The Power of Heart Centered Entrepreneurs

Many people believe their role as an entrepreneur should primarily be driven by sales and profits. While your business does need to turn a profit to sustain itself as a business focusing solely on sales is a sure recipe for struggle. Successful entrepreneurs aren’t just all about the numbers and what’s in it for them  – they’re servants as well. They’re known as heart centered entrepreneurs.

By approaching your work with a servant heart, you can fuel even greater success. You can create real value with your business because the only way you succeed is through helping others succeed.

Here are 5 ways to tap into the power of being a heart-centered entrepreneur:

#1. Make a difference.  Motives matter. Motives reflect where our heart is. We all know that dogs can sense fear. How much more can people sense motives of pure selfish gain?  While I’m all about the importance of personal goal setting to help you hit your sale targets, when we’re talking to our audience we need to switch from thinking about our goals and think about making a difference to help them achieve their goals.

Do you have a difference-making mission?  Take a look at which mission statement reflects a heart-centered entrepreneur:

  • •   Our mission is to become famous for being the #1 business coach  in the country.   Versus:
  • •  Our mission is to change the lives of 1 million entrepreneurs to help them create businesses that give them greater freedom and fulfillment.

Ask yourself, what is the specific difference you want to make?
Are you running a purpose driven business?

#2. Empathize with your audience.  Your audience is your target market. When you are talking to prospects, whether in person or through a blog post, video or speech, you have to push aside trying to “sell” yourself or your services.  As a heart centered entrepreneur push aside thinking about how much you’re trying to win the sale. Instead:

  • •  Take a few minutes to really connect with the pain your audience struggles with.
  • •  Know what their burning desires are.
  • •  What makes them tick?
  • •  What keeps them up at night?
  • •  What stresses them out?
  • •  What challenges are they dealing with on a day-to-day basis?

#3.  Stop selling. Start serving. Do you see your audience as prospects you need to “sell” to or do you see them as people you want to serve?  As a heart centered entrepreneur is everything you say or do serving you more or does it serve them more? What’s the subconscious inner dialogue that runs through your mind?

  • •  “I want you to buy this, so I can make more money?” or
  • •  “I want to help you stop struggling with _____ so you can enjoy more _____?”

#4. Check your attitude. A true servant heart is someone who is humble. You can only truly serve from a place of humility. Arrogance and pride stifles success.

  • •  Think of someone of influence you admire for their humility.
  • •  Think of a seemingly “successful” person who is also arrogant and prideful.

Write down what it is these two different influential people say or do that projects humility or arrogance.

#5. Be a blessing.
You can be a blessing to people beyond just the business services you provide. As a heart centered entrepreneur you can be a blessing just by a warm smile, a sincere inquiry about how they are doing, active listening when they speak, gestures of thoughtfulness beyond what you normally do anyway as a business service.

Recently, a friend and colleague of mine, named Alan, pointed out an area that I could be a blessing – one that I was actually withholding.  (Ok, I’m still a work in progress!)

He wanted to interview me about my LinkedIn coaching program, so he asked me what led me to decide to create a specific training program around using LinkedIn to attract clients.

I told him my story of how I stumbled upon LinkedIn. I sold my last business to focus on being at home full time with my 3 young children. Luck would have it shortly after I sold my business my husband lost his job. Overnight, we went from both of us working to neither of us working.

That was a period of a lot of stress, worry and anxiety for me. I found myself in an unfamiliar territory, which brought with it the fear of the unknown. In addition to fear and worry, I also had some doubt. I wanted to start another business, but I knew I would have zero marketing budget and with 3 little ones at home I had very little time.

Since I always started with a sizeable start up capital for marketing at my past businesses it made me doubt it was even possible to start a new business with no marketing budget.

After much thought and prayer I decided to find a way, since the alternative (get a job and work for someone else) felt far more suffocating.

During my quest, the one thing I found I could market myself with no money and very little time was on LinkedIn.

What’s interesting to me about the story I just shared is that I’ve never actually shared this part of the story before. I’ve been asked this same question before, but I realized this time I revealed more to the story with Alan because he was my friend first and my colleague second.

(Hmmm, maybe I should treat everyone as friends first …)

Alan then went on to tell me what a tremendous blessing my story was not only to him, but to his audience as well.  The lesson Alan taught me that day was discovering that simply sharing my past pain and challenges and how I got through it was by itself a way I could be a blessing to more people.

Thanks for that lesson Alan!

We all experience trials, setbacks, failures and challenges. So, what’s your story of pain?

QUESTION: How can you turn your adversity into blessing others?
(please share your comments below)

© Copyright 2016

Are You Failing Enough? — 6 Benefits of Failure to Fuel Your Business Growth

We naturally do not think about all the benefits of failure. As entrepreneurs we just don’t like to fail. We prefer to avoid and even fear failure in our businesses. In reality, failure is nothing to be afraid of. These 6 core benefits of failure can serve as a powerful tool in any business arsenal – and when approached with a success mindset, failure can even fuel our business growth.

  1. Failure teaches you how to avoid mistakes.

    Most of the time, failure

    Thankfully, failure shows us what went wrong, and points out our poor decisions. It allows us to identify our mistakes – and if we’re ever faced with a similar opportunity, we’ll know exactly what to do. Most opportunities aren’t once-in-a-lifetime. The benefits of failure is it teaches us how to avoid making the same mistake in the future.

  2. happens because of mistakes we made. Whether we were careless with our finances, or let a lucrative opportunity pass us by, it isn’t always possible to make the right call. After all, we’re only human; and dropping the ball occasionally is part of the human condition.
  3. Failure makes you more credible.

    Another surprising benefit of failure is it helps you earn your badge of credibility. Entrepreneurs who never fail just are not relatable. Embracing and sharing your stories of failure makes you more vulnerable, which makes you more relatable, which makes you more credible.

    More importantly, it shows that you’re willing to keep trying, even when the going gets tough. Whether you’re talking to investors, business leaders or other entrepreneurs, it’s these traits that are most highly valued. Failure isn’t a mark against your reputation. It’s a badge of credibility.

  4. Failure cultivates your support system.

    Failure doesn’t need to be a lonely experience. You don’t have to cope through your struggles alone. If it were not for failure you wouldn’t need a support system – another great benefit of failure. By sharing these experiences with friends, peers and business advisors, failure can forge strong, supportive relationships that empower you to succeed at greater levels.

    Talking about failure will help you to accept it and move on, and understand that it’s a crucial part of being an entrepreneur. Each individual account of failure has a story to it. Each story is just another lesson that serves as an important building block to your success.

  5. Failure keeps you humble.

    Business success takes strategy. It also takes heart and leadership. Leaders can’t lead from a place of arrogance. But, it’s a sad fact that success makes many people arrogant. Arrogance leads to under estimating the preparation required to succeed. Of course, showing up unprepared often leads to more failure.

    Humility is a powerful benefit of failure. We all need reminders that success can quickly disappear. By bearing failure with good grace, and feeling humbled by the experience, you don’t take success for granted. You’ll realize how fleeting it can be – and you’ll strive to work harder and smarter for it next time.

  6. Failure helps you focus on the goals that matter most.

    Entrepreneurs all strive for success, but many lose sight of the reasons why. Failure reconnects you to your goals. The emotions you associate with your failure are clear-cut indicators of what you really want from your business. Failures force us to re-evaluate our goals and ask ourselves the question:

    “What are we missing the most in our lives right now?” Perhaps it’s:

    • feeling validated in our talents
    • financial security
    • finding work-life balance
    • freedom of expression
    • friendships with like-minded people
    • fulfilment in making a difference

    Understanding these desires will allow you to refocus. When you rebuild your business, you’ll do it with the “why’s” that drive your goals – and you’ll be more successful at achieving them because of it.

  7. Failure is a valuable stepping-stone to success.

    Each business decision you make has multiple possible outcomes and dozens different paths to take. Every mistake you make allows you to cross-off one of these paths; eliminating a wrong choice taking a step closer towards the right choice.

    One myth that can sure paralyze you during a failure is believing that success is overnight.

    Remember: you can fail a thousand times. You only need to succeed once.

    I’ll leave you with a powerful quote:

    • “Failure should be our teacher, not our undertaker.Failure is delay, not defeat.It is a temporary detour, not a dead end.Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.” – Denis Waitley

QUESTION: What was the best lesson you learned from a failure? Please share your tips in the comment box below.

© Copyright 2016

Latest News on the Value of Link Building for Driving Website Traffic through SEO

Links are vital to driving traffic to your website. They allow people to find your site, and discover your content, services and products – and they can even boost your SEO. Google’s search engine algorithms monitor the quantity and quality of your website links. Their analysis directly influences how well your website ranks in Google – so link building is crucial for SEO.

Google Penguin influences the value of link building

In order to maximize the value of link building, you need to understand Penguin – one of Google’s most recent algorithm updates. It was bought in to penalize websites that manipulated their back links. Unfortunately, Penguin also penalizes any website that shows signs of link manipulation, whether or not it was intentional. In order to conform to the latest Penguin rules, there are 2 best-practices that your site should follow.

1. Publish more content, with more internal links

User experience is a big focus of Google’s latest changes. As links within your website play an important part in user experience, they directly influence your SEO. Pages with lots of helpful internal links are more likely to rank well; and they’ll help your site to convert its visitors.

To benefit from this, publish new content on a regular basis. Include natural, helpful links to external content, alongside links to your own content. This is a free and legitimate way to improve the value of link building for SEO; as long as you diversify your anchor text.

2. Boost the value of your link building with diverse anchor text

Anchor text refers to the word or phrase that contains the hyperlink to your site – like this. It used to be common practice to fill anchor text with keywords, but Google’s Penguin update rendered this practice dangerous. Websites with an obviously spam-ridden selection of anchor text are likely to get penalized, and drop down the rankings.

In order to maximize the benefit of your links, you should diversify your anchor text. Avoid too many keywords, and instead opt for:

 

Key Takeaways

In order to maximize the value of link building, you need to abide by Penguin’s latest rules. Thankfully, they’re pretty easy to follow, and they could boost your site’s SEO in no time.

  • – Post quality content in a regular basis.
  • – Include helpful links to your own content, as well as external sources.
  • – Diversify your anchor text, and avoid keyword stuffing.

What techniques do you use to build links? Let me know in the comments!

Value link building: 3.5%

© Copyright 2016

Latest News on the Value of Article Posting for SEO

The written word is the heart-and-soul of any webpage. Potential visitors search the internet for advice, news, insights and intrigue – and it’s our content that hooks their interest, and pulls them in. Article posting for SEO combines the power of quality content with the exposure of search engine visibility. Unfortunately, in the wake of Google’s Penguin and Panda updates, it’s easier than ever to get caught-out by article posting. If you want to benefit from article posting for SEO, you’ll need to take heed of the latest news:

Posting Articles on Your Own Website

Publishing content to your own website is fantastic for SEO. It allows you to build a stable of helpful advice and information, and rank for industry-related keywords. However, since Panda’s release, the quality of your content has become all-important. Matt Cutt, head of Google’s Webspam team, has said that just one or two pages of low-quality or duplicative content is enough to penalize your entire website. So, in the wake of Panda’s latest update, there are 3 article posting for SEO best-practices you should follow.

1.Avoid duplicate content

Virtually everything you publish should be unique to your site. If you quote someone else’s content, you can avoid penalization by citing the original author, and adding a link to the original source.

2.Avoid spun content

Spun content (articles rewritten from another source) is also likely to get your site penalized. Focus on creating new content, and bringing new information to the table.

3.Think long-term

Panda isn’t a flash-in-the-pan. The latest Panda update was as recent as March 14th of this year – and Matt Cutts hinted that it was about to be integrated into Google’s core algorithm. In other words, it’s here to stay. Approach your content with the same longevity, and focus on creating valuable, timeless content.

Submitting Articles to Directory Sites

Panda was originally introduced to tackle ‘content farms’ – article directories that allow websites to submit their content, and receive a back link to their site. Unfortunately, these directory sites quickly became saturated with spam, offering little value to the reader. Panda removed the benefits of posting to content farms, penalizing sites that used them to boost their SEO. Thankfully, you can easily avoid these penalties by posting content to your own site – and giving directories a wide-berth.

Guest Article Posting for SEO

Guest blogging is the most recent victim of Google Panda. Cutts spoke out about the practice, saying that this type of article posting for SEO was ‘done’. As if to reinforce his point, the prominent guest blogging site MyBlogGuest recently suffered a catastrophic Google penalty.

There’s nothing wrong with soliciting a great piece of advice from an industry-leader. The problem arises when you ask someone else, like MyBlogGuest, to source the content for you. As long as you’re guest blogging for the value it adds to your site, and not SEO, then you won’t have a problem.

‘There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.)… I’m talking about guest blogging for search engine optimization (SEO) purposes.’

  • – Matt Cutts

Key Takeaways

Article posting for SEO isn’t dead – you just need to be smart about it.

  • – When article posting for SEO, choose quality over quantity.
  • – Directory submissions are a waste of time. Focus your resources on your own website.
  • – Never buy content, or use third-party agencies to source it for you.

How often do you post new articles? Let me know in the comments!

© Copyright 2016

 

How to Do Your Own Keyword Research

Keyword research determines your SEO success – but it doesn’t need to be complicated. I’ve created a concise guide, to explain exactly how to do your own keyword research. It’s easy, effective, and requires just 3 short steps to keyword success!

Step 1: Choose your short-tail keywords

To start your own keyword research, you need to define a handful of short-tail keywords. These are the words which are most relevant to your business; and most likely to attract the right type of people to your website. That means people that care about your business, and may end up as customers. There are two main ways to define short-tail keywords:

Your products and services

Choose phrases that most accurately reflect your products. If you sold secondhand cars, your keyword phrases might be used cars, cars for sale and, obviously, secondhand cars.

Your audience

What does your audience care about? In the case of the used car dealer, potential customers might be searching for advice – with phrases like dead car battery, scrap car value or part exchange. Whilst not directly searching for your products, these visitors could still become customers.

Using these sources, brainstorm a short list of potential keywords. You shouldn’t have any more than 5-6 keywords, to avoid your efforts becoming too diffuse.

 

Step 2: Search for long-tail variants

Short-tail keywords drive the most traffic, because they’re the most commonly-used search terms. Unfortunately, this also makes them the most competitive. Even with a sizeable marketing budget, you may not be able to compete with the giants in your industry – so we need to look to the long-tail. Long-tail keywords are slight variations on your short-tail keywords, like these:

Short-tail keyword: cars for sale

Long-tail keywords: cars for sale in New York, cheap cars for sale, best value secondhand car

These terms are more obscure, and drive less traffic as a result. Whilst this may seem like a negative, long-tail keywords are much less competitive, and more likely to convert. These search terms require greater knowledge, and mean that your visitor is closer to actually buying a product. In other words, they often represent a much better ROI than short-tail keyword phrases.

There are a number of ways to discover long-tail keywords:

  • Google Search Results

    Search for your short-tail keywords, and note down Google’s own long-tail suggestions.

  • Online tools

    Websites like Ubersuggest will analyze search engine results for your keyword, and bring back a list of long-tails.

  • Google Analytics

    GA allows you to monitor the keywords that bring visitors to your website. Identify the long-tail keywords, and optimize your content for them.

Step 3: Check for competition and search traffic

It’s likely that you’ll come across thousands of long-tail keywords. In order to choose the best ones for your business, we need to get a bit more scientific – and that means turning to Google.

Google’s AdWords tool allows you to do your own keyword research, and view search traffic and competition. Keywords that generate a lot of searches each month will show high levels of traffic. Similarly, keywords that are used by lots of businesses will show up as Highly competitive. The best keywords will generate lots of traffic, without being too competitive. These keywords are extremely lucrative, but relatively rare. They require some effort to discover, but once you do – your business will see huge increases in traffic, leads and sales.

Doing your own keyword research is a powerful way of boosting your online success. Best of all, it’s relatively affordable, extremely effective, and perfect for achieving a cost-effective increase in your SEO efforts.

How do you do your own keyword research? Let me know in the comments!

© Copyright 2016

 

6 Powerful Ways to Increase Webinar Attendance

Webinars are an excellent business development strategy. It’s a fast way for you to establish the know-like-trust factor with your prospects. It’s also an efficient way to get in front of a large number of webinar attendance at the same time.Third, webinars can quickly position you as the go-to expert in your field when you share valuable content that was truly useful for your attendees.  For your webinar to be a success you need to boost your audience – and these 6 powerful tips are designed to help you increase webinar attendance quickly and effectively.

1.Incentivize attendance with promotions and free resources

If you want to increase webinar attendance, you need to make your event irresistible; and the easiest way to do that is through free resources and promotions. Alongside the obvious benefits of your knowledge, experience and advice, you can boost your attendance by offering exclusive promotions and benefits. Anything, from a free eBook or guide, to a money-off coupon for your services, can be used to lure in your audience – allowing you to increase webinar attendance, and boost the value of your event.

2. Host your webinar on the right day, at the right time

As a general rule, professional webinars fare much better when they’re hosted on week days. Weekends represent much-needed time off for most business professionals, and holding your event on a Saturday or Sunday often amounts to a choice between webinar and family-time. Understandably, that’s a decision you shouldn’t force your audience to make. Stick to weekdays, during standard business hours or the early evening. For my own webinars, I have found that Wednesday and Thursday between 12-1pm favors higher sign ups and greater attendance.

3. Create a landing page to promote alongside your webinar

Landing pages are used to highlight the importance of your offers and resources, and encourage your website visitors to take a particular course of action. By creating a landing page for your webinar, you can highlight the benefits of your event; outline what your audience can expect; encourage sign-ups; and increase webinar attendance.

I find that having a landing page is more effective at increasing webinar sign up’s rather than trying to promote it on your company website because on your website there are many more options your visitor has that can distract them from the one action you really want them to take (which is to sign up for your webinar).  On a landing page there is ONLY one action they can take – to sign up for you webinar. There are no other choices for them to click.

4. Send reminder emails

Promotion shouldn’t stop once you’ve organized your webinar. You can significantly increase webinar attendance by sending one simple email to your registered attendees – reminding them of the date and time of the webinar as well as the valuable information they will take away you’re your webinar.

Chances are that your audience is composed of business professionals. There’s no busier demographic of people. As a result, it’s easy for your attendees to simply forget about your webinar – something that can be remedied by sending reminder emails a day before, a few hours before and even on the hour the webinar is due to start.

5. Promote through Social Media

Social media and webinars are a match made in heaven. Hugely popular sites, like LinkedIn, Twitter and Facebook, allow you to easily host a virtual event – promoting the date, time and topic of your upcoming webinar and encouraging your followers to engage, attend and share information about your event. As well as leveraging your existing networks, you can benefit from paid advertisement across the most popular sites. Both LinkedIn and Facebook offer PPC (Pay Per-Click) and CPM (Cost Per impression) advertisements, allowing you to pay only in the event of someone engaging with your social media ad.

6. Present multiple speakers, and ask them to promote it

When you have 2 speakers presenting on one webinar (interview style) or 5-20 speakers on a webinar series (also known as a telesummit) you can dramatically increase your webinar sign up’s from both or all speakers promoting it to their individual lists and social media communities.  Leverage your network of referral partners who all serve the same target market as you do.  This is a fast way to grow your own in house list while you increase your webinar sign up’s because you are cross pollinating your lists, your network and your communities.

QUESTION: What techniques do you use to promote your webinars? Let me know in the comments!

© Copyright 2016