How to Whitelist Email Addresses

Do not let important emails get lost in spam. Follow the instructions below on how you can whitelist email addresses on different platforms:

1. Open an email from the sender that you want to whitelist.
2. Click on the little down-pointing-triangle-arrow next to “reply.”
3. Click Add [wlemail] to contacts list to finish.

Gmail Screenshot

Outlook 2007
1. Right-click on the email you received (in the list of emails).
2. Click Junk E-mail.
3. Click Add Sender to Safe Senders List to finish.


Outlook 2010
1. Click the Home tab.
2. Click Junk.
3. Click Junk E-mail Options.
4. Click Safe Senders.
5. Click Add.
6. Enter [wlemail] and additional information if you wish.
7. Click OK to finish.

Mac Mail
1. Click Address Book .
2. Click File.
3. Click New Card.
4. Enter [wlemail] and additional information if you wish. .
5. Click Edit to finish

MacMail Contacts

AOL Mail
1. Click Contacts in the right toolbar.
2. Click Add Contact.
3. Enter [wlemail] and additional information if you wish.
4. Click Add Contact button in the popup to finish.



IOS Devices – iPad, iPhone, & iPod Touch
1. On any message, tap the sender and add to either a new contact or an existing contact.


Android Devices – Samsung, Google Nexus, & Others
1. In the default email client, touch the picture of the sender.
2. Click OK to add to contacts


Yahoo! Mail
1. Open the email message from the sender you want to add to your address book.
2. Click Add to contacts next to [wlemail].
3. On the Add Contact popup, add additional information if needed.
4. Click Save to finish.


Mozilla Thunderbird for PC
1. Click Address Book.
2. Make sure Personal Address Book is highlighted.
3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under Contact, enter [wlemail] and additional information if you wish.
5. Click OK to finish.

Mozilla Thunderbird for Mac
1. Click Address Book.
2. Make sure Personal Address Book is highlighted.
3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under Contact, enter [wlemail] and additional information if you wish.
5. Click OK to finish


Comcast Email
1. Click Preferences from the menu.
2. Click Restrict Incoming Email.
3. Click Yes to Enable Email Controls.
4. Click Allow email from addresses listed below.
5. Enter [wlemail] you want to whitelist.
6. Click Add.
7. Click Update to finish.

1. Click Address Book.
2. Click Add Contact.
3. Type in the contact details
4. Click save.


Windows Live Hotmail
1. Open an email from the sender that you want to whitelist.
2. Click Add to contacts next to [wlemail] to finish.

windows live mail

Apple Mail
1. Click [wlemail] in the header of the message you’re viewing.
2. Click Add to finish.

1. Click the Address Book tab on the top menu bar.
2. Click Contacts.
3. Click Add Contact.
4. Enter [wlemail] and additional information if you wish.
5. Click Save to finish.


How to Find a Business Coach

In this week’s blog article I wanted to share a recent interview I gave with John Mattone, best selling author of Cultural Transformations. I was honored to have the opportunity to answer John’s questions on the importance of business coaching, especially for entrepreneurs and how to find a business coach.

After you read our interview below, please share your thoughts in the comment section.

Success & Blessings~

Yoons signature-small



This blog article below is a reprint originally published here

Expert Interview Series: Yoon Cannon on the Importance of Business Coaches


Yoon Cannon is a seasoned entrepreneur. Since 1992 she’s started, grown and sold three businesses. Her first business was in the direct sales industry where she had the opportunity to hire, train and develop managers to open and run six new branch locations and leadership coaching was a big part of being able to make that happen.

“You can’t retain people or have any kind of talent development without having a constant focus on leadership coaching,” she says.

Today Yoon is a business coach expert and the founder of Paramount Business Coach. We recently asked her for some of her professional insight on the importance of business coaching. Here’s what she had to say:

Why do you think coaching can be so beneficial to small business owners and entrepreneurs?

As a small business owner, you feel like you’re isolated on an island, trying to grow your business all alone. Whether you’re an entrepreneur flying solo or you have many employees on your payroll you still have hundreds of important decisions you need to make every day. It is dangerous to navigate through every decision by yourself. It’s like being a pilot trying to land a plane without getting any guidance from the people in the control tower who have a 360-degree view of where you are and where you want to be.

Choosing to not have a coach is like a pilot choosing to fly blindly without their control tower. That’s not to belittle an entrepreneur’s competency. Not at all. It’s just a fact that as people we all have blind spots. The right business coach can help you make timely course corrections in your business which will save you from making costly mistakes while speeding your success.

Working with a business coach also pulls you away from working “in” the business, so you can work “on” the business. This alone is worth double the return on your investment because this is a common success habit that so many small business owners skip right over.

What types of insight do business coaches offer small business owners and entrepreneurs?

That depends on the specific areas of expertise the individual business coach has.

Business coaches are similar to lawyers in that you should choose someone whose expertise (practice area) is in the area you need the most guidance.

Some business coaches have one specialty while others may have multiple areas of expertise. For me, as a business growth expert I specialize in helping entrepreneurs and entrepreneurial companies to:

Increase your sales (grow externally) and to increase your people assets (grow internally).

When should professionals seek the help of a business coach?

I firmly believe the sooner the better. You’re never too beginner, nor too advanced to benefit from working with a business coach.

For business growth, no matter what size business, the most important investment to make is in your people. As a small business owner that starts with investing in yourself. The decision to invest in a business coach for yourself as an entrepreneur is no different than an athlete who decides to hire a sports performance coach. For professional athletes working with a specialized coach is pretty standard practice. Similarly, working with a business coach is standard practice for entrepreneurs who are serious about their businesses.

How can business professionals make the most of their relationship with a business/leadership coach?

Like anything else, what you get out is in direct proportion to what you put in. So, the way to gain the biggest ROI from your investment in hiring a business coach is to decide you will commit to take action on those ideas and decisions you collaborated with your coach to do.

A coach can help hold you accountable, but in the end it is you who needs to actually do what you said you would do.

Also, be honest and practice direct communication with your coach. You need to be clear what specific outcome result you’d like to achieve from working with your business coach. You need to tell him or her how you like to be coached. Do you want more collaboration or more direct guidance and feedback? Some discussions you may want your business coach to just listen to you or brainstorm with you while other conversations you want to get their advice.

What are the most common mistakes business owners make when working with a coach?

The first common mistake is hiring the wrong business coach. The classic trap where I find shortcomings most apparent is hiring a business coach who may have gone through a coaching certification course, but never had firsthand experience starting and growing their own successful businesses. Textbook knowledge without proven experience just doesn’t produce the same level of insight and results.

The second biggest mistake is lack of commitment. You won’t be able to build any momentum or make significant progress if you cancel or reschedule your coaching appointments every time you have a fire to put out in your business or you’re feeling like you have too many urgent tasks you’ve got to get to. The greatest transformations that happen from working with a business coach occurs as a result of consistently working on the business together. It may seem counter intuitive, but, taking even 30 minutes to talk to your business coach is often the fastest way to resolve those fires and conquer overwhelm more effectively.

What advice do you have for business professionals on finding a reputable coach who will not only help grow business, but who’s also a good fit personality-wise?

Asking other small business owners who they liked working with is a good way to start. Searching on LinkedIn is also a great way to find business coaches. Especially, since LinkedIn makes it easy to check out their recommendations and the profiles of real people who wrote them.

Then talk to a potential candidates asking each the same list of questions. Talking to each business coach directly will be the easiest way to see who you click with.

What are some red flags that a potential coach might not have the experience or expertise necessary to help a business owner?

Ask your coach whether he or she has ever faced the same challenge(s) you are looking to overcome and/or successfully helped others overcome your specific challenge(s). If their answer is no, this is a red flag.

Share what your goals are with the coach. Ask them to rate themselves on a scale of 1 to 10 how confident they are in knowing exactly how to help you achieve your goal(s). Of course, a low score will tell you this is a red flag.

Third, use common sense. If you’re looking to hire a business coach mainly to help you get more clients from your website, but their own website is lacking, this is a clear red flag.

Fourth, look for client testimonials on their website and LinkedIn profile. If they only have one or two or none, that is another red flag.

How long does the typical coaching relationship last?

What is typical for me is one year. But, it all depends on the nature of the goal and the gap between where you are and where you want to be. My initial free discovery session is where I can better estimate of how long it may take to achieve the result each client is looking for based on their unique business and situation.

On the short end, I recently coached another coach who simply wanted me to diagnose why her marketing wasn’t getting results. It only took three sessions for her to feel equipped to be able to take it from there.

On the longer end, another client continued to work with me for four years. He was thrilled that in those four years of having me coach him and his team their sales increased by $6 million.

What advice do you find yourself repeating to clients over and over again?

“If you want to sell more you’ve got to serve more. How can your business better serve your customers, your team, your community?”

Which type of entrepreneur are you?

1 – You’re ready to start working with a business coach, then sign up for a complimentary discovery session with me here.

2 – You’re not yet ready for a business coach, but you’d like to get plugged into a mastermind group, then learn more here.

3 – You want to keep working by yourself in isolation. What is holding you back from investing in yourself to grow your business? Please share your comments below.

Connect with Yoon on Facebook, LinkedIn and Twitter.

Christian Entrepreneurs Special Online Gift Event

If you have friends that are christian entrepreneurs, be sure to check out a special online gift event my friend Christina Weber produced.

She has brought together 10 Christian experts who are gifting 10 different training resources in the areas of:

  • Life Vision
  • Business
  • Relationships
  • Health, Wealth and Abundance
  • Spirituality

I will be providing a free mini training in the BUSINESS  category for this 2016 Resource Extravaganza. 

Click here to learn more on this special event.

Success & Blessings!

Yoon ~

© Copyright 2016

The Money Flow Formula

I talk to a lot of entrepreneurs like you who want to make a greater impact in people’s lives through your business. But, the problem is, it’s hard to help more people if your business is struggling with cash flow, causing you to worry about your finances instead of focusing on helping more people.

That’s why I’m so excited to tell you about a special free Tele-summit my good friend Jo Ann Hammond has put together for you.

In the Money Flow Formula Tele-Summit she interviews 21 experts (including me 🙂 who will show you how to unlock more money to your business to help you achieve greater financial stability, so you can make a bigger difference in more lives.

When you sign up for this complimentary Tele-summit, you will receive a link to one new video interview each day for 26 days (with bonus interviews).

Here is a sneak peek at first half of the critical marketing and mindset topics you don’t want to miss:

Day 1: Partnering with the Cosmos for Prosperity, Marina Ormes
Day 2: Mission Money & Mojo Flow, Nicola Grace
Day 3: Rewired for Wealth, Melanie Strick
Day 4: The Fastest Way to 10X Your Business, Tom Matzen
Day 5: How to Tap into Your Inner Business Expert for Profit & Fun Explosion, Jeanna Gabellini
Day 6: How to Find Your Tribe to Step Into Your Power (and Income!) with Ryan Harris
Day 7: Mass Influence – The Key Habits to Becoming Highly Influential in Your Field, Teresa de Grosbois
Day 8: 3 Simple Ways to Triple Your Targeted Traffic for FREE Ronnie Tsunami
Day 9: How to Attract 6 Figures Using LinkedIn, (my interview)
Day 10: THE SEO FACTOR Content Marketing Strategies to Create the Impact, Influence & Income YOU Desire, Gloria Rand
Day 11: From Survival to Significance – How to Transform Your Toughest Challenges into Benefits and Business, Sandra Younger
Day 12: Find Your Passion, Gary Gosch
Day 13: Learn How to Quit Well; Then Stop Quitting, Darcie Davis

… And 13 more experts!

Oh, and don’t worry if you don’t think you have time to listen to one interview each day. When you sign up here you will have access to the replays until July 31st.

This is your opportunity to make a huge shift in your Money Flow.
Go ahead and take it.

Sign Up Here.

Success & Blessings~


© Copyright 2016

Double Your Business Coaching Call Jan. 22

Are you ready to make 2015 the breakthrough year in your business?
Double Your Business Coaching Call Jan 22
I’d like to help you take your business to the next level this year.

Be sure to join me next week for a unique open forum style Q & A call on Thursday, January 22nd 10am PST / 1pm EST / 6pm GMT

NO agenda, NO cookie cutter training – just pure coaching to help you with your most pressing business growth challenges.

Get your questions answered. Get feedback. Get guidance, Get support. Get inspired.

Get on the coaching call that can help you achieve breakthrough success in 2015.

Sign up here to receive the dial in info PLUS download my strategic plan template.

© Copyright 2016

6 Powerful Ways to Increase Webinar Attendance

Webinars are an excellent business development strategy. It’s a fast way for you to establish the know-like-trust factor with your prospects. It’s also an efficient way to get in front of a large number of webinar attendance at the same time.Third, webinars can quickly position you as the go-to expert in your field when you share valuable content that was truly useful for your attendees.  For your webinar to be a success you need to boost your audience – and these 6 powerful tips are designed to help you increase webinar attendance quickly and effectively.

1.Incentivize attendance with promotions and free resources

If you want to increase webinar attendance, you need to make your event irresistible; and the easiest way to do that is through free resources and promotions. Alongside the obvious benefits of your knowledge, experience and advice, you can boost your attendance by offering exclusive promotions and benefits. Anything, from a free eBook or guide, to a money-off coupon for your services, can be used to lure in your audience – allowing you to increase webinar attendance, and boost the value of your event.

2. Host your webinar on the right day, at the right time

As a general rule, professional webinars fare much better when they’re hosted on week days. Weekends represent much-needed time off for most business professionals, and holding your event on a Saturday or Sunday often amounts to a choice between webinar and family-time. Understandably, that’s a decision you shouldn’t force your audience to make. Stick to weekdays, during standard business hours or the early evening. For my own webinars, I have found that Wednesday and Thursday between 12-1pm favors higher sign ups and greater attendance.

3. Create a landing page to promote alongside your webinar

Landing pages are used to highlight the importance of your offers and resources, and encourage your website visitors to take a particular course of action. By creating a landing page for your webinar, you can highlight the benefits of your event; outline what your audience can expect; encourage sign-ups; and increase webinar attendance.

I find that having a landing page is more effective at increasing webinar sign up’s rather than trying to promote it on your company website because on your website there are many more options your visitor has that can distract them from the one action you really want them to take (which is to sign up for your webinar).  On a landing page there is ONLY one action they can take – to sign up for you webinar. There are no other choices for them to click.

4. Send reminder emails

Promotion shouldn’t stop once you’ve organized your webinar. You can significantly increase webinar attendance by sending one simple email to your registered attendees – reminding them of the date and time of the webinar as well as the valuable information they will take away you’re your webinar.

Chances are that your audience is composed of business professionals. There’s no busier demographic of people. As a result, it’s easy for your attendees to simply forget about your webinar – something that can be remedied by sending reminder emails a day before, a few hours before and even on the hour the webinar is due to start.

5. Promote through Social Media

Social media and webinars are a match made in heaven. Hugely popular sites, like LinkedIn, Twitter and Facebook, allow you to easily host a virtual event – promoting the date, time and topic of your upcoming webinar and encouraging your followers to engage, attend and share information about your event. As well as leveraging your existing networks, you can benefit from paid advertisement across the most popular sites. Both LinkedIn and Facebook offer PPC (Pay Per-Click) and CPM (Cost Per impression) advertisements, allowing you to pay only in the event of someone engaging with your social media ad.

6. Present multiple speakers, and ask them to promote it

When you have 2 speakers presenting on one webinar (interview style) or 5-20 speakers on a webinar series (also known as a telesummit) you can dramatically increase your webinar sign up’s from both or all speakers promoting it to their individual lists and social media communities.  Leverage your network of referral partners who all serve the same target market as you do.  This is a fast way to grow your own in house list while you increase your webinar sign up’s because you are cross pollinating your lists, your network and your communities.

QUESTION: What techniques do you use to promote your webinars? Let me know in the comments!

© Copyright 2016