Christian Entrepreneurs Special Online Gift Event

If you have friends that are christian entrepreneurs, be sure to check out a special online gift event my friend Christina Weber produced.

She has brought together 10 Christian experts who are gifting 10 different training resources in the areas of:

  • Life Vision
  • Business
  • Relationships
  • Health, Wealth and Abundance
  • Spirituality

I will be providing a free mini training in the BUSINESS  category for this 2016 Resource Extravaganza. 

Click here to learn more on this special event.

Success & Blessings!

Yoon ~

© Copyright 2016

The Money Flow Formula

I talk to a lot of entrepreneurs like you who want to make a greater impact in people’s lives through your business. But, the problem is, it’s hard to help more people if your business is struggling with cash flow, causing you to worry about your finances instead of focusing on helping more people.

That’s why I’m so excited to tell you about a special free Tele-summit my good friend Jo Ann Hammond has put together for you.

In the Money Flow Formula Tele-Summit she interviews 21 experts (including me 🙂 who will show you how to unlock more money to your business to help you achieve greater financial stability, so you can make a bigger difference in more lives.

When you sign up for this complimentary Tele-summit, you will receive a link to one new video interview each day for 26 days (with bonus interviews).

Here is a sneak peek at first half of the critical marketing and mindset topics you don’t want to miss:

Day 1: Partnering with the Cosmos for Prosperity, Marina Ormes
Day 2: Mission Money & Mojo Flow, Nicola Grace
Day 3: Rewired for Wealth, Melanie Strick
Day 4: The Fastest Way to 10X Your Business, Tom Matzen
Day 5: How to Tap into Your Inner Business Expert for Profit & Fun Explosion, Jeanna Gabellini
Day 6: How to Find Your Tribe to Step Into Your Power (and Income!) with Ryan Harris
Day 7: Mass Influence – The Key Habits to Becoming Highly Influential in Your Field, Teresa de Grosbois
Day 8: 3 Simple Ways to Triple Your Targeted Traffic for FREE Ronnie Tsunami
Day 9: How to Attract 6 Figures Using LinkedIn, (my interview)
Day 10: THE SEO FACTOR Content Marketing Strategies to Create the Impact, Influence & Income YOU Desire, Gloria Rand
Day 11: From Survival to Significance – How to Transform Your Toughest Challenges into Benefits and Business, Sandra Younger
Day 12: Find Your Passion, Gary Gosch
Day 13: Learn How to Quit Well; Then Stop Quitting, Darcie Davis

… And 13 more experts!

Oh, and don’t worry if you don’t think you have time to listen to one interview each day. When you sign up here you will have access to the replays until July 31st.

This is your opportunity to make a huge shift in your Money Flow.
Go ahead and take it.

Sign Up Here.

Success & Blessings~


© Copyright 2016

Double Your Business Coaching Call Jan. 22

Are you ready to make 2015 the breakthrough year in your business?
Double Your Business Coaching Call Jan 22
I’d like to help you take your business to the next level this year.

Be sure to join me next week for a unique open forum style Q & A call on Thursday, January 22nd 10am PST / 1pm EST / 6pm GMT

NO agenda, NO cookie cutter training – just pure coaching to help you with your most pressing business growth challenges.

Get your questions answered. Get feedback. Get guidance, Get support. Get inspired.

Get on the coaching call that can help you achieve breakthrough success in 2015.

Sign up here to receive the dial in info PLUS download my strategic plan template.

© Copyright 2016

6 Powerful Ways to Increase Webinar Attendance

Webinars are an excellent business development strategy. It’s a fast way for you to establish the know-like-trust factor with your prospects. It’s also an efficient way to get in front of a large number of webinar attendance at the same time.Third, webinars can quickly position you as the go-to expert in your field when you share valuable content that was truly useful for your attendees.  For your webinar to be a success you need to boost your audience – and these 6 powerful tips are designed to help you increase webinar attendance quickly and effectively.

1.Incentivize attendance with promotions and free resources

If you want to increase webinar attendance, you need to make your event irresistible; and the easiest way to do that is through free resources and promotions. Alongside the obvious benefits of your knowledge, experience and advice, you can boost your attendance by offering exclusive promotions and benefits. Anything, from a free eBook or guide, to a money-off coupon for your services, can be used to lure in your audience – allowing you to increase webinar attendance, and boost the value of your event.

2. Host your webinar on the right day, at the right time

As a general rule, professional webinars fare much better when they’re hosted on week days. Weekends represent much-needed time off for most business professionals, and holding your event on a Saturday or Sunday often amounts to a choice between webinar and family-time. Understandably, that’s a decision you shouldn’t force your audience to make. Stick to weekdays, during standard business hours or the early evening. For my own webinars, I have found that Wednesday and Thursday between 12-1pm favors higher sign ups and greater attendance.

3. Create a landing page to promote alongside your webinar

Landing pages are used to highlight the importance of your offers and resources, and encourage your website visitors to take a particular course of action. By creating a landing page for your webinar, you can highlight the benefits of your event; outline what your audience can expect; encourage sign-ups; and increase webinar attendance.

I find that having a landing page is more effective at increasing webinar sign up’s rather than trying to promote it on your company website because on your website there are many more options your visitor has that can distract them from the one action you really want them to take (which is to sign up for your webinar).  On a landing page there is ONLY one action they can take – to sign up for you webinar. There are no other choices for them to click.

4. Send reminder emails

Promotion shouldn’t stop once you’ve organized your webinar. You can significantly increase webinar attendance by sending one simple email to your registered attendees – reminding them of the date and time of the webinar as well as the valuable information they will take away you’re your webinar.

Chances are that your audience is composed of business professionals. There’s no busier demographic of people. As a result, it’s easy for your attendees to simply forget about your webinar – something that can be remedied by sending reminder emails a day before, a few hours before and even on the hour the webinar is due to start.

5. Promote through Social Media

Social media and webinars are a match made in heaven. Hugely popular sites, like LinkedIn, Twitter and Facebook, allow you to easily host a virtual event – promoting the date, time and topic of your upcoming webinar and encouraging your followers to engage, attend and share information about your event. As well as leveraging your existing networks, you can benefit from paid advertisement across the most popular sites. Both LinkedIn and Facebook offer PPC (Pay Per-Click) and CPM (Cost Per impression) advertisements, allowing you to pay only in the event of someone engaging with your social media ad.

6. Present multiple speakers, and ask them to promote it

When you have 2 speakers presenting on one webinar (interview style) or 5-20 speakers on a webinar series (also known as a telesummit) you can dramatically increase your webinar sign up’s from both or all speakers promoting it to their individual lists and social media communities.  Leverage your network of referral partners who all serve the same target market as you do.  This is a fast way to grow your own in house list while you increase your webinar sign up’s because you are cross pollinating your lists, your network and your communities.

QUESTION: What techniques do you use to promote your webinars? Let me know in the comments!

© Copyright 2016


Why Host a Webinar? 9 Fantastic Webinar Benefits

Webinars are a powerful tool in any business arsenal – and hosting your own event is a smart business development strategy.  If you’re thinking about best practices for attracting new clients and growing your business here are 9 benefits for hosting your own webinar.

1. Hosting webinars develops authority and trust

Hosting a webinar allows your business to showcase its expertise, industry knowledge, abilities, skills, products and services. Your webinar also benefits from the human element – allowing you to put a real face to your business, helping your audience to engage with and even become emotionally invested in your business.

2. Webinars create business relationships

The benefit of speaking to a group of potential prospects through a webinar is it allows your prospects to get to know you on a much deeper level than what could possibly get accomplished in a 30 second commercial at a networking event.  After all, people don’t do business with companies. People do business with people. In a webinar you have the time to allow your attendees to get to know you as a person, like you and trust you from the insights and content you share.

3. Interactive webinars help you understand your target audience

Through your interactive question and answer segment webinars allow your business to get to know your target audience, their needs and their greatest challenges. In doing so, you can develop a real understanding of what motivates your audience, allowing you to tailor your products, services and advice to match.

4. Holding webinars raise brand awareness.

Webinars allow you to easily promote your business – especially when you are delivering high quality content during the webinar and not simply using it as a sales pitch presentation.  With virtually no additional overhead to factor in, the business promotion afforded by hosting a webinar is also incredibly cost-effective. You can skyrocket your business exposure and reach for no or very little financial outlay.

5. Hosting webinars are affordable.

Conventional meetings, seminars and conferences have one thing in common – they’re expensive to arrange. Thankfully, your webinar benefits from the low-costs associated with internet broadcast – requiring little more than a broadband connection, microphone and webcam to get started.

6. Webinars can be re-purposed.

Once you’ve presented your webinar, you can repurpose your script to provide extra value to those who couldn’t attend. By converting your presentation into an eBook or blog post series, you can create a permanent benefit from hosting the webinar – allowing you to share your webinar content in a fresh and engaging new way.

7. Webinars can be recorded.

In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible. Unlike traditional conferences, it’s extremely easy (and cost-effective) to record your entire webinar – and your audience will thank you for it!

8. Webinars can be an added revenue stream.

If your business has a large audience, it can be simple and effective to set-up a paid webinar event. As long as your webinar is packed full of genuine value for your customers, parting with a few dollars to attend your webinar is completely reasonable. With unlimited capacity for attendees, your business can quickly generate a lucrative revenue stream.

9. Webinars build your list and generates qualified leads.

Sign-up forms for your webinar allow you to collect lead information – from email addresses to job titles. Best of all, the information and education you provide in your webinar serves to qualify your audience, informing them about your products, services and expertise – and creating the perfect sales lead in the process.

 These webinar benefits reflect the power of hosting your own online webinar – allowing you to boost your revenue, minimize your costs and develop lucrative relationships with clients, customers and industry-leaders.

QUESTION:  What is your biggest challenge when it comes to hosting your own webinars? Let me know in the comments!

© Copyright 2018-2019

Overcoming Employee Resistance to Change, Part 2

Overcoming employee resistance to change is a common challenge business both small and large have to contend with.  In Part 1 we looked at 5 surefire strategies like:

1.) Check your attitude.

2.) Commit to being a leader.

3.) Have clear player positions.

4.) Have clear player expectations.

5.) Don’t “pass the buck”.

In Part 2, let me share three more tips and techniques for creating successful change in your business; and even explore how you can benefit from them in all areas of your life!

#6. Hold firm expectations.

Once you set your expectations, you need to hold firm to them.People can tell whether you’re firm or fake. They can smell that fear a mile away. Overcoming employee resistance to change will only continue to be a challenge if managers continue to waver on setting clear, firm expectations.

abc   What are the non-negotiable expectations you have for each employee?

abc   What is the language you use to communicate those expectations?

abc   What is the tone you project? What does your non-verbal communication say?

#7. Build relationships.

Overcoming employee resistance to change doesn’t come from focusing on their behavior; but from focusing on your relationship.

Employee resistance occurs when there’s no respect.

There’s no respect because there is no trust.

There’s no trust because there’s no relationship.

There’s no relationship because there is no consistent one-on-one time.

Remember that: relationships are NOT built in groups. Relationships are built one-on-one

abc   How often do you schedule one-on-one time with each of your direct reports?

abc   Do you critique your employees more than you appreciate them?

#8. Find out their WHATand their WHY.

As business owners and managers, we all want a team of players who are highly self-motivated. Self-motivated people are naturally self absorbed. But, in this case, being self absorbed is not a bad thing.

If you want your people to care about what you care about (growing the company), then you need to first care about what they care about.

Why? Because creating success is about creating a win-win situation for everyone.

When you’re struggling with overcoming employee resistance, remember:

“People don’t care how much you know until they know how much you care.

abc   How much do you know about each employee?

abc   Have you ever asked what motivates them?

abc   Have you ever asked what their goals are, in both their professional and personal lives?

abc   Have you ever asked why? What would achieving that goal allow them to do, be or have, that they don’t have right now?

Benefiting from these skills in all areas of your life

These same strategies for overcoming employee resistance to change can be applied to our personal lives as well.  These leadership skills, coaching skills and management skills are also lasting life skills that you’ll benefit from in all types of relationships.

As a parent, I want to raise my three kids to be highly self-motivated people. Like most parents, I want my kids to dream big and reach their full potential.

Despite this, I started noticing that I was nagging my son, Thomas, to get out there and practice his soccer drills. I was annoyed that I was investing time and money into his soccer training, but he was RESISTING the advice of his coach.

I decided to apply these same strategies at home. When he was around 12 years old, I sat down with my son and asked him: ‘What’s your dream?’

His answer – to become a professional soccer player. 

We talked about his why, and defined what would that allow him to achieve his desires in life. Then, all I had to do was show him what separates the extraordinary soccer players from the less extraordinary soccer players.

We defined what the extraordinary soccer players did to get there —(exceeding expectations)

We defined what lesser soccer players did —(meeting expectations)

We defined what failed soccer players did —(below expectations)

‘Thanks for believing in me

My son Thomas will soon be turning 15, and I’m happy to report that I haven’t had to nag him since that conversation when he was 12. In fact, I truly admire how highly self-motivated he has become. The snow or rain does not stop him from running outside or practicing his shots on net.  He is not only disciplined in his cross training routine at home, he’s also surprisingly disciplined in choosing what he eats as an athlete.

The best part as a parent was the day my son took me aside and said, “Mom, thanks for believing in me.  Wow! I can last on those 6 words for the next 6 years!

As a business owner or manager, it’s the same thing. When you have an employee who takes the time to say, “Thanks coach, for believing in me.” – that’s the kind of stuff that fuels your tank for many more years to come.

Not only do these strategies help you in overcoming employee resistance to change; they can benefit all areas of your life. Instituting these 8 starter strategies also nurtures fierce loyalty among your employees – creating motivated, productive players that will go over and beyond their call of duty.

QUESTION: What is your biggest challenge when it comes to overcoming employee resistance? Please share your comments in the box below

© Copyright 2018