High-quality content is a sure way to attract new customers, as well as retain your existing audience. However, if you go online, seeking expertise on some pressing topic, as your customers often do, you will soon discover that finding a detailed, up-to-date reply that is easy to understand and follow is quite a task. You will likely need to shuffle through a couple of articles before you will get the answer you are looking for.
This is how your customers feel when they attempt to get some insight online – as you can imagine, it is very frustrating. This is exactly the reason why you shouldn’t settle for average content quality and post mediocre writing copies, but instead learn how you can make your articles “pop” and fulfill their purpose of supporting your company’s image, educating your audience, boosting traffic to your website, and, of course, generating more leads for your business.
By now you are probably asking yourself: how can I upgrade my content? To help you out, we will reveal some blog content writing tips that will teach you how to elevate your content and produce truly helpful and exceptional articles for your readers to enjoy and learn from.
8 Blog Content Writing Tips to Creating Lead Generating Content
#1: Learn your audience and what content they need
Studying potential customers is a great way to understand your target audience. Answer these basic questions when researching your product’s consumer:
- What does your target audience look like?
- What are their main sources of information?
- What are their goals?
- What main challenges do they face?
If you want to create lead-generating copies, always consider your target audience before you put any work into writing.
#2: Choose the right types of content
Once you get to know your audience, it will become clearer what type of articles they prefer consuming. Develop a list of content types and categories, based on customer’s likes, dislikes, wants, and needs. For each category, determine which stage of the buyer’s journey this content will be most efficient at. Creating content for specific stages of the sales funnel will increase content’s relevance.
Since we’re sharing our ultimate blog content writing tips today, here is a list of several types of content categories you should explore:
- Instructional videos: webinars, informative videos.
- Educational information – can be used during the evaluation stage, where your target audience examines how a product meets their requirements.
- Guides, infographics.
- Landing pages.
- Blog posts.
Check out this infographic that showcases different content types and how effectively they produce leads:
Information provided by Venngage
#3: Plan your content
A comprehensive content marketing strategy should include different forms of content for different target audiences with varying interests. At an industry level, it is imperative for your company to establish itself in its chosen area of business as an expert of the highest caliber with a high degree of trust. This is why you can’t simply post whatever and whenever it’s convenient – instead, you should do proper research, plan content according to customers’ needs, shining a light on some pressing topics that may arise in your industry. One of nifty copywriting secrets to top-notch content is not just its high quality, but also timely release – it should “hit the spot” exactly when customers need it.
Content planning also gives you time and opportunity not to rush articles, but spend the necessary time assuring their quality in the eyes of both readers and search engines. This step includes proper keyword research – determining which words and phrases resonate with the audience and should be included in your content. Conduct a thorough analysis of keywords in your niche, identify high traffic keywords, pinpoint which ones are a better fit for your articles.
#4: Create lead magnets
These content writing tips may not be news to you – make sure content is helpful for your readers, as well as easy to use. However, we would like to elaborate on this tip and give you a practical piece of advice that you can utilize for your benefit – create lead magnets. A lead magnet is a free, useful, easily downloadable information, usually exchanged for customer’s emails. There are hundreds of lead magnet options: guides, checklists, cheat sheets, infographics, reports, video tutorials, template kits, and so on.
No other content is as useful and handy as a powerful lead magnet. It provides value for customers but also allows you to expand your audience, collecting insight that will allow you to share more of your content with people who are actually interested in receiving it.
Here are some tips on writing a great lead magnet. Make sure that it is:
- Easy to read.
- Instantly downloadable.
As well as:
- Shows off your expertise or unique proposition.
- Solves a real problem.
- Has a simple name, which makes it immediately clear what it is and how it can be used.
Powerful lead magnets build audiences’ trust, showing visitors of your website that you are eager to put expertise to good use and educate them. Such trust is valuable – it helps build a better relationship with the audience, driving them to closer explore what your business has to offer.
#5: Address your audience properly
Here is another copywriting secret that helps write more engaging and personalized content. When creating effective writing copies geared towards lead generation, remember the rule of three pronouns – “I/You /We”:
- Write in the first person (use “I”);
- Appeal to the reader directly (with the pronoun “you”);
- Unite yourself with readers (using “we”);
- Refer to the company by its name (instead of the pronoun “we”).
This creates an illusion of personal interaction between reader and writer, such that can only exist between two people, and not between a company and individual. Thus, content takes on an emotional connotation. Lead-generating content should be reader-oriented – it should talk about the reader and what they want to receive. Of course, this is only possible if you are writing for an audience, the interests, and needs of which you are well aware.
Writing is not easy. As long as we are on the topic of connecting with the audience, it is something that you can learn if you visit this site – it contains prime samples of content that you can learn from, studying real examples of high-quality academic writing.
#6: Use content framework: Problem–Agitate–Solve
Another way to level yourself with your customers is by showing that you feel what they feel, understand their problems. You can do so by applying this simple but well-established formula for writing persuasive content: PAS, which stands for “Problem/Pain”, “Agitate”, and “Solve”. Firstly, you should highlight the problem – paint it in vivid detail that will let your customers know that you understand them and relate. Secondly, elaborate on the problem, discuss its effects, building up tension to make your readers desperate for a solution. Finally, offer a straightforward solution that you can provide, thus creating the feeling of gratitude and relief in your readers.
#7: Create a sense of urgency
You can ramp up the “volume” of content and drive readers to take immediate action by setting a deadline or another time limit, describing consequences if readers miss out on your offer, keeping an assertive tone, utilizing a warm color palette for design, etc.
#8: Hint on taking action
CTA is commonly used to motivate readers. It doesn’t matter what is a topic of your content – you should always “keep eyes on the prize” and aim content at reaching your goals. If it’s lead generation, gear all content to make readers want to, for example, try your product. However, a trick is making an agenda discreet – don’t place direct demands, but weave subtle hints into text.
Sharing is Caring – Uncovering Blog Content Writing Tips
Even if your content failed to entice readers before, leave all worries behind – the above-mentioned tips on producing lead-generating content will help you create high-quality engaging, easily digestible writing copies that readers will not get enough of. We only have one question for you – are you ready for leads to swarm your website?
BIO: Kristin Savage
Kristin is a writer and editor with years of publicist and marketing experience under her belt. She uses her articles to speak with each reader individually and educate them on topics that keep them restless. Her skills and poise transfer through her writing, evoking readers to gain new knowledge by the pound. As a well-rounded specialist, she uses her voice to cut through the noise and deliver pure facts. In her free time, she loves playing video games and running.