How to Build a Dream Team as an Entrepreneur

How to Build a Dream Team as an Entrepreneur (for Startups) 

startupThe purpose of this guide is to help you build your startup from a team of one to a team of many. You’ll know how to identify your startup needs, find the right people to fill those needs, and how you can bring those people together to create a high-performing team.

If you want to get your ideas off the napkin and on the ground running, it can be helpful to prioritize the growth of your team. These are people that you can mold into your workflow, and bridge the gap between your expertise and business knowledge. Not only will you have to expand it, but also make sure these individuals have a strong foundation to launch from. 

Have a Clear Vision for Your Startup 

If you’re reading this you probably have an ideal plan for your business, but the development of a business idea still has to be completed. Either way, solidifying the vision is a great first step toward a clearer direction. 

Once you’ve outlined your idea or “vision”, set SMART goals for building your future team. As a refresher, these are goals that are specific, measurable, achievable, relevant, and timebound. They can always be adjusted throughout the different stages of your startup so don’t limit yourself, or feel limited to sticking to your original plan. 

During the stage of crafting your business’s vision, find individuals to network with and learn from. They may have gone through a similar process before, or have a well-rounded knowledge of establishing a startup. If conversations go well, and you build trustworthy work relationships with others, you can always further the mentorship process and ask them to be an advisor for your startup team.

These don’t have to be full-time employees, but more of a mentor or phone call away if you needed a helping hand. Without one, you could be missing out on necessary industry and experience-based knowledge so take additional time to prioritize those networking events, and connect with as many people on LinkedIn as you can! 

Once your advisor or board of advisors is established, make sure to take the time to review expectations and schedules with them. Take their areas of expertise and experience into consideration when developing a strategic plan for your business. ask questions such as: How involved will they be in the process? Will there be weekly or monthly meetings? 

Evaluate Your Startup Needs 

As an entrepreneur, you may pride yourself on being self-sufficient and independent, but you doing everything by yourself can actually lead to burnout. Skills that you may lack, another person could really excel at. Instead of thinking that you can do everything the best way, delegate the tasks to other people and work along with their strengths to help build your business.

Write down what skills you can improve upon, and what the main needs of your business are, and find the gaps in between each to create roles for your future team. Remember, self-awareness and honesty are key to benefit from this exercise. 

Hiring people who are different from you helps to create a well-rounded team with a diverse skill set. Diversity leads to more creative solutions to problems. Hiring people who are not only equipped with different skills and backgrounds but also different personalities and interests can lead to more success. While keeping diversity in mind, there are a few key abilities and traits that you should also look for when bringing on team members. 

First and foremost, startups can be completely unpredictable. Most of the time, they may be strapped for resources, tools, and possibly money. You will want people who can bounce back from mishaps that are bound to happen when you’re working in a company that’s in its early

stages. People who are adaptable, innovative, and capable of multitasking will thrive in this ever-changing and evolving work environment. 

Use Your Connections to Your Advantage 

This may seem obvious, but making connections is essential when you’re recruiting new business team members. Take advantage of networking events, industry-focused workshops, and other opportunities that may broaden your social reach.

As mentioned earlier, it’s important to first find someone (or maybe even multiple people) you trust to serve as an advisor on your team. Depending on what you’ve identified as your business needs, you’ll need people to fill those roles. Typically, the starting lineup of any company will include these positions: 

  • Chief executive officer 
  • Chief marketing officer 
  • Product manager 
  • Chief financial officer 
  • Chief technology officer 
  • Business development manager 
  • Sales manager 
  • Customer service expert 

However, don’t feel tied down to building your dream team around these positions. You can adjust or delegate multiple roles to team members. 

If you feel like the number of connections is looking limited, don’t hesitate to use hiring platforms to build your team too. Indeed, Linkedin and Glassdoor are reliable for finding and recruiting top talent. If you’re not confident using this method by yourself, consider involving your advisor in the hiring process. They can assist you in interviewing and choosing candidates, and it never hurts to have a second opinion on something that’s going to affect your business. 

Another thing to have handy in the hiring process is an employee checklist for candidates you’ve decided to move forward with. You’ll want to make sure your employees are set up for success early on in your business beginnings. On the note of successful beginnings, make sure your team is properly compensated whether it’s monetary or otherwise from the start of employment. 

Take your advisors, for example, they’re not just doing you a favor by mentoring you through your startup journey. There are a few ways to go about compensating advisors, one of the most common is to utilize the FAST Agreement from the Founder Institute. This is a flexible approach to providing compensation as it depends on the company’s maturity and the level of advisor engagement.

compensate top talentAs for your other team members, you may be wondering how you can not only compensate top talent but also entice them to work for you. For startups strapped for financial resources, it might seem like working for a startup is undesirable. Job seekers might opt for work at a larger company with higher pay and better benefits. But, how long does it take until those benefits are outweighed by a lack of satisfaction?

It all depends on an employee’s value, and how they are able to connect with your start-up’s overall mission. Even though a larger company is most likely more established, it does not mean they are prioritizing employee growth and opportunity. It’s all about how you advertise your business to those who you want to hire. Relate to an audience and show them that, even though you’re smaller and in a more development phase, it could give them a lot of experience! 

Working at a startup and on a smaller team fosters a sense of belonging and purpose as well. There is a clear goal for the team to work towards, and reaching that goal is the most satisfying feeling. Furthermore, a startup with a clear vision and personable leadership is more attractive than a big corporation with less than ideal morals and goals. As stated earlier, a startup may lack resources and constantly change. That isn’t necessarily a bad thing though, it gives employees a challenge that they can benefit from professionally. 

Making and utilizing connections is an effective way to form a team but it’s also crucial for finding support outside of your internal team. You’ll need people to advocate for your startup to help you achieve your goals. Accelerator programs are a great resource for breaking through a heavily saturated market.

Rafael Ilishayev and Yakir Gola, co-founders of the delivery company Gopuff, understood the importance of having an advocate in the early stages of a startup through their small business accelerator program. These are great for business-minded people who are starting their own companies because it gets them in front of the right people to find funding or other resources that can set them up for success. 

If you’re looking to expand, take advantage of the resources and opportunities that these company-created programs give you especially as you’re growing your team. And who knows, maybe one day you can give back to the entrepreneurial community with your own accelerator program or fund! 

Instill Strong Values In Your Team 

When you have finally assembled your team, consider having them take a personality assessment. This test can give you an idea of how individuals will work with you and the rest of your team. Remember, it’s less about who is on the team and more about how the team works together. Once you’ve done this, you know how your team can most efficiently work together. 

But, that’s not the end of things. What foundation are efficient and high-performing teams built on? A few things; trust, consistent communication, respect, and honesty. If your team consists of people with all these traits, they’re more likely to be there to support you and each other. From day one, you need to set up the expectations of these values for your team.

Re-evaluate Your Team as Needed 

Now that you have your team and know how best to work with each other, it’s important to keep track of your progress as a business. If you find your team is missing something, like a specific skill set or perspective, consider bringing someone on to help. You can either hire someone to fill a role on your internal team or you can outsource an individual or an entire team. 

Let’s say you’re lacking the marketing tools to propel your business and you find your team unsure of how to tackle this issue. Ask yourself, “Do I hire a team to do in-house marketing, or should I outsource?” While there is no right or wrong answer to this question, and it depends on what works best for your business, this outsourcing vs hiring guide may help you find perspective on what to do if you find yourself in a situation like this. 

At the end of the day, your team is what makes or breaks the success of your startup. Hence the saying you’ve probably heard countless times, “Teamwork makes the dream work!” By utilizing the tips mentioned above, you’ll build the startup team of your dreams in no time.

Strategies for Building High Performing Sales Teams – Luminary Interview with Yoon Cannon

Strategies for Building High Performing Sales Teams – Luminary Interview with Yoon Cannon

Sales teams are at the heart of growing your business at every stage from startup to main street to middle market. How do you create the right sales systems? Find top sales talent? Clone yourself?

Steve Dailey from Entrepreneur Excellence interviews Business Growth Expert, Yoon Cannon where we discuss actionable strategies for growing your sales teams, cloning yourself as the CEO, strategic planning and more.

Here’s an overview of the sales team questions Steve asks Yoon Cannon. Scroll below to watch the video of the full interview.

Question 1 02:58 

  • You know I’d like to invite you to share with us some of the common frustrations that you see small business owners bumping into when it comes time to duplicate themselves through other people as the sales engine.

Question 2  07:12  

  • So how do you begin to formulate a selling system that can be translated or taught to somebody else? 
  • What are the important components of that?

 

Question 3 11:35 

  • So you mentioned Sandler there and and you know we can go out into the, you know onto the internet or into a, you know, on Amazon or into a bookstore and and get just fire host with all kinds of sales, books, techniques, you know, tactics and strategies and all this kind of stuff. Where does that stuff fit in to creating a winning hand off to a new sales team? 
  • Do you do that stuff? Do you adopt it? Do you introduce it? 
  • What’s your feeling about that? 

Question 4 15:36 

  • Would you say that bringing in new people to enhance, accelerate, expand our sales efforts, is that, is that a good time to introduce new ideas that we might have been thinking of or is it better to, to just bring people in to what we’ve done and, and what we know is good business and then build the new things in as we go, when is the best time to think about that?

Question 5 25:55

  • So I know that you’ve got all kinds of formulas and check sheets and things that people might find useful. Tell us how to get more information about how to figure out this sales puzzle and duplicate ourselves in the marketplace

Do You Need Help Growing Your Sales Team? 

Whether you’re interviewing for a VP of Sales, a Fractional Chief Sales Officer, a Sales Growth Advisor or you’d just need clarity what the best next steps look like for you to take your company to the next level …

I invite you to book a complimentary discovery call with me here:

https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/

QUESTION: What is one important question you’d like to ask about this topic? Please share your comments and question below.

How to Motivate Your Sales Force

Even though most job descriptions for sales roles typically say that the candidate most be “self motivated”, as a business owner you’ve probably realized by now it is wishful thinking that merely hiring “self motivated” people will by itself, lead to creating high performing sales teams. Remember to keep your sales force motivated

Whether you have just one or two sales representatives or you have several dozen, either you as the business owner, or your sales manager (if you have one) need to play a vital role in keeping your sales force highly motivated.

Holding regular, effective sales meetings with your team is one way of keeping your team highly motivated. The key word here is “effective”. So, how does one make sure your sales meeting is effective?

This was the question asked recently but one of my email subscribers:

Q: “I have a team of 11 sales reps who have all been working for me for the past 5-10 yrs. I know I should be holding regular meetings with them, but I’m stuck on what to talk about each week.” ~ Bob Kelly from Austin, Texas

A: Bob, you are absolutely correct on having regular meetings with your team. Regular sales meetings is an essential key to grow your business. Every member of your team is expected to be better each day. I have come up a meeting structure for you which you can use to help motivate your sales force. I have used this same method myself in planning 1,000+ sales meetings I’ve delivered over the years.

Part I: KEEP YOU SALES FORCE MOTIVATED BY RECOGNITION

Whether you’re have a team of 11 people, 80 or just 4 sales people, it sets a positive tone and energy to kick off your sales meeting with sincere recognition. Find something to recognize in some or all of your meeting attendees. In addition to verbally recognizing people it’s important to add visuals. People like to see their names in writing. It can be as simple as writing congratulation messages on poster boards and plastering them throughout your conference room or as formal as having a new name engraved each week or month on a sales award plaque.

You can reinforce that recognition in bi-weekly emails to your sales team as well as including it in the printed version of your sales meeting agenda.

Recognition is especially addicting for sales people, so make sure you apply generously to your team. When you recognize positive behavior you attract more of that same positive behavior.

Avoid falling into the trap of negative thinking like — “why should I recognize them for just doing their job?” Because when you take that philosophy you will likely end up going many weeks without giving any recognition at all.

As a mother, anytime my husband or kids tell me I made a great dinner it not only makes me feel appreciated (even though it’s my job to feed them) it also motivates me to make an even better dinner the next meal.

Making your sales people feel appreciated goes a long way.

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Part II: KEEP YOUR SALES FORCE MOTIVATED BY INFORMATION

This is the housekeeping tid-bits — FYI kind of stuff you want everyone to be aware of and note in their calendars, project folders, etc.

This part of the sales meeting is for you to share things like:

  • Here are two new marketing resources now available to you.
  • Here are upcoming deadlines in our company…
  • Reminders… etc

Part III: KEEP YOUR SALES FORCE MOTIVATED BY INSTRUCTIONS

Never undermine the importance of ongoing training. Sometimes I hear from some grow your business that they don’t need to train their top sales people because they’ve been doing their jobs for 10 years, and they know what they’re doing.

I emphatically disagree!

That’s like expecting pro football players to skip the training camp and send them right into the kickoff game – bad idea! Spend 30-45 min during your weekly sales team meetings to help your people improve one specific skill they use and need, so they can better perform in their jobs. Trust me, even for your seasoned sales reps you’ll never run out of drill-for-skill content.

Part IV: KEEP YOUR SALES FORCE MOTIVATED BY INSPIRATION

It’s often more effective for your people to be inspired by the milestones achieved by their own colleagues than just being talked at the entire meeting by their boss.

You want to leverage the fact that sales attracts people who tend to have a competitive spirit, so inviting the week’s top performer to teach their peers is a powerful motivation for both for the person teaching and for their peers taking notes.

The person teaching ends up feeling like they now have a reputation they need to keep. And, their peers end up thinking — “hey, if they can do it, so can I” or “I can do even better than that”. By doing so people will see this as friendly competition, keeps your sales force motivated to hone their skills further.

So, invite one of your sales leaders to share for 5-15 minutes on how they achieved ______.

Examples:

How I got 85% of my leads to return my calls this week.
How I got 200% more referrals this month.
How I got all the decision makers to attend the 1st presentation meeting.
How I have my best sales month ever.

Inspiration appeals to their competitive spirit. It raises the bar and provides proof that it can be done. Click To Tweet.

 

Part V: SALES FORCE MOTIVATED ENFORCEMENT

This is the fifth and final part of your sales meeting. You, as their boss/sales manager make a big impact in keeping your sales force motivated or de-motivating your sales team. We see this happening all the time in sports. A football team won’t play their best if they’re constantly barked at by a dictatorship style coach or by a coach who appears hands off and indifferent.

They have to want to excel. Even the people who insisted they were self-motivated will still perform far better with a deliberate dose of motivational words from you each week as their leader keeps your sales force motivated.

While instruction gets their head in the game; motivation gets their heart in the game. Click To Tweet

 

I always like to see a weekly sales meeting end with a motivation piece with what I call a wind up talk.

People don’t really get passionate about the products and services you sell as a company (sorry to break that news to you!)

But, what they do get passionate about resonating with why you do what you do. They rally around what you believe as a company, but more importantly, that you believe in them.

People inherently, want to be great and do great things. Your motivational wind up talk should serve to helping them become the champions they have the potential to be.

As Vince Lombardi so famously said: “Treat them as champions, and they play like champions.”

As you plan out your motivational wind up talk think about:

  • Why this week is different? What is at stake this month?
  • What is the target you want them to stretch to reach and why should they care?
  • How can you help your people get out of their comfort zone?
  • What’s it all for this quarter?
  • What personal success skills do you want to help them develop? The power of perseverance, tenacity, positive expectation, resiliency, resourcefulness, etc.

Ok, so to summarize what you’re aiming to accomplish using this 5-part sales meeting formula:

Part 1: SALES FORCE MOTIVATED BY RECOGNITION = “I feel appreciated” [I work hard for me because I’m addicted to recognition]

Part 2: SALES FORCE MOTIVATED BY INFORMATION = “I feel focused and organized”

Part 3: SALES FORCE MOTIVATED BY INSPIRATION = (Peer proof) “If they can do it; I can do it too” [I work hard for my peers because I’m competitive]

Part 4 SALES FORCE MOTIVATED BYINSTRUCTION = “I feel equipped to succeed.”

Part 5 SALES FORCE MOTIVATED ENFORCEMENT = “I believe I can achieve higher” [I work hard for you because I know how much you care about my success]

In closing, if you need more guidance on creating high performing sales teams I invite you to book a complimentary discovery call with me here:

https://www.paramountbusinesscoach.com/coaching-call-sign-up/

QUESTION: How often do you run sales meetings with your team and how do you know it was effective? Please share your comments in the comment box below.

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Why the Right Team Will Transform Your Business

One significant trait that stands out with successful businesses is the simple factor of having the right teams behind them. It means that they take their recruitment process seriously. They use well-thought strategies to evaluate carefully each individual who applies to work with them. They do these tasks to ensure that they get the right fit to join their teams not just in terms of skills but character as well.

Why is it necessary to have the right team in place for your business? Well, having the right team will positively transform your business in many ways. If you have always been in haste with your recruitment process, here are six reasons why you need to slow down and ensure that you hire the right people for your team.

Reason #1: Time-saving elements 

Managing your team takes a lot of your time. A workforce that is dedicated to offer their best and display a good performance will facilitate your work. People who are self-starters don’t need you to remind them of what they need to be doing. The right fits in the team will collaborate well to ensure that they meet deadlines and drive results. It means that you only put a little time into managing them, giving you a chance to focus on growing your business the rest of the time.

Perhaps what can save you even more time is leaving the recruitment process to the professionals. If your business’ location is in Canada, for instance, you can partner up with a Canada PEO to help you find the best candidates in Canada. With their extensive network across the country, you can be sure that they can find the best fit for you in record time and compliantly. This strategy will save you the tedious recruitment task, allowing you to channel that effort to other elements of the business. 

Reason #2: Maintains your good name

Building a business reputation is very crucial for any business. If you are to attract people to your service and turn them to return customers, you need to be mindful of the experience you give to them. Your employees act as the middlemen between you and your business. If you have the right people in place, they will portray professionalism when dealing with your customers. They will offer quality service that will leave the customers delighted and spreading good words about your business. This factor will grow your reputation significantly, drawing more people to your business.

Reason #3: Builds strong teamwork

Teamwork, communication, and collaboration are very crucial keys for any team to be successful. These aspects are important because team members have to work together in harmony towards a common goal. However, for this to happen, all members need to feel connected or at least be they should be able to work together in solving problems and completing projects. These results can only happen if all individuals fit well in the company’s culture.  

When every team member feels at home with the rest of the team, working in that environment becomes pleasant. They can find happiness and job satisfaction, which are essential in growing employee engagement in the company. And when employees are engaged, you can be sure of increased productivity, sales, and profits for your business.

Reason #4: It is economical 

How does hiring the right people save you money? Posting job ads needs money. Communicating with new prospects takes money and time. Training new employees requires money. The list can go on and on. When you hire the wrong fit, it is only a matter of time for them to leave your company. Once they leave your company, that will mean lost sales as you try to replace them, as well as spending additional money in recruiting a replacement.

On the other hand, when you hire the right people from the word go, you avoid going back to the drawing board for a very long time. Hiring the right people right from the start saves you employee turnover costs.  But it also saves you the time you could otherwise be using going back and forth in the recruitment process.

Reason #5: Cultivates the best customer service

Hiring the right people will foster the best customer service experience. Employees who possess excellent interpersonal skills are the best fit for this section. And undoubtedly, giving the best customer service means growing your business success overall. The candidates must be aware that the top priority of your work delivery is keeping your customers content and pleased. 

Reason #6: A trusted team gives you peace of mind

Think of all the data that you possess, the passwords, Slack channels, social media accounts, even customer contact information, would you trust all that info to someone that will later leave? When you hire someone, you are immediately trusting them with all this data. Hiring the right people means you won’t have to worry about what you are sharing with them. 

Conclusion

Many say that your employees are the facets of your business to the outside world. In this case, you need to have individuals who are motivated to invest in your brand. These are individuals who are willing to grow their roles as your business grows. Their dedication and engagement are essential to transform your business positively. If you have been hiring following a hunch, the above points should give you a reason to be mindful of who you bring into your business.

QUESTION: What is your biggest challenge when it comes to finding the right person for your team? Share your comments and questions below. 

Outsourcing Marketing vs Hiring a Marketing Team

Sigh! It can be incredibly frustrating to feel like the vision you have for your business is moving excruciatingly slow.

You have zillions of brilliant marketing strategies. The problem is there is never enough time in your day to execute or manage it all, especially without a marketing team.

I have found the biggest cause is from something called the Marketing Strategy Execution Gap. You need more soldiers on the ground to deploy multiple marketing strategies to free you up to shine as Chief Visionary. You need a marketing team.

“Without vision, the people perish.” ~ Proverbs 29:18” “Without marketing, the vision will perish.” ~ Yoon Cannon” Click To Tweet

You probably already tried outsourcing to a marketing agency only to be disappointed with the results. According to digital.com, 76% percent of small business owners report facing marketing challenges.

The core challenges of marketing fall into these 5 areas:

  1. Generating traffic and leads
  2. Training your team to generate traffic and leads
  3. Lack of resources (budget / people / time)
  4. Hiring talented people
  5. Social media

I mean, starting a business is hard enough. Can’t these leads just come to you? You have a great business idea, right? You should be overwhelmed with leads, right?

Wishful thinking.

After All, There are amazing musicians who, based on their genius of talent, should be worldwide superstars. But instead, they starve and struggle for decades because they were never ‘discovered’ by record labels who can market the heck out of them.

Your genius business idea is no different. Doing all the marketing yourself should no longer be an option.

As the visionary, how will you close that ‘Marketing Strategy Execution Gap’?

  • Option 1: Outsource your marketing to a bunch of freelancers or to a marketing agency.
  • Option 2: Hire your own in-house marketing team.

Which is better for you? …

Hear From 11 Entrepreneurs On Outsourcing or Hiring In-House Marketing Team

 

I’ve rounded up 10 small business entrepreneurs to weigh in with their opinion on this decision. Find out the pros and cons they have experienced with outsourcing vs hiring an in house marketing team. At the end I will also share my own experience from everything I have tried over 26 years of being an entrepreneur to help you make a more informed decision for yourself.

  1. When you know it’s time to outsource your marketing

    Kymberlie Dimoz, CEO Of Lighting Rod Agency
    Outsourcing is perfect when your business is making a healthy profit margin Click To Tweet

Kymberlie Dimoz shares “outsourcing is perfect when your business is making a healthy profit margin but you haven’t quite yet realised your potential..”

 

  1. Benefits outsourcing your marketing can offer.


    Ambroise de La Gorce, CEO/Founder Of Openinno
    @OpenInno Outsourcing at the very beginning of the business can offer more flexibility. Click To Tweet
     

Ambroise de La Gorce, CEO/Founder Of Openinno shares, “Outsourcing and in-house marketing both have their pros and cons. Each option can be better than the other in different situations depending on numerous factors, including type of management, marketing tools used, sprints management, business stage.

In my opinion, outsourcing at the very beginning of the business can offer more flexibility. Recruiting in-house is necessary when the product/market fit is validated, to give more stability to the business. Then outsourcing 20% of the team or so when scaling the business can be interesting to gather the resources we can hardly find on-site.”

  1. Advice on hiring in-house marketers.

    Kerry Maybank Owner Of Strategic Links
    Have team members that are great at marketing.. Click To Tweet

Kerry Maybank shares, “I mostly do my own marketing, but I have team members that are great at marketing and create more of the significant pitch documents for us.  I also have gotten free advertising by doing interviews with the media.

My company does not have employees.  We have team members.  People come onboard with exceptional talents in particular areas of the business that significant interest at the time.  Sometimes we provide equity if the need is that great or we barter and provide their companies something in return based on our expertise.  It keeps costs down, and creates mutually beneficial relationships, while increasing the exposure of our firm.”

David Shares, “We keep our marketing in-house because it allows us to harness our own data and learn to understand how our customers interact with our business. Combining marketing customer data, building segments, and then activating those segments in your communication is something that really draws growth.”

  1. Hiring in-house marketing employees is a lot to manage.

    Peter Rigas Founder Of Fini Cutlery You need both Click To Tweet

Peter Shares, “You need both. You need in house because no matter how much you pay an outside agency or group of freelancers, no one will care about your business or know your products/services better than you and your staff. However, there is so much to manage and oversee that you need outside agencies that specialize in the various verticals.

  1. How we balance both outsourcing and in-house marketing team

    Mark Walerysiak Jr. Founder Of Giverrang

    @marktuff Have someone inside the team and as close to Don’t try to do all your marketing in house the product as I am. Click To Tweet

Mark Walerysiak Jr. shares, “I’m early stage, and do all the marketing myself (at the moment). I could see the benefit of outsourcing particular tasks related to content / SEO. The more weedy stuff. But when it comes to telling compelling on-brand stories I would prefer to have someone inside the team and as close to the product as I am. When you eat, sleep, and breathe a product (and not worrying about other clients), you can communicate much more passionately about it in just about any form, and I think the audience can pick up on that. So the preference would be in-house if it’s doable.”

  1. Don’t try to do all your marketing in house

    Laurie Kessler CEO Of The Celebrity Source
  2. @celebritysource Outsource for marketing tactics outside of our areas of expertiseClick To Tweet

Laurie shares, “Our marketing needs are managed with both internal and external resources. Our internal team has a great deal of experience in marketing and PR – so we can typically tap into our own knowledge and experience for basic initiatives like drafting corporate communications and pitches, social media posts, email marketing, etc.

We outsource for marketing tactics outside of our areas of expertise, or if our bandwidth is tight – such as more complex social media campaigns, SEO and digital advertising.

Gary Shares, “I’ve always done my marketing in-house. I’ve only worked in or ran marketing companies, so outsourcing my marketing would be really weird, lol.The one piece of advice I would give entrepreneurs that feel weary about or otherwise unable to fully carry out marketing duties, still be involved. As a consultant, part of my job is to learn as much about my client’s brand as possible because the person or people leading the business know the most about their brand. I can help a client focus. I can help a client develop. However, no one can create someone else’s brand on their own.”

 

Staci shares, “As a new one-woman consultancy, I’m doing it all right now — marketing and business development as well as everything else involved in the business!

Honestly, while that requires more time and effort from me, I think it actually helps build trust and is part of my business values. With me, it’s personal, and my clients know that they can trust Blue Moss for personal dedication and utmost quality.

 

 
  1. We do all the outreach to prospects.

    Keith Kirkpatrick Principal & Founder of 4K Research & Consulting 

Keith shares “I generally do not outsource marketing, as I find it easier to directly reach out to potential clients. Additionally, much of my work comes through referrals, anyway.”

 
  1. Just because you know how to do marketing, doesn’t mean you should all be done by you..

Yoon Cannon Founder, Paramount Business Coach Host, Biz Growth Doctors Show

@yooncannon Make sure your marketing project manager is a well-trained Full Stack Marketer. Click To Tweet

I have done all three options throughout my 26 year  journey owning 4 different businesses. I once did all the marketing myself. But I quickly found that not to be the best use of my time as the Chief Visionary and Strategist. Just because I know how to do the marketing, doesn’t mean I should be the primary person executing it all. So, then I spent many years outsourcing to freelancers.

While it’s a good choice for one time projects,  the danger is you end up spending way too much time vetting and project managing freelancers, which prevents you from acting as the Chief Visionary and Strategist. The other common pitfall with outsourcing is the temptation to hire the lowest priced freelancer. Like with anything else … you get what you pay for.

You risk super sloppy mistakes and oversights that cost you your brand’s reputation. Here’s an example a realtor friend of mine forwarded me. She subscribed to be on an email list from a marketing provider in her industry … to her surprise here’s what the email read:

 

My realtor friend was so confused! …. Here she thought she was signing up to let this marketing company do her social media posts and email marketing for her.  Instead of getting info about the done for you marketing services she was expecting, an email template and an email from a weight loss company came instead. Certainly people do make mistakes. But, when you outsource to the cheapest provider, sloppy mistakes just seem to occur in high frequency.

Marketing is not a mindless task any monkey can do.

When I exhausted my patience for chronic sloppy mistakes from outsourced VA’s and freelancers I decided to let go the reigns and hired a marketing agency to take care of it all A-Z. I hoped outsourcing the majority of my marketing to an agency would remove the project managing off my plate.

I hired Several different agencies, but in each experience I didn’t see the ROI to renew. Instead, I discovered the project managers who were assigned to me were skilled at project managing (which is a good thing), but so many critical details got missed because they weren’t skilled enough in all things marketing. [CONTEXT] There are many great marketing agencies out there who have highly skilled marketers as project managers, but these agencies are often geared to Enterprise size clients, not so much for the SMB community.

What I do now, and my advice to other SMB’s (small-medium business owners) is the 70-20-10 mix.

  • 70% of our core marketing is done in-house
  • 20% is outsourced (one time projects or a specialty area we don’t have in house yet)
  • 10% still is done by me (like recording videos, giving interviews)

I finally found the key to taking project managing off your plate as a small business owner is to make sure the project manager is a well-trained Full Stack Marketer.

Conclusion

Ok … there you have it. You just heard from 11 of us about our experiences and opinions on whether it’s better to outsource your marketing or hire your own in-house marketing team.

Whether you decide to outsource or hire in house, the next set of decisions you’ll need to make are things like:

  1. Who should you hire first?
  2. What’s the going rate for this and that?
  3. What is the best marketing strategy they should be implementing for your business?
  4. Where can you go to find marketers who know what they’re doing?
  5. What should you look for when hiring your marketing person/team?

My answer to all of the above questions is this: 

It depends.

I would answer all of these questions differently depending on each unique business owner, bandwidth, budget and brand. If you want to get clarity on best way for you to eliminate the marketing strategy execution gap in your business why not take me up on my free offer? For a limited time, I am offering a FREE 45 Minute Strategy Call to help you work through this.


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QUESTION: What other questions would you add to the list of 5 above? Share your comments and questions below.

How Outsourcing Can Help Small Businesses Keep Up

Did you know that nearly 60% of companies are outsourcing tasks to cut costs? Many small companies are falling behind.

They don’t have the ability to afford in-house specialists to keep up. This is due to fast pace technology making business more competitive. Outsourcing is the main key you might be missing for your company to thrive.

Today, IT and other professionals are very expensive to hire. Leaving small businesses in the dust if they can’t afford them.

The benefits of outsourcing are countless. You can outsource mundane tasks so your in-house team can focus on essential assignments that require time and effort. Outsourcing offers both big and small companies significant money-saving opportunities and the ability to stay ahead of the game.

Three Types of Outsourcing

There are three main types of outsourcing. There are many types of jobs and ways to outsource. The key is to find what is best for your company and your needs.

Outsourcing Professionals

This is the most common type of outsourcing. Many small companies cannot afford to outsource expensive specialists. This includes specialists in accounting, administrative, and legal work.

In most cases, you don’t need an in-house full-time professional to do these jobs. You can outsource work to a company or professional when necessary.

Outsourcing IT Experts

Not only are in-house IT experts costly, but they aren’t necessary all the time. The majority of the work they do can be done from anywhere.

Why not hire remotely a professional that has the expertise in the latest technologies.

From app development, system administration, and software design to maintaining your website. You can find less expensive IT experts around the globe that are a fraction of the price of hiring locally.

Outsourcing Copywriters and Marketers

When it comes to marketing, many small businesses turn to their in-house employees. Creating text and design for pamphlets, websites, social media, and blogs.

There is a lot more that goes into creating a quality marketing campaign than just writing text.

Today, with proper content, a company can go far. Outsourcing professionals in the field can help boost their image and put them in the limelight

Outsourcing Benefits and Risks

Did you know that 47% of companies choose to outsource work to reduce capacity issues? Paying for office space costs a lot more than hiring a freelance professional.

Benefits of Outsourcing

1. More specialized talent. – As a small company, it’s not always possible to hire professional talent. They tend to be costly to hire in-house. With outsourcing, you have access to professionals around the globe at a lower cost, depending on your specific needs.

2. Save Money. – A company may spend $1,252 per new employee training alone. This doesn’t include additional costs of office space and expenses such as sick pay, pension, and others. Also, you have more access to professionals with more experience and knowledge that cost less on average.

3. More transfer of knowledge. – A strong team made of experienced experts can cover everything across the board to keep your company up to date.

4. Higher performance. – Most outsourced professionals work per-project basis. Focusing only on the task at hand without distractions that an in-house employee may have. As a result, they deliver work faster and of a much higher quality.

5. Reduce expenditures on new technology. – Technology is always changing. The moment a company finally has the funds to invest, new technology is on the rise. By hiring experts already using the latest technology, the company doesn’t have to train in-house employees to implement it.

6. Improve in-house productivity. – Allow your employees to focus on the crucial tasks. Keep your business moving forward by outsourcing mundane tasks such as data entry.

Drawbacks of Outsourcing

As with everything else, there are always drawbacks. If you pay close attention, do your research whom you outsource to, and always read the fine print, you should be fine.

1. Loss of control. – If you assign work to an outsourcing company or freelancer, be aware. Without controlling the results, you may find yourself worse off than before. Outsourcing requires a bit of organization and work on your side to maintain quality and move forward.

2. Hidden costs. – If you choose to outsource work to a company, be diligent about what you are signing up for. There is often a small print that may incur more costs than hiring in-house. Always review the contracts carefully. Make sure you are aware of what you are paying for and which added costs might come up.

3. Security risk. – If what you plan to outsource requires sharing personal customer or employee data, it could pose a risk. Always consider what type of work you plan on outsourcing and hire trusted companies and freelancers.

4. Time difference. – Many outsourcing companies and freelancers may be working in a different time zone. This might make it challenging to sync with your schedules. However, with good time management, there are always ways around it.

5. Language barriers. – Remember that many outsourcing companies and freelancers are not native English speakers. This could pose a problem with the language barrier. However, if you do your research well, you can find fantastic professionals with perfect English.

6. Moral dilemmas. – One of the moral dilemmas may be denying someone from your team an opportunity to grow by outsourcing work. The possibility of stumping the growth of your community by not working with a local talent agency. Another issue is that some consumers frown upon outsourcing.

Bottom Line

In essence, the benefits of outsourcing for small businesses outweigh the drawbacks. This is because you need to keep up with the big guys if you wish to grow as a company. The best way is by having experts on your team that many small businesses can only afford in-house.

A small business requires a dream team to advance and keep up. Outsource as much as possible by finding companies, or freelancers on sites like PeopleByTheHour and UpWork. Even small businesses could build a dream team,save money, and keep up with the latest changes in technology.

Which tasks you feel could be outsourced in your company?

 Question: Would you outsource to give your in-house team more time to focus on important tasks? Share your thoughts in the comments below.

Hristina Nikolovska is the appointed Community Manager at WhatToBecome. Using her extensive background in digital marketing, as well as her social media and public relations experience, Hristina’s passion is helping others stay organized through clear communication and pushing for the realization of projects of every sort.