Advice on How Small Businesses Can Recruit Top Talent

In today’s world, many small businesses are struggling to compete against large companies because most people would love to work for those organizations. The most typical scenario is that small businesses get what’s left from the applicants of big companies.

Your employees will help you make your business bigger. So it’s always best to look for top candidates as they’ll contribute to your organization more.

Hiring top talentsbusiness in a company is one of the keys to its success. If you’re running a small business, one of the challenges your company faces is recruiting excellent employees.

This article will give tips on how small businesses can hire top talents and improve their company’s performance in the industry.

5 Recruitment Strategies For Small Businesses

It may sound easy to create your hiring system, but it is challenging, especially for small businesses. There are plenty of ways you can secure the best candidates.

Offer Flexible Schedules

Small businesses can attract excellent talents by offering flexitime. Most people are looking for a flexible job, especially regarding schedules. Employees use the time to search for other ways to earn money, such as freelancing, while others use it for personal growth.

Most employers think employees might not do their tasks if they don’t keep an eye on them. On the contrary, giving them flexible time allows them to increase productivity in your organization.

For instance, they have to finish 40 hours a week. Instead of making them complete it in five days, they can finish the 40 hours in four days with a 10-hour shift. They would have more free time for themselves to be used for personal growth or family.

Another example is they did 12 hours today; they can come in late the next day. Not only will it give your team more rest, but they can also make critical decisions for the company’s betterment.

Offer Competitive Compensation

Let’s be practical. We all need money to live and enjoy our lives, so job seekers consider salary before applying for the opening. If they have the skills but think they wouldn’t get the salary they deserve, they’d most likely turn away and look for another company.

Their skills are investments. They have spent countless hours studying to earn from them.

However, when it comes to compensation, salary isn’t the only thing involved. You can also add insurance, incentives, bonuses, and other perks that employees can get. Doing this will also improve your employee retention rating.

If your business is in sales, you can offer incentives if they reach their weekly or monthly target. This will make them try to sell more, increasing your sales.

Providing competitive compensation can also increase productivity in your organization. The employees will become more motivated to do their job, improving your business situation.

State Clear & Appealing Job Descriptions

Job seekers dislike unclear job descriptions. Before they consider the position available in your organization, they will read the description. If they find it very confusing, they’re more likely to give up on the job before applying.

Nobody wants to read texts that are full of jargon. So, it’s best to create straightforward job descriptions. You should include all the essential details, especially about the compensation, qualifications, and responsibilities.

Serious applicants and job seekers always want to be clear on what they are getting into. They don’t want to waste their time going through a hiring process that doesn’t give them clarity about the job description and requirements.

Job descriptions are your first move to attract top talents, so make sure that you write concise and appealing words to reach your target people.

Create a Referral Program

Small companies have more limited funds than larger ones. They would try to save costs as much as possible, including the recruitment process. You can lessen the cost of your recruitment by using referrals.

Referral programs are affordable. You don’t need to allocate a large budget to run the program because your employees will do it for you.

It’s one of the best ways to find new talents for your company and, at the same time, promote a stronger employer brand as your current employees would recommend your company as one of the best places to work.

Your current employees will help you look for the talent you need. For it to become more effective, you can offer the referrers monetary incentives for every successful referral. Giving them gift coupons or shopping vouchers will encourage them to invite the people they know to apply for the job.

Remember to keep the referral program simple and keep the referrers updated even if their referral didn’t qualify. This will boost the employer-employee relationship.

Share Equity or Ownership

Sharing equity/stocks or ownership is not a very common approach when looking for talents. However, it is very effective and can keep the key people in the company.

Candidates are not just looking for jobs; they want to ensure their future and create opportunities for themselves.

Offering them a certain amount of your company’s equity can motivate them. The percentage isn’t necessarily large. A small amount is a good start, but when the company becomes bigger, its share value also increases.

You’re also teaching them how stocks work and probably become great entrepreneurs in the future.

Build a Strong Employer Brand

Think about large companies, such as Google and Amazon. They have built their brands that many people could easily recognize as one of the biggest companies in the world.

To build your company brand, you will create a strong connection with your clients or customers as a company. Creating beautifully designed logos, attractive websites, and effective marketing strategies are some ways to establish your brand.

Creating a strong employer brand is similar to your company brand. As an employer, building relationships with current employees is beneficial in successfully recruiting the best people.

Talents want a stable job where they can work for a long time and see improvement. Aside from offering competitive compensation, invest in upskilling and professional development. You can provide them with free training and seminars. This will help you acquire high performing teams to help your business improve and become bigger.

Serious job seekers will surely love to work for your organization because they can also improve themselves and become better at what they do.

Start Succession Planning

Employees usually ask themselves what they would get if they stayed longer in a small company.

Larger companies offer various opportunities to their current employees. A small business might not be able to compete with all of those, but when you offer promotions, such as leadership, to your current employees, they would feel valuable.

Recruiting external candidates isn’t the only option for small businesses. You have your current employees to become the next key person you need. You don’t need to look elsewhere to find the right person because your employees are your excellent people source.

Always use data to back up your succession planning. It’s important to know who the right candidate is among your workforce. Using a metric performance system is the best way to identify the person.

You can check which person has been doing well and deserves a promotion.

Use Combinations of Recruiting Techniques

Small businesses shouldn’t just focus on their recruitment process; they should also consider the ways to secure top talents for their companies. Posting a job and waiting for a candidate isn’t a strategy to help your business grow.

Follow the tips above to attract more top talents. You’ll have more candidates to choose from and will be able to hire the best ones to improve your company.

7 Local SEO Strategies That Work for 2021

It’s funny how ranking high in search engine results locally can often be far more challenging than ranking high globally. That may seem counterintuitive, but in many instances it’s true. 

But just because it’s hard doesn’t mean that it can’t be done – and done effectively. In this article, we’ll share with you proven local SEO strategies that you can implement immediately to get your content or webpage to rank high in local search engine results in 2021.

Strategy #1 – Take Advantage of Directories and Listings

This is one of the more obvious steps to take when trying to rank high in local search results, but it’s a good place to start. You should list your company or website in as many relevant directories as possible. These directories will, more often than not, be national or global directories, but they serve as a search engine in and of themselves. They require you to include a local address, then they can filter queries for their users based on location.

In addition to this helpful service directories provide, the fact that your company or website is listed in several different directories is something search engines look for.

Strategy #2 – Set Up a Google My Business Account (GMB)

According to a recent study carried out by Search Engine Land, “GMB and reviews are the variables that have grown the most in their perceived impact.”

Setting up a GMB will not only help your company rank high in search results but will get you listed on Google Maps as well. You can also post social media engagements onto your GMB listening, which would be another good way to boost your search engine results ranking.

As valuable as the service is, you might be surprised to know that it is completely free to set up a GMB listing.

Strategy #3 – Solicit Reviews

Whatever you have to do to get your company or your product or service reviewed, chances are that it will be well worth it. Reviews play a major role in search engine results. Also, there are many users who, when looking for information about a company or a product, will only click on reviews or review sites.

The best way to get your customers or clients to leave reviews is to ask. Sounds easy enough. And in most cases it is. You should be engaging with your customers, and asking for their feedback in the form of a posted review is a good way to engage. But make it easy for them. If you’re engaging with your customers or clients via email or social media, attach a link to some review sites where they can post their reviews. You could also send them a simple review template along with the link so that they could write and post a review in a matter of minutes.

As a general rule of thumb, people love sharing their opinions. And when it comes to ranking high in local search results, that is definitely behavior you want to encourage. 

RELATED BLOG ARTICLE: 5 Great Tips for Marketing Your Small Business

Strategy #4 – Solicit the Help of a Professional

While there is certainly the right way to go about it and plenty of wrong ways, there is no shortcut. The truth of the matter is that in order to get a high search engine ranking, you need backlinks – and a lot of them. Getting backlinks means creating a lot of content that features a link to your company’s website and then getting that content published on high-traffic sites. The process takes a good amount of time and manpower.

The good news is that there is no shortage of professionals willing and eager to lend a helping hand. A digital marketing manager is one of the top careers in IT in 2021. Along with SEO content writers you can find on sites like ProBlogger or BloggingPro, soliciting help from professionals can be a real-time-saver in addition to yielding results – for the right price; of course.

RELATED BLOG ARTICLE: How to Generate More Leads with Content Marketing When You Hate to Write

 

Strategy #5 – Publish Local Keyword Optimized Content

It’s more beneficial in terms of SEO results for your company to be linked to from an outside source (like a directory, reviews, or a blog). But publishing your own content that ranks high for certain local keywords then linking to your company from there (even if it’s internal) still has value.

The added bonus of this strategy is that it shouldn’t be difficult to find local keywords that are easy to rank for. You can use a powerful tool like Ahref’s Keyword Difficulty Checker to get an idea of what keywords you should target, then create and publish your content accordingly.

 

Strategy #6 – Optimize Headers and Meta Descriptions for Local Searches

In the grand scheme of SEO, this is a relatively small factor – though not inconsequential. However, it’s so easy to do it would be negligent not to. Simply include your location in headers and meta descriptions of your online content. It’s a quick fix and implemented along with other smart SEO strategies, it will yield results.

 

Strategy #7 – Partner With Local Service Providers

There’s strength in numbers. It’s possible to succeed on your own, but the odds are far more in your favor if you have help, if you are an army rather than an individual going into battle.

You probably already have associations with other businesses – suppliers or couriers, for example. The chances are that they, too, are looking to boost their local search engine results. Talk to them. See if you can’t find a way to work together toward these shared objectives. It could be as simple as a mention with a link on their website in exchange for doing the same for them.

 

The Bottom Line

Boosting your local search engine results won’t happen overnight, which is a further reason to get started implementing these strategies today. Optimize your website, target easier local keywords at first, take advantage of directories and GMB. Engage with your customers and solicit them for reviews, and boost your backlinks with the help of a freelance writer and local businesses you already partner with.

QUESTION: Which of the 7 strategies in this article do you think will yield the fastest results? If you implement all 7, how soon do you think it will be before your business is on page one? Share with us in the comments below!

How to Generate More Leads with Content Marketing When You Hate to Write

Generating leads is all about capturing a prospective buyer’s attention and compelling them to investigate further. And while you certainly don’t need to be a gifted novelist or best-selling author to create dynamic content that will generate more leads – in fact, the skillset of a copywriter is quite different than that of an author – you still need to convey information succinctly and compellingly, often with the written word.

It’s worth exploring why you hate writing. There are likely some underlying reasons that can be identified, and steps can be made to transform a vital activity you hate into one you love. But instead of that noble pursuit, this article is going to focus more on immediate fixes or workarounds so that you can create marketing content that will generate more leads for you today, despite your hatred for writing.

Actionable Tip #1 – Hire A Freelance Copywriter

Delegate, that is often cited as a key component to success. When a task needs to get done, and you lack the skillset or the passion required, chances are there’s a professional you can turn to who will do the job for you.

There is no shortage of freelance copywriters looking for work. You can place an offer on popular job boards for writers like ProBlogger or BloggingPro. Or you can look for freelance copywriters on popular Facebook groups for freelancers like Cult of Copy.

When you do find a freelance writer you want to hire, you will need to provide them with a bit of direction – similar kinds of content they should look at to get an idea of what you want, a narrow word count range, specifics about the call to action that should be included.

What You Can Expect to Pay

Most freelance writers charge by the word. You are likely to find writers charging anywhere from 4 cents a word to 8 cents a word. Be wary of a freelancer who offers to do the job for less than 4 cents per word. They are more than likely to be amateurs, and it is unlikely you will be satisfied with their work.

Many freelance writers will ask for a percentage of the conversions their content garners for email campaigns, and some freelance writers will want a combination of per word compensation and a conversion percentage.

It’s Hit or Miss

Finding the right freelance writer for your needs is a bit hit or miss. You may need to hire more than one before you find the best writer for your needs. 

Any professional writer will have a portfolio you can look at, but it’s important to remember that they write for their clients. So, their portfolio is not always indicative of their voice or style but rather the voice and style the client has asked for. When you look at a prospective freelance writer’s portfolio, what you want to be on the lookout for, above all else, is variety. The writer’s portfolio should give you an indication of how flexible and versatile the writer is.

Actionable Tip #2 – Get Better at Writing with Online Courses

Hiring a freelance writer can get expensive. Plus, even if you do find a good writer who meets your needs, it is unlikely, in the long run, that you will be able to get as far as you want to go with content marketing if you, yourself, have a strong dislike for writing.

The most common reason people give for not liking writing is that they don’t feel confident in what they write or feel they are simply bad at it. Perhaps they don’t even know how to begin writing a piece of marketing content.

The good news is that you can easily address these issues. There is no shortage of competent professionals willing to share their tools of the trade. It’s always a good idea to level up your career through training, and if you feel that writing is a particular weakness, consider taking an online course in copywriting.

There are several good training platforms you can check out to find the right course for you. Many of them are free, though you may have to pay to receive a certification.

To start with, check out the popular platforms like LinkedIn Learning and Allison. Or check out a more comprehensive list of the 14 best sites for taking online classes.

Actionable Tip #3 – Use Transcription Software

Often, a blank screen or a blank page can provoke anxiety in people. This is another common reason cited why some people hate writing. If that sounds like you, perhaps you should consider dictating your lead-generating marketing content and let AI software create a transcript for you. If you choose this approach, you will still need to do some editing. But at least you won’t have to work from a blank screen or off of an empty page.

Some of the more popular speech-to-text software programs on the market include Veed, Otter, Amazon Transcribe, and Verbit. You can also check out this comprehensive list of the best speech-to-text apps on the market in 2022.

Actionable Tip #4 – Make a Video

A substantial amount of leads are generated online through video content. However, creating good-looking and engaging video content requires some technical know-how – recording and video editing. And the equipment you need to make something of a high enough quality is more than you would need to write a compelling piece of copy. However, creating engaging video content could be an example of taking a weakness (you hate writing) into a strength (you are obliged to make great video content).

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Actionable Tip #5 – Use Pictures

Generate More Leads

While it’s debatable whether a picture is worth a thousand words, in any event, it is true that when it comes to creating marketing content, a picture (or a series of pictures) can save you from having to write a thousand words.

You’d still need to write a caption or a quote and a call to action. But by relying on pictures, you could create compelling marketing content that will generate more leads for you without having to do much writing.

The Bottom Line

If you hate to write, that’s understandable. Though to create lead-generating content without putting down at least a few words is tricky. However, there are a few workarounds. At the end of the day, it’s best to focus on what you’re good at, what you’re passionate about, while taking steps to try and fortify your weak areas.

RELATED BLOG ARTICLE: 6 Copywriting Secrets that Generate Leads

QUESTION: Why do you hate writing? And how are you able to create marketing content that will generate more leads for your business? Share your thoughts in the comments below.

PS. We now offer done for you marketing services, so if you want a mix of blogs written for you and writing your own hit reply button and ask me how that works.

The 2021 Ultimate Guide to Lead Generation for B2B Service Businesses

The B2B market has irrevocably changed in the last few years. Customers are better informed and expect a different, more personalized type of service. Strategies that worked even a few years ago are becoming outdated, leading CEOs and VPs of Sales to seek new ways to generate leads.

Our 2021 Ultimate Guide to Lead Generation for B2B Service Businesses will teach you how to update your strategy.

 

How to get more B2B leads in 2021? 

While the question for many businesses is “How can I get more B2B leads?” the real question should be, “How can I get more qualified B2B leads?”. Quality over quantity.

So, we’ll focus on how to get well-qualified leads.

 

How To Implement the Right Lead Generation Strategy

Choosing the right strategy depends on several factors, including:

#1. What is Your Product or Service?

When customers buy your product or service, they are fundamentally purchasing a solution to a problem. A good product addresses a specific pain point. It could be that you save them time, money or offer them a solution that’s not on the market. Whatever it is, make sure that your marketing materials demonstrate the value of your solution.

#2. Who is Your Target?

Understanding who you are trying to sell to requires deep research. What are the demographics, what don’t they like about competitor’s solutions, how can you make life easy for them? Etc.

#3. What is Your Business Revenue Model?

Different revenue models require different lead generation strategies. One-off purchases, scaled pricing, and subscription prices require their own considerations and knowledge of various consumer personas.

#4. Where Do Your Customers Hang Out?

Specific platforms have distinct demographics. If your B2B consumer persona is serious business people, try LinkedIn. If they are Millennials, Instagram could be the right place.

Tips to Plan Your B2B Strategy:

  • Understand your customer persona
  • Underline the value of your product or service in your marketing materials
  • Understand that different business models need their own approach
  • Concentrate your efforts in the places your personas congregate.

 

Five Channels for B2B Lead Generation

#1. Inbound Marketing

Inbound marketing is all about content and solid SEO (Search Engine Optimization). It is still one of the most effective ways to get site traffic — and leads — to your site. 

Capturing leads can be done with this process:

1) Write helpful content that targets keywords and questions relevant to your product. 

2) Valuable content will help you rank and appear in the SERP when your target market is searching for solutions.

3) Once your leads visit your site, you need to find a way to get their details.

4) Use gated content that requires them to leave their name, phone number, and email address.

 

Which Gated Content Can Act as a Lead Magnet?

This content will depend on your product, service, and target audience. But some of the types of content that attracts leads are:

  • White papers or ebooks
  • Webinars
  • Research
  • Demos
  • Email series

In short, offer your prospects valuable content, and they’ll arrive.

The thing to remember when using inbound content as a strategy is that it takes time to bear fruit. So keep at it. It can take as long as 6 to 12 months.

 

#2. Pay-per-click advertising (PPC)

If you need something quicker than inbound marketing via SEO, PPC advertisement is a solid strategy. 

This process involves paying for site traffic. There are several pros and cons here.

Pros:

-Lots of traffic

-Potential to target your demographic

Cons:

-Expensive

-Can get expensive

-Not all traffic is verified

Additionally, there are lots of options available in the ad space. Banner ads and ads that target demographics via social media (for example, Facebook) are good. Additionally, Google offers a wide range of services to get your product or service in front of the right eyes.

Native ads are another appealing option. These are the ads that appear like native content on a news feed or other digital publication.

 

#3. Social Marketing

Having a social media presence is crucial for most products or services. Creating brand awareness and establishing expertise and credibility in your field are great ways to get attention.

However, to turn your social media into a lead-generating machine, here are two great tips.

1) Make social media posts that are interesting, helpful, and include your CTA. However, it’s not always time for the hard sell. Most of your interactions will be with people in the awareness stage of the sales funnel, so a gentle approach is the most effective.

2) Use social media to drive traffic to your site or landing page. You can use content like blog posts, videos, or other values to achieve this. Once you’ve got them there, you can try and capture their details.

 

How to Generate Lead Through LinkedIn

LinkedIn is a fantastic resource for B2B leads. This platform is where most prospects are. 

Here is a proven lead generation strategy for LinkedIn:

1) Make a solid profile.

2) Be active with posts and in relevant groups. Make connections.

3) Engage, make connections, be helpful, demonstrate how your solution can help.

4) Collect relevant details and contacts, which by now should be warm leads

 

#4. Influencer Marketing

Millennials have become skeptical and untrusting of traditional advertising. For this reason, influencer marketing took off because it offered something similar to trust and word of mouth.

However, while marketers generally used it for B2C products, influencer marketing has become popular for B2B recently. 

Depending on your niche, this can be very effective. And not necessarily by using well-known names. Micro or nano influencers can be very effective, with the bonus of locking down on very tight demographics they serve.

 

#5. Outsource Lead Generation

While the above tactics are effective, outbound lead generation still gets the best results. However, many businesses struggle to generate enough leads for their sales people.

By outsourcing cold calling and appointment setting, you can let your reps focus on their core competency: closing deals.

With the assistance of a B2B lead generation service, you can make sure each prospect is fully qualified and warmed up already, leading to higher conversions for your sales team.

Conclusion

B2B lead generation costs time and money. Formulating strategies that work for your market and your target audience is vital. Using a combination of inbound and outbound marketing, you can make sure your lead pipeline is full of quality prospects interested in your product.

john dubayAuthor’s bio: John Dubay is the Managing Partner at Leads at Scale, an outsourced sales support company that helps B2B companies generate well-qualified leads at scale, ready to be closed. 

6 Copywriting Secrets that Generate Leads | Paramount Business Coach

Copywriting Secrets to Generating More Leads for Your Business

Copywriting is a key player in any business’s lead generation process. Every campaign email, advertisement, blog, or landing page you write must be engaging and impactful enough to convert your visitors into leads, and those leads into sales.

The trick to achieving this lead conversion is to create content that captivates your visitors. You need to get them interested in your products and services, keeping their interest long enough to convince them to invest in what you offer.

Here are 6 essential tips to create copywriting that generates more leads for your business and boosts your bottom lines as a result.

1. Bear Your Customers in Mind

Your copywriting should always focus on the needs, interests, and demands of your target audience. If your headings, topics, and calls to action aren’t converting visitors into leads, it may be time to consider updating your content strategies. If your content grabs the attention of your visitors, this will reflect in your improved conversion rates.

One effective way to ensure that your copywriting strategies are to take the reviews and opinions of past customers into consideration. Read up on past testimonials, reviews, and customer communications to find out the most notable benefits of your products and services from their points of view. You can incorporate these strengths and benefits into the future copy to ensure that you’re highlighting your business’s offerings in a positive and compelling way.

The copy on your sales pages should showcase customers’ positive reviews and experiences with your products in a way that tells your leads exactly what they can expect when they invest in them. Your sales copy or content copy can also touch on how you have addressed past product concerns or updated your offerings to meet the changing needs of your target market, showing that you’re attentive to your customers’ preferences and open to their suggestions.

For example, instead of headlining your landing page with a simple headline such as

● ‘Freelance Job Finding Tool,’ you could use the headline
● ‘Instantly Find Great-Paying Freelance Jobs Online with Us.’

The latter benefit-based headline immediately tells visitors they can expect excellent service from your business and that they can benefit directly from buying your offerings.

Creating captivating written content that increases your lead generation rates will also require an in-depth knowledge of your core audience. You need to know your target market in and out if you want to be able to use the right persuasive language to convert them into customers.

You can write your content using certain personas to help you engage with your audience more effectively. This approach allows you to address specific age groups, demographics, interest groups, and pressure points with content that’s relevant and approachable to them.

Approachability is key when it comes to lead generation, and by writing using a persona, you can make your brand’s identity seem more relatable to potential customers while offering them persuasive media that truly resonates with them.

2. Focus on Calls to Action

Calls to action (CTA) are an obviously crucial element in any business’s written copy. However, what many companies don’t realize is that their copywriting strategy should have its basis on a single, focused CTA rather than multiple, general directions.

You can use focused, imperative language to instruct potential customers on which steps they should take next. CTAs like:

● ‘call us now,’
● ‘book your spot now,’ or
● ‘sign up for a free trial today’

are all effective, as long as a single, clear action gets priority in your text. Terms like ‘inquire’ and ‘contact us’ may suit B2B businesses more, while B2C companies can use CTAs such as ‘buy today.’

Don’t suggest further reading, flood your readers with pop-up ads, or bombard them with unnecessary actions.

Use your sales and service web page copy to tell them the benefits of your product or service and instruct them to take direct action to reduce the incidence of choice paralysis. This is one trait of being a good copywriter.

In contrast, your blogs must offer useful and actionable information that adds additional value to the products and services your brand already offers, like how-tos, guides, and relevant news.

3. Work on Your Customers’ Emotions

Copywriting is as much an art as it is a science. Using emotive language can go a long way in pointing out the benefits of your products and engaging your audience.

Headlines like ‘Take the Stress Out of Supply Chain Management’ allow your content to resonate with your readers’ potential stress points and give the impression that your brand empathizes with them. It’s crucial to word your copy in a way that highlights the fact that your readers’ lives will be easier if they invest in your products and services.

4. Be Generous with Your Visitors

You could offer your website visitors a free eBook, guide, or digital download in exchange for their email addresses or contact details. Free gifts like these act as a lead magnet to convert visitors into leads, and they also enhance your brand’s reputation, which could generate even more valuable leads in the future.

5. Focus on Readability

Today’s online audience has a short attention span, and you need to capture it quickly lest you lose it forever. You can make your content more readable by using brief sentences and paragraphs, easily legible fonts, and bullet points to help get your information across quickly and concisely.

Tools like the Flesch reading ease test can help ensure that your content is as readable as possible. This tool measures readability and grade level, helping you find out whether your content will reach the intended audience.

The trick to making your content readable and engaging for your readers is to model each page of written content after a step-by-step process. Use a combination of headings, brief paragraphs, infographics, block quotes, and lists of imagery to keep them immersed throughout. This will also keep your content skimmable.

Using descriptive headings will allow your audience to find the areas of your content that they’re
most interested in.

6. Create and Stick To Strategy

Your copywriting strategy should always focus on creating a copy that generates leads and converts them into paying customers. Once you’ve gained a keen understanding of your audience, use specific strategies to stand out and highlight the benefits of your offerings in a relatable way.

Copywriting Tips for Writing Emails That People Open

Use these 8 elements of high-opening email subject lines to craft emails that people are more likely to open.

#1. Self-interest

Using terms like ‘you’ and ‘your’ allows you to address your readers directly and to engage them with communication that speaks to their own interests.

Examples include:

○ ‘Simplify Your Life with These 3 Time Management Apps’ or
○ ‘Pressed for Time? How [your tool] Can Help You Streamline Your Work Schedule
Today’.

#2. Curiosity

Email subject lines that get people curious about what the mail contains are a great way to ensure that your emails actually get read. You can draw your readers in by
adding intriguing headlines like:

○ ‘Open for a Surprise’ or
○ ‘You Won’t Believe Our Festive Deals This December’.

Give your readers just enough information to arouse their interest and then leave the real explanations for the body of your mail.

#3. Offer

Nothing catches someone’s attention quite like a great deal or a special offer. Your email subject lines for offer-related emails need to be short, concise, and catchy in order to
distinguish them from the many other emails your target audience receives daily.

Headlines to use include:

● ‘Spring Sale—Offers Just for You’
● ‘Get 15% Off on All Purchases Today’ or
● ‘Sale Alert! Up to 40% Off Your Favorite Beauty Products’.

 #4. Urgency

Conveying a sense of urgency in your email subject lines will compel your readers to click immediately. It’s essential to persuade your readers to read your promotional emails
the second they receive them, as most people don’t go back to review past emails. Examples of urgency include:

● ‘24 Hours Left on Our Special Offer—Don’t Miss Out!’ and
● ‘Only One Week Left to Take Advantage of Our Free Webinar Program’.

#5. Humanity

The personable language will prevent you from sounding robotic in your sales emails and allow your readers to better relate to your brand’s identity. Terms like:

● ‘oops’, ‘our bad’, and
● ‘woohoo’ can add a human touch to your email correspondence.

#6. News

Most people will appreciate updates on your business. You can use subject headlines like:

● ‘We’re Open Late This December! Our New Holiday Shopping Hours’ or
● ‘We’re Going Online—Here’s What You Need to Know About Our New Online Store’ to share important news about your enterprise.

#7. Social proof

People are more likely to trust a brand that others have rated positively before them. You can make your emails more persuasive by adding subject headlines like:

● ‘It’s Overwhelming How Much Love We’re Receiving!’ or
● ‘Here’s What Chicago’s Best CFOs Have Had to Say About Our Products’.

 

Remember to include photos and designations of the people giving the testimonials in your emails, as this adds credibility to the message you’re sending your target audience.

Tips for Writing Attention-Grabbing Headlines for Blog Articles

Your blogs’ headlines have the power to captivate your readers—or drive them away. Catchy headlines are especially important if your goal is to gain more leads.

Attention-grabbing headlines will motivate your audience to click on and read your blog posts. They may even convert potential customers into active ones, which is crucial to your business’s success. Readers who are bored by your headlines will likely go elsewhere, and it may take more effort to recapture their attention in the few.

Here are our top tips for writing attention-grabbing blog article headlines every time.

1. How-to headlines

‘How to Write Attention-Grabbing Headlines for Your Blog Articles’ is a good quality headline for a blog article. It addresses your readers directly and focuses on people’s
need to gain valuable new skills.

Computers, mobile devices, and the internet have made it easy for people to find answers or information. All you need to do is determine what problem your product addresses, and what the solution is. Once you have this information, point your readers in the right direction with how-to guides designed specifically to answer their most pressing questions.

2. List headlines

List articles are popular because psychologically speaking, humans crave certainty and predictability. A blog headline like ‘10 Ways to Earn Money Online While Traveling’ tells your readers precisely what they’re in for—that there are 10 different ways to earn money online while they travel. They can also decide if they have the time to read all ten listed methods.

3. Curiosity

This is another psychological copywriting tactic that plays on people’s natural curiosity. Your readers want to learn, and they want to know what their peers know too. Questions
are an effective form of writing a copy for headlines as they prompt readers to think about the answers to the questions. For example, a headline reading ‘Are You Really Ready for Marriage?’ would get plenty of attention from single people, people in relationships, and even those who are engaged who want to make sure that they’re ready to take the plunge.

4. Threat and warning headlines

When it comes to writing topics to attract more audience, these headlines are extremely compelling to readers, most of whom want to avoid problems before they occur.

Headlines like:

● ‘Do You Recognize the Warning Signs of Early Dementia?’ or
● ‘Here’s Why Social Media Addiction is the Next Great Health Crisis’

promises essential tips to help your readers avoid these issues before it’s too late.

Headline Template Hacks

Last but not least, these headline templates are all based on highly effective content writing strategies like the ones listed above. Use them in your next blog posts to captivate your readers and improve your blog engagement rates:

 

● What [#] Studies Have to Say About [Subject]
● [#] [Noun] That Are Proven To [Desirable Outcome]
● [#] Ways To Be [Adjective] When You Don’t [Verb] [Adjective]
● How To [Verb] An [Audience] With The Best [Subject] Tips (+[#])Free [Resources])
● [#] Data-Driven [Noun] From [#] Of The Most Popular [Noun]
● [#]+ Easy Ways To [Verb A [Noun] That Will Skyrocket By [#]% In 1 Year
● How To Use [Noun] To Increase Your [Desirable Outcome]
● The [#]-Minute, [#]-Step Solution For The Best [Noun]
● How To Rock A [Noun] That Will Save You Tons Of Time/Money
● How To [Verb] Your [Noun] For Massive Growth
● To The [Role] Who Will Settle For Nothing Less Than [World-Class Outcome]
● Break All The Rules And [World-Class Outcome]
● How Your [Service Provider] Is Ripping You Off And What To Do About It Right Now
● I Found A [Adjective] Way To [Get Incredible Outcome]
● See Why We Have An [Adverb] [Adjective] [Social Problem] In Just [Short Time]
● [Influencer Or Celebrity] [Emotional Reaction] [To Thing That Basically The Whole World Already Understood]
● Is This The World’s First [Good, Bad, Or Desirable Thing]?
● How To Survive Your First [Good, Bad, or Desirable Thing]
● Who Doesn’t Like [Somewhat Accepted Taboo]? [Unexpected Answer With Tease About Why]
● I Spent [Time] [Working Toward Goal]. I Just [Quitting Statement]. Here’s Why.
● I Don’t Regret __________. But Here’s What I’d Do Differently
● Would You Do [Unimaginable Thing]? I Just Did.
● Who Else Wants __________?
● The Secret Of __________
● Here Is A Method That Is Helping __________ To __________
● Little Known Ways To __________
● Get Rid Of [Problem] Once And For All
● Here’s A Quick Way To [Solve A Problem]
● Now You Can Have [Something Desirable] [Great Circumstance]
● [Do Something] Like [World-Class Example]
● Have A [Or] Build A __________ You Can Be Proud Of
● What Everybody Ought To Know About __________
● How To __________ Every Day
● How To __________ As a [Role]
● Give Me 30 Minutes And I’ll Give You [Desirable Outcome]
● Try These 5 [Tactics] For A Week, And Be Twice As [Productive].