Fill Your Seminars with These 12 Tips
Holding seminars is one of the most effective ways to attract high end clients to your business. Letting your audience spend spend several hours with you in a face-to-face, in person, teaching capacity is the fastest way to build the know-like-trust factor.
The problem is, most business owners and firms just don’t know how to fill live seminars and so, end up missing out on the opportunity to get in front of your most engaged type of prospect.
When I started out as a business coach live seminars was the core method I used to fill my practice with high end clients. In this blog I share tips from myself along with 11 other seminar marketing experts to help you plan a successful live seminar event.
Fill Your Live Seminars Tip #1. Filling Your Workshop Room Starts With A Great Event Name
@BousquetCMP Filling Your Workshop Room Starts With A Great Event Name. Fill your #seminars Click To Tweet
Daphne Bousquet says “Your title should contain the promise of a BIG BENEFIT. If your event name is “blah”, your audience will assume that your content is “blah” too. Nobody wants to go to a boring event. Make sure you spice up your event name with a big benefit.”
Fill Your Live Seminars Tip #2. Promote A Seminar Series
Promote a Seminar Series. Fill your #seminars Click To Tweet
When I started seminar marketing I found out a lot of people wanted to come to my event, but couldn’t make the date, so then I decided to promote a seminar series.
I didn’t offer the same seminar on 3 dates. Instead, I offered a different piece of the same theme. By doing that I was able to get traction from people who registered for all 3 events up front.
Many ended up bringing friends and colleagues to the second and third leg of the seminar series. Plus, having 3 different seminar titles made it much easier for me to have a good reason to keep inviting the same people to a different seminar title, but same core topic.
Fill Your Live Seminars Tip #3. Create a Great Agenda
@businesstravel It is important to create a program that is worth attending. Fill your #seminars Click To Tweet
For example, the following sample half day seminar schedule considers the meeting attendees’ needs from food to breaks to presentations:
8:00 a.m. Arrivals and Breakfast
8:45 a.m. Welcome Message
9:00 a.m. Keynote Speaker
10:00 a.m. Break
10:15 a.m. Panel Discussion
11:30 a.m. Closing Remarks
Fill Your Live Seminars Tip #4. Choose Your Target Group
@SuperOfficeAS Invite the right customers. Fill your #seminars Click To Tweet
Camilla says, “We are privileged as we have a good CRM solution in place, making it easy for ourselves to create dynamic selections that’s always up to date. In short; we define the criteria once, and can reuse or change at will.”
In our CRM solution we can target all the people on our list whose role is in Sales and Marketing and invite just those people to our sales and marketing seminars.
Fill Your Live Seminars Tip #5. Set a Registration Goal
@lkolow having a goal will inspire you to hit it, and help you measure success. Fll your #seminars Click To Tweet
Lindsay Kolowich said having a goal will inspire you to hit it, and help you measure success. In order for us to break the Guinness World Record for webinar attendees, for example, we knew we had to hit almost 50,000 registrants.
You should track performance on at least a weekly basis to see whether your marketing efforts are moving the needle. That way, if you need to dial up your promotion due to low initial registration numbers, you’ll know what to do to fix it.
Fill Your Live Seminars Tip #6. Offer Incentives for Early Registrations or Arrivals
@planpod early-bird discounts are a must for priming early registrations Click To Tweet
But also consider giving away books, discount coupons or other value-adds to people who sign up early. And extend your early-bird registration at the last minute to give bargain-hunters a second chance.
Fill Your Live Seminars Tip #7. Call Prospects and Current Clients
The Wellness Business Hub Real connection will improve the chances of show up. Fill your #seminars Click To Tweet
Emails are great but being able to chat with someone and concisely explain the reason WHY they should attend is a sure fire way to get them to commit. Talking on the phone also opens up the lines of communication and quickly builds trust.
Fill Your Live Seminars Tip #8. Marketing Partners
@mike_schultz @JohnEDoerr Marketing partners are an overlooked source to fill your #seminars Click To Tweet
You can also co-market the event with a trade association, get the event notice listed in your partner’s e-newsletters, work with a college or university to sponsor the event, or any number of other partner strategies. For example, a network security service firm we know partnered with the FBI to run their seminar on the new security issues facing firms. The event pulled better than anything they had ever done before.
Fill Your Live Seminars Tip #9. Presenter Bios
@DonCooper Biographical information establishes the credibility of the speakers to fill your #seminars Click To Tweet
Fill Your Live Seminars Tip #10. Promise to Solve a Problem for Them.
@justinroffmarsh Promise to solve a problem for your audience to fill your #seminars Click To Tweet
Unless you’re a natural comic, I suggest you skip the ubiquitous joke and begin with a promise. Fact is, the best way to get your audience’s attention is to promise to solve a problem for them. (i.e. tell ’em what you’re going to tell ’em.)
Once you’ve made this commitment, it’s simply a matter of showing them how they can solve this problem — preferably using the model we discussed earlier. (i.e. tell ’em.) Once you’ve fulfilled your obligation (and exceeded your audience’s expectations) simply summarize your key points and conclude by reminding them that the problem they came with no longer exists! (i.e. tell ’em what you told ’em.)
Fill Your Live Seminars Tip #11. Harness the Power of Visuals
@SaysPlum harness the power of visuals to fill your #seminars Click To Tweet
A highlight reel from prior seminars is https://blog.plumdirectmarketing.com/7-ways-to-boost-seminar-attendance-with-social-mediasimple and easy to put together. Seminar registration will surely increase when a video that is pleasing to both the eyes and ears is released to your seminar Facebook and Twitter pages. It creates a rare opportunity to communicate the energy of a live seminar.
Fill Your Live Seminars Tip #12. Follow up, Follow up, Follow up
@BousquetCMP the money is in the follow up. Fill your #seminars Click To Tweet
It’s important to follow up. According to McGraw Hill, 80% of the sales are made on the 5th to 12th contact, yet only 10% of the people make 3 contacts or more.
You have to keep getting your workshop out in front of your prospective attendee. Did you tell your potential audience about your event more than 5 times? More than 10? That doesn’t mean to barrage them with spammy emails. Mix it up.
In closing, I’d love to hear what you thought of these twelve tips on filling your live seminar. Do you have a great strategy to share that helped you fill your seminars? Share your questions and comments below.
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