Overcoming Self Doubt as an Entrepreneur

Self-doubt can sure kill your business success and prevent you reaching your full potential. But, it does not have to. To help you overcome self-doubt in a healthy, productive way, practice my 6 tried-and-tested approaches to helping you conquer your gremlins, so they stop getting in the way of your business success.

Expect that self-doubt is going to happen.

Whether it’s in sports or in business when we don’t expect the attack that’s when we knocked off our feet. Self-doubt is normal. Don’t be so surprised when it happens to you. Attacks of self-doubt are a part of the game. Even the most talented entrepreneurs experience self-doubt at some point throughout the year. Being aware and expecting self-doubt will happen makes this invisible missile, visible, so you can see it and fight back to extinguish it.

Push yourself out of your comfort zone.

Many entrepreneurs subconsciously respond to self-doubt by retreating into their comfort zone. They lose faith in their ability to take on new challenges, and learn new skills – and even deliberately hide from them. It’s crucial to remember that nothing incredible ever happens within your comfort zone. The most life-changing business opportunities all happen in unfamiliar circumstances. Leaving your comfort zone is part-and-parcel of being successful – and remembering that will help you overcome self-doubt.

Quit beating yourself up.

Entrepreneurs are notoriously hard upon themselves, especially in times of failure. But, being your own harshest critic is a double-edged sword. It helps you win when it drives you to set hold high expectations of your self. The other side, however, can stab your business success if you keep beating yourself up for every business failure that happens.

Stop thinking you failed because you weren’t good enough – that only sets you up for failing again. In other words, self-doubt is borne from low self-esteem. Thankfully, we can combat this. Realize when your negativity is fueled by your own judgment, and make a conscious effort to be kind to yourself. Have some self-compassion.

Blame the tactics, not the talent.

Many of my entrepreneur clients hire me for business coaching because they are frustrated with their flat sales. I understand though, that your frustration goes beyond just seeing depressing numbers on the board. Those flat sales can make you feel like you fell flat on your face. That can be a huge blow to the gut and our pride.

Failing to reach your goals doesn’t have to be such a hard pain to recover from if you shift your focus to:

  • Re-evaluating your TACTICS instead of re-evaluating your TALENT.
  • STOP drawing false conclusions that a failure is a reflection of your talent.

I’m here to remind you and SHOUT to you – it’s not true.

Get expert TACTICAL guidance.

Let’s say you believe you’re a terrible cook. What makes a meal a success or failure has more to do with factors like whether you’re using a good or bad recipe, fresh or processed ingredients, cheap or quality-made cookware, cooking time, and temperatures – you get the idea.

Half the battle with your business success starts from showing up each day with the right mindset. The other half has more to do with your approach. It’s important to re-evaluate the tactics in your business growth strategy. An outside expert can also give you better feedback on how well you’re executing on those strategies. Executing the wrong strategies can easily fuel that self-doubt. Implementing the right strategies can suddenly make you look and feel like a rock star.

Build your inner circle.

Feedback from your friends, family, and peers can help you to improve your abilities; but it can also weaken your own faith in yourself. Often, well-intentioned constructive feedback, coming from a non-expert, ends up being the wrong feedback.

As an entrepreneur, it’s easy to isolate yourself from growing your business alone. But, isolation is where self-doubt flourishes. We all need to have an inner circle of 2-3 people who understand our industry and our challenges and can contribute insightful perspectives on your strengths and strategies.

Get busy, and stay busy.

Productivity can help you extinguish self-doubt. When you’re working flat-out to make a deadline, you don’t have the time to reflect on your work; and you’re too busy to let negativity creep into your emotions. Reflection leads to self doubt, and self doubt leads to inaction. It creates a vicious cycle of doubt, where you become paralyzed by the fear of failure, and unwilling to start working again. To overcome self-doubt, make sure your schedule is packed with productive plans to keep you working towards definite deadlines.

Get some momentum.

Many entrepreneurs have a tendency to seek perfection. Every blog post, email, brief, design, and pitch has to be ideal – and nothing less will do. These high ideals can help inspire you to new heights, but they can also be the very thing that keeps you from moving the ball forward.

Perfection isn’t always attainable, and in these instances, it’s crucial to start moving forward. Remember that ‘done moderately well is better than not done at all’.

Success is about getting results. You don’t get results by simply standing still. You need to go up to bat and keep swinging. If you keep at it, while focusing on your approach (and not doubting your talent), you will eventually hit a homerun!

If you are tired of struggling with self-doubt and want to finally stop getting in your own way, so you can grow your dream business I invite you to schedule a complimentary discovery coaching call with me here:


If not now, when?

© Copyright 2021-2022

4 Secrets to Double Your Business

As a business owner, one of the most important things that you always need to think about is making your business profitable. Of course, an exciting goal for any entrepreneur is to double your business. Here are four tips that I have used to help me double my own business 4 years in a row. These same tips have helped many of my clients like Jack Wilson who doubled his business in just 6 months.

1. Refine your business model.

You need to have clear formula for how you will double your business. Be very clear what your business model is and exactly what numbers you need to achieve your goal. Sure, you can double your business if you simply double your fees or double the number of customers you have, but these are actually the two hardest ways to go about achieving that.

When I work with entrepreneurs on their business models, the answer typically lies in diversifying the revenue model. In essence, it’s about creating more ways at different price points for people to do business with you. Think of your business like a retail store. The more entry doors you have, the more people you can have flowing into your store.

2. Clarify what drives you

What is your single, motivating purpose behind why you do what you do? Articulate that purpose in a short, simple message you can use to remind yourself of your true calling. Every entrepreneur has the same basic needs of course, to pay the bills. But, money only fuels a short drive. If you want to double your business and create a company built to last for the long run, tap into what is the single purpose that’s driving your business. Motivation can move mountains.

3. Write down a plan

Let’s say you are an occasional runner and you decide your goal is to run in a marathon that’s coming up in 12 months. In order to transition from being hobby runner to becoming a marathon runner, most people would hire a trainer. Professional trainers would never leave your sessions without giving you a written plan for what exercises they want you to commit to doing in between sessions.

Doubling your business is no different. It’s extremely difficult, if not impossible, to double your business from trying flavor of the month approach when you feel like it. Be very specific and write down your plan in advance things like:

  • Which marketing tactics will you implement?
  • What will your freebie offers be?
  • How often will you execute?
  • How much will you budget?
  • What will your call to actions be?

4. Find the best support

If have never climbed a mountain before and you trek out alone, you’re bound to learn a lot of things the hard way and suffer a ton of pain in the process. If you want to go slow; go it alone.

If you want to go far; get support.

Trying to double your business is no different. Finding a mentor gives you the guidance to be well prepared. Be sure to choose a mentor who has climbed that mountain before. The right mentor can help you avoid costly, painful mistakes and help you get to the top of your business much faster!

Are you looking for expert guidance to help you grow your business faster?

Book a complimentary discovery business coaching call with me here: https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/ 

Best Business Coaches, Yoon Cannon 

QUESTION: What is the biggest obstacle getting in the way of you doubling your business?

© Copyright 2020-2022

5 Ways to Build Your Digital Presence During Covid-19

It’s a scary time for everyone during Covid-19. We all know this pandemic has forced a lot of business owners to go out of business. 😢😧

If you are blessed to be among the lucky group who are NOT facing going out of business here’s a short video that shares 5 free effective ways to build your digital presence, so you can boost more visibility for your business during and after covid.

We are also offering free help, guidance, feedback, support for business owners on Tuesdays from 12noon-1pm EST on Zoom through the end of April.

Just comment below “Business Owner Public Service” and we’ll message you the link to join.

5 Keys to Bringing Out the Best in Your People

Listen to the audio of 5 Keys to Bringing Out the Best in Your People.

Click the play button below:


Transcription of the audio on 5 Keys to Bringing Out the Best in Your People is below:

Hello … Hello! … It’s Yoon Cannon here. I’m excited to tackle the topic of motivating your team in today’s episode. Whether you’re listening in from the east coast, the west coast, UK, Europe … whatever time zone you’re in … I’m honored and privileged to have you joining this discussion.

When it comes to business growth one of the most common challenges I hear from SMB’s is how to keep your people highly motivated.

If you’re a business owner or Sales Manager you know that bringing out the best in your people isn’t always easy, but it’s worth it. We all want to attract self motivated people … but the reality is … like anything else … when left neglected the natural effect is people tend to lose motivation and when that happens performance falls flat.

The added problem is that lack of motivation is contagious and if left unmanaged, will spread like a virus to the rest of your team pulling everyone down like a dead weight.

If you are leading a team who is not performing at their full potential, the easy thing to do is dictate “shape up or ship out” . That military style of leadership might give you the illusion you’re running a tight ship, but taking that road just leads to high turnover.

The best route to creating highly motivated high performing teams begins with creating a culture of personal development. That is the harder thing to do but when you shift to inspire and empower your people you end up reaping loyalty and personal excellence from people who want to grow with you for the long haul.

Here are five foundational success principles to teach, preach and reinforce in your organization, so you can empower their self motivation to personal excellence.

Grab a piece of paper … write down today’s date. … Look back on this as the month you finally bought into the power of goal setting.

Your life should be a constant quest towards something … if you’re not moving forward, you’re moving backwards.

No goals; no glory.

If you were to ask people ‘what’s your goal?” You’ll get a lot of answers like .. my goal is to be rich and happy. … But being rich and happy is not really a goal … those are by-products of setting the right goals.

I meet many people in life who DON’T succeed. I rarely meet people who CAN’T succeed.

Problem is many people don’t understand why goals are so important or how to set them

  1. Why goals are so important to my success
  2. Why do people not set goals?
  3. How do I set a goal?

WHY Goals Are So Important

  • The right goal is what gives purpose

Proverbs 29:18 says “where there is no vision people perish”

In fact, HBR published a study where concluded people are likely to live longer if they retire after 65 … one big factor was that people stopped having a purpose and goal to work towards.

  1. The right goal fuels motivation.

JC Penny said  …“Give me a stock clerk with a goal, and I will give you a man who will make history. Give me a man without a goal, and I will give you a stock clerk.”

You know the real work isn’t the hard work, or the actual function you perform. The real work is getting excited about your work … and that’s what takes work.

  1. BHAG goals create excitement

If it’s not a BHAG kind of goal … it’s not going to take you out of your comfort zone. It’s not going to challenge and stretch you to see what you’re really capable of.

Studies found people are happier working towards goals than achieving them.

My oldest son, Thomas had the privilege as a freshman to be part of his high school Varsity soccer team the year they won State Championships. Everyone on the team not only worked incredibly hard that year. They all started training from a young age to achieve that level of mastery.

He glowed sharing how incredible it was to win at the State Cup … the sweet taste of victory to be celebrated by the entire town in a parade. But, now that he’s in college he can look back and see that win as just one moment in time. But, what he’ll remember more is how happy and excited he was in the years he gave it his all training towards that goal.

What would be an EPIC win for you and your team?

It’s not a big enough goal is losing doesn’t hurt very much and winning isn’t very exciting.

WHY Do People Not Set Goals?

1. They don’t know how.
2. Fear of failure

Ok, so how do you eliminate fear? … you change your view and perspective around failing.

“There is nothing to fear, but fear itself”

Everyone at one time or another feels the fear of failure and rejection. It’s normal. But successful people aren’t people who don’t feel those fears. But they manage to master their emotions by changing their belief about failure.

Embrace the wisdom of Henry Ford when he said “ failure is just the opportunity to begin again more intelligently.”

So, remember that failure is success if we learn from it. In fact, if you’re not failing, you’re not growing. Personal growth never comes from successes. Personal growth only comes from hard times and failure.

How many of us read the Dr. Seuss books to our kids? … But you know what? His 1st book was rejected 27X!

It’s ok to fail! It’s NOT ok to not try.


  1. Start with the ultimate BHAG goal. (long term, epic win) …..
    1. Life is full of short term disappointments. Long range goals keep you from short term frustrations.
    2. Must be written down with a date. A goal not written down is just a nice idea.
    3. Break it down to mid term goals and short term 10-day sprint goals
  2. Must have a compelling WHY
    1. List all the benefits of hitting that goal. What will achieving your BHAG goal allow you to do that you can’t do now?
    2. What will allow you to have that you don’t have now?
    3. Who will you become in the process?

The WHY is what makes those BHAG Worthwhile. A clear compelling WHY is what makes a BHAG goal worth committing to.

It’s not a worthwhile goal is losing doesn’t hurt very much and winning isn’t very exciting. A goal casually set & lightly taken will be freely abandoned at it’s first obstacle.

Wrapping up … I want to you to reflect …

Whether you’re a business owner, the CEO … or a sales manager .. .what is your core belief around creating high performing teams?

Do you believe that people should just always be self motivated? .. If so, how is that working for you?

Well, I believe that winning teams are cultivated.  NFL teams recruit the top self motivated high performing football players … but every team has a coach whose job is to bring out the best in his players.

If you wish your employees were more motivated … if you want your sales team to be rock star players, don’t forget You are that coach for your organization. I challenge you to teach, preach and reinforce these foundational goal setting skills to your people.

Some of you might be old enough to know who Vince Lombardi is… I love his quote

“Treat them as champions and they will play like champions.”

I opened this episode welcoming you to this discussion… yes, I want to hear what you’ve got to say about this topic today. So, share your comments, your wisdom, your questions … in the comments section below..

And … while you’re here download my free checklist on Creating High Performing Teams.


Create High Performing Teams ChecklistPS. Curious, are you apart of a CEO Mastermind Group where you can do deeper into business challenges like this with other like minded, seasoned entrepreneurs?

If not, be sure to check out these different Business Owner Peer Advisory Mastermind Groups here: 


Surprising Business Growth Advice

As a business owner it’s so important to always be seeking business growth advice from people who have already “been there- done that”.

I recently spent a week with the world’s top franchise owners at the International Franchising Association conference held in Las Vegas and wanted to share 2 value bombs with you for your business.

The agenda was jam packed with a massive amount of content and sage business growth advice featuring a panel of CEO’s from some of the world’s biggest franchise brands.

A common question the audience asked these superstar CEO’s in many of the sessions was if they could summarize one or two keys to success to help them grow their own businesses, what would it be?

The audience grew hush as they listened intently to hear the business growth advice from experts like …

  • Steve Hockett, the President of Great Clips (4,090 locations)
  • Gordon Logan, the CEO of Sports Clips (1,600 locations) and
  • Steve White, President of Puroclean (235 locations)

What’s interesting is how many CEO’s responded with the same answers.

What’s surprising is how simple their advice was.

And yet, overflowing with pure wisdom. Here are two pieces of business growth advice that many of the top CEO’s shared in the Q&A sessions:

#1. Create SYSTEMS in your business. 

I loved their answer because I too love systems! The word SYSTEMS stand for:

  • Save
  • Your
  • Self
  • Time
  • Energy
  • Money and
  • Sanity!

A system is great because you don’t have to re-invent the wheel every month to create the next windfall of sales and profits. You simply rinse and repeat the same process within your system.

In order for a system to be a SYSTEM it has to first work … (no brainer there, right?)

Second, your system has to be easily repeatable and scalable. In my past businesses this was the magic test that allowed me to remove myself from the businesses I owned then, so I could cut back to working only 10-15 hours a week which allowed me to spend more time with my kids when they were little.  All while my business doubled in sales four years in a row.

I mention that not to be self promotional, but to impress upon you that the concept of working less while earning more is achievable. That’s what creating SYSTEMS can do for your business and for your life.

Ok, so when these top CEO’s were asked to summarize one or two tips here was the second business growth advice that was repeated over and over again:

#2. Hire a business consultant / business coach.

Wow! This was the second most repeated business growth advice I heard throughout the conference. (But, of course, my reticular activating system is pretty engaged for that too 🙂

These CEO’s went on to share openly about the importance of hiring a business consultant / business coach and the powerful impact that can make on growing your business faster, easier and stronger.

They couldn’t have said it any clearer when they shared, “If you want to succeed faster, hire a business consultant / business coach.”

As the business owner, you’re just too close to your business to be able to see the forest through the trees. You need an outside perspective to give you the guidance, strategy, course correction and coaching.

As an entrepreneur you also don’t have a boss you have to answer to — which is a double edged sword. It’s great and liberating to be your own boss, but it can also be dangerous because it’s easy to let yourself get distracted, dis-focused and take detours that happen with the “shiny object syndrome”.

So, if you’re ready to follow the business growth advice from CEO’s of some of the world’s biggest franchise brands I invite you to a complimentary business coaching discovery call with me.

On the call you get to share your goals — where you’d like your business to be in 1 year and in 3 years.

We can take a look at what systems you have developed so far (if any).
We’ll identify the biggest challenges that are getting in the way of achieving your goal and what the process would look like that will help you hit your sales and business growth goals.

You can also take advantage of the call to ask me any question you want that’s been nagging at you.

By the end of our call we will both know whether you and I are the right fit.

You can sign up for a free 30-min time slot for a business coaching discovery call

I only work with people I know I can help, so when you click the link above it will ask you to fill out a few questions about you and your business. Once you answer a few question you click the orange button that takes you straight to my calendar.

Pretty easy, right?

Ok, so if you have any questions or comments I invite you to share them in the comment box below:

QUESTION: What advice do you need right now to accelerate your business growth? (include what kind of business you have) Please share your comments and questions below. 



How to Make 2017 an Epic Year

January is the best month of the year because it signifies a fresh start, a clean slate — an opportunity to to hit the reset button and have a do-over.

It’s a good time to give yourself permission to daydream and imagine the what if?

January is full of hope and optimism as you set new, exciting goals of what could be.

But, I don’t want to see you slip back into old patterns and find by the end of the month you’re stuck in the same rut, struggling with the same challenges you faced last year.

If you want to get unstuck and make 2017 a breakthrough year, here’s four things you should do to prepare.

1. Define what would make 2017 an epic year for you.

  • What do you want to achieve this year?
  • Why does it matter?
  • What would achieving that goal allow you to do that you can’t do now?
  • What would achieving that goal allow you to have that you don’t have now?

2. Redefine the meaning of success for you.

As you daydream about what an epic year would look like avoid falling into the comparison trap. We are all at different stages in our business and in different seasons of life.

Author Tim Hiller, says in his book, Strive: Life is Short, Pursue What Matters: “Don’t compare your beginning to someone else’s middle, or your middle to someone else’s end.”

Don't compare your beginning to someone else's middle or end. @timhiller3 Tim Hiller, Strive: Life is Short, Pursue What Matters Click To Tweet

  • Is your of success for your business in alignment with your family goals? Your life goals? Your spiritual goals? Your health and fitness goals?

Bigger isn’t always better. Maybe you want to scale your business this year or maybe it’s time to simplify.

More money doesn’t mean more happy.

Rick Warren, the author of best selling book, The Purpose Driven Life often shares that the secret to happiness is in serving.

I believe serving first is also the foundation of running a purpose driven business.

The only way you can achieve your goals is by helping your customers achieve theirs.

3. Get clear about the impact you want to make.

  • So, who do you serve and what is the difference you want to make in their lives?

When you don’t have a clear impact statement, going through the motions of running your business week after week can quickly feel like a daily grind.

If you want 2017 to be an epic year, you’ve got to want to make an epic impact. Click To Tweet

Impact is not measured by what you do, but the difference you’re making.

It doesn’t matter what service you provide, whether it’s auditing, bookkeeping, landscaping, dog walking, consulting, staffing, therapy, etc.

Everyday businesses can be used as a vehicle for making a meaningful difference in people’s lives.



What is the impact, (legacy, difference) you want to make through your business?

To help you write yours, here’s an example of my impact statement. This is why I do what I do:

By helping entrepreneurs grow your business the impact I want to make is:

  • To give you greater time and financial freedom, so you don’t have to miss out on precious time with your kids.
  • To help you get your message out, so you can help more people with your gifts.

4. Simplify and shorten your goals.

The surest path to defeat is overwhelm. Set yourself up for success by giving yourself less to focus on.


  • SIMPLIFY: What are 3 success habits (activities) you can commit to doing every day for the next 21 days?
  • SHORTEN: What is one outcome result can you pursue as your 30-Day Push Goal?

Finally, don’t just keep your goals to yourself. Share your goals with others. Post your 30-Day Push Goal in the comment box below.

Then print out this blog and write down your answers to the rest of the questions above.

I invite you to decide to make 2017 your epic year!

Success & Blessings ~