Hiring Tips for Small Business Owners – Q&A Episode

Hiring Tips for Small Business Owners

If you’re looking for great hiring tips, sales and marketing strategies then you’re in the right place! Growing a business is always full of new challenges at every stage of growth.  The good news is you don’t need to struggle with these challenges alone.

My Q&A episodes is a free resource I offer to help you get quick wins you need to boost your sales, productivity and profits.

If you’d like to submit your question simply leave me a voice message here.

Here’s what you want to say in your voice or comment message:

1. Your name
2. City and state you’re from.
3. Your question. (what is the result you want to achieve, your challenge?)
4. Your website url (OPTIONAL, but this will help me give you better feedback based on learning what business you’re in)

I’ll share my tips and advice in response. Be sure to share this great free resource with your friends!

This week’s question comes from Jeremy Robinson who asks great questions like:

who to hire?
how to define his company’s organizational structure?
who to hire first?
how to define roles clearly and more.

You may be ready to hire additional full time employees to grow your team, but keep in mind if you are a solopreneur these same hiring tips also apply to you too!  If you’re a self employed business owner, taking your business to the next level needs to include hiring part time or full time freelancers / virtual assistants.

Watch the video episode here:

Listen to the audio here:

 

 

Grab the free resource mentioned in this episode:

Productivity Template

QUESTION: What is one strategy you will commit to implementing that I shared in this Q&A episode? I want to hear from you!  Share your comments and questions below.

Overcoming Employee Resistance to Change, Part 1 – 8 Simple Strategies to Creating Successful Change

The challenge of overcoming employee resistance is a hurdle both small and large business owners face.As your business grows, it has to adapt to changing circumstances. Trends and tastes change, and new challenges emerge; and it’s the most flexible, adaptive businesses that survive. This evolutionary process can be painful – especially when your employees are resistant to change.

From my experience, balancing the needs of the business, and the desires of its employees, is the most common problem facing small business owners and their managers. Implementing structural change in a business has become a dreaded necessity – but it needn’t be.

Here are 8 surefire strategies to overcoming employee resistance; the most effective, efficient and productive ways to create successful change in your business.

#1. Check your attitude.

Addressing your own attitude might sound contrarian, when it’s clearly the employees who have a stubborn attitude – but as a business owner or manager, you have to first put on the mindset that the “buck stops here”.

There’s no need to be a “barker”or a “dictator”if it doesn’t suit your personality – but if employees are resisting change, their lack of cooperation is probably because you’re letting people walk all over you. Check your attitude:

abc   Are you catering to their needs?

abc   Are you caving in to their resistances?

abc   Are you managing conflict, or are you avoiding conflict?

#2. Commit to being the leader.  

If people aren’t listening to you, they’re not following you. People follow leaders.

Eleanore Roosevelt so famously said, “If you have to tell people you’re a lady; you’re not a lady.The same applies to management. If you have to tell your people to listen to you, you’re not a leader — or at least, you’re not acting like a leader.

Overcoming employee resistance starts with committing to be a strong leader.  I often discover that managers and business owners who struggle with overcoming employee resistance hold misconceptions of what a leader is. A leader is not a dictator. A leader is not barker. A leader does not need to strong arm or threaten their people to do what you need them to do.

Reframe your definition of a leader as being more of a coach. If you were the new Head Coach of a football team and you needed to develop a group of underdogs into a championship level team, ask yourself:

abc   Have you cast an exciting, clear vision of where your company (team) is going?

abc   Are you raising the bar on their effort, performance and work ethic?

abc   Are you holding each team player accountable to follow through – or are you letting them slack?

#3. Have clear player POSITIONS.  

One of the biggest hindrances to overcoming employee resistance to change is that employees were never given clear expectations to begin with.

abc   What exactly was each person hired for?

abc   What position are they playing on your team?

If they’re hired to play wide receiver, then clearly define the role of a wide receiver. Don’t confuse and frustrate your players by having them play linebacker, quarterback, defense and wide receiver all in the same game.

People’s reactions are always based on their expectations. If you’re constantly throwing new changes to their job function it’s understandable that employees would grow increasingly frustrated. After all, they’re trying to hit a constantly moving target.

Employees end up thinking “Hey, this is not what I signed up for!–and their motivation plummets.

In order to mitigate that:

#4. Have clear player EXPECTATIONS.  

If you want to stop the reaction of resistance, start by setting clear player expectations.

abc   Do you have a written job description for each player?

abc   Is the language crystal clear in objective terms rather than subjective and open to interpretation?

abc   Does it define performance that meets expectations, falls below expectations or exceeds expectations?

#5. Dont pass the buck

If you don’t have written job descriptions, avoid the temptation to allow people to define their own roles or write their own job descriptions.

Having your employees write their own job description is only valuable as a barometer to assess their expectations of their role within the business; and how they align with your expectations.

I do not recommend taking this approach to let your players write their own player positions and expectations for you. That’s your job. These are decisions that should be made by you.

Ok, now that you’ve read this far, you’re ready to dive into

Part 2 – Overcoming Employee Resistance to Change.

In Part 2, let me share three more tips and techniques for creating successful change in your business; and even explore how you can benefit from them in all areas of your life!

#6. Hold firm expectations.

Once you set your expectations, you need to hold firm to them.People can tell whether you’re firm or fake. They can smell that fear a mile away. Overcoming employee resistance to change will only continue to be a challenge if managers continue to waver on setting clear, firm expectations.

abc   What are the non-negotiable expectations you have for each employee?

abc   What is the language you use to communicate those expectations?

abc   What is the tone you project? What does your non-verbal communication say?

#7. Build relationships.

Overcoming employee resistance to change doesn’t come from focusing on their behavior; but from focusing on your relationship.

Employee resistance occurs when there’s no respect.

There’s no respect because there is no trust.

There’s no trust because there’s no relationship.

There’s no relationship because there is no consistent one-on-one time.

Remember that: relationships are NOT built in groups. Relationships are built one-on-one

abc   How often do you schedule one-on-one time with each of your direct reports?

abc   Do you critique your employees more than you appreciate them?

#8. Find out their WHATand their WHY.

As business owners and managers, we all want a team of players who are highly self-motivated. Self-motivated people are naturally self absorbed. But, in this case, being self absorbed is not a bad thing.

If you want your people to care about what you care about (growing the company), then you need to first care about what they care about.

Why? Because creating success is about creating a win-win situation for everyone.

When you’re struggling with overcoming employee resistance, remember:

“People don’t care how much you know until they know how much you care.

abc   How much do you know about each employee?

abc   Have you ever asked what motivates them?

abc   Have you ever asked what their goals are, in both their professional and personal lives?

abc   Have you ever asked why? What would achieving that goal allow them to do, be or have, that they don’t have right now?

Benefiting from these skills in all areas of your life

These same strategies for overcoming employee resistance to change can be applied to our personal lives as well.  These leadership skills, coaching skills and management skills are also lasting life skills that you’ll benefit from in all types of relationships.

As a parent, I want to raise my three kids to be highly self-motivated people. Like most parents, I want my kids to dream big and reach their full potential.

Despite this, I started noticing that I was nagging my son, Thomas, to get out there and practice his soccer drills. I was annoyed that I was investing time and money into his soccer training, but he was RESISTING the advice of his coach.

I decided to apply these same strategies at home. When he was around 12 years old, I sat down with my son and asked him: ‘What’s your dream?’

His answer – to become a professional soccer player. 

We talked about his why, and defined what would that allow him to achieve his desires in life. Then, all I had to do was show him what separates the extraordinary soccer players from the less extraordinary soccer players.

We defined what the extraordinary soccer players did to get there —(exceeding expectations)

We defined what lesser soccer players did —(meeting expectations)

We defined what failed soccer players did —(below expectations)

‘Thanks for believing in me

My son Thomas will soon be turning 15, and I’m happy to report that I haven’t had to nag him since that conversation when he was 12. In fact, I truly admire how highly self-motivated he has become. The snow or rain does not stop him from running outside or practicing his shots on net.  He is not only disciplined in his cross training routine at home, he’s also surprisingly disciplined in choosing what he eats as an athlete.

The best part as a parent was the day my son took me aside and said, “Mom, thanks for believing in me.  Wow! I can last on those 6 words for the next 6 years!

As a business owner or manager, it’s the same thing. When you have an employee who takes the time to say, “Thanks coach, for believing in me.” – that’s the kind of stuff that fuels your tank for many more years to come.

Not only do these strategies help you in overcoming employee resistance to change; they can benefit all areas of your life. Instituting these 8 starter strategies also nurtures fierce loyalty among your employees – creating motivated, productive players that will go over and beyond their call of duty.

QUESTION: What is your biggest challenge when it comes to overcoming employee resistance? Please share your comments in the box below.

You can also download my handy cheat sheet on
Creating High Performing Teams Here.

 

© Copyright 2022

Hiring Your Dream Team – The Ultimate 7 Point Checklist for Small Business Owners

The backbone of a great business is the people working hard to make it a success.

If you’re a ‘one man band’ looking to expand your services, you may have the capital and experience to know what you need from a ‘dream team,’…but you may not be 100% sure on how to go about finding them.

This post will run through a seven-point checklist for hiring your dream team to help you ace your search and hiring Dream Team.

#1. Define The Role

Whether it’s your first hire as an entrepreneur or your 20th, taking on new staff always presents challenges. As CEO, it is your job to ensure that you make the right choice with your new candidate, as you could potentially lose out on profits once you factor in the cost of advertising, recruitment, administration, and so on.

First, make a list of all the core competencies you need from the new hire. If you are relatively new to the business, this may mean that you would be looking for someone with a range of talents. Or, at least someone who is willing and quick to learn, provided they excel within certain areas, e.g. sales.

If you’re more established, you may be looking for a highly skilled team member to carry out niche processes. A ‘jack of all trades,’ in these cases, may not be such a good fit. Conduct lots of research by looking at advertisements for similar job roles in other companies, taking note of the going rates of pay, qualifications, years of experience, etc.

#2. Outsource Where You Can

The wealth of options available for entrepreneurs looking to outsource certain tasks has coincided with the boom of the VA (virtual assistant) industry.

If you are looking for a particular task, like a website build or social media management, you can avoid taking on a full-time marketer and instead break up these duties into discrete tasks, projects, and contracts. Find a suitable remote worker from Upwork or VirtualPA Help to do the jobs instead, saving you a lot of money.

#3. Define Your Values

To ensure that the new hire fits in with your company culture, you will first need to explain in clear terms what your company culture is.

Go back to your original business plan and forecasts for the next few years. and identify the traits you need to help you achieve the vision you have for your business.

#4. Define The Behavioral Attributes

Recruiters use psychometric tests to help them match the best personality types to varying job roles. Every company’s requirements will be different, even if the positions perform the same function.

Many of us have heard of the Myers-Briggs personality test, but for recruiters, this personality test reveals little about a candidate’s employability. A test called The Big Five is preferred over Myers-Briggs because it provides more insight on a person’s negative traits.

‘The Big Five’ can be tested in different ways. However, they work by giving people a score on the high-low scales of:

  • Extraversion
  • Agreeableness
  • Conscientiousness
  • Neuroticism
  • Openness

The language of these terms can seem alarming. However, it is important to remember that for certain roles, things like high agreeableness may not prove so useful (in negotiation roles, for example). Building a good sales team takes time and dedication — don’t be rushed into hiring ‘green’ salespeople as your profitability will plummet.

#5. Shortlisting Candidates

Once you have crafted your job role and defined your company values and key personality traits, it’s time to advertise and start the process of selecting candidates.

Prioritize your list of skills and behavioral attributes and give each of your potential candidates a score.

Once you have made your list for interview, decide how you’re going to assess their capabilities effectively. You may want to consider:

  • Interviews in front of a panel, or in groups
  • In-tray exercises where you give interviewees a task to complete representing one of their core competencies
  • Presentations (if you’re recruiting for a sales or marketing role)
  • One-day trials or extended probationary periods.Hiring Dream Team
                                              Image credit: unsplash

It’s recommended that you find out as much as you can about the candidate’s previous roles, and it’s also worth snooping around on social media to get a feel for them.

#6. Successfully Onboard The New Hire

Hiring your dream team doesn’t end when you draw-up their contract. It is commonly believed that it takes around 90 days to get your new hire up-to-speed and working productively.
Providing a thorough training and onboarding process takes time and careful planning.

Make training manuals, record video tutorials of ‘on-screen’ processes and provide all you can regarding automated tools to help them reduce time and error in mundane tasks.

  • You can find a range of automated solutions for every industry, things like:
    Plugins that can schedule social media posts, blog content, and inventory, all through your online storefront — train staff once, and you won’t have to keep asking them to do the same, mundane tasks
  • Financial automation tools can manage bookkeeping and accounts, generate invoices automatically, calculate sales tax, etc.
  • Chatbots and automated customer order tracking systems can streamline customer service tasks

…the list is ever-growing and investing in new technologies, as well as staff, will help your business grow.

#7. Motivate Your Team Members

Once you have introduced your new staff and systems into the mix, it is down to you as a boss to do your best to provide a positive and productive place of work.

For more, check out this free video training on How to Create High-Performing Teams.

One Last Thing…

Do bear in mind and plan financially for your staff to leave, or for their jobs to ‘expire’ as time goes on. As a business owner with a company on the rise, the skills you need in the beginning may not be as useful to you as time goes on.

Also, plan for your company culture to change and diversify in terms of personality fit, as the number of roles and operational complexity increase.

QUESTION: What’s your best tip (or question) on hiring great candidates? Share in the comments box below.

And, if you want expert help to build your dream team, I invite you to a complimentary discovery coaching call. Book a time in my calendar here: https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/  

10 Things You Can Do to Generate a Buzz to Boost Your Business

Today’s tips come to you from my friend and top PR expert, Gina Furia Rubel of Furia Rubel Communications.  I asked Gina to share with my readers what her 10 tips would be for small business owners like you to generate a buzz to boost your business. So, here are Gina’s tips for you from an award winning PR expert:

There are many public relations tactics you can employ to develop new and grow existing business. Tactics designed to increase awareness among your target customers, create an ongoing buzz and position you as an expert in your industry will inevitably generate business.

1. Issue press releases. Tell the world about your business wins, promotions, awards, community outreach and board appointments. Local newspapers print good news stories.

2. Update your voicemail message. Every time someone calls your office and hears your voicemail message, they should be happy to leave a
message. Make it friendly, energetic, informative and compelling. Don’t forget to say your company name and what it is you do.

3. Use your e-mail signature. Restate your company mission, add a favorite quote, place a link to a news article about your company, or
just add your LinkedIn profile link. Whatever you do, make sure your contact information is included.

4. Be an expert: speak and write.
By speaking at conferences and publishing articles, your peers will identify you as an expert and refer you business.

5. Have a great website. In today’s day and age, if you don’t have a website you’re not considered legitimate.

6. Get social. If you don’t have a LinkedIn profile you should (at the very least). Then learn how to use it, Facebook, Twitter and the various
other free tools at your fingertips to maximize the value of your relationships.

7. Create video-casts. Since you’re the expert, start creating how-to video-casts.

Post them on YouTube and other free distribution channels then share them via your website, social media profiles, e-mail signature and other communication tools.

8. Identify on and off-line business listing opportunities. Update your company’s business listings yearly. Many online listings are free
and the more places your company is listed, the higher your website will rank in search engines.

9. Volunteer. Get active in an organization that you are passionate about. Giving back always leads to a greater good.

10. Blog. Blogs are a great way to demonstrate your expertise. They help to establish you as an authority in your industry.

Ok, so those were Gina’s 10 things you can do to generate a buzz to quickly boost your business. By the way, if you’re interested in getting top notch professional PR services check out Gina’s website at https://www.furiarubel.com. They are a full service firm who can take care of your advertising, branding and website needs as well.

QUESTION: Which of the above 10 tips feel the most challenging for you and why?  Please share your thoughts in the comment box below.

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, and SMB’s achieve dramatic results in growing your business. Over the past 25+ years Yoon has started 6 different businesses and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.

To book Yoon to speak at your next event email: YoonCannon(at)ParamountBusinessCoach.com

To schedule a complimentary business coaching consultation book here: https://www.paramountbusinesscoach.com/coaching/coaching-call-sign-up/  

© Copyright 2021-2022

The 2021 Ultimate Guide to Lead Generation for B2B Service Businesses

The B2B market has irrevocably changed in the last few years. Customers are better informed and expect a different, more personalized type of service. Strategies that worked even a few years ago are becoming outdated, leading CEOs and VPs of Sales to seek new ways to generate leads.

Our 2021 Ultimate Guide to Lead Generation for B2B Service Businesses will teach you how to update your strategy.

 

How to get more B2B leads in 2021? 

While the question for many businesses is “How can I get more B2B leads?” the real question should be, “How can I get more qualified B2B leads?”. Quality over quantity.

So, we’ll focus on how to get well-qualified leads.

 

How To Implement the Right Lead Generation Strategy

Choosing the right strategy depends on several factors, including:

#1. What is Your Product or Service?

When customers buy your product or service, they are fundamentally purchasing a solution to a problem. A good product addresses a specific pain point. It could be that you save them time, money or offer them a solution that’s not on the market. Whatever it is, make sure that your marketing materials demonstrate the value of your solution.

#2. Who is Your Target?

Understanding who you are trying to sell to requires deep research. What are the demographics, what don’t they like about competitor’s solutions, how can you make life easy for them? Etc.

#3. What is Your Business Revenue Model?

Different revenue models require different lead generation strategies. One-off purchases, scaled pricing, and subscription prices require their own considerations and knowledge of various consumer personas.

#4. Where Do Your Customers Hang Out?

Specific platforms have distinct demographics. If your B2B consumer persona is serious business people, try LinkedIn. If they are Millennials, Instagram could be the right place.

Tips to Plan Your B2B Strategy:

  • Understand your customer persona
  • Underline the value of your product or service in your marketing materials
  • Understand that different business models need their own approach
  • Concentrate your efforts in the places your personas congregate.

 

Five Channels for B2B Lead Generation

#1. Inbound Marketing

Inbound marketing is all about content and solid SEO (Search Engine Optimization). It is still one of the most effective ways to get site traffic — and leads — to your site. 

Capturing leads can be done with this process:

1) Write helpful content that targets keywords and questions relevant to your product. 

2) Valuable content will help you rank and appear in the SERP when your target market is searching for solutions.

3) Once your leads visit your site, you need to find a way to get their details.

4) Use gated content that requires them to leave their name, phone number, and email address.

 

Which Gated Content Can Act as a Lead Magnet?

This content will depend on your product, service, and target audience. But some of the types of content that attracts leads are:

  • White papers or ebooks
  • Webinars
  • Research
  • Demos
  • Email series

In short, offer your prospects valuable content, and they’ll arrive.

The thing to remember when using inbound content as a strategy is that it takes time to bear fruit. So keep at it. It can take as long as 6 to 12 months.

 

#2. Pay-per-click advertising (PPC)

If you need something quicker than inbound marketing via SEO, PPC advertisement is a solid strategy. 

This process involves paying for site traffic. There are several pros and cons here.

Pros:

-Lots of traffic

-Potential to target your demographic

Cons:

-Expensive

-Can get expensive

-Not all traffic is verified

Additionally, there are lots of options available in the ad space. Banner ads and ads that target demographics via social media (for example, Facebook) are good. Additionally, Google offers a wide range of services to get your product or service in front of the right eyes.

Native ads are another appealing option. These are the ads that appear like native content on a news feed or other digital publication.

 

#3. Social Marketing

Having a social media presence is crucial for most products or services. Creating brand awareness and establishing expertise and credibility in your field are great ways to get attention.

However, to turn your social media into a lead-generating machine, here are two great tips.

1) Make social media posts that are interesting, helpful, and include your CTA. However, it’s not always time for the hard sell. Most of your interactions will be with people in the awareness stage of the sales funnel, so a gentle approach is the most effective.

2) Use social media to drive traffic to your site or landing page. You can use content like blog posts, videos, or other values to achieve this. Once you’ve got them there, you can try and capture their details.

 

How to Generate Lead Through LinkedIn

LinkedIn is a fantastic resource for B2B leads. This platform is where most prospects are. 

Here is a proven lead generation strategy for LinkedIn:

1) Make a solid profile.

2) Be active with posts and in relevant groups. Make connections.

3) Engage, make connections, be helpful, demonstrate how your solution can help.

4) Collect relevant details and contacts, which by now should be warm leads

 

#4. Influencer Marketing

Millennials have become skeptical and untrusting of traditional advertising. For this reason, influencer marketing took off because it offered something similar to trust and word of mouth.

However, while marketers generally used it for B2C products, influencer marketing has become popular for B2B recently. 

Depending on your niche, this can be very effective. And not necessarily by using well-known names. Micro or nano influencers can be very effective, with the bonus of locking down on very tight demographics they serve.

 

#5. Outsource Lead Generation

While the above tactics are effective, outbound lead generation still gets the best results. However, many businesses struggle to generate enough leads for their sales people.

By outsourcing cold calling and appointment setting, you can let your reps focus on their core competency: closing deals.

With the assistance of a B2B lead generation service, you can make sure each prospect is fully qualified and warmed up already, leading to higher conversions for your sales team.

Conclusion

B2B lead generation costs time and money. Formulating strategies that work for your market and your target audience is vital. Using a combination of inbound and outbound marketing, you can make sure your lead pipeline is full of quality prospects interested in your product.

john dubayAuthor’s bio: John Dubay is the Managing Partner at Leads at Scale, an outsourced sales support company that helps B2B companies generate well-qualified leads at scale, ready to be closed. 

6 Copywriting Secrets that Generate Leads | Paramount Business Coach

Copywriting Secrets to Generating More Leads for Your Business

Copywriting is a key player in any business’s lead generation process. Every campaign email, advertisement, blog, or landing page you write must be engaging and impactful enough to convert your visitors into leads, and those leads into sales.

The trick to achieving this lead conversion is to create content that captivates your visitors. You need to get them interested in your products and services, keeping their interest long enough to convince them to invest in what you offer.

Here are 6 essential tips to create copywriting that generates more leads for your business and boosts your bottom lines as a result.

1. Bear Your Customers in Mind

Your copywriting should always focus on the needs, interests, and demands of your target audience. If your headings, topics, and calls to action aren’t converting visitors into leads, it may be time to consider updating your content strategies. If your content grabs the attention of your visitors, this will reflect in your improved conversion rates.

One effective way to ensure that your copywriting strategies are to take the reviews and opinions of past customers into consideration. Read up on past testimonials, reviews, and customer communications to find out the most notable benefits of your products and services from their points of view. You can incorporate these strengths and benefits into the future copy to ensure that you’re highlighting your business’s offerings in a positive and compelling way.

The copy on your sales pages should showcase customers’ positive reviews and experiences with your products in a way that tells your leads exactly what they can expect when they invest in them. Your sales copy or content copy can also touch on how you have addressed past product concerns or updated your offerings to meet the changing needs of your target market, showing that you’re attentive to your customers’ preferences and open to their suggestions.

For example, instead of headlining your landing page with a simple headline such as

● ‘Freelance Job Finding Tool,’ you could use the headline
● ‘Instantly Find Great-Paying Freelance Jobs Online with Us.’

The latter benefit-based headline immediately tells visitors they can expect excellent service from your business and that they can benefit directly from buying your offerings.

Creating captivating written content that increases your lead generation rates will also require an in-depth knowledge of your core audience. You need to know your target market in and out if you want to be able to use the right persuasive language to convert them into customers.

You can write your content using certain personas to help you engage with your audience more effectively. This approach allows you to address specific age groups, demographics, interest groups, and pressure points with content that’s relevant and approachable to them.

Approachability is key when it comes to lead generation, and by writing using a persona, you can make your brand’s identity seem more relatable to potential customers while offering them persuasive media that truly resonates with them.

2. Focus on Calls to Action

Calls to action (CTA) are an obviously crucial element in any business’s written copy. However, what many companies don’t realize is that their copywriting strategy should have its basis on a single, focused CTA rather than multiple, general directions.

You can use focused, imperative language to instruct potential customers on which steps they should take next. CTAs like:

● ‘call us now,’
● ‘book your spot now,’ or
● ‘sign up for a free trial today’

are all effective, as long as a single, clear action gets priority in your text. Terms like ‘inquire’ and ‘contact us’ may suit B2B businesses more, while B2C companies can use CTAs such as ‘buy today.’

Don’t suggest further reading, flood your readers with pop-up ads, or bombard them with unnecessary actions.

Use your sales and service web page copy to tell them the benefits of your product or service and instruct them to take direct action to reduce the incidence of choice paralysis. This is one trait of being a good copywriter.

In contrast, your blogs must offer useful and actionable information that adds additional value to the products and services your brand already offers, like how-tos, guides, and relevant news.

3. Work on Your Customers’ Emotions

Copywriting is as much an art as it is a science. Using emotive language can go a long way in pointing out the benefits of your products and engaging your audience.

Headlines like ‘Take the Stress Out of Supply Chain Management’ allow your content to resonate with your readers’ potential stress points and give the impression that your brand empathizes with them. It’s crucial to word your copy in a way that highlights the fact that your readers’ lives will be easier if they invest in your products and services.

4. Be Generous with Your Visitors

You could offer your website visitors a free eBook, guide, or digital download in exchange for their email addresses or contact details. Free gifts like these act as a lead magnet to convert visitors into leads, and they also enhance your brand’s reputation, which could generate even more valuable leads in the future.

5. Focus on Readability

Today’s online audience has a short attention span, and you need to capture it quickly lest you lose it forever. You can make your content more readable by using brief sentences and paragraphs, easily legible fonts, and bullet points to help get your information across quickly and concisely.

Tools like the Flesch reading ease test can help ensure that your content is as readable as possible. This tool measures readability and grade level, helping you find out whether your content will reach the intended audience.

The trick to making your content readable and engaging for your readers is to model each page of written content after a step-by-step process. Use a combination of headings, brief paragraphs, infographics, block quotes, and lists of imagery to keep them immersed throughout. This will also keep your content skimmable.

Using descriptive headings will allow your audience to find the areas of your content that they’re
most interested in.

6. Create and Stick To Strategy

Your copywriting strategy should always focus on creating a copy that generates leads and converts them into paying customers. Once you’ve gained a keen understanding of your audience, use specific strategies to stand out and highlight the benefits of your offerings in a relatable way.

Copywriting Tips for Writing Emails That People Open

Use these 8 elements of high-opening email subject lines to craft emails that people are more likely to open.

#1. Self-interest

Using terms like ‘you’ and ‘your’ allows you to address your readers directly and to engage them with communication that speaks to their own interests.

Examples include:

○ ‘Simplify Your Life with These 3 Time Management Apps’ or
○ ‘Pressed for Time? How [your tool] Can Help You Streamline Your Work Schedule
Today’.

#2. Curiosity

Email subject lines that get people curious about what the mail contains are a great way to ensure that your emails actually get read. You can draw your readers in by
adding intriguing headlines like:

○ ‘Open for a Surprise’ or
○ ‘You Won’t Believe Our Festive Deals This December’.

Give your readers just enough information to arouse their interest and then leave the real explanations for the body of your mail.

#3. Offer

Nothing catches someone’s attention quite like a great deal or a special offer. Your email subject lines for offer-related emails need to be short, concise, and catchy in order to
distinguish them from the many other emails your target audience receives daily.

Headlines to use include:

● ‘Spring Sale—Offers Just for You’
● ‘Get 15% Off on All Purchases Today’ or
● ‘Sale Alert! Up to 40% Off Your Favorite Beauty Products’.

 #4. Urgency

Conveying a sense of urgency in your email subject lines will compel your readers to click immediately. It’s essential to persuade your readers to read your promotional emails
the second they receive them, as most people don’t go back to review past emails. Examples of urgency include:

● ‘24 Hours Left on Our Special Offer—Don’t Miss Out!’ and
● ‘Only One Week Left to Take Advantage of Our Free Webinar Program’.

#5. Humanity

The personable language will prevent you from sounding robotic in your sales emails and allow your readers to better relate to your brand’s identity. Terms like:

● ‘oops’, ‘our bad’, and
● ‘woohoo’ can add a human touch to your email correspondence.

#6. News

Most people will appreciate updates on your business. You can use subject headlines like:

● ‘We’re Open Late This December! Our New Holiday Shopping Hours’ or
● ‘We’re Going Online—Here’s What You Need to Know About Our New Online Store’ to share important news about your enterprise.

#7. Social proof

People are more likely to trust a brand that others have rated positively before them. You can make your emails more persuasive by adding subject headlines like:

● ‘It’s Overwhelming How Much Love We’re Receiving!’ or
● ‘Here’s What Chicago’s Best CFOs Have Had to Say About Our Products’.

 

Remember to include photos and designations of the people giving the testimonials in your emails, as this adds credibility to the message you’re sending your target audience.

Tips for Writing Attention-Grabbing Headlines for Blog Articles

Your blogs’ headlines have the power to captivate your readers—or drive them away. Catchy headlines are especially important if your goal is to gain more leads.

Attention-grabbing headlines will motivate your audience to click on and read your blog posts. They may even convert potential customers into active ones, which is crucial to your business’s success. Readers who are bored by your headlines will likely go elsewhere, and it may take more effort to recapture their attention in the few.

Here are our top tips for writing attention-grabbing blog article headlines every time.

1. How-to headlines

‘How to Write Attention-Grabbing Headlines for Your Blog Articles’ is a good quality headline for a blog article. It addresses your readers directly and focuses on people’s
need to gain valuable new skills.

Computers, mobile devices, and the internet have made it easy for people to find answers or information. All you need to do is determine what problem your product addresses, and what the solution is. Once you have this information, point your readers in the right direction with how-to guides designed specifically to answer their most pressing questions.

2. List headlines

List articles are popular because psychologically speaking, humans crave certainty and predictability. A blog headline like ‘10 Ways to Earn Money Online While Traveling’ tells your readers precisely what they’re in for—that there are 10 different ways to earn money online while they travel. They can also decide if they have the time to read all ten listed methods.

3. Curiosity

This is another psychological copywriting tactic that plays on people’s natural curiosity. Your readers want to learn, and they want to know what their peers know too. Questions
are an effective form of writing a copy for headlines as they prompt readers to think about the answers to the questions. For example, a headline reading ‘Are You Really Ready for Marriage?’ would get plenty of attention from single people, people in relationships, and even those who are engaged who want to make sure that they’re ready to take the plunge.

4. Threat and warning headlines

When it comes to writing topics to attract more audience, these headlines are extremely compelling to readers, most of whom want to avoid problems before they occur.

Headlines like:

● ‘Do You Recognize the Warning Signs of Early Dementia?’ or
● ‘Here’s Why Social Media Addiction is the Next Great Health Crisis’

promises essential tips to help your readers avoid these issues before it’s too late.

Headline Template Hacks

Last but not least, these headline templates are all based on highly effective content writing strategies like the ones listed above. Use them in your next blog posts to captivate your readers and improve your blog engagement rates:

 

● What [#] Studies Have to Say About [Subject]
● [#] [Noun] That Are Proven To [Desirable Outcome]
● [#] Ways To Be [Adjective] When You Don’t [Verb] [Adjective]
● How To [Verb] An [Audience] With The Best [Subject] Tips (+[#])Free [Resources])
● [#] Data-Driven [Noun] From [#] Of The Most Popular [Noun]
● [#]+ Easy Ways To [Verb A [Noun] That Will Skyrocket By [#]% In 1 Year
● How To Use [Noun] To Increase Your [Desirable Outcome]
● The [#]-Minute, [#]-Step Solution For The Best [Noun]
● How To Rock A [Noun] That Will Save You Tons Of Time/Money
● How To [Verb] Your [Noun] For Massive Growth
● To The [Role] Who Will Settle For Nothing Less Than [World-Class Outcome]
● Break All The Rules And [World-Class Outcome]
● How Your [Service Provider] Is Ripping You Off And What To Do About It Right Now
● I Found A [Adjective] Way To [Get Incredible Outcome]
● See Why We Have An [Adverb] [Adjective] [Social Problem] In Just [Short Time]
● [Influencer Or Celebrity] [Emotional Reaction] [To Thing That Basically The Whole World Already Understood]
● Is This The World’s First [Good, Bad, Or Desirable Thing]?
● How To Survive Your First [Good, Bad, or Desirable Thing]
● Who Doesn’t Like [Somewhat Accepted Taboo]? [Unexpected Answer With Tease About Why]
● I Spent [Time] [Working Toward Goal]. I Just [Quitting Statement]. Here’s Why.
● I Don’t Regret __________. But Here’s What I’d Do Differently
● Would You Do [Unimaginable Thing]? I Just Did.
● Who Else Wants __________?
● The Secret Of __________
● Here Is A Method That Is Helping __________ To __________
● Little Known Ways To __________
● Get Rid Of [Problem] Once And For All
● Here’s A Quick Way To [Solve A Problem]
● Now You Can Have [Something Desirable] [Great Circumstance]
● [Do Something] Like [World-Class Example]
● Have A [Or] Build A __________ You Can Be Proud Of
● What Everybody Ought To Know About __________
● How To __________ Every Day
● How To __________ As a [Role]
● Give Me 30 Minutes And I’ll Give You [Desirable Outcome]
● Try These 5 [Tactics] For A Week, And Be Twice As [Productive].