Running or maintaining a business that supports remote workers comes with its own set of benefits and challenges. But creating a collaborative environment that fosters relationships and good workflow, even if it’s digital, can be complex. However, with the growing development of applications and software to support remote workers, it’s easier than ever to keep your workforce happy and productive.
1. Time Management
Keeping track of time is an important aspect of any job, but it serves a few different purposes when workers are remote. While in an office, it’s easy to remind yourself to take breaks by chatting with coworkers or going with your office mates to grab some lunch. However, while working from a home office, work can begin to take over and even run into personal time. It may seem counterintuitive, but taking breaks can increase productivity, creating a mental environment where the mind is free to focus on the task at hand. It’s also well known in 2019 that overworked employees are more susceptible to work-related stress and eventually job burnout.
So utilizing a time management software like Toggl can serve multiple purposes that all serve the overall productivity of your company. It allows for more accurate time-tracking which means project management timelines can improve with post-mortem data analysis.
One of the most important aspects of maintaining a remote workforce is communication. With workers spread around the country or even the world, you won’t be able to schedule a quick, last-minute meeting to discuss the result of a client call or pop into a conference room to check how things are going.
That is to say, active communication between management and employees is key. Additionally, fostering communication between employees is beneficial as well. Employees that maintain working relationships with their coworkers feel less stressed at work and have a more positive outlook on their work life overall.
Fortunately, in this digital era, keeping employees connected can be done with a simple internet connection.
Useful connection apps:
Therefore, no matter where your workforce is stationed, the internet can be used to connect apps. Voice over Internet Protocol, more commonly referred to as VoIP, allows employees to send and receive phone calls from their computer. Not only does this reduce the equipment necessary to keep employees connected, it means there are no limitations as to how communication can be executed. Remote employees will have access to all of the same communication tools used in-house allowing for a more active communication process between teams.
This comes as no surprise, but a large part of working together is collaboratively working together; collaborating on documents and giving constructive feedback to improve future performance. In the digital age, hard copies of documents are hard to come by, but making edits and providing insights are large parts of a productive work environment.
To clarify, employees should be able to see revision history or the suggestions made by their co-workers or managers on their documents, allowing them to make adjustments accordingly.
Applications like Dropbox allow users to maintain and work together on documents of various types. These platforms store documents in the cloud, making them ideal for businesses with a remote workforce to keep their information safe and secure and readily available for when they are needed.
In conclusion, as the world moves forward, more companies are realizing that the talent they need may not be in the area that they’re located. Allowing employees to work remotely may be in their interest to ensure the best product for their customers or clients. Remote work comes with its own challenges, but it has been reported that employees often feel happier, more productive, and more valued when they’re allowed the freedom and flexibility to work remotely.
To sum up, providing your remote workers with the tools necessary for their success will tangentially improve the quality of work you receive, making it a worthwhile endeavor.
As you know, one of my goals with this blog is to help you find new, better and more efficient ways to increase traffic, build your email list and improve conversions and sales of your products and services.
That’s why I’m always on the lookout for great new tools and resources that can help accelerate your results.
Well, today I’m excited to share my most recent find:
It’s called: “The Traffic Secrets Super Stack,” and it comes courtesy of my friend Cary Richards over at Infostack.io.
“The Traffic Secrets Super Stack” is a hand-curated collection of over 25 premium eCourses, video training, memberships, and workbooks.
Useful information included in workbooks:
How to get started building your email list.
Mastering Facebook advertising.
Successful YouTube marketing.
In depth instruction in influencer marketing.
B2B lead generation.
Killer Social Media strategies.
A Masterclass on how to make cold emails convert.
Writing social media copy.
And even some new, never before seen information on the basics of where and how to get traffic to your business…
And Much Much More…
Now, typically, you’d have to spend over $3,000 + to get your hands on everything packed inside the Traffic Secrets Super Stack…
But this week, (for a limited time) you can get everything for over 98% off.
So don’t hesitate, because after next Tuesday the stack goes away and there’s no telling when or IF it’s coming back.
As you know, I very rarely make offers to my newsletter.
I only share things that I feel are a tremendous value that you can’t miss.
And when I learned about “The Traffic Secrets Super Stack”, I knew immediately it was a winner. Seeing the final lineup of eBooks, eCourses, and more – it’s clear that this bundle is well worth the insanely low price you pay to get access.
So that’s why I’m sharing it with you this week.
My hope is that you’ll take a look, and, if it feels like the right fit for you, you’ll take action before this amazing deal expires.
The Internet is a pretty crowded place. Getting noticed among all the other websites vying for your customers’ attention may not seem easy.
That said, it can be easier than you assume. You simply need to apply the right tactics. If you’re looking for a way to optimize your siteso it draws in more leads (and yields more sales), keep the following tips in mind:
#1 Track Visitor Behavior
There are numerous heat map tools available which let users know where visitors are scrolling and clicking on their websites. Using one of these tools to monitor how guests behave on your site can help you better determine where certain offers and CTAs should be positioned for maximum effect.
#2 Track Conversions
Google Analytics offers site owners many ways to monitor traffic. Although it’s worth your time to experiment with its various features, it’s particularly smart to track conversion sources. This process essentially tells you which traffic sources are driving the most (and least) sales.
For instance, you might learn people who visit your site via social media channels aren’t making purchases. Depending on your strategy, you could work on improving your social media campaigns or using more of your budget to optimize channels which are already delivering strong results.
#3 Include a Video
Did you know 64% of online shoppers are more likely to buy a product after watching a video about it? Video content may cost more money to generate than simple text-based content, but it can also deliver a strong return on investment. Consider adding an explainer video to your site to boost sales.
Beauty brands, for example, might include videos of customers applying their products. If you run a coworking space, including a virtual tour could highlight what sets you apart from other shared offices in the area. One coworking space leveraged this strategy on their homepage to attract new members and improve their average time on site. These dynamic videos are a great way to give viewers a more accurate feel for your brand and your products.
#4 Include Testimonials
Savvy customers know they can’t simply trust you to represent your business honestly. However, surveys also indicate 85% of people trust online reviews to the same degree they trust recommendations from friends and family members. Thus, simply featuring reviews and testimonials on your site can help you turn new leads into paying customers.
#5: Test Landing Pages
Creating a website that maximizes your revenue is much easier when you experiment with different tactics to learn what does and does not work. That’s why you shouldn’t rely on one landing page for a particular service or product at first. Instead, A/B test different versions to see which one drives more sales.
#6: Audit Your Site
It never hurts to examine your current site in close detail to determine where you can make improvements to generate more conversions. Performing a conversion audit is often a smart first step to take during this process. Taking this step early ensures you know where you should focus most of your efforts when making changes to your site.
Again, there is a lot of distracting content on the internet. Keeping your visitors’ attention long enough to turn leads into customers requires designing a website that converts. These points will help you achieve this goal.
QUESTION: What is your #1 biggest challenge in your business when it comes to generating quality leads from your website? Shae your comments and questions below.
You need a quality business dream team behind you if you want to find success in this day and age. There’s no such thing as a one-man show. If your team of small business employees isn’t doing what you want to them to do, it’s easy to get frustrated. Small business is big business. Small businesses with less than 100 workers account for over 98% of all small businesses, and that means your team matters more than ever.
When your team doesn’t do what you want, you don’t have a team problem. As much as it hurts to admit, you likely have a leadership problem. Before you blame yourself, take some time to reassess the situation. Learning how to be a great leader is all part of mastering how to start a business. All hope is not lost. There are many things you can do to get your small business team back on track for success.
1. Hire the Right Employees
If you’re noticing a trend in dissatisfaction amongst your current employees, you might not be hiring the right people to begin with. It’s worth being choosy with your team members in this era. When you hire the wrong people for the job, they don’t enjoy the work they do, and you won’t be impressed with their results.
Remember that the most experienced employee might not be the best fit. You’ll need to weigh things like company culture, expectations, and experience level when making a decision about who to hire. In addition, make sure you’re presenting your company and the role accurately. The internet job platforms are full of poorly described positions which will only lead to more confusion.
2. Improve Employee Happiness
How are your employees responding to their daily work environment? Is it full of stress, confusion, and dissatisfaction? If so, you need to reevaluate employee happiness. While nobody should expect to have a fun, exciting day at work (at least, not all of the time), that doesn’t mean it can’t be a satisfying, stress-free place to be.
There are new ways to improve employee happiness that don’t cost you a thing. The first is simply delegating work effectively. When employees feel they’re reasonably able to handle their daily tasks, they perform better. We’ve all dealt with the stress of not being able to meet deadlines and requirements.
Finally, one reason your business dream team might not be doing what you want them to do is because they’re spending too much time on inefficient tasks. So many of our workplace practices today can be automated thanks to new technology. Yet, so many small businesses, in particular, are still holding onto the older ways of doing things. The older way tends to take longer, be inefficient, and wastes valuable time.
Chances are your employees likely know more about these inefficient tasks than you, and they should be your first line of defense for solving these problems. The employees time is valuable. How much of it is going to waste doing things that could be automated or skipped altogether?
Conduct regular team meetings to discover if there are any areas you could invest in automation, artificial intelligence, or modern solutions. The cost of implementing these programs likely will be more than worth it in the long run.
Your business needs strong leadership that pays attention to your employee’s mindset and feelings. These tips above help you put your small business dream team first so you can get more done together. It’s easy to get caught up in the day-to-do stress of being a small business leader, so taking the time to notice where your employees need support is key.
Even just taking the initial steps to bridge these gaps in communication will go a long way to repairing employee morale. Your employees want to do their best. Make sure they’re in a position for finding the most success.
QUESTION: What is 1 key aha you’ve had from thinking through these 4 tips? Share your comments and questions below.
As a business owner how do you motivate your employees ? You know that high turnover is expensive. That’s why it’s so important to regularly assess how well you motivate your employees. There will come a time when the employees in your office are not hitting goals, doing the very minimum of their work, or completely distracting themselves and others around them.
If this is going on longer than a month something has to be done because your business will start to suffer. Maybe it’s not the employee’s fault, maybe the structure of how the office is run doesn’t motivate them to work hard. If you are struggling to motivate your employees, this article will give you ideas that you may not have thought of before to boost employee engagement and productivity.
1. Give rewards and incentives.
One of the biggest motivators is giving out rewards for achieving a certain goal such as sale goals or having a quarterly goal that takes the whole office to work together achieve. These can be seasonally based incentives like renting out an amusement park for a team night out or taking your employees and their spouses out for a limo night to a 5-star restaurant.
Depending on how big and close your office is you can think outside the box with incentive ideas like paintball, concert tickets, or having massages for the office. To maximize motivation do individual goals and rewards along with company goals and rewards. Not everyone is going to be motivated to work hard for a ping pong table for the office, but most likely everyone will be motivated by getting performance bonuses, commissions, and raises. Other things could be used as rewards like non-monetary gifts, gift vouchers, vacations, etc.
2. Redesign jobs.
A lot of business owners overlook the design of their employee’s job description. If you have had an employee who has worked for you for a year, they may get burned out from doing the same thing all day everyday.
As you get to know your employees look and see what their strengths and weakness are, you can give them more responsibility to work towards promotions that will motivate and improve their productivity. There are many ways to redesign jobs such as:
Job Expansion: Increasing the tasks in a position to create variety.
Job Circling: Assigning staff to different position for temporary amount of time. This is to help employees understand different jobs around the office to increase their education for the business and help efficiency.
Job Revamp: This involves increasing the task variety, responsibility, and more authority. It is vital to ensure that the skills the job requires are matched by the abilities of the employee’s strengths and weaknesses.
3. Offer progressive feedback.
Prompt progressive feedback informs the employees of the effects of their actions on the company. According to the theory of goal-setting, a company’s staff gets its motivation from goal-setting and reception of prompt and progressive feedback on where they stand concerning the goals. Research also shows that employees are motivated when they realize they are progressing.
It is essential to be specific in your feedback to staff. For instance, avoid saying ‘excellent job’ and state that the member of staff was organized in their presentation, their style of public speaking, and the citations they used. The employee is highly likely to apply these strong points in their next project when they are pointed out.
4. Believe in your staff members.
Employees who are continuously criticized in a meeting or during the break will naturally lose motivation in performing their tasks. It is always best to present constructive feedback and address their weaknesses in a private one to one closed door conversation.
Let your employee know they can do better and that they are capable and smart and so you expect more from them than they are currently offering. Transformational leadership is characterized by the perception of leaders’ trust. when attempting to motivate employees for a major project, always consider this approach.
5. Make goals achievable.
The annual bonus trip award for the highest performing sales team members is popular among many companies. The issue with such rewards is that they are awarded to a few employees. The remaining members of the team feel like they don’t need to put a lot of effort because the reward will be awarded to the same individuals.
In Vroom’s equation of expectancy, employees require seeing that the needed performance and related reward are possible to achieve. Come up with a series of rewards within the year to provide motivation for performance excellence.
For instance, as opposed to a yearly trip, award numerous three-day getaways after each quarter. Provide a variation for the reward basis from top sales to top customer service reviews to highest customer retention rate, and so on. Numerous types of excellence will offer motivation to your team members to concentrate on more areas of their performance.
6. Make expectations clear.
Employees who lack goals are usually without aim. Offer employees achievable and clear goals while ensuring standards are in place to measure their performance. Expectancy theory by Victor Vroom supports the notion that staff members must know the desired actions and that the desired performance will be yielded. When employees get clear expectations, they are motivated and resultantly, the employee net promoter score is high.
As a business owner, motivating employees should be your priority as the success of your business depends on it. Because let’s face it, if your employees aren’t getting the job done or done well you will lose customers, reputation, and money.
Motivating your employees is about bringing out the best in your people. This will improve your company culture, retention and talent development while filling your talent pipeline to meet new needs as your company grows.
QUESTION: What’s been working for you when it comes to motivating your employees as an SMB? Share your comments and questions below.