Even though most job descriptions for sales roles typically say that the candidate most be “self motivated”, as a business owner you’ve probably realized by now it is wishful thinking that merely hiring “self motivated” people will by itself, lead to creating high performing sales teams. Remember to keep your sales force motivated
Whether you have just one or two sales representatives or you have several dozen, either you as the business owner, or your sales manager (if you have one) need to play a vital role in keeping your sales force highly motivated.
Holding regular, effective sales meetings with your team is one way of keeping your team highly motivated. The key word here is “effective”. So, how does one make sure your sales meeting is effective?
This was the question asked recently but one of my email subscribers:
Q: “I have a team of 11 sales reps who have all been working for me for the past 5-10 yrs. I know I should be holding regular meetings with them, but I’m stuck on what to talk about each week.” ~ Bob Kelly from Austin, Texas
A: Bob, you are absolutely correct on having regular meetings with your team. Regular sales meetings is an essential key to grow your business. Every member of your team is expected to be better each day. I have come up a meeting structure for you which you can use to help motivate your sales force. I have used this same method myself in planning 1,000+ sales meetings I’ve delivered over the years.
Part I: KEEP YOU SALES FORCE MOTIVATED BY RECOGNITION
Whether you’re have a team of 11 people, 80 or just 4 sales people, it sets a positive tone and energy to kick off your sales meeting with sincere recognition. Find something to recognize in some or all of your meeting attendees. In addition to verbally recognizing people it’s important to add visuals. People like to see their names in writing. It can be as simple as writing congratulation messages on poster boards and plastering them throughout your conference room or as formal as having a new name engraved each week or month on a sales award plaque.
You can reinforce that recognition in bi-weekly emails to your sales team as well as including it in the printed version of your sales meeting agenda.
Recognition is especially addicting for sales people, so make sure you apply generously to your team. When you recognize positive behavior you attract more of that same positive behavior.
Avoid falling into the trap of negative thinking like — “why should I recognize them for just doing their job?” Because when you take that philosophy you will likely end up going many weeks without giving any recognition at all.
As a mother, anytime my husband or kids tell me I made a great dinner it not only makes me feel appreciated (even though it’s my job to feed them) it also motivates me to make an even better dinner the next meal.
Making your sales people feel appreciated goes a long way.
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Part II: KEEP YOUR SALES FORCE MOTIVATED BY INFORMATION
This is the housekeeping tid-bits — FYI kind of stuff you want everyone to be aware of and note in their calendars, project folders, etc.
This part of the sales meeting is for you to share things like:
Here are two new marketing resources now available to you.
Here are upcoming deadlines in our company…
Part III: KEEP YOUR SALES FORCE MOTIVATED BY INSTRUCTIONS
Never undermine the importance of ongoing training. Sometimes I hear from some grow your business that they don’t need to train their top sales people because they’ve been doing their jobs for 10 years, and they know what they’re doing.
I emphatically disagree!
That’s like expecting pro football players to skip the training camp and send them right into the kickoff game – bad idea! Spend 30-45 min during your weekly sales team meetings to help your people improve one specific skill they use and need, so they can better perform in their jobs. Trust me, even for your seasoned sales reps you’ll never run out of drill-for-skill content.
Part IV: KEEP YOUR SALES FORCE MOTIVATED BY INSPIRATION
It’s often more effective for your people to be inspired by the milestones achieved by their own colleagues than just being talked at the entire meeting by their boss.
You want to leverage the fact that sales attracts people who tend to have a competitive spirit, so inviting the week’s top performer to teach their peers is a powerful motivation for both for the person teaching and for their peers taking notes.
The person teaching ends up feeling like they now have a reputation they need to keep. And, their peers end up thinking — “hey, if they can do it, so can I” or “I can do even better than that”. By doing so people will see this as friendly competition, keeps your sales force motivated to hone their skills further.
So, invite one of your sales leaders to share for 5-15 minutes on how they achieved ______.
How I got 85% of my leads to return my calls this week. How I got 200% more referrals this month. How I got all the decision makers to attend the 1st presentation meeting. How I have my best sales month ever.
This is the fifth and final part of your sales meeting. You, as their boss/sales manager make a big impact in keeping your sales force motivated or de-motivating your sales team. We see this happening all the time in sports. A football team won’t play their best if they’re constantly barked at by a dictatorship style coach or by a coach who appears hands off and indifferent.
They have to want to excel. Even the people who insisted they were self-motivated will still perform far better with a deliberate dose of motivational words from you each week as their leader keeps your sales force motivated.
Why this week is different? What is at stake this month?
What is the target you want them to stretch to reach and why should they care?
How can you help your people get out of their comfort zone?
What’s it all for this quarter?
What personal success skills do you want to help them develop? The power of perseverance, tenacity, positive expectation, resiliency, resourcefulness, etc.
Ok, so to summarize what you’re aiming to accomplish using this 5-part sales meeting formula:
Part 1: SALES FORCE MOTIVATED BY RECOGNITION = “I feel appreciated” [I work hard for me because I’m addicted to recognition]
Part 2: SALES FORCE MOTIVATED BY INFORMATION = “I feel focused and organized”
Part 3: SALES FORCE MOTIVATED BY INSPIRATION = (Peer proof) “If they can do it; I can do it too” [I work hard for my peers because I’m competitive]
Part 4 SALES FORCE MOTIVATED BYINSTRUCTION = “I feel equipped to succeed.”
Part 5 SALES FORCE MOTIVATED ENFORCEMENT = “I believe I can achieve higher” [I work hard for you because I know how much you care about my success]
In closing, if you need more guidance on creating high performing sales teams I invite you to book a complimentary discovery callwith me here: ► https://www.paramountbusinesscoach.com/coaching-call-sign-up/
QUESTION: How often do you run sales meetings with your team and how do you know it was effective? Please share your comments in the comment box below.
It’s a scary time for everyone during Covid-19. We all know this pandemic has forced a lot of business owners to go out of business. 😢😧
If you are blessed to be among the lucky group who are NOT facing going out of business here’s a short video that shares 5 free effective ways to build your digital presence, so you can boost more visibility for your business during and after covid.
We are also offering free help, guidance, feedback, support for business owners on Tuesdays from 12noon-1pm EST on Zoom through the end of April.
Just comment below “Business Owner Public Service” and we’ll message you the link to join.
Listen to the audio of 5 Keys to Bringing Out the Best in Your People.
Click the play button below:
Transcription of the audio on 5 Keys to Bringing Out the Best in Your People is below:
Hello … Hello! … It’s Yoon Cannon here. I’m excited to tackle the topic of motivating your team in today’s episode. Whether you’re listening in from the east coast, the west coast, UK, Europe … whatever time zone you’re in … I’m honored and privileged to have you joining this discussion.
When it comes to business growth one of the most common challenges I hear from SMB’s is how to keep your people highly motivated.
If you’re a business owner or Sales Manager you know that bringing out the best in your people isn’t always easy, but it’s worth it. We all want to attract self motivated people … but the reality is … like anything else … when left neglected the natural effect is people tend to lose motivation and when that happens performance falls flat.
The added problem is that lack of motivation is contagious and if left unmanaged, will spread like a virus to the rest of your team pulling everyone down like a dead weight.
If you are leading a team who is not performing at their full potential, the easy thing to do is dictate “shape up or ship out” . That military style of leadership might give you the illusion you’re running a tight ship, but taking that road just leads to high turnover.
The best route to creating highly motivated high performing teamsbegins with creating a culture of personal development. That is the harder thing to do but when you shift to inspire and empower your people you end up reaping loyalty and personal excellence from people who want to grow with you for the long haul.
Here are five foundational success principles to teach, preach and reinforce in your organization, so you can empower their self motivation to personal excellence.
Grab a piece of paper … write down today’s date. … Look back on this as the month you finally bought into the power of goal setting.
Your life should be a constant quest towards something … if you’re not moving forward, you’re moving backwards.
No goals; no glory.
If you were to ask people ‘what’s your goal?” You’ll get a lot of answers like .. my goal is to be rich and happy. … But being rich and happy is not really a goal … those are by-products of setting the right goals.
I meet many people in life who DON’T succeed. I rarely meet people who CAN’T succeed. Problem is many people don’t understand why goals are so important or how to set them
Why goals are so important to my success
Why do people not set goals?
How do I set a goal?
WHY Goals Are So Important
The right goal is what gives purpose
Proverbs 29:18 says “where there is no vision people perish”
In fact, HBR published a study where concluded people are likely to live longer if they retire after 65 … one big factor was that people stopped having a purpose and goal to work towards.
The right goal fuels motivation.
JC Penny said …“Give me a stock clerk with a goal, and I will give you a man who will make history. Give me a man without a goal, and I will give you a stock clerk.”
You know the real work isn’t the hard work, or the actual function you perform. The real work is getting excited about your work … and that’s what takes work.
BHAG goals create excitement
If it’s not a BHAG kind of goal … it’s not going to take you out of your comfort zone. It’s not going to challenge and stretch you to see what you’re really capable of.
Studies found people are happier working towards goals than achieving them.
My oldest son, Thomas had the privilege as a freshman to be part of his high school Varsity soccer team the year they won State Championships. Everyone on the team not only worked incredibly hard that year. They all started training from a young age to achieve that level of mastery. He glowed sharing how incredible it was to win at the State Cup … the sweet taste of victory to be celebrated by the entire town in a parade. But, now that he’s in college he can look back and see that win as just one moment in time. But, what he’ll remember more is how happy and excited he was in the years he gave it his all training towards that goal. What would be an EPIC win for you and your team?
It’s not a big enough goal is losing doesn’t hurt very much and winning isn’t very exciting.
WHY Do People Not Set Goals? 1. They don’t know how. 2. Fear of failure
Ok, so how do you eliminate fear? … you change your view and perspective around failing.
“There is nothing to fear, but fear itself” Everyone at one time or another feels the fear of failure and rejection. It’s normal. But successful people aren’t people who don’t feel those fears. But they manage to master their emotions by changing their belief about failure.
Embrace the wisdom of Henry Ford when he said “ failure is just the opportunity to begin again more intelligently.”
So, remember that failure is success if we learn from it. In fact, if you’re not failing, you’re not growing. Personal growth never comes from successes. Personal growth only comes from hard times and failure. How many of us read the Dr. Seuss books to our kids? … But you know what? His 1st book was rejected 27X! It’s ok to fail! It’s NOT ok to not try.
HOW TO TEACH YOUR TEAM TO SET the RIGHT GOALS?
Start with the ultimate BHAG goal. (long term, epic win) …..
Life is full of short term disappointments. Long range goals keep you from short term frustrations.
Must be written down with a date. A goal not written down is just a nice idea.
Break it down to mid term goals and short term 10-day sprint goals
Must have a compelling WHY
List all the benefits of hitting that goal. What will achieving your BHAG goal allow you to do that you can’t do now?
What will allow you to have that you don’t have now?
Who will you become in the process?
The WHY is what makes those BHAG Worthwhile. A clear compelling WHY is what makes a BHAG goal worth committing to.
It’s not a worthwhile goal is losing doesn’t hurt very much and winning isn’t very exciting. A goal casually set & lightly taken will be freely abandoned at it’s first obstacle.
Wrapping up … I want to you to reflect … Whether you’re a business owner, the CEO … or a sales manager .. .what is your core belief around creating high performing teams?
Do you believe that people should just always be self motivated? .. If so, how is that working for you?
Well, I believe that winning teams are cultivated. NFL teams recruit the top self motivated high performing football players … but every team has a coach whose job is to bring out the best in his players.
If you wish your employees were more motivated … if you want your sales team to be rock star players, don’t forget You are that coach for your organization. I challenge you to teach, preach and reinforce these foundational goal setting skills to your people.
Some of you might be old enough to know who Vince Lombardi is… I love his quote
“Treat them as champions and they will play like champions.”
I opened this episode welcoming you to this discussion… yes, I want to hear what you’ve got to say about this topic today. So, share your comments, your wisdom, your questions … in the comments section below.. And … while you’re here download my free checklist on Creating High Performing Teams.
PS. Curious, are you apart of a CEO Mastermind Group where you can do deeper into business challenges like this with other like minded, seasoned entrepreneurs?
If not, be sure to check out these different Business Owner Peer Advisory Mastermind Groups here:
As a business owner it’s so important to always be seeking business growth advice from people who have already “been there- done that”.
I recently spent a week with the world’s top franchise owners at the International Franchising Association conference held in Las Vegas and wanted to share 2 value bombs with you for your business.
The agenda was jam packed with a massive amount of content and sage business growth advice featuring a panel of CEO’s from some of the world’s biggest franchise brands.
A common question the audience asked these superstar CEO’s in many of the sessions was if they could summarize one or two keys to success to help them grow their own businesses, what would it be?
The audience grew hush as they listened intently to hear the business growth advice from experts like …
Steve Hockett, the President of Great Clips (4,090 locations)
Gordon Logan, the CEO of Sports Clips (1,600 locations) and
Steve White, President of Puroclean (235 locations)
What’s interesting is how many CEO’s responded with the same answers. What’s surprising is how simple their advice was.
And yet, overflowing with pure wisdom. Here are two pieces of business growth advice that many of the top CEO’s shared in the Q&A sessions:
#1. Create SYSTEMS in your business.
I loved their answer because I too love systems! The word SYSTEMSstand for:
A system is great because you don’t have to re-invent the wheel every month to create the next windfall of sales and profits. You simply rinse and repeat the same process within your system.
In order for a system to be a SYSTEM it has to first work … (no brainer there, right?)
Second, your system has to be easily repeatable and scalable. In my past businesses this was the magic test that allowed me to remove myself from the businesses I owned then, so I could cut back to working only 10-15 hours a week which allowed me to spend more time with my kids when they were little. All while my business doubled in sales four years in a row.
I mention that not to be self promotional, but to impress upon you that the concept of working less while earning more is achievable. That’s what creating SYSTEMS can do for your business and for your life.
Ok, so when these top CEO’s were asked to summarize one or two tips here was the second business growth advice that was repeated over and over again:
#2. Hire a business consultant / business coach.
Wow! This was the second most repeated business growth advice I heard throughout the conference. (But, of course, my reticular activating system is pretty engaged for that too 🙂
They couldn’t have said it any clearer when they shared, “If you want to succeed faster, hire a business consultant / business coach.”
As the business owner, you’re just too close to your business to be able to see the forest through the trees. You need an outside perspective to give you the guidance, strategy, course correction and coaching.
As an entrepreneur you also don’t have a boss you have to answer to — which is a double edged sword. It’s great and liberating to be your own boss, but it can also be dangerous because it’s easy to let yourself get distracted, dis-focused and take detours that happen with the “shiny object syndrome”.
So, if you’re ready to follow the business growth advice from CEO’s of some of the world’s biggest franchise brands I invite you to a complimentary business coaching discovery call with me.
On the call you get to share your goals — where you’d like your business to be in 1 year and in 3 years.
We can take a look at what systems you have developed so far (if any). We’ll identify the biggest challenges that are getting in the way of achieving your goal and what the process would look like that will help you hit your sales and business growth goals.
You can also take advantage of the call to ask me any question you want that’s been nagging at you.
By the end of our call we will both know whether you and I are the right fit.
I only work with people I know I can help, so when you click the link above it will ask you to fill out a few questions about you and your business. Once you answer a few question you click the orange button that takes you straight to my calendar.
Pretty easy, right?
Ok, so if you have any questions or comments I invite you to share them in the comment box below:
QUESTION: What advice do you need right now to accelerate your business growth? (include what kind of business you have) Please share your comments and questions below.
If you want to grow your business while working a whole lot less …. or even create a business that runs without you and increase revenues, be sure to listen to a recent interview I gave on The Parents Entrepreneur Power podcast show.
This episode is especially great for those of you who are juggling growing your business while raising young kids.
Host Mary Kathryn Johnson and I got some good chuckles as I shared my most embarrassing confession how I first approached my business as a new mom.
It was messy back then when I was trying to juggle growing my business with a new baby. As a new parent I did not want to miss out on those precious years when my kids are little, so, by the time my second son was born I started putting some systems into place that truly freed me up in my business.
That new freedom was awesome!
I eventually got it down to working only 10 hours a week. In that time, even though I was working less in my business my revenues still managed to grow by quarter a million dollars.
At one point, I remember thinking to myself, “If revenues grew by quarter a million with me working 10 hours a week, I bet if I worked 40 hours a week I could grow it by one million!”
But, then I also made another decision that no amount of money would make it worth missing out on those precious years with my three children.
If you too want to work less in your business, whether to spend more time with your kids, your grandkids or you just want to travel and golf you can grab some key nuggets in our interview.