6 Ways to Build a More Successful Brand Website

Build a More Successful Brand Website

The Internet is a pretty crowded place. Getting noticed among all the other websites vying for your customers’ attention may not seem easy.

That said, it can be easier than you assume. You simply need to apply the right tactics. If you’re looking for a way to optimize your site so it draws in more leads (and yields more sales), keep the following tips in mind:

website-visitors successful brand website

#1 Track Visitor Behavior

There are numerous heat map tools available which let users know where visitors are scrolling and clicking on their websites. Using one of these tools to monitor how guests behave on your site can help you better determine where certain offers and CTAs should be positioned for maximum effect.

#2 Track Conversions

analytics successful brand website

Google Analytics offers site owners many ways to monitor traffic. Although it’s worth your time to experiment with its various features, it’s particularly smart to track conversion sources. This process essentially tells you which traffic sources are driving the most (and least) sales.

For instance, you might learn people who visit your site via social media channels aren’t making purchases. Depending on your strategy, you could work on improving your social media campaigns or using more of your budget to optimize channels which are already delivering strong results.

#3 Include a Video

Did you know 64% of online shoppers are more likely to buy a product after watching a video about it? Video content may cost more money to generate than simple text-based content, but it can also deliver a strong return on investment. Consider adding an explainer video to your site to boost sales.

video successful brand website

Beauty brands, for example, might include videos of customers applying their products. If you run a coworking space, including a virtual tour could highlight what sets you apart from other shared offices in the area. One coworking space leveraged this strategy on their homepage to attract new members and improve their average time on site. These dynamic videos are a great way to give viewers a more accurate feel for your brand and your products.

#4 Include Testimonialstestimonials successful brand website

Savvy customers know they can’t simply trust you to represent your business honestly. However, surveys also indicate 85% of people trust online reviews to the same degree they trust recommendations from friends and family members. Thus, simply featuring reviews and testimonials on your site can help you turn new leads into paying customers.

#5: Test Landing Pages

landing-page successful brand website

Creating a website that maximizes your revenue is much easier when you experiment with different tactics to learn what does and does not work. That’s why you shouldn’t rely on one landing page for a particular service or product at first. Instead, A/B test different versions to see which one drives more sales.

#6: Audit Your Siteaudit successful brand website

It never hurts to examine your current site in close detail to determine where you can make improvements to generate more conversions. Performing a conversion audit is often a smart first step to take during this process. Taking this step early ensures you know where you should focus most of your efforts when making changes to your site.

Again, there is a lot of distracting content on the internet. Keeping your visitors’ attention long enough to turn leads into customers requires designing a website that converts. These points will help you achieve this goal.

QUESTION:  What is your #1 biggest challenge in your business when it comes to generating quality leads from your website? Shae your comments and questions below. 

 

How to Build Your Small Business Dream Team

You need a quality business dream team behind you if you want to find success in this day and age. There’s no such thing as a one-man show. If your team of small business employees isn’t doing what you want to them to do, it’s easy to get frustrated. Small business is big business. Small businesses with less than 100 workers account for over 98% of all small businesses, and that means your team matters more than ever.

Small business is big business. Small businesses with less than 100 workers account for over 98% of all small businesses Click To Tweet

When your team doesn’t do what you want, you don’t have a team problem. As much as it hurts to admit, you likely have a leadership problem. Before you blame yourself, take some time to reassess the situation. Learning how to be a great leader is all part of mastering how to start a business. All hope is not lost. There are many things you can do to get your small business team back on track for success.

1. Hire the Right Employees

If you’re noticing a trend in dissatisfaction amongst your current employees, you might not be hiring the right people to begin with. It’s worth being choosy with your team members in this era. When you hire the wrong people for the job, they don’t enjoy the work they do, and you won’t be impressed with their results.

How to Build Your Small Business Dream Team

Remember that the most experienced employee might not be the best fit. You’ll need to weigh things like company culture, expectations, and experience level when making a decision about who to hire. In addition, make sure you’re presenting your company and the role accurately. The internet job platforms are full of poorly described positions which will only lead to more confusion.

2. Improve Employee Happiness

How are your employees responding to their daily work environment? Is it full of stress, confusion, and dissatisfaction? If so, you need to reevaluate employee happiness. While nobody should expect to have a fun, exciting day at work (at least, not all of the time), that doesn’t mean it can’t be a satisfying, stress-free place to be.

There are new ways to improve employee happiness that don’t cost you a thing. The first is simply delegating work effectively. When employees feel they’re reasonably able to handle their daily tasks, they perform better. We’ve all dealt with the stress of not being able to meet deadlines and requirements.

Another way is to offer flexible work options. Telecommuting alone shows 82% lower stress levels. Thanks to modern technology, remote work and flexible hours are easier than ever, and you don’t have to compromise on the quality of work. Learn more about modern employee scheduling tools here.

3. Maximize Employee Productivity

Finally, one reason your business dream team might not be doing what you want them to do is because they’re spending too much time on inefficient tasks. So many of our workplace practices today can be automated thanks to new technology. Yet, so many small businesses, in particular, are still holding onto the older ways of doing things. The older way tends to take longer, be inefficient, and wastes valuable time.

How to Build Your Small Business Dream Team

Chances are your employees likely know more about these inefficient tasks than you, and they should be your first line of defense for solving these problems. The employees time is valuable. How much of it is going to waste doing things that could be automated or skipped altogether?

Conduct regular team meetings to discover if there are any areas you could invest in automation, artificial intelligence, or modern solutions. The cost of implementing these programs likely will be more than worth it in the long run.

When your team doesn’t do what you want, you don’t have a team problem. As much as it hurts to admit, you likely have a leadership problem Click To Tweet

4. Run a Better Business

Your business needs strong leadership that pays attention to your employee’s mindset and feelings. These tips above help you put your small business dream team first so you can get more done together. It’s easy to get caught up in the day-to-do stress of being a small business leader, so taking the time to notice where your employees need support is key.

Even just taking the initial steps to bridge these gaps in communication will go a long way to repairing employee morale. Your employees want to do their best. Make sure they’re in a position for finding the most success.

QUESTION:  What is 1 key aha you’ve had from thinking through these 4 tips? Share your comments and questions below. 

6 Simple Ways to Motivate Your Employees

As a business owner how do you motivate your employees ? You know that high turnover is expensive. That’s why it’s so important to regularly assess how well you motivate your employees. There will come a time when the employees in your office are not hitting goals, doing the very minimum of their work, or completely distracting themselves and others around them.

If this is going on longer than a month something has to be done because your business will start to suffer. Maybe it’s not the employee’s fault, maybe the structure of how the office is run doesn’t motivate them to work hard. If you are struggling to motivate your employees, this article will give you ideas that you may not have thought of before to boost employee engagement and productivity.

 

 1. Give rewards and incentives.

One of the biggest motivators is giving out rewards for achieving a certain goal such as sale goals or having a quarterly goal that takes the whole office to work together achieve. These can be seasonally based incentives like renting out an amusement park for a team night out or taking your employees and their spouses out for a limo night to a 5-star restaurant.

Depending on how big and close your office is you can think outside the box with incentive ideas like paintball, concert tickets, or having massages for the office. To maximize motivation do individual goals and rewards along with company goals and rewards. Not everyone is going to be motivated to work hard for a ping pong table for the office, but most likely everyone will be motivated by getting performance bonuses, commissions, and raises. Other things could be used as rewards like non-monetary gifts, gift vouchers, vacations, etc.

 

 

 2. Redesign jobs.

A lot of business owners overlook the design of their employee’s job description. If you have had an employee who has worked for you for a year, they may get burned out from doing the same thing all day everyday.

As you get to know your employees look and see what their strengths and weakness are, you can give them more responsibility to work towards promotions that will motivate and improve their productivity. There are many ways to redesign jobs such as: 

  • Job Expansion: Increasing the tasks in a position to create variety.
  • Job Circling: Assigning staff to different position for temporary amount of time. This is to help employees understand different jobs around the office to increase their education for the business and help efficiency.
  • Job Revamp: This involves increasing the task variety, responsibility, and more authority. It is vital to ensure that the skills the job requires are matched by the abilities of the employee’s strengths and weaknesses.

 

3. Offer progressive feedback.

Prompt progressive feedback informs the employees of the effects of their actions on the company. According to the theory of goal-setting, a company’s staff gets its motivation from goal-setting and reception of prompt and progressive feedback on where they stand concerning the goals. Research also shows that employees are motivated when they realize they are progressing.

It is essential to be specific in your feedback to staff. For instance, avoid saying ‘excellent job’ and state that the member of staff was organized in their presentation, their style of public speaking, and the citations they used. The employee is highly likely to apply these strong points in their next project when they are pointed out.

 

4. Believe in your staff members.

Employees who are continuously criticized in a meeting or during the break will naturally lose motivation in performing their tasks. It is always best to present constructive feedback and address their weaknesses in a private one to one closed door conversation.

Let your employee know they can do better and that they are capable and smart and so you expect more from them than they are currently offering. Transformational leadership is characterized by the perception of leaders’ trust. when attempting to motivate employees for a major project, always consider this approach.

 

5. Make goals achievable.

The annual bonus trip award for the highest performing sales team members is popular among many companies. The issue with such rewards is that they are awarded to a few employees. The remaining members of the team feel like they don’t need to put a lot of effort because the reward will be awarded to the same individuals.

In Vroom’s equation of expectancy, employees require seeing that the needed performance and related reward are possible to achieve. Come up with a series of rewards within the year to provide motivation for performance excellence.

For instance, as opposed to a yearly trip, award numerous three-day getaways after each quarter. Provide a variation for the reward basis from top sales to top customer service reviews to highest customer retention rate, and so on. Numerous types of excellence will offer motivation to your team members to concentrate on more areas of their performance.

 

6. Make expectations clear.

Employees who lack goals are usually without aim. Offer employees achievable and clear goals while ensuring standards are in place to measure their performance. Expectancy theory by Victor Vroom supports the notion that staff members must know the desired actions and that the desired performance will be yielded. When employees get clear expectations, they are motivated and resultantly, the employee net promoter score is high.

 

Conclusion

As a business owner, motivating employees should be your priority as the success of your business depends on it. Because let’s face it, if your employees aren’t getting the job done or done well you will lose customers, reputation, and money.

Motivating your employees is about bringing out the best in your people. This will improve your company culture, retention and talent development while filling your talent pipeline to meet new needs as your company grows.  



QUESTION: What’s been working for you when it comes to motivating your employees as an SMB? Share your comments and questions below.

 

 

BOO! How Your Mind Plays Tricks on You

For my international friends, today is Halloween in the US…. a time when kids put on costumes, knock on doors and simply have to say “trick or treat” to receive treats of candy in their bags.

Did you know that you have the power to choose trick or treats in your business?

Your mind can play tricks on you and convince you into believing lies … maybe it’s lies like:

  • I can’t afford to hire help for my business … or
  • If I want things done right in my business I have to do them myself … or
  • It’s more expensive to hire new employees, so I’ll just keep the under performing ones I have

… or maybe thoughts in your head keep saying, “I have to muster more will to succeed.”

Winning the battle of the will starts with winning the battle of the mind. Click To Tweet

Often times our minds just want to focus on what we want now. The problem is indulging in what we want NOW is what keep us from what we want MOST.  You can’t defeat these tricks your mind plays on your if you don’t define them.

So, I want to give you a simple 5 minute exercise for you to define and write down what you want now vs what you want most?

What I Want Now vs Most

Getting more done... racing faster through your to-do list doesn’t hold any value if you’re moving faster in the wrong direction. Click To Tweet

That’s why it’s so important to take that 5 minutes right now to get clear on what direction you want to go in your business and in your life.

I would love to hear what you came up. Also, sharing your personal discoveries will help other entrepreneurs to clarify their own goals. So, please share your comments and questions below.

SHARE your examples of what you want NOW vs what you want MOST?  in the comments sections below.

Cheers

Yoon ~

PS. If you want to gain clarity on how to achieve what you want most in your business, I invite you to book a complimentary discovery call with me here:
https://www.paramountbusinesscoach.com/coaching-call-sign-up/

5 Keys to Bringing Out the Best in Your People

Listen to the audio of 5 Keys to Bringing Out the Best in Your People.

Click the play button below:

 

Transcription of the audio on 5 Keys to Bringing Out the Best in Your People is below:

Hello … Hello! … It’s Yoon Cannon here. I’m excited to tackle the topic of motivating your team in today’s episode. Whether you’re listening in from the east coast, the west coast, UK, Europe … whatever time zone you’re in … I’m honored and privileged to have you joining this discussion.

When it comes to business growth one of the most common challenges I hear from SMB’s is how to keep your people highly motivated.

If you’re a business owner or Sales Manager you know that bringing out the best in your people isn’t always easy, but it’s worth it. We all want to attract self motivated people … but the reality is … like anything else … when left neglected the natural effect is people tend to lose motivation and when that happens performance falls flat.

The added problem is that lack of motivation is contagious and if left unmanaged, will spread like a virus to the rest of your team pulling everyone down like a dead weight.

If you are leading a team who is not performing at their full potential, the easy thing to do is dictate “shape up or ship out” . That military style of leadership might give you the illusion you’re running a tight ship, but taking that road just leads to high turnover.

The best route to creating highly motivated high performing teams begins with creating a culture of personal development. That is the harder thing to do but when you shift to inspire and empower your people you end up reaping loyalty and personal excellence from people who want to grow with you for the long haul.

Here are five foundational success principles to teach, preach and reinforce in your organization, so you can empower their self motivation to personal excellence.

Grab a piece of paper … write down today’s date. … Look back on this as the month you finally bought into the power of goal setting.

Your life should be a constant quest towards something … if you’re not moving forward, you’re moving backwards.

No goals; no glory.

If you were to ask people ‘what’s your goal?” You’ll get a lot of answers like .. my goal is to be rich and happy. … But being rich and happy is not really a goal … those are by-products of setting the right goals.

I meet many people in life who DON’T succeed. I rarely meet people who CAN’T succeed.

Problem is many people don’t understand why goals are so important or how to set them

  1. Why goals are so important to my success
  2. Why do people not set goals?
  3. How do I set a goal?

WHY Goals Are So Important

  • The right goal is what gives purpose

Proverbs 29:18 says “where there is no vision people perish”

In fact, HBR published a study where concluded people are likely to live longer if they retire after 65 … one big factor was that people stopped having a purpose and goal to work towards.

  1. The right goal fuels motivation.

JC Penny said  …“Give me a stock clerk with a goal, and I will give you a man who will make history. Give me a man without a goal, and I will give you a stock clerk.”

You know the real work isn’t the hard work, or the actual function you perform. The real work is getting excited about your work … and that’s what takes work.

  1. BHAG goals create excitement

If it’s not a BHAG kind of goal … it’s not going to take you out of your comfort zone. It’s not going to challenge and stretch you to see what you’re really capable of.

Studies found people are happier working towards goals than achieving them.

My oldest son, Thomas had the privilege as a freshman to be part of his high school Varsity soccer team the year they won State Championships. Everyone on the team not only worked incredibly hard that year. They all started training from a young age to achieve that level of mastery.

He glowed sharing how incredible it was to win at the State Cup … the sweet taste of victory to be celebrated by the entire town in a parade. But, now that he’s in college he can look back and see that win as just one moment in time. But, what he’ll remember more is how happy and excited he was in the years he gave it his all training towards that goal.

What would be an EPIC win for you and your team?

It’s not a big enough goal is losing doesn’t hurt very much and winning isn’t very exciting.

WHY Do People Not Set Goals?

1. They don’t know how.
2. Fear of failure

Ok, so how do you eliminate fear? … you change your view and perspective around failing.

“There is nothing to fear, but fear itself”

Everyone at one time or another feels the fear of failure and rejection. It’s normal. But successful people aren’t people who don’t feel those fears. But they manage to master their emotions by changing their belief about failure.

Embrace the wisdom of Henry Ford when he said “ failure is just the opportunity to begin again more intelligently.”

So, remember that failure is success if we learn from it. In fact, if you’re not failing, you’re not growing. Personal growth never comes from successes. Personal growth only comes from hard times and failure.

How many of us read the Dr. Seuss books to our kids? … But you know what? His 1st book was rejected 27X!

It’s ok to fail! It’s NOT ok to not try.

HOW TO TEACH YOUR TEAM TO SET the RIGHT GOALS?

  1. Start with the ultimate BHAG goal. (long term, epic win) …..
    1. Life is full of short term disappointments. Long range goals keep you from short term frustrations.
    2. Must be written down with a date. A goal not written down is just a nice idea.
    3. Break it down to mid term goals and short term 10-day sprint goals
  2. Must have a compelling WHY
    1. List all the benefits of hitting that goal. What will achieving your BHAG goal allow you to do that you can’t do now?
    2. What will allow you to have that you don’t have now?
    3. Who will you become in the process?

The WHY is what makes those BHAG Worthwhile. A clear compelling WHY is what makes a BHAG goal worth committing to.

It’s not a worthwhile goal is losing doesn’t hurt very much and winning isn’t very exciting. A goal casually set & lightly taken will be freely abandoned at it’s first obstacle.

Wrapping up … I want to you to reflect …

Whether you’re a business owner, the CEO … or a sales manager .. .what is your core belief around creating high performing teams?

Do you believe that people should just always be self motivated? .. If so, how is that working for you?

Well, I believe that winning teams are cultivated.  NFL teams recruit the top self motivated high performing football players … but every team has a coach whose job is to bring out the best in his players.

If you wish your employees were more motivated … if you want your sales team to be rock star players, don’t forget You are that coach for your organization. I challenge you to teach, preach and reinforce these foundational goal setting skills to your people.

Some of you might be old enough to know who Vince Lombardi is… I love his quote

“Treat them as champions and they will play like champions.”

I opened this episode welcoming you to this discussion… yes, I want to hear what you’ve got to say about this topic today. So, share your comments, your wisdom, your questions … in the comments section below..

And … while you’re here download my free checklist on Creating High Performing Teams.

 

Create High Performing Teams ChecklistPS. Curious, are you apart of a CEO Mastermind Group where you can do deeper into business challenges like this with other like minded, seasoned entrepreneurs?

If not, be sure to check out these different Business Owner Peer Advisory Mastermind Groups here: 

https://www.paramountbusinesscoach.com/ceo-peer-advisory-mastermind-groups/