4 Tips to Attract Clients on LinkedIn

by | Jan 16, 2014 | Business Growth Tips Blog, Marketing and Sales Blog Posts

Attracting clients on LinkedIn is one of the easiest ways to build 6 figures in new business, but most people don’t know how to use LinkedIn other than simply accepting those LinkedIn invitations you receive. If that’s you, you’re missing out on easy business which means you’re leaving money on the table. I meet lots of entrepreneurs who had a LinkedIn account for 10 years, but never learned how to monetize LinkedIn. LinkedIn can generate 6 figures in new business (and 7 figures for some businesses) That means in 10 years those people left 1 Million dollars on the table from missing out on easy business.

LinkedIn does not have to be a time suck if you know how to leverage Linked to grow your business. In fact, you can attract a steady flow of new clients if you’re consistent at doing the right things in less than 30 minutes a day. And, why wouldn’t you want to use LinkedIn? After all, it’s free!

I want to help you get started with 4 easy LinkedIn marketing tips.

1. Get clear about why you are using LinkedIn for business.

Unless you know why you’re doing something, you’re liable to flounder around without much progress. Spend 15 minutes journaling the answers to the following questions. What business result are you trying to create? Use Linkedin to accomplish one result at a time.

Here are a few results you might be going for:

  • Sell more of your product or service
  • Establish yourself as an expert
  • Grow your list
  • Attract joint venture partnerships
  • Find speaking opportunities.

Who are you trying to reach? Think about what position they have, what their level of knowledge is about your service, where they spend their time and attention.

What are their needs? Think about why they need you and what their specific struggles are. Think in terms of regular language rather than industry jargon. Unless you’re targeting others in your specific industry, avoid jargon. Brainstorm keywords and key phrases that they would use to look for your service.

2. Complete your entire profile.

This sounds obvious, I know. But I see so many profiles that someone started but never finished. As you complete your profile, use the keywords you found in step 1. Make sure it sounds natural and not like you’re peppering it with awkward phrases and words that don’t go together. Read it out loud to catch any stilted or clinical sounding language.

3. Answer questions

Spend a few minutes each week answering questions that allow you to demonstrate your knowledge and expertise. Give a ton of value, answering the questions as thoroughly as you can. Then follow up with a private message offering more support.

4. Use the post feature.

You can now showcase your expertise even easier by sharing your thought leadership through your own LinkedIn posts. Your posts read a lot like a blog article and gives you the ability to have all your LinkedIn connections be notified every time you publish a new post. People can share, like and comment on your posts. Best of all, all of your published posts have built in tracking so you know how many views, likes and comments each received.

I’ll show you even more secrets in my free LinkedIn training. Go to www.6FigureLinkedInSecrets.com to sign up.

Here’s what I’ll be covering:

1.)  Why LinkedIn works and why it’s so effective at reaching the business community.

2.)  What to do when you’re on LinkedIn to build your list of raving, loyal fans.

3.)  The 3 little known LinkedIn marketing secrets to attract new clients with ease.

4.)  How to use LinkedIn to quickly build your expertise and be seen as the go-to expert.

5.)  Time saving strategies to profit from LinkedIn in as little as 30 minutes a day

QUESTION: What do you think is keeping you from attracting more clients on LinkedIn?  Share your comments and questions. 

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