Finding new clients
Thousands of businesses use LinkedIn to connect with new clients every single day – but for some reason, you can’t seem to imitate their success. Let’s say LinkedIn has never worked for your business, and you think that it never will. Worst of all, you can’t figure out why.
I have the answer: the biggest barrier to LinkedIn success is your own attitude.
Finding new clients requires a positive attitude about LinkedIn — a belief that it can work for your business, and a willingness to find out how. To help you embrace the potential of LinkedIn, we’re going to look at some of the most common misconceptions – the limiting beliefs that are hindering your ability to find new clients. This is more than just opinion – we’re going to let statistics do the talking, and prove why you need to develop a positive LinkedIn mindset for finding new clients!
Most people don’t realize just how global the LinkedIn network is. LinkedIn has over 260 million users, in over 200 hundred countries – and less than a third of those users are based in the US. LinkedIn is huge in countries as diverse as China and the Netherlands, making it a viable source of clients for countries the world over. If you’re a local business, finding new clients through local groups and businesses is easy. And, if you’re international, you can target clients from virtually anywhere in the world.
LinkedIn alone accounts for over two thirds of all visits to corporate websites from social media channels. Facebook generates just 17% of these visits, and Twitter even less, at 14%. As a result, LinkedIn generates more leads for businesses than any other social network. If you aren’t active on LinkedIn, your business is missing out traffic, leads and clients.
LinkedIn is a rapidly growing network, with a year-on-year increase in users of almost 40%. In other words, the odds of finding new clients increase by almost a half every single year. If you haven’t been able to generate new clients, you simply need to try a new approach – and abandoning LinkedIn altogether will cost your business more every year.
Regardless of your business niche, you’ll be able to find special interest community groups on LinkedIn full of industry leaders and relevant discussions. All types of business people are active on LinkedIn – from post-graduates looking for experience and knowledge, through to CEOs of multinational companies to athletic coaches from high schools and universities and even facility directors who deal with building maintenance – so regardless of your target audience, finding new clients in your industry has never been easier.
Commenting on LinkedIn discussions allows you to show your expertise, and develop relationships with potential clients. If you’re able to solve someone’s problem, they’re going to be grateful to you. They’ll view you and your business as helpful, authoritative and trust-worthy which increases their interest in working with you. Commenting is more than showing off – it’s helping people with your knowledge and thought leadership and nothing is more powerful for finding new clients.
In closing, the statistics don’t lie – LinkedIn is a powerful tool for finding new clients, and if you and your business are struggling to capitalize on that, you might need to adjust your mindset.
QUESTIONS: Have any of these misconceptions stopped you from finding new clients? What other factors are still limiting your LinkedIn success? Let me know in the comments below!