One significant trait that stands out with successful businesses is the simple factor of having the right teams behind them. It means that they take their recruitment process seriously. They use well-thought strategies to evaluate carefully each individual who applies to work with them. They do these tasks to ensure that they get the right fit to join their teams not just in terms of skills but character as well.
Why is it necessary to have the right team in place for your business? Well, having the right team will positively transform your business in many ways. If you have always been in haste with your recruitment process, here are six reasons why you need to slow down and ensure that you hire the right people for your team.
Reason #1: Time-saving elements
Managing your team takes a lot of your time. A workforce that is dedicated to offer their best and display a good performance will facilitate your work. People who are self-starters don’t need you to remind them of what they need to be doing. The right fits in the team will collaborate well to ensure that they meet deadlines and drive results. It means that you only put a little time into managing them, giving you a chance to focus on growing your business the rest of the time.
Perhaps what can save you even more time is leaving the recruitment process to the professionals. If your business’ location is in Canada, for instance, you can partner up with a Canada PEO to help you find the best candidates in Canada. With their extensive network across the country, you can be sure that they can find the best fit for you in record time and compliantly. This strategy will save you the tedious recruitment task, allowing you to channel that effort to other elements of the business.
Reason #2: Maintains your good name
Building a business reputation is very crucial for any business. If you are to attract people to your service and turn them to return customers, you need to be mindful of the experience you give to them. Your employees act as the middlemen between you and your business. If you have the right people in place, they will portray professionalism when dealing with your customers. They will offer quality service that will leave the customers delighted and spreading good words about your business. This factor will grow your reputation significantly, drawing more people to your business.
Reason #3: Builds strong teamwork
Teamwork, communication, and collaboration are very crucial keys for any team to be successful. These aspects are important because team members have to work together in harmony towards a common goal. However, for this to happen, all members need to feel connected or at least be they should be able to work together in solving problems and completing projects. These results can only happen if all individuals fit well in the company’s culture.
When every team member feels at home with the rest of the team, working in that environment becomes pleasant. They can find happiness and job satisfaction, which are essential in growing employee engagement in the company. And when employees are engaged, you can be sure of increased productivity, sales, and profits for your business.
Reason #4: It is economical
How does hiring the right people save you money? Posting job ads needs money. Communicating with new prospects takes money and time. Training new employees requires money. The list can go on and on. When you hire the wrong fit, it is only a matter of time for them to leave your company. Once they leave your company, that will mean lost sales as you try to replace them, as well as spending additional money in recruiting a replacement.
On the other hand, when you hire the right people from the word go, you avoid going back to the drawing board for a very long time. Hiring the right people right from the start saves you employee turnover costs. But it also saves you the time you could otherwise be using going back and forth in the recruitment process.
Reason #5: Cultivates the best customer service
Hiring the right people will foster the best customer service experience. Employees who possess excellent interpersonal skills are the best fit for this section. And undoubtedly, giving the best customer service means growing your business success overall. The candidates must be aware that the top priority of your work delivery is keeping your customers content and pleased.
Reason #6: A trusted team gives you peace of mind
Think of all the data that you possess, the passwords, Slack channels, social media accounts, even customer contact information, would you trust all that info to someone that will later leave? When you hire someone, you are immediately trusting them with all this data. Hiring the right people means you won’t have to worry about what you are sharing with them.
Many say that your employees are the facets of your business to the outside world. In this case, you need to have individuals who are motivated to invest in your brand. These are individuals who are willing to grow their roles as your business grows. Their dedication and engagement are essential to transform your business positively. If you have been hiring following a hunch, the above points should give you a reason to be mindful of who you bring into your business.
QUESTION: What is your biggest challenge when it comes to finding the right person for your team? Share your comments and questions below.
Sigh! It can be incredibly frustrating to feel like the vision you have for your business is moving excruciatingly slow.
You have zillions of brilliant marketing strategies. The problem is there is never enough time in your day to execute or manage it all, especially without a marketing team.
I have found the biggest cause is from something called the Marketing Strategy Execution Gap. You need more soldiers on the ground to deploy multiple marketing strategies to free you up to shine as Chief Visionary. You need a marketing team.
You probably already tried outsourcing to a marketing agency only to be disappointed with the results. According to digital.com, 76% percent of small business owners report facing marketing challenges.
The core challenges of marketing fall into these 5 areas:
Generating traffic and leads
Training your team to generate traffic and leads
Lack of resources (budget / people / time)
Hiring talented people
I mean, starting a business is hard enough. Can’t these leads just come to you? You have a great business idea, right? You should be overwhelmed with leads, right?
After All, There are amazing musicians who, based on their genius of talent, should be worldwide superstars. But instead, they starve and struggle for decades because they were never ‘discovered’ by record labels who can market the heck out of them.
Your genius business idea is no different. Doing all the marketing yourself should no longer be an option.
As the visionary, how will you close that ‘Marketing Strategy Execution Gap’?
Option 1: Outsource your marketing to a bunch of freelancers or to a marketing agency.
Option 2: Hire your own in-house marketing team.
Which is better for you? …
Hear From 11 Entrepreneurs On Outsourcing or Hiring In-House Marketing Team
I’ve rounded up 10 small business entrepreneurs to weigh in with their opinion on this decision. Find out the pros and cons they have experienced with outsourcing vs hiring an in house marketing team. At the end I will also share my own experience from everything I have tried over 26 years of being an entrepreneur to help you make a more informed decision for yourself.
Ambroise de La Gorce, CEO/Founder Of Openinno shares, “Outsourcing and in-house marketing both have their pros and cons. Each option can be better than the other in different situations depending on numerous factors, including type of management, marketing tools used, sprints management, business stage.
In my opinion, outsourcing at the very beginning of the business can offer more flexibility. Recruiting in-house is necessary when the product/market fit is validated, to give more stability to the business. Then outsourcing 20% of the team or so when scaling the business can be interesting to gather the resources we can hardly find on-site.”
Kerry Maybank shares, “I mostly do my own marketing, but I have team members that are great at marketing and create more of the significant pitch documents for us. I also have gotten free advertising by doing interviews with the media.
My company does not have employees. We have team members. People come onboard with exceptional talents in particular areas of the business that significant interest at the time. Sometimes we provide equity if the need is that great or we barter and provide their companies something in return based on our expertise. It keeps costs down, and creates mutually beneficial relationships, while increasing the exposure of our firm.”
David Shares, “We keep our marketing in-house because it allows us to harness our own data and learn to understand how our customers interact with our business. Combining marketing customer data, building segments, and then activating those segments in your communication is something that really draws growth.”
Hiring in-house marketing employees is a lot to manage.
Peter Shares, “You need both. You need in house because no matter how much you pay an outside agency or group of freelancers, no one will care about your business or know your products/services better than you and your staff. However, there is so much to manage and oversee that you need outside agencies that specialize in the various verticals.
How we balance both outsourcing and in-house marketing team
Mark Walerysiak Jr. shares, “I’m early stage, and do all the marketing myself (at the moment). I could see the benefit of outsourcing particular tasks related to content / SEO. The more weedy stuff. But when it comes to telling compelling on-brand stories I would prefer to have someone inside the team and as close to the product as I am. When you eat, sleep, and breathe a product (and not worrying about other clients), you can communicate much more passionately about it in just about any form, and I think the audience can pick up on that. So the preference would be in-house if it’s doable.”
Laurie shares, “Our marketing needs are managed with both internal and external resources. Our internal team has a great deal of experience in marketing and PR – so we can typically tap into our own knowledge and experience for basic initiatives like drafting corporate communications and pitches, social media posts, email marketing, etc.
We outsource for marketing tactics outside of our areas of expertise, or if our bandwidth is tight – such as more complex social media campaigns, SEO and digital advertising.
Gary Shares, “I’ve always done my marketing in-house. I’ve only worked in or ran marketing companies, so outsourcing my marketing would be really weird, lol.The one piece of advice I would give entrepreneurs that feel weary about or otherwise unable to fully carry out marketing duties, still be involved. As a consultant, part of my job is to learn as much about my client’s brand as possible because the person or people leading the business know the most about their brand. I can help a client focus. I can help a client develop. However, no one can create someone else’s brand on their own.”
Staci shares, “As a new one-woman consultancy, I’m doing it all right now — marketing and business development as well as everything else involved in the business!
Honestly, while that requires more time and effort from me, I think it actually helps build trust and is part of my business values. With me, it’s personal, and my clients know that they can trust Blue Moss for personal dedication and utmost quality.
We do all the outreach to prospects. Keith Kirkpatrick Principal & Founder of 4K Research & Consulting
I have done all three options throughout my 26 year journey owning 4 different businesses. I once did all the marketing myself. But I quickly found that not to be the best use of my time as the Chief Visionary and Strategist. Just because I know how to do the marketing, doesn’t mean I should be the primary person executing it all. So, then I spent many years outsourcing to freelancers.
While it’s a good choice for one time projects, the danger is you end up spending way too much time vetting and project managing freelancers, which prevents you from acting as the Chief Visionary and Strategist. The other common pitfall with outsourcing is the temptation to hire the lowest priced freelancer. Like with anything else … you get what you pay for.
You risk super sloppy mistakes and oversights that cost you your brand’s reputation. Here’s an example a realtor friend of mine forwarded me. She subscribed to be on an email list from a marketing provider in her industry … to her surprise here’s what the email read:
My realtor friend was so confused! …. Here she thought she was signing up to let this marketing company do her social media posts and email marketing for her. Instead of getting info about the done for you marketing services she was expecting, an email template and an email from a weight loss company came instead. Certainly people do make mistakes. But, when you outsource to the cheapest provider, sloppy mistakes just seem to occur in high frequency.
Marketing is not a mindless task any monkey can do.
When I exhausted my patience for chronic sloppy mistakes from outsourced VA’s and freelancers I decided to let go the reigns and hired a marketing agency to take care of it all A-Z. I hoped outsourcing the majority of my marketing to an agency would remove the project managing off my plate.
I hired Several different agencies, but in each experience I didn’t see the ROI to renew. Instead, I discovered the project managers who were assigned to me were skilled at project managing (which is a good thing), but so many critical details got missed because they weren’t skilled enough in all things marketing. [CONTEXT] There are many great marketing agencies out there who have highly skilled marketers as project managers, but these agencies are often geared to Enterprise size clients, not so much for the SMB community.
What I do now, and my advice to other SMB’s (small-medium business owners) is the 70-20-10 mix.
70% of our core marketing is done in-house
20% is outsourced (one time projects or a specialty area we don’t have in house yet)
10% still is done by me (like recording videos, giving interviews)
I finally found the key to taking project managing off your plate as a small business owner is to make sure the project manager is a well-trained Full Stack Marketer.
Ok … there you have it. You just heard from 11 of us about our experiences and opinions on whether it’s better to outsource your marketing or hire your own in-house marketing team.
Whether you decide to outsource or hire in house, the next set of decisions you’ll need to make are things like:
Who should you hire first?
What’s the going rate for this and that?
What is the best marketing strategy they should be implementing for your business?
Where can you go to find marketers who know what they’re doing?
What should you look for when hiring your marketing person/team?
My answer to all of the above questions is this:
I would answer all of these questions differently depending on each unique business owner, bandwidth, budget and brand. If you want to get clarity on best way for you to eliminate the marketing strategy execution gap in your business why not take me up on my free offer? For a limited time, I am offering a FREE 45 Minute Strategy Call to help you work through this.
FREE THE WIZARD
Click the link below and Eliminate Your Marketing Strategy Execution Gap!
QUESTION: What other questions would you add to the list of 5 above? Share your comments and questions below.
Did you know that nearly 60% of companies are outsourcing tasks to cut costs? Many small companies are falling behind.
They don’t have the ability to afford in-house specialists to keep up. This is due to fast pace technology making business more competitive. Outsourcing is the main key you might be missing for your company to thrive.
Today, IT and other professionals are very expensive to hire. Leaving small businesses in the dust if they can’t afford them.
The benefits of outsourcing are countless. You can outsource mundane tasks so your in-house team can focus on essential assignments that require time and effort. Outsourcing offers both big and small companies significant money-saving opportunities and the ability to stay ahead of the game.
Three Types of Outsourcing
There are three main types of outsourcing. There are many types of jobs and ways to outsource. The key is to find what is best for your company and your needs.
This is the most common type of outsourcing. Many small companies cannot afford to outsource expensive specialists. This includes specialists in accounting, administrative, and legal work.
In most cases, you don’t need an in-house full-time professional to do these jobs. You can outsource work to a company or professional when necessary.
Outsourcing IT Experts
Not only are in-house IT experts costly, but they aren’t necessary all the time. The majority of the work they do can be done from anywhere.
Why not hire remotely a professional that has the expertise in the latest technologies.
From app development, system administration, and software design to maintaining your website. You can find less expensive IT experts around the globe that are a fraction of the price of hiring locally.
Outsourcing Copywriters and Marketers
When it comes to marketing, many small businesses turn to their in-house employees. Creating text and design for pamphlets, websites, social media, and blogs.
There is a lot more that goes into creating a quality marketing campaign than just writing text.
Today, with proper content, a company can go far. Outsourcing professionals in the field can help boost their image and put them in the limelight
Outsourcing Benefits and Risks
Did you know that 47% of companies choose to outsource work to reduce capacity issues? Paying for office space costs a lot more than hiring a freelance professional.
Benefits of Outsourcing
1. More specialized talent. – As a small company, it’s not always possible to hire professional talent. They tend to be costly to hire in-house. With outsourcing, you have access to professionals around the globe at a lower cost, depending on your specific needs.
2.Save Money. – A company may spend $1,252 per new employee training alone. This doesn’t include additional costs of office space and expenses such as sick pay, pension, and others. Also, you have more access to professionals with more experience and knowledge that cost less on average.
3.More transfer of knowledge. – A strong team made of experienced experts can cover everything across the board to keep your company up to date.
4.Higher performance. – Most outsourced professionals work per-project basis. Focusing only on the task at hand without distractions that an in-house employee may have. As a result, they deliver work faster and of a much higher quality.
5.Reduce expenditures on new technology. – Technology is always changing. The moment a company finally has the funds to invest, new technology is on the rise. By hiring experts already using the latest technology, the company doesn’t have to train in-house employees to implement it.
6.Improve in-house productivity. – Allow your employees to focus on the crucial tasks. Keep your business moving forward by outsourcing mundane tasks such as data entry.
Drawbacks of Outsourcing
As with everything else, there are always drawbacks. If you pay close attention, do your research whom you outsource to, and always read the fine print, you should be fine.
1.Loss of control. – If you assign work to an outsourcing company or freelancer, be aware. Without controlling the results, you may find yourself worse off than before. Outsourcing requires a bit of organization and work on your side to maintain quality and move forward.
2.Hidden costs. – If you choose to outsource work to a company, be diligent about what you are signing up for. There is often a small print that may incur more costs than hiring in-house. Always review the contracts carefully. Make sure you are aware of what you are paying for and which added costs might come up.
3.Security risk. – If what you plan to outsource requires sharing personal customer or employee data, it could pose a risk. Always consider what type of work you plan on outsourcing and hire trusted companies and freelancers.
4.Time difference. – Many outsourcing companies and freelancers may be working in a different time zone. This might make it challenging to sync with your schedules. However, with good time management, there are always ways around it.
5. Language barriers. – Remember that many outsourcing companies and freelancers are not native English speakers. This could pose a problem with the language barrier. However, if you do your research well, you can find fantastic professionals with perfect English.
6.Moral dilemmas. – One of the moral dilemmas may be denying someone from your team an opportunity to grow by outsourcing work. The possibility of stumping the growth of your community by not working with a local talent agency. Another issue is that some consumers frown upon outsourcing.
In essence, the benefits of outsourcing for small businesses outweigh the drawbacks. This is because you need to keep up with the big guys if you wish to grow as a company. The best way is by having experts on your team that many small businesses can only afford in-house.
A small business requires a dream team to advance and keep up. Outsource as much as possible by finding companies, or freelancers on sites like PeopleByTheHour and UpWork. Even small businesses could build a dream team,save money, and keep up with the latest changes in technology.
Which tasks you feel could be outsourced in your company?
Question: Would you outsource to give your in-house team more time to focus on important tasks? Share your thoughts in the comments below.
Hristina Nikolovska is the appointed Community Manager at WhatToBecome. Using her extensive background in digital marketing, as well as her social media and public relations experience, Hristina’s passion is helping others stay organized through clear communication and pushing for the realization of projects of every sort.
Running your own business is hard. Running your business all alone is even harder. 😩
There’s so much advice out there it’s hard to know what to do and what to focus on first. You’re worried about following the wrong advice, or just as bad …. The right advice at the wrong time.
You can commit to working harder …. But, what if you’re working hard on the wrong things? You’ll easily waste months and even years spinning your wheels. 😭
Your friends and family don’t know what it’s like to be an entrepreneur. They don’t understand the challenges you face running your own business or how to solve the problems that keep you up at night.
Right now, you have no one to talk to who can give you meaningful support and actionable advice.
📍You need to FIND YOUR PEOPLE.
Take the first step … right here … right now.
✅ WHAT IS ONE DECISION YOU NEED TO MAKE IN YOUR BUSINESS RIGHT NOW?
Don’t be afraid to put yourself out there. By sharing a decision you’ve been delaying to make or a challenge that’s got you stuck … not only could you receive some 💡great ideas 💡 to help you … you’re also helping so many others who are facing the same challenge in their business.
Running or maintaining a business that supports remote workers comes with its own set of benefits and challenges. But creating a collaborative environment that fosters relationships and good workflow, even if it’s digital, can be complex. However, with the growing development of applications and software to support remote workers, it’s easier than ever to keep your workforce happy and productive.
1. Time Management
Keeping track of time is an important aspect of any job, but it serves a few different purposes when workers are remote. While in an office, it’s easy to remind yourself to take breaks by chatting with coworkers or going with your office mates to grab some lunch. However, while working from a home office, work can begin to take over and even run into personal time. It may seem counterintuitive, but taking breaks can increase productivity, creating a mental environment where the mind is free to focus on the task at hand. It’s also well known in 2019 that overworked employees are more susceptible to work-related stress and eventually job burnout.
So utilizing a time management software like Toggl can serve multiple purposes that all serve the overall productivity of your company. It allows for more accurate time-tracking which means project management timelines can improve with post-mortem data analysis.
One of the most important aspects of maintaining a remote workforce is communication. With workers spread around the country or even the world, you won’t be able to schedule a quick, last-minute meeting to discuss the result of a client call or pop into a conference room to check how things are going.
That is to say, active communication between management and employees is key. Additionally, fostering communication between employees is beneficial as well. Employees that maintain working relationships with their coworkers feel less stressed at work and have a more positive outlook on their work life overall.
Fortunately, in this digital era, keeping employees connected can be done with a simple internet connection.
Useful connection apps:
Therefore, no matter where your workforce is stationed, the internet can be used to connect apps. Voice over Internet Protocol, more commonly referred to as VoIP, allows employees to send and receive phone calls from their computer. Not only does this reduce the equipment necessary to keep employees connected, it means there are no limitations as to how communication can be executed. Remote employees will have access to all of the same communication tools used in-house allowing for a more active communication process between teams.
This comes as no surprise, but a large part of working together is collaboratively working together; collaborating on documents and giving constructive feedback to improve future performance. In the digital age, hard copies of documents are hard to come by, but making edits and providing insights are large parts of a productive work environment.
To clarify, employees should be able to see revision history or the suggestions made by their co-workers or managers on their documents, allowing them to make adjustments accordingly.
Applications like Dropbox allow users to maintain and work together on documents of various types. These platforms store documents in the cloud, making them ideal for businesses with a remote workforce to keep their information safe and secure and readily available for when they are needed.
In conclusion, as the world moves forward, more companies are realizing that the talent they need may not be in the area that they’re located. Allowing employees to work remotely may be in their interest to ensure the best product for their customers or clients. Remote work comes with its own challenges, but it has been reported that employees often feel happier, more productive, and more valued when they’re allowed the freedom and flexibility to work remotely.
To sum up, providing your remote workers with the tools necessary for their success will tangentially improve the quality of work you receive, making it a worthwhile endeavor.
As a business owner how do you motivate your employees ? You know that high turnover is expensive. That’s why it’s so important to regularly assess how well you motivate your employees. There will come a time when the employees in your office are not hitting goals, doing the very minimum of their work, or completely distracting themselves and others around them.
If this is going on longer than a month something has to be done because your business will start to suffer. Maybe it’s not the employee’s fault, maybe the structure of how the office is run doesn’t motivate them to work hard. If you are struggling to motivate your employees, this article will give you ideas that you may not have thought of before to boost employee engagement and productivity.
1. Give rewards and incentives.
One of the biggest motivators is giving out rewards for achieving a certain goal such as sale goals or having a quarterly goal that takes the whole office to work together achieve. These can be seasonally based incentives like renting out an amusement park for a team night out or taking your employees and their spouses out for a limo night to a 5-star restaurant.
Depending on how big and close your office is you can think outside the box with incentive ideas like paintball, concert tickets, or having massages for the office. To maximize motivation do individual goals and rewards along with company goals and rewards. Not everyone is going to be motivated to work hard for a ping pong table for the office, but most likely everyone will be motivated by getting performance bonuses, commissions, and raises. Other things could be used as rewards like non-monetary gifts, gift vouchers, vacations, etc.
2. Redesign jobs.
A lot of business owners overlook the design of their employee’s job description. If you have had an employee who has worked for you for a year, they may get burned out from doing the same thing all day everyday.
As you get to know your employees look and see what their strengths and weakness are, you can give them more responsibility to work towards promotions that will motivate and improve their productivity. There are many ways to redesign jobs such as:
Job Expansion: Increasing the tasks in a position to create variety.
Job Circling: Assigning staff to different position for temporary amount of time. This is to help employees understand different jobs around the office to increase their education for the business and help efficiency.
Job Revamp: This involves increasing the task variety, responsibility, and more authority. It is vital to ensure that the skills the job requires are matched by the abilities of the employee’s strengths and weaknesses.
3. Offer progressive feedback.
Prompt progressive feedback informs the employees of the effects of their actions on the company. According to the theory of goal-setting, a company’s staff gets its motivation from goal-setting and reception of prompt and progressive feedback on where they stand concerning the goals. Research also shows that employees are motivated when they realize they are progressing.
It is essential to be specific in your feedback to staff. For instance, avoid saying ‘excellent job’ and state that the member of staff was organized in their presentation, their style of public speaking, and the citations they used. The employee is highly likely to apply these strong points in their next project when they are pointed out.
4. Believe in your staff members.
Employees who are continuously criticized in a meeting or during the break will naturally lose motivation in performing their tasks. It is always best to present constructive feedback and address their weaknesses in a private one to one closed door conversation.
Let your employee know they can do better and that they are capable and smart and so you expect more from them than they are currently offering. Transformational leadership is characterized by the perception of leaders’ trust. when attempting to motivate employees for a major project, always consider this approach.
5. Make goals achievable.
The annual bonus trip award for the highest performing sales team members is popular among many companies. The issue with such rewards is that they are awarded to a few employees. The remaining members of the team feel like they don’t need to put a lot of effort because the reward will be awarded to the same individuals.
In Vroom’s equation of expectancy, employees require seeing that the needed performance and related reward are possible to achieve. Come up with a series of rewards within the year to provide motivation for performance excellence.
For instance, as opposed to a yearly trip, award numerous three-day getaways after each quarter. Provide a variation for the reward basis from top sales to top customer service reviews to highest customer retention rate, and so on. Numerous types of excellence will offer motivation to your team members to concentrate on more areas of their performance.
6. Make expectations clear.
Employees who lack goals are usually without aim. Offer employees achievable and clear goals while ensuring standards are in place to measure their performance. Expectancy theory by Victor Vroom supports the notion that staff members must know the desired actions and that the desired performance will be yielded. When employees get clear expectations, they are motivated and resultantly, the employee net promoter score is high.
As a business owner, motivating employees should be your priority as the success of your business depends on it. Because let’s face it, if your employees aren’t getting the job done or done well you will lose customers, reputation, and money.
Motivating your employees is about bringing out the best in your people. This will improve your company culture, retention and talent development while filling your talent pipeline to meet new needs as your company grows.
QUESTION: What’s been working for you when it comes to motivating your employees as an SMB? Share your comments and questions below.