Created on June 26, 2013 Written by CNN Staff Writer Ask a Small Business Expert: Yoon Cannon
Yoon Cannon is an author, motivational business growth keynote speaker and highly sought after business coach. She delivers dynamic, high content, inspiring messages to audiences across the US and internationally. She has helped thousands of business owners and executives rapidly increase sales, productivity and profits. She has served audiences in: B2B, Direct Sales, Healthcare/Bio Tech, Family-Owned Businesses, Franchises, IT Companies, Law Firms, Small Business, Sales Teams and more.
Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She knows what it takes to attract a steady flow of new clients. Her first business was a marketing company which quickly grew into 6 new branch locations managing 30-80 sales reps on her team. Yoon’s depth of insights as a business growth expert will help your audiences improve results in accelerating their business growth.
1. What is your business background?
Over the past 20 years I have started 4 other successful companies and sold 3 of them.
2. What challenges did you have to overcome?
Many. I once put too much trust in one of my managers who ended up stealing my clients and starting her own business losing a value of a quarter million dollars in life cycle value.
3. What advice do you give to startups who are struggling?
a) Define your VALUE – Differentiate your product or service from the competition. Customers purchase
b) Troubleshoot the ISSUE – Identify where the gap is in your business.
c) Understand and define your TARGET MARKET – When I coach entrepreneurs with struggling businesses too often their target market is just not specific enough. Many businesses may have several different types of target market.
d) Put up the “bat signal” for HELP – An experienced business coach can serve as your guide and mentor to accelerate turning your business around.
4. How can an entrepreneur choose the right business coach?
A. Make sure the business coach has had experience starting and growing their own successful businesses and not just their current biz of business coaching. A business coach coming from a corporate background doesn’t understand what it’s like to be that entrepreneur who is wearing all the hats. Of course, don’t ever go with a coach who makes you feel “stupid” … there’s a lot if that out there
B. have the business coach present to you a process that makes sense to you that will take them from where you are to where you want to be.
5. How can readers connect with you?