Strategies for Building High Performing Sales Teams – Luminary Interview with Yoon Cannon

Strategies for Building High Performing Sales Teams – Luminary Interview with Yoon Cannon

Sales teams are at the heart of growing your business at every stage from startup to main street to middle market. How do you create the right sales systems? Find top sales talent? Clone yourself?

Steve Dailey from Entrepreneur Excellence interviews Business Growth Expert, Yoon Cannon where we discuss actionable strategies for growing your sales teams, cloning yourself as the CEO, strategic planning and more.

Here’s an overview of the sales team questions Steve asks Yoon Cannon. Scroll below to watch the video of the full interview.

Question 1 02:58 

  • You know I’d like to invite you to share with us some of the common frustrations that you see small business owners bumping into when it comes time to duplicate themselves through other people as the sales engine.

Question 2  07:12  

  • So how do you begin to formulate a selling system that can be translated or taught to somebody else? 
  • What are the important components of that?

 

Question 3 11:35 

  • So you mentioned Sandler there and and you know we can go out into the, you know onto the internet or into a, you know, on Amazon or into a bookstore and and get just fire host with all kinds of sales, books, techniques, you know, tactics and strategies and all this kind of stuff. Where does that stuff fit in to creating a winning hand off to a new sales team? 
  • Do you do that stuff? Do you adopt it? Do you introduce it? 
  • What’s your feeling about that? 

Question 4 15:36 

  • Would you say that bringing in new people to enhance, accelerate, expand our sales efforts, is that, is that a good time to introduce new ideas that we might have been thinking of or is it better to, to just bring people in to what we’ve done and, and what we know is good business and then build the new things in as we go, when is the best time to think about that?

Question 5 25:55

  • So I know that you’ve got all kinds of formulas and check sheets and things that people might find useful. Tell us how to get more information about how to figure out this sales puzzle and duplicate ourselves in the marketplace

Do You Need Help Growing Your Sales Team? 

Whether you’re interviewing for a VP of Sales, a Fractional Chief Sales Officer, a Sales Growth Advisor or you’d just need clarity what the best next steps look like for you to take your company to the next level …

I invite you to book a complimentary discovery call with me here:

https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/

QUESTION: What is one important question you’d like to ask about this topic? Please share your comments and question below.

Driving Business Growth Through Strong Leadership [UPDATED]

6 Powerful Leadership Principles to Bring Out the Best in Your People

leadershipAs a business growth coach I am often asked the question, “What’s your advice on achieving fast business growth?”

My one line response, “Never try to do it alone.”

Whether you are the CEO or a key manager, the quickest road to fast business growth is through having a team of committed people. Strong development is what will allow you to laser focus on your core areas of competencies and not fall into the trap of wearing too many hats, which will only slow you down. (more…)

How to Find Right Virtual Assistants

Need to Find Right Virtual Assistants?

Signs you need to find right virtual assistants: You’re drowning in an endless to-do list … you feel overwhelmed all the time … you always feel behind in hitting your goals … you’re stuck spinning your wheels … you’re exhausted and feeling burned out …  you wear every hat in your business.

If any of those sound like you, then it’s definitely time to hire help!

Oh, and by the way, in case you’re not familiar with the term “virtual assistant” it’s just someone you hire who works virtually. So, they can work from their home and you don’t need to dedicate a full office space to bring on more help.

So, this week’s Q&A episode I answer Morgan Robinson’s question about how to find right virtual assistants.  You’ll discover key tips on how to figure out what type of VA you need, best places to find right virtual assistants, my simple process for determining the right and wrong hires and how to set yourself up for success working with a new virtual assistant.

NOTE: If you prefer to hire someone to work at your physical location, these same tips actually apply to both scenarios.

I also shared different answers on this similar topic in this previous episode. Listen to Hiring Tips here

This week’s Q&A episode is for you if:

  • you’re ready to hire your first virtual assistant, but you don’t know how to start
  • you’ve tried hiring people before with frustrating results
  • you know you just can’t do it all by yourselfOk, now let’s dive into this week’s Q&A episode.Grab a pen and paper and get ready to take some notes. Then be sure to share your comments and questions below. I’d love to know your greatest take-aways or specific points you’d like to get more clarity on.

Click the play button below to listen to the

AUDIO BLOG on How to Find Right Virtual Assistants:

 

Watch the VLOG on How to Find Right Virtual Assistants Here:

 

Want to have your question featured on future episodes? Just record your voice message here:
https://www.paramountbusinesscoach.com/Ask-Yoon/

Click the image below to grab my free printable Hiring Checklist so you can hire with confidence!

Hiring Checklist for Small Business Employers

QUESTION: Where do you get stuck when hiring a virtual assistant?
Share your comments and questions below. 

Hiring Tips for Small Business Owners – Q&A Episode

Hiring Tips for Small Business Owners

If you’re looking for great hiring tips, sales and marketing strategies then you’re in the right place! Growing a business is always full of new challenges at every stage of growth.  The good news is you don’t need to struggle with these challenges alone.

My Q&A episodes is a free resource I offer to help you get quick wins you need to boost your sales, productivity and profits.

If you’d like to submit your question simply leave me a voice message here.

Here’s what you want to say in your voice or comment message:

1. Your name
2. City and state you’re from.
3. Your question. (what is the result you want to achieve, your challenge?)
4. Your website url (OPTIONAL, but this will help me give you better feedback based on learning what business you’re in)

I’ll share my tips and advice in response. Be sure to share this great free resource with your friends!

This week’s question comes from Jeremy Robinson who asks great questions like:

who to hire?
how to define his company’s organizational structure?
who to hire first?
how to define roles clearly and more.

You may be ready to hire additional full time employees to grow your team, but keep in mind if you are a solopreneur these same hiring tips also apply to you too!  If you’re a self employed business owner, taking your business to the next level needs to include hiring part time or full time freelancers / virtual assistants.

Watch the video episode here:

Listen to the audio here:

 

 

Grab the free resource mentioned in this episode:

Productivity Template

QUESTION: What is one strategy you will commit to implementing that I shared in this Q&A episode? I want to hear from you!  Share your comments and questions below.

Overcoming Employee Resistance to Change, Part 1 – 8 Simple Strategies to Creating Successful Change

The challenge of overcoming employee resistance is a hurdle both small and large business owners face.As your business grows, it has to adapt to changing circumstances. Trends and tastes change, and new challenges emerge; and it’s the most flexible, adaptive businesses that survive. This evolutionary process can be painful – especially when your employees are resistant to change.

From my experience, balancing the needs of the business, and the desires of its employees, is the most common problem facing small business owners and their managers. Implementing structural change in a business has become a dreaded necessity – but it needn’t be.

Here are 8 surefire strategies to overcoming employee resistance; the most effective, efficient and productive ways to create successful change in your business.

#1. Check your attitude.

Addressing your own attitude might sound contrarian, when it’s clearly the employees who have a stubborn attitude – but as a business owner or manager, you have to first put on the mindset that the “buck stops here”.

There’s no need to be a “barker”or a “dictator”if it doesn’t suit your personality – but if employees are resisting change, their lack of cooperation is probably because you’re letting people walk all over you. Check your attitude:

abc   Are you catering to their needs?

abc   Are you caving in to their resistances?

abc   Are you managing conflict, or are you avoiding conflict?

#2. Commit to being the leader.  

If people aren’t listening to you, they’re not following you. People follow leaders.

Eleanore Roosevelt so famously said, “If you have to tell people you’re a lady; you’re not a lady.The same applies to management. If you have to tell your people to listen to you, you’re not a leader — or at least, you’re not acting like a leader.

Overcoming employee resistance starts with committing to be a strong leader.  I often discover that managers and business owners who struggle with overcoming employee resistance hold misconceptions of what a leader is. A leader is not a dictator. A leader is not barker. A leader does not need to strong arm or threaten their people to do what you need them to do.

Reframe your definition of a leader as being more of a coach. If you were the new Head Coach of a football team and you needed to develop a group of underdogs into a championship level team, ask yourself:

abc   Have you cast an exciting, clear vision of where your company (team) is going?

abc   Are you raising the bar on their effort, performance and work ethic?

abc   Are you holding each team player accountable to follow through – or are you letting them slack?

#3. Have clear player POSITIONS.  

One of the biggest hindrances to overcoming employee resistance to change is that employees were never given clear expectations to begin with.

abc   What exactly was each person hired for?

abc   What position are they playing on your team?

If they’re hired to play wide receiver, then clearly define the role of a wide receiver. Don’t confuse and frustrate your players by having them play linebacker, quarterback, defense and wide receiver all in the same game.

People’s reactions are always based on their expectations. If you’re constantly throwing new changes to their job function it’s understandable that employees would grow increasingly frustrated. After all, they’re trying to hit a constantly moving target.

Employees end up thinking “Hey, this is not what I signed up for!–and their motivation plummets.

In order to mitigate that:

#4. Have clear player EXPECTATIONS.  

If you want to stop the reaction of resistance, start by setting clear player expectations.

abc   Do you have a written job description for each player?

abc   Is the language crystal clear in objective terms rather than subjective and open to interpretation?

abc   Does it define performance that meets expectations, falls below expectations or exceeds expectations?

#5. Dont pass the buck

If you don’t have written job descriptions, avoid the temptation to allow people to define their own roles or write their own job descriptions.

Having your employees write their own job description is only valuable as a barometer to assess their expectations of their role within the business; and how they align with your expectations.

I do not recommend taking this approach to let your players write their own player positions and expectations for you. That’s your job. These are decisions that should be made by you.

Ok, now that you’ve read this far, you’re ready to dive into

Part 2 – Overcoming Employee Resistance to Change.

In Part 2, let me share three more tips and techniques for creating successful change in your business; and even explore how you can benefit from them in all areas of your life!

#6. Hold firm expectations.

Once you set your expectations, you need to hold firm to them.People can tell whether you’re firm or fake. They can smell that fear a mile away. Overcoming employee resistance to change will only continue to be a challenge if managers continue to waver on setting clear, firm expectations.

abc   What are the non-negotiable expectations you have for each employee?

abc   What is the language you use to communicate those expectations?

abc   What is the tone you project? What does your non-verbal communication say?

#7. Build relationships.

Overcoming employee resistance to change doesn’t come from focusing on their behavior; but from focusing on your relationship.

Employee resistance occurs when there’s no respect.

There’s no respect because there is no trust.

There’s no trust because there’s no relationship.

There’s no relationship because there is no consistent one-on-one time.

Remember that: relationships are NOT built in groups. Relationships are built one-on-one

abc   How often do you schedule one-on-one time with each of your direct reports?

abc   Do you critique your employees more than you appreciate them?

#8. Find out their WHATand their WHY.

As business owners and managers, we all want a team of players who are highly self-motivated. Self-motivated people are naturally self absorbed. But, in this case, being self absorbed is not a bad thing.

If you want your people to care about what you care about (growing the company), then you need to first care about what they care about.

Why? Because creating success is about creating a win-win situation for everyone.

When you’re struggling with overcoming employee resistance, remember:

“People don’t care how much you know until they know how much you care.

abc   How much do you know about each employee?

abc   Have you ever asked what motivates them?

abc   Have you ever asked what their goals are, in both their professional and personal lives?

abc   Have you ever asked why? What would achieving that goal allow them to do, be or have, that they don’t have right now?

Benefiting from these skills in all areas of your life

These same strategies for overcoming employee resistance to change can be applied to our personal lives as well.  These leadership skills, coaching skills and management skills are also lasting life skills that you’ll benefit from in all types of relationships.

As a parent, I want to raise my three kids to be highly self-motivated people. Like most parents, I want my kids to dream big and reach their full potential.

Despite this, I started noticing that I was nagging my son, Thomas, to get out there and practice his soccer drills. I was annoyed that I was investing time and money into his soccer training, but he was RESISTING the advice of his coach.

I decided to apply these same strategies at home. When he was around 12 years old, I sat down with my son and asked him: ‘What’s your dream?’

His answer – to become a professional soccer player. 

We talked about his why, and defined what would that allow him to achieve his desires in life. Then, all I had to do was show him what separates the extraordinary soccer players from the less extraordinary soccer players.

We defined what the extraordinary soccer players did to get there —(exceeding expectations)

We defined what lesser soccer players did —(meeting expectations)

We defined what failed soccer players did —(below expectations)

‘Thanks for believing in me

My son Thomas will soon be turning 15, and I’m happy to report that I haven’t had to nag him since that conversation when he was 12. In fact, I truly admire how highly self-motivated he has become. The snow or rain does not stop him from running outside or practicing his shots on net.  He is not only disciplined in his cross training routine at home, he’s also surprisingly disciplined in choosing what he eats as an athlete.

The best part as a parent was the day my son took me aside and said, “Mom, thanks for believing in me.  Wow! I can last on those 6 words for the next 6 years!

As a business owner or manager, it’s the same thing. When you have an employee who takes the time to say, “Thanks coach, for believing in me.” – that’s the kind of stuff that fuels your tank for many more years to come.

Not only do these strategies help you in overcoming employee resistance to change; they can benefit all areas of your life. Instituting these 8 starter strategies also nurtures fierce loyalty among your employees – creating motivated, productive players that will go over and beyond their call of duty.

QUESTION: What is your biggest challenge when it comes to overcoming employee resistance? Please share your comments in the box below.

You can also download my handy cheat sheet on
Creating High Performing Teams Here.

 

© Copyright 2022

7 Reasons Your Website is Leaking Leads

Did you know the average time visitors spend looking at a website is less than 8 seconds? And for many websites it’s even as low as just 3 or 4 seconds.

That’s not a whole lot of time to capture their attention, interest and desire to inspire visitors to take action in becoming a lead.

If you’re ready to transform your small business website from being a cost center into a client generating profit center then use the following 7 most common website mistakes as your checklist to grading your website performance.

These are the 7 most common reasons why website visitors could be aborting your site and moving on to your competitors.

Here’s a rundown of what your website visitors could be thinking and how to fix it.

Reason #7. I have no idea what you do.

This happens when your copy is not specific enough, especially when the name of the business does not instantly define what you do.

Does your tagline clearly explain what you do and who you help?

Here are some actual examples of confusing taglines I found on my tour of websites:

X “Finding paths of opportunity”
X “Envisioning the future”
X “ We’re a new company and we like to have fun while working smartly, efficiently,
and while constantly innovating.”
X “Looking at information in new ways”

Hmmm… so would you get what any of those businesses do based on these taglines?

Reason #6. You sound like everyone else.

It’s important to keep in mind that the website visitors who are in the market to hire someone like you are most likely checking out a number of your competitors.

So, it’s not enough for you to state the obvious.

For example, if you’re a builder / remodeler it’s not enough for your website to simply tell people you do design and installation for kitchens, baths and additions.

Why not? … Because isn’t that what all builders and remodelers offer too?

Remember, you’ve got less than 8 seconds. You want to articulate your wow factor and stand out.

RELATED ARTICLE: 5 Steps for Small Businesses to Stand Out

Reason #5. This looks like a student created your site.

You know the saying that you never get a second chance to make a great first impression.

If your website design looks sloppy and unprofessional it projects to your visitors that your services are probably sloppy and unprofessional too. It pays to hire a skilled web designer who has the graphic design abilities you may lack.

And for business owners on a tight budget there’s lots of great templates today that can quickly transform an ugly website into a gorgeous, professional looking site.

Reason #4. It’s too hard to read your website.

Why make it difficult for visitors to read what’s on your webpages? if you don’t make it easy they will be gone quicker than you can say goodbye.

Check your site for poor readability:

  • Fancy font styles that are too hard to read.
  • Crazy colors — like pastel blue lettering on bright green background.
  • Long chunky, verbose paragraphs.
  • Messed up formatting when trying to view from mobile devices.
  • Tiny font sizes that make people strain their eyes to read.

Reason #3. You’re not talking to me, personally.

When you’re trying to promote your business it’s easy to fall into the trap of making the copy all about you and how great you are. But, taking this “brochure style” approach doesn’t really grab the prospect’s attention because people just really care about themselves … hence, why people leave so many websites in 5 seconds.

Be sure your headlines, your sub headlines and home page copy really jump out talking about the specific problems and challenges your prospect struggles with.

So …

  • If you’re a chiropractor, what’s the downsides they’ve experienced having tried other chiropractors
  • If you’re a caterer, what do other caterers not do as well as you and your team?
  • If you’re a financial consultant for family run businesses what is unique about your process that solves their cash flow problems faster and easier?

Take a good look at the words on your website. Are they sweeping generalities? Are you using words and catchphrases that could literally describe businesses in many other industries?

Reason #2. I didn’t get a sense of trust and credibility.

Remember, before you can win their business you must first win their trust that you truly are the go to expert in your field.

Here’s some common some common mistakes that could be hurting your trust factor:

  • Lack of compelling client testimonials from real people (not just first name last initial.)
  • No blog to educate readers.
  • No picture and bio of you the owner.
  • No Picture and bio of your team if you have one.
  • No social proof.

When you have all these things people stay longer on your website and while doing so increases their trust.

Reason #1. I don’t see a reason to keep in touch.

It’s hard to expect a new visitor to become a customer after only spending 8 seconds on your website.

That’s like expecting someone to agree to marry you after just meeting you at a social for eight seconds.

This is why it’s so important to immediately grab your visitor’s attention with a relevant, irresistible free offer that they are willing and excited to give you their email address for.

TIP: signing up for your free newsletter is not a terribly effective free offer.

Instead, here is an example of a relevant, irresistible offer:

FREE DOWNLOAD:

 

Marketing Checklist for Service Based Businesses

QUESTION: Which of these 7 common website mistakes do you struggle with the most? Share with us in the comments below!

 

Are you looking for expert help right now to start generating more leads from your website? If so, I’d like to invite you to book a complimentary discovery coaching call with me here.

Best Business Coaches, Yoon Cannon