How to Come Up with a Great Business Idea (Part 2)

With a job market that’s in a continual state of flux, many entrepreneurial-minded professionals are thinking of a great business idea and looking for ways to earn extra money on the side, sometimes supplementing income lost through downsizing, layoffs, or being underemployed. Chances are, you have a lot of marketable skills you might not have realized could be potential moneymakers. A little bit of research can put you on the path to making your mark in the gig economy. 

 

How To Monetize Your Skill Sets – What Can You Do?

Sit down and make a list of all the things you’re skilled at. You could consider skill sets learned through prior training, education, job experience, or even hobbies you enjoy. For example, if you’ve always been a math whiz, tutoring might be a revenue stream.

If you’re a marketing or social media guru, you could hire yourself out as a corporate consultant. If you’re an exceptional cook or baker, you may find a calling working as a caterer or event planner.

Assess all of your skills, talents, and the things you enjoy doing and consider the monetary potential behind applying those skills to revenue generation.

job-boardConsider What’s In Demand

If you’re a multi-talented person, you might be best served to explore opportunities in fields that are in high demand and finding a way to capitalize on them. For example, according to Entrepreneur, if you search online job boards, you’re likely to get a good feel for the type of services people typically hire out for.

This could be anything from bookkeeping to personal assisting, pet care, mystery shopping, automotive repair, child care, landscaping, or interior design.

Doing a bit of research will help you recognize not only skills that are easy to monetize, but Nolo points out you’ll also get a feel for what others in similar occupations charge for their services.

RELATED BLOG ARTICLE: The New Elevator Pitch – How to Introduce Yourself So People Engage

Establish A Great Business

Whether you decide to freelance for a couple of hours a week as a side gig or launch a full-fledged operation, you’re wise to establish yourself as a small business owner. This includes deciding on a corporate structure, like a sole proprietor or limited liability company.

You’ll also need to write a business plan, get a business license, set up a business bank account, create a website and basic marketing materials, and establish a presence on social media.

Going through all of these steps will allow you to present yourself in a professional way that will help you attract customers.

RELATED BLOG ARTICLE: 4 Small Business Planning Tips to Increase Profits

 

Go Back To School

online-educationIf you’re interested in learning a new skill or further developing an existing one, consider going back to school for a business degree as a way to expand your professional opportunities.

Online educational offerings not only provide a wide variety of learning modalities, but you also have the benefit of being able to study from anywhere, often on your own timetable.

This allows you to work, care for children, and build your business, all while advancing your education. Grants, scholarships, and loans can help you finance your educational journey.

 

Buy Into A Franchise

If you’re interested in being a business owner, but you aren’t sure where to start, what to do, or how to operate, you might consider looking at franchise opportunities. Buying into ownership of an established and recognizable brand can provide the blueprint you need for small business operations.

It’s wise to conduct your due diligence in advance so you have a solid understanding of the pros and cons of various franchise opportunities before moving ahead. In particular, exploring financing options will help you make the most informed decisions.

Learn To Network

business-idea-networkOnce you decide what you’d like to do, building a customer base is the first priority. You can join chambers of commerce, Rotary clubs, small business development centers, or other networking groups in your area.

According to Copper Connection, this can help you secure leads, make connections, and network with those in your industry and in adjacent industries.

Once you start building a clientele, ask for referrals from happy customers as a way to continue building your operations. Customer service will be important to establishing a good reputation in your industry.

 

RELATED BLOG ARTICLE: How to Generate More Leads and Sales from Your Website – Top Bloggers Share What’s Working Now

Manage Your Financial Resources

It can be a tricky prospect to manage your finances when you’re working a side hustle or attempting to launch a small business operation. Create budgets and marketing agendas, keep good records, and give careful consideration to both income and expenditures to ensure you’re moving in the right direction from a financial perspective. You don’t want to make the mistake of taking on so much work that you’re unable to service all clients in a professional manner.

 

While it can be a challenge looking for new revenue streams when you’re underemployed or need to supplement your income, taking advantage of your own personal skill sets can open a number of doors to new, financially viable opportunities. 

Paramount Business Coach can help you narrow the focus of your business-generating options and help you develop a plan of action for moving forward. Book a free consultation or reach out for more information on the benefits of business coaching.

How to Come Up With a Great Business Idea Part 1

Thinking of a good business idea is tough. Do you want to start a business, but have no idea what you would enjoy doing that’s also profitable? When it comes to running a profitable business, you want to come up with a great product or service idea that solves a problem a lot of people have whether it’s a big or small problem. 

 

At the same time, you’ll also want to consider what kinds of things you are good at and what kinds of things you enjoy for your long-term happiness with your day-to-day life. There’s no sense diving into a fruitful endeavor if it’s going to make you miserable. You’d end up procrastinating because it won’t feel like fun, but drudgery.

 

Here are 4 tips to help you in figuring out a good business idea and how to meet in the middle of career satisfaction and reliable profit margins. 

1. Undergo Self Evaluation

self-evaluationWith the goal being to start a business idea that you don’t find cumbersome, you’ll need to begin with a look inward. This isn’t a process you have to do blindly either. Don’t be afraid to explore personality quizzes, strength quizzes, career tests, or other kinds of assessments to get third-party input. This way, with the more information you collect about yourself, you should start to get a very clear picture of the kinds of things that you’d find suitable in a day-to-day role or even what industries you’d excel in. 

For example, CliftonStrengths is a personality quiz that helps you identify which of the 34 identified personality traits are your strongest top 5. Once they’ve discovered these, they share explanations of the strengths, as well as what kind of work or industry goes best with it. The descriptions go on to include other personality traits that you’d work well within others. This could really come in handy when you get to the stage of hiring people to work with you.

Compare the results of the assessment against your previous work or educational experiences to brainstorm possible industries you’re interested in, compatible with, and of course the tasks you know you’ve enjoyed in the past. This will put together a baseline of good business ideas before you start to narrow in on your future business.

RELATED BLOG ARTICLE: Are Your Thoughts Boosting or Killing Your Sales?

2. Identify Problems In Your Day

identify-problemsNow that you have a little direction, you’ll want to find a more specific space in the marketplace that you can corner. When business owners are assessing their value proposition, what they are really asking is: how well am I able to solve my target audiences’ problem? 

To reverse engineer a value proposition, you could consider the biggest pain points in your day and think about how they could be improved or solved altogether. For Gopuff co-founder Yakir Gola, who was the only car-owner in his college friend group, that one problem sparked an industry-disrupting innovation. Who wants to constantly be called on by all your friends when they need to buy groceries or run down to the convenience store? It led to the question, what if the convenience store could come to you? Now for people without vehicles or those short on time, it can. 

Finding a very specific need like this for a business idea ensures that people will buy into your product or service. It will be up to you to keep your customers coming back. Solve their problems well and brand loyalty will create a long-lasting revenue stream over time.

RELATED BLOG ARTICLE: Surprisingly Easy Way to Get More Referrals

3. Ask Friends and Family

askIf it’s not your own experiences you draw from, perhaps your friends or family have been through situations that can spark a business idea. Not only will this give you a place to finally jump off from, but it can provide you with a group of people to test out your business on.

Going this route, you know you have customers that trust you right from the inception, and they likely would be happy serving as guinea pigs if it means they get to watch and share in your success. 

This kind of early and immediate buy-in can be a huge help to launching the business and creating marketable materials to pitch the value proposition to others in need of your company.

4. Understand Local Niches

nicheAnother source of business ideas and inspiration can be your local environment. What are the needs within your immediate community? Is there any tourism-related business that can be tapped into? Are you a small town with one busy road running through it that might be able to break up long trips for drivers who need a rest stop? Or maybe the problem is that there isn’t much to do in your town at all and people need something entertaining to do. 

Cross-evaluate these possible opportunities with what you’ve learned about yourself from the self-reflection stage and you might just find a point where they intersect. This is a very important step because any of those businesses could or would work but you want to also get fulfillment out of the work you’re setting yourself up for.

 

All of this advice is not to say the process won’t produce its challenges. You may start feeling absolutely certain of one idea only to end up going in a completely different direction. That’s normal and part of the process. 

RELATED BLOG ARTICLE: Stepping off the Ground: Your Next StartUp Biz Step

You need to be able to know when to push or when to pivot. If you’re feeling overwhelmed, just bring it all back to the center of the Venn diagram and simplify things for yourself. What problem would you enjoy solving for other people for years to come? If you can identify that answer quickly, trust your gut and take the plunge. Starting your business will be the most worthwhile endeavor.

 

QUESTION:

Where specifically do you get stuck in trying to come up with a great business idea you can start?

Share your comments and questions below. 

5 Simple Tips to Help Your Business Run Smoother

No business owner can know exactly what the future holds for their business, or what bumps in the road there might be on the path to success. Even so, every owner is aware that the more smoothly and efficiently a business runs, the more agile it will be in handling the challenges of the future. Here are five simple tactics that can be incorporated into any business to facilitate smoother operations. 

 

1. Leverage the Efficiency of Automation

leverageThe big story in business efficiency over the past few years has been the increasing capabilities of automated systems. Artificial intelligence is powering an array of new tools for business owners that can put many of the more tedious business processes on autopilot. Two of the more common are customer relations management (CRM) software and project management tools.

The former can automate outreach and sales processes and the latter aids in coordinating members of a team tasked with a specific goal. Thanks to the power of cloud computing, these sophisticated AI systems are often available on mobile devices. Paystub generator and accounting software are two additional investments to consider making. 

 

2. Keep Organized

organizedOne of the largest barriers to efficiency has always been a lack of organizational skills. According to an Office Depot survey, 63% of small business owners see a correlation between the level of organization and the profitability of their operation.

The most important factor in getting organized is time management. Day planners and filing systems can help, but there are better options these days than a Rolodex.

Digital calendars and planners are always a good idea. Business analytics software and financial planning programs can be helpful if you need to take an objective look at the status of your business and make productivity forecasts. 

RELATED BLOG ARTICLE: How to Get From Where You Are to Where You Want to Be in Your Business

3. Institute Processes for Everything You Do 

processWhen we talk about business processes, we mean related tasks that serve a specific goal when performed in a specific sequence. It sounds simple, but whether from stasis or fear of change, many entrepreneurs limit their implementation of specific processes to big-picture goals and let the details sort themselves out. That’s rarely a good idea.

Having clearly defined processes in place for reaching even small targets boosts efficiency and reduces error through repetition and drilling. Process improvement methodologies vary widely, but the ultimate goal is the same: easily implemented standard operating procedures that act to streamline the path to meeting goals. 

4. Hold Weekly Staff Meetings

meetingMeetings get a bad rap these days. It’s true that they can be productivity killers, but “can” does not imply “must.” In reality, meetings can be very helpful…if they’re done correctly.

They can keep workers focused on their tasks, promote a unified vision, and unblock the social logjams that develop when conflict is allowed to simmer unaddressed. Remember too that meetings don’t have to be boring! There are plenty of ways to keep employees engaged without watering down your message.

It’s also worth mentioning that digital communication tools like Zoom have been a blessing for the coordination of teams and remote workers during 2020, so consider using these technologies to keep wasted commute and coordination time to a minimum. 

RELATED BLOG ARTICLE: Why the Right Team Will Transform Your Business

5. Provide Ongoing Training

trainingOn that same note, investing in your employees and their personal capabilities is also crucial to keeping your business profitable by reducing costly turnover. A study by training company Lorman found that retention rates rise 30% to 50% for companies that nurture a strong learning culture. This means not only high-quality individually optimized training regimens but repeating those regimens on a regular basis.

Better skills also decrease the chance of workplace accidents. According to the National Safety Council, the number one cause of workplace injury is overexertion, so teaching people to work smarter rather than harder helps to streamline everything. 

 

Keeping your organization flying level in turbulent times is both an art and a science. By remembering these few fundamental strategies, you’ll be able to keep your business steady and prospering. 

RELATED BLOG ARTICLE: How to Create High Performing Teams

Top 10 Worst Print Ads – Avoid Killer Advertising Mistakes

One small error or oversight is all it takes to derail a marketing endeavor. When creating ads that make an impression, you want them to be memorable for the right reasons. The wrong reasons can prove fatal for a brand, especially in today’s hyper-connected world.

These 10 advertising mistakes offer valuable lessons we can all learn from. Let’s take a look at what happened and find out what they can teach us.

Advertising Mistake #1: Mr. Clean’s Mother’s Day Stereotypes

Print Advertising Mistakes - Mr. Clean

Mr. Clean decided to advertise the brand’s cleaning products with what the company probably thought was an uplifting message about mother-daughter bonding. Unfortunately, the advert depicted a mother and daughter cleaning windows together, featuring text about getting “back to the job that really matters” on Mother’s Day. 

The advert was interpreted as reinforcing gender stereotypes that imply a woman’s job is limited to housework. 

The lesson: Do your utmost to avoid using stereotypes. Before publishing any marketing material in print or online, take a second look.

Advertising Mistake #2: PETA’s Fat-Shaming Billboards

Print Advertising Mistakes - PETA

People for the Ethical Treatment of Animals (PETA) has a history of advertising campaigns that attempt to guilt or shame consumers into adopting their hardline approach to lifestyle and animal rights. One of their more shocking campaigns ran in Florida in 2009.

The billboard depicted an overweight person in a swimming costume on a beach. The text read, “Save the whales. Lose the blubber. Go vegetarian.” The fat-shaming caused an uproar, and the outcry soon led to the adverts’ replacement. 

The lesson: Never use insults to get your message across. Laugh with people, not at them.

Advertising Mistake #3: Pepsi Didn’t Read the Room

Print Advertising Mistakes - Pepsi

In 2017, soft drink company Pepsi caused outrage with an advert inspired by the Black Lives Matter protests in the U.S. The advert starred Kendall Jenner, who appears to end a standoff between protestors and police officers by offering one of the officers a can of cola. Pepsi apologized, the advert was pulled and parodied, and 6 months later, company president Brad Jakeman resigned.

The company said it hoped the advert would portray the brand and its products as a culturally unifying force. Instead, it came across as tone-deaf and as an attempt to trivialize an important social cause. 

The lesson: Read the room and avoid referencing sensitive subjects.

Advertising Mistake #4: Bacardi’s Offensive Attempt At Humor

Print Advertising Mistakes - Bacardi

In a poor attempt at humor, an affiliate of the alcohol brand Bacardi ran an advertising campaign that implied that people who want to appear better-looking should find an ‘ugly girlfriend.’ The advert took the form of a mini-site and a Facebook page. 

The brand shut down the campaign after a couple of weeks due to complaints.

The lesson: Avoid being judgmental or degrading people in your campaigns.

Advertising Mistake #5: Adidas’ Poor Choice Of Words

Print Advertising Mistakes - Adidas

After the 2017 Boston Marathon, Adidas sent a congratulatory email to customers who participated in the race. The subject line was a simple, “Congrats, you survived the Boston Marathon!” A similar short, sweet message would’ve been appropriate for any other marathon. 

However, the subject line could have been better worded when it comes to one of Beantown’s biggest fitness events. In 2013, 3 people died, and more than 250 people were injured when a bomb exploded at the marathon. The company apologized immediately. 

The lesson: Have more than one person proofread all the copy included in your advertising campaigns.

Advertising Mistake #6: Burger King Goes Below The Belt

Print Advertising Mistakes - Burger King

When Burger King decided to advertise its BK Super Seven Incher, the ad agency it used took an approach that went below the belt. The advert featured an open-mouthed model faced with a sandwich. The pose and the accompanying text suggested a sexual act, which provoked a backlash from angry customers. 

Burger King responded by saying it was a limited-time promotion and that a Singapore-based agency was responsible for creating the advert. Several years later, the model stumbled across the advert and called for a boycott of the fast-food company, as she had no idea they’d used her image. 

The lesson: Don’t include sexual innuendo in your advertisements, and don’t use people’s images without consent.

Advertising Mistake #7: Hacienda’s Massacre References

Print Advertising Mistakes - Hacienda

In the mid-2000s, Hacienda Mexican Restaurants ran a billboard campaign in Indiana. The advert featured a cocktail, a headline that read, “We’re like a cult with better Kool-Aid,” and a slogan that read, “To die for!” The Kool-Aid and death references alluded to the mass murder-suicide that took place at the Peoples Temple in Jonestown, Guyana, in 1978.

The marketing chief, Jeff Leslie, said that the brand wasn’t trying to be controversial but rather that it wanted to be noticed. Whatever the brand’s intentions, the public, and press weren’t having any of it. After two weeks of outcry, the brand removed the advert. 

The lesson: Avoid sensitive subjects, especially when they’re tragedies that resulted in the deaths of innocent people.

Advertising Mistake #8: Flora Forgets Inclusivity

Print Advertising Mistakes - Flora

In a misguided attempt at being relevant, South African margarine brand Flora ran an advert that featured a heart made of porcelain, and the words, “Uhh, Dad, I’m gay,” shaped like a bullet headed toward the heart. The advert also featured the text, “You need a strong heart today.” 

Unilever, the Anglo-Dutch company that owns Flora, ordered the withdrawal of the advert after activists, the public, and the press condemned it as homophobic. 

The lesson: Be inclusive. Your ad will reach different groups of people.

Advertising Mistake #9: Airbnb Forgets The Importance Of Timing

Print Advertising Mistakes - Air BnB

Despite being one of the most user-friendly, well-designed sites, Airbnb doesn’t always get everything right. In 2017, they learned an important lesson regarding the timing of advertising campaigns. On August 28, Airbnb launched its Floating World campaign, which features an image of a house floating on the surface of the water. It also featured lines of text that read, “Stay above water” and “Live the life aquatic with these floating homes.” 

The problem was that Hurricane Harvey was pummeling the city of Houston. A spokesperson apologized for the insensitivity of the timing. 

The lesson: Pay attention to current events and make changes where necessary.

Advertising Mistake #10: Antonio Federici’s Naughty Religion

Print Advertising Mistakes - Federici

Italian ice cream company Antonio Federici ran an advert in the United Kingdom featuring models dressed as a Catholic priest and nun in what appeared to be a sexual encounter. It also featured text that read, “Submit to temptation.” 

Many angry Christians called for a boycott of the company and to submit enough complaints to see the advert banned by UK authorities. The company ran a few other adverts featuring sexualized images of religion, all of which prompted a backlash from Christians. 

The lesson: Leave religion alone, as the advert undoubtedly will offend people.

The Takeaway

No matter what format your marketing takes, your advertising needs to avoid offending, insulting and marginalizing people. Creating a memorable ad is one thing; creating an ad that tarnishes your brand is another.

If you need help coming up with your wow factor message that’s laid out by professional graphic designers, book a complimentary discovery call to see how we can help you. 

SIGN UP HERE: https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/ 

QUESTION: What question can I answer for you about advertising your business? Please share your comments or questions below:

7 Local SEO Strategies That Work for 2021

It’s funny how ranking high in search engine results locally can often be far more challenging than ranking high globally. That may seem counterintuitive, but in many instances it’s true. 

But just because it’s hard doesn’t mean that it can’t be done – and done effectively. In this article, we’ll share with you proven local SEO strategies that you can implement immediately to get your content or webpage to rank high in local search engine results in 2021.

Strategy #1 – Take Advantage of Directories and Listings

This is one of the more obvious steps to take when trying to rank high in local search results, but it’s a good place to start. You should list your company or website in as many relevant directories as possible. These directories will, more often than not, be national or global directories, but they serve as a search engine in and of themselves. They require you to include a local address, then they can filter queries for their users based on location.

In addition to this helpful service directories provide, the fact that your company or website is listed in several different directories is something search engines look for.

Strategy #2 – Set Up a Google My Business Account (GMB)

According to a recent study carried out by Search Engine Land, “GMB and reviews are the variables that have grown the most in their perceived impact.”

Setting up a GMB will not only help your company rank high in search results but will get you listed on Google Maps as well. You can also post social media engagements onto your GMB listening, which would be another good way to boost your search engine results ranking.

As valuable as the service is, you might be surprised to know that it is completely free to set up a GMB listing.

Strategy #3 – Solicit Reviews

Whatever you have to do to get your company or your product or service reviewed, chances are that it will be well worth it. Reviews play a major role in search engine results. Also, there are many users who, when looking for information about a company or a product, will only click on reviews or review sites.

The best way to get your customers or clients to leave reviews is to ask. Sounds easy enough. And in most cases it is. You should be engaging with your customers, and asking for their feedback in the form of a posted review is a good way to engage. But make it easy for them. If you’re engaging with your customers or clients via email or social media, attach a link to some review sites where they can post their reviews. You could also send them a simple review template along with the link so that they could write and post a review in a matter of minutes.

As a general rule of thumb, people love sharing their opinions. And when it comes to ranking high in local search results, that is definitely behavior you want to encourage. 

RELATED BLOG ARTICLE: 5 Great Tips for Marketing Your Small Business

Strategy #4 – Solicit the Help of a Professional

While there is certainly the right way to go about it and plenty of wrong ways, there is no shortcut. The truth of the matter is that in order to get a high search engine ranking, you need backlinks – and a lot of them. Getting backlinks means creating a lot of content that features a link to your company’s website and then getting that content published on high-traffic sites. The process takes a good amount of time and manpower.

The good news is that there is no shortage of professionals willing and eager to lend a helping hand. A digital marketing manager is one of the top careers in IT in 2021. Along with SEO content writers you can find on sites like ProBlogger or BloggingPro, soliciting help from professionals can be a real-time-saver in addition to yielding results – for the right price; of course.

RELATED BLOG ARTICLE: How to Generate More Leads with Content Marketing When You Hate to Write

 

Strategy #5 – Publish Local Keyword Optimized Content

It’s more beneficial in terms of SEO results for your company to be linked to from an outside source (like a directory, reviews, or a blog). But publishing your own content that ranks high for certain local keywords then linking to your company from there (even if it’s internal) still has value.

The added bonus of this strategy is that it shouldn’t be difficult to find local keywords that are easy to rank for. You can use a powerful tool like Ahref’s Keyword Difficulty Checker to get an idea of what keywords you should target, then create and publish your content accordingly.

 

Strategy #6 – Optimize Headers and Meta Descriptions for Local Searches

In the grand scheme of SEO, this is a relatively small factor – though not inconsequential. However, it’s so easy to do it would be negligent not to. Simply include your location in headers and meta descriptions of your online content. It’s a quick fix and implemented along with other smart SEO strategies, it will yield results.

 

Strategy #7 – Partner With Local Service Providers

There’s strength in numbers. It’s possible to succeed on your own, but the odds are far more in your favor if you have help, if you are an army rather than an individual going into battle.

You probably already have associations with other businesses – suppliers or couriers, for example. The chances are that they, too, are looking to boost their local search engine results. Talk to them. See if you can’t find a way to work together toward these shared objectives. It could be as simple as a mention with a link on their website in exchange for doing the same for them.

 

The Bottom Line

Boosting your local search engine results won’t happen overnight, which is a further reason to get started implementing these strategies today. Optimize your website, target easier local keywords at first, take advantage of directories and GMB. Engage with your customers and solicit them for reviews, and boost your backlinks with the help of a freelance writer and local businesses you already partner with.

QUESTION: Which of the 7 strategies in this article do you think will yield the fastest results? If you implement all 7, how soon do you think it will be before your business is on page one? Share with us in the comments below!

The Importance of Print Advertising for Small Business Owners

With the advent of social media and email marketing, printed advertisement has taken something of a backseat. However, its relevance cannot be overstated even today. According to published reports, 38% of US adults visiting a business’ online page based on printed ads.  Wow! That is quite significant, don’t you think?

From the psychological marketing perspective, research showed that printed ads require 21% less cognitive effort to process compared to digital marketing content. Therefore, diversifying your marketing tactic to cover both digital and print advertisement niches will enable you to reach more potential customers than before. Let’s take a look at how you can benefit from using print advertisement in addition to digital marketing, which is standard in today’s day and age.

Types of Printed Advertising Media to Consider

There is a wide range of printed media that you can use to promote your brand and reach new audiences. Based on statistics, 56% of customers find print marketing to be the most trustworthy type of marketing, with 66% of direct mail printed ads opened. 

In some ways, you can’t go wrong with the printed advertisement for the simple reason that people are used to it. Whether you target the elderly, millennial, or teen demographic, your audience is bound to appreciate printed ads far more than their digital equivalents. With that, some of the printed mediums you can explore to market your business includes but are not limited to: 

  • Magazine ads
  • Posters and billboards
  • Brochures and flyers
  • Stickers
  • Office supplies (notebooks, mugs, lighters, pens, etc.)
  • Business cards
  • Direct mail (catalogs, newsletters, coupons, etc.)

Balancing Printed and Digital Marketing

Adding print advertising, like magazine advertising, and even guerilla marketing to your digital marketing mix helps your brand stand out and attract bigger public interest than it would otherwise. 

This will organically seep into your online engagement, sales, and word of mouth, given your reliance on print. While some may mistakenly regard magazine advertising as retro, the reason print advertising accounts for nearly 40% of website traffic proves that consumers continue to read physical printed materials.  However, you shouldn’t neglect the power of digital advertisement as it can improve your printed ads and create an omnichannel campaign with greater reach.

Great Return on Investment 

Studies found that “Average advertising costs for small business operations that use Google Ads as part of their online advertising strategy are between $9,000 and $10,000 per month.”

So, compared to digital advertising, Magazine Print Advertising is typically cheaper for the small business owner. 

Another hugely important reason I recommend diversifying online marketing with traditional magazine advertising is that platforms like Google (and social media) can change the rules of their game at any time. Case in point: take the latest Google core update, which changes the search engine’s algorithm. Google changed their rules so much that even the biggest SEO Agencies saw a huge drop in their website traffic and had to remodel their SEO strategy to play by the new rules. Using both digital and magazine print ads will help protect your business from the risks of ‘putting all your eggs in one basket” while providing your business multiple sources of traffic to your website.

Grow Your Local Franchise Location

If you’re a small business owner who owns a franchise, you want to follow what the mega brands have been doing for years. Many international brands like Coca-Cola not only advertise on global networks, but they also continue to advertise in local magazine ads to make their brands relevant to local niche communities.

Build Website Engagement and Conversions

While many small business owners like to advertise your phone number in magazine ads, you should still always publish your website address on all your print ads. If you’re running a full-page magazine ad you should also include your brand’s social media handles. This will help to increase your online engagement while greatly increasing trust, assuming you have an updated professional website that provides quality, trust-building content.

RELATED ARTICLE: 7 Reasons Why Your Website is Leaking Leads

If you need help writing better website copy there are sites you can order website reviews. I have not tried this service yet. If you end up using them, post a comment on this blog to let us know what you thought of their services. 

Since I run into this challenge a lot of my private business coaching clients, we now offer top-notch website copywriting, graphic design, website remodels and new website builds through our done-for-you marketing agency brand.

Extended Longevity Compared to Digital Ads

Finally, magazine advertising has much longer longevity compared to Google PPC or Social Media ads.

One downside with Google, Facebook and LinkedIn ads is they appear and then disappear on the user’s screen. So, there’s no way for that user to go back to that ad at a later time when they now have a need for the services that you offer. 

Magazine ads, for instance, do not disappear. When a magazine subscriber sees your ad, if they don’t have the need yet, they may not visit your website or call you right away. But, when a  triggering event occurs,  they remember seeing an ad for it months prior. That’s when they go back to the magazine and find your ad is still there. That’s when they contact you to become a customer.

Each time someone comes across your printed ad, even long after the initial publish date, you are increasing your brand awareness, so more people will know what the name of your business is, what you do and your contact info.

Opting for Omnichannel Marketing in 2021 (Conclusion)

So, the purpose of this article was not to convince you whether magazine print advertising is better than digital advertising. It was to educate you on the different benefits magazine print advertising offers. Ultimately, it’s best to diversify your marketing efforts to having an omnichannel approach, which is synonymous with multi media marketing or cross media marketing. 

This does not negate the importance of having a compelling message in your magazine ads presented in a professionally designed ad. A confusing ad or an ad that looks like cheap clip art is highly unlikely to bring you that 38% traffic to your website. 

RELATED ARTICLE: Print Advertising Tips

If you need help coming up with your wow factor message that’s laid out by professional graphic designers, book a complimentary discovery call to see how we can help you. 

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