose money if it doesn’t work right away.
  • You send people price quotes, but you don’t ask for the order for fear that you might sound too salesy.

When you’re driven more by fear you also end up trying way too hard ­­ and it shows. Whether you are presenting a proposal to a prospect one one one or your are delivering a sales presentation to a large audience, people can smell fear.

Fear revolves around you and not around them. Fear can make you forget to listen, forget to smile and even forget to breathe.

ACTION QUESTIONS:

> What is the worst thing you are afraid might happen in your business right now? ___________________________________________________________________________________________________________
> If that “worst thing” did happen what difference would it make in your life … in 10 days? ___________________________________________________________________________________________________________
> How about in 10 weeks? _________________________________________________
> How about in 10 months? _______________________________________________
> How about in 10 years? _________________________________________________

#4. Are you proactive or reactive?

When you go through a streak of no sales or your whole year has been a sales slump it is easy to be reactive and slip into worry mode. Worry can keep you stuck in a cycle of struggle if you let it become a daily habit.

“Worrying is like a rocking chair. It gives you something to do,
but never gets you anywhere.”
(Erma Bombeck)
Worry and fear go hand in hand. Worrying is reminding yourself of all the negative outcomes you fear might happen and playing that tape in your head day in and day out. I looked up what is the opposite of worry in the thesaurus. It said “confidence”.

ACTION QUESTIONS:

> What is one area in your business do you want to gain more confidence? ___________________________________________________________________________________________________________
> What is one area in your business (with some training) you could get better results to boost your sales? ___________________________________________________________________________________________________________
> What is one thing you can commit to doing differently to increase your sales? ___________________________________________________________________________________________________________

#5. Are you getting bitter or getting better?

Challenges are inevitable. But, if all you do is continue to rotate your mind and dwell on your frustrations you’ll only grow more bitter.

Success in anything, whether at school, sports or sales, there are only three areas we can focus on getting better at. We can intentionally improve:

  • our thoughts
  • our delivery (execution)
  • our strategy (technique)

Are you committed to getting better in your business every day?
The right strategy can boost sales. How is your sales and marketing strategy working for you?

ACTION QUESTIONS:

> What is one marketing or sales strategy you want to intentionally improve in your business this month? ___________________________________________________________________________________________________________
> What is a new sales­-marketing technique/strategy you want to learn? ___________________________________________________________________________________________________________

SHARE YOUR COMMENTS: What thoughts are boosting or killing your sales?

© Copyright 2021-2022

Easy Local Business Marketing Ideas to Boost Sales

I recently surveyed my email subscribers and asked them what is the number one burning question they would like me to help them with. One of the questions that came up again and again was asking about easy local business marketing ideas to boost sales. So, here are four tactics you can implement right away when it comes to attracting more local clients and customers to your business.

Succeeding as a local business requires a strong foundation in the community as well as a little creative outreach. In a market that seems dominated by online retailers and smartphone shopping, local businesses are still a draw for many people — in fact, Search Engine Watch reports that almost 60 percent of consumers search with Google every month looking for local businesses to visit. Leverage your status as a local business to reach new consumers in your area and stay competitive with the big box stores.

Local Marketing Idea #1: Update your website.

The first easy fix to attracting more local customers to your business is your website. Too often, small local businesses have a website that is completely out of date when it comes to content and design. Update your content and make sure the site is mobile-ready. Mobile customers need to be able to find and use your site, or you will lose business. Google reports that 50 percent of mobile users visit a local business within 24 hours of searching online for one. Having an out­-of-­date site could mean losing half of your potential local customers, so stop relying on word of mouth advertising alone and get your site up to date, so you can meet the neighborhood. If updating your website does not feel easy to you, check out my free training that will help you simplify the process.

Local Marketing Idea #2: Support the community.

Sponsoring local events and programs is one of the easiest ways to connect yourself with the community. It gives you a chance to advertise directly to the people around you as well as build lifelong bonds with community members and other business owners.

You can offer sponsorship in a variety of ways; you could offer your services for free to a group, provide funding for community causes or provide prizes for a nonprofit’s fundraising events. O-ring manufacturer Apple Rubber co­sponsors a Fourth of July celebration in Lancaster, New York, every year that is attended by more than 40,000 people. Sometimes, it can be as simple as opening your doors to let a group use your physical space for their event. Whatever you choose to do will resonate with the community and build goodwill for you and your business.

If you happen to be from my hometown in Bucks County, PA, consider supporting the CB East High School’s new Patriot’s stadium. Even a small $50 investment in the athletic program book can get your business repeat exposure to the local community. (Okay, so I had to throw that one in there for my two boys playing on the high school soccer team 🙂

Local Marketing Idea #3: Share your community support on your website.

Taking pride in your place in the community will not only give more visibility to the community groups you support, but it also makes you much more three dimensional. Be sure that your website mentions all the work you do for the community and posting photos is even better.

There is a local health club in my community who does an excellent helping to spread the message through their sponsorship of an annual race in memory of a local community member.

There are plenty of sports teams to support. If you contribute by supporting a youth sports team make sure that you proudly display a jersey in­store. Being proud of your place in local culture shows the neighborhood you are enthused to be a part of it and endears you to them.

Local Marketing Idea #4: Share more video, more pictures, more engagement.

In some cases, your social media presence will be the first exposure people have to your business — and what do people on social media love? Videos and pictures. Actively share and post images and videos that are more than simple advertisements for your company — show real testimonials from real locals and local news items of interest to your customers. You should also make the effort to post reviews of other local businesses you like to show that you don’t just promote local business, you shop local as well.

As you implement these four easy marketing ideas, be sure to be prepared for new business. You never know when you’re going to get the opportunity to engage more local customers. One time I ran into the grocery store with only my credit card in my pocket. I bumped into a CPA who came to one of my local marketing seminars. He asked me for my business card, so he could learn more about my business coaching — yikes! I didn’t have any.

I have since then stocked all three of our cars with a stack of my business cards, which came in handy when I least expected it — like while dining at local restaurants, meeting people at neighborhood socials, watching my sons’ soccer games, etc.

QUESTION: What has worked the best for you when it comes to attracting more local clients to your business? What has worked the least? Share your comments and questions below.

Use my printable MARKETING CHECKLIST to help you get clear on your marketing plan. Download your free copy here.

Marketing Checklist for Service Based Businesses

© Copyright 2021-2022