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Lowe’s for Pros

Lowe’s for Pros

*This article was originally published in Lowe's for Pros A brand is a major differentiator among small business owners in the same industry—it’s a way consumers and even competitors identify a business. But creating a solid brand strategy is no easy feat. In part one...

Lowe’s for Pros

Lowe’s for Pros

*This article was originally published in Lowe's for Pros A brand is a major differentiator among small business owners in the same industry—it’s a way consumers and even competitors identify a business. But creating a solid brand strategy is no easy feat. In part one...