LinkedIn Marketing Tips
If you want to attract a steady flow of new clients to your business or you’re putting yourself out there for a better career opportunity, you need to be leveraging LinkedIn for business. While it is easy to learn how to attract new clients on LinkedIn, it’s also easy to quickly detract potential clients all from a simple little thing like your photo.
Recently, I was working with one of my clients, who is an Inc 5000 award winner. He had immediate openings to fill quickly for his fast-growing company. As we sifted through the piles of resumes he received, the president mentions to me that his first measure of shortlisting candidates to invite to the interview was to check out their Facebook and LinkedIn photos. His criteria in reviewing photos were not to find the most attractive people by model standards but to learn what many of the photos implied about a person. I wholeheartedly agree.
As the saying goes, “a picture tells a thousand words.”
If you are on LinkedIn in the hopes of attracting new clients, the photo you choose to use as your calling card does have a significant impact. A good headshot can help you garner the same response as Renee Zellwegger’s character in the movie Jerry Maguire, “You had me at hello”.
However, when it comes to profile photos on LinkedIn, I see all too often, people making poor choices.
So, here are 8 classic photo blunders on LinkedIn and what it communicates to potential prospects. As you read the following try to put yourself in your prospect’s shoes when they are looking to hire someone like you.
LinkedIn Photo Mistake #1: Blurry photo
What it tells us: We wonder about this person’s level of awareness (or in this case a definite lack of awareness). Can you not see your photo is blurry? We want to hire people who insist on attention to detail.
So, what’s the LinkedIn marketing tip here? Make sure your photo is clear.
LinkedIn Photo Mistake #2: No Photo
What it tells us: This is a mystery person which makes it difficult to connect with, so we’re likely to simply move on. We can’t establish the know-like-trust factor with a faceless profile. People do not do business with companies. People do business with people. In fact, often the first reason why others decline the connection requests is when they receive one with no photo.
So, what’s the LinkedIn marketing tip here? Don’t be shy. Upload a photo of yourself.
LinkedIn Photo Mistake #3: Caricature Placeholder Photo
What it tells us: We wonder what you are trying to hide if you choose to be anonymous by putting a cartoon photo instead of a photo of yourself. You wouldn’t show up to a client with a paper bag over your face, so why project the same effect on your LinkedIn page?
So, what’s the LinkedIn marketing tip here? You’re not being creative by putting a cartoon image on your account. Use a photo of yourself.
LinkedIn Photo Blunder #4: Bathing Suit Photo
What it tells us: We can only assume this person is flighty, ditzy, way too self-absorbed, and lacks E.Q. — it’s hard to miss that LinkedIn is a BUSINESS social networking platform.
So, what’s the LinkedIn marketing tip here? Have a photo of yourself dressed professionally. LinkedIn is social networking for the business community.
LinkedIn Photo Blunder #5: Photo where you’re not smiling
What it tells us: A person who isn’t smiling appears cold, rigid, unhappy, and unfriendly. We naturally gravitate away from these types of personalities. If you are trying to attract new clients the first rule of sales is to establish the know-like-trust factor. Smiling goes a long way to helping your like-factor.
So, what’s the LinkedIn marketing tip here? Smile.
LinkedIn Photo Blunder #6: Photo with sunglasses on
What it tells us: This person looks shady! Personality is important. You can emit your personality even from a photo, but that requires we can see your eyes.
So, what’s the LinkedIn marketing tip here? Ditch the photo with you in shades – no matter how cool you think you look in them.
LinkedIn Photo Blunder #7: Poorly Cropped Photo
What it tells us: You don’t make the effort to crop out that other person’s shoulder or just to snap another picture even from your smartphone. We want to do business with people who take initiative, go the extra mile for us, and aren’t lazy.
So, what’s the LinkedIn marketing tip here? Learn how to use your photo cropping tool. You can even crop photos right from your smartphone.
LinkedIn Photo Blunder #8: A Vacation Photo (too casual with too much in the background – more appropriate for Facebook)
What it tells us: We perceive this “vacation-mode” person as being too laid back. When considering a new hire, whether it be employees or hiring your business/company, vacation vibe photos can imply this person might not be reliable, productive, or efficient. We all know that you never get a second chance to make a first impression. A good headshot for your LinkedIn profile does not need to be expensive or necessarily done by a professional photographer. It should, however, project your personality, confidence, professionalism, trust, and warmth.
So, what’s the LinkedIn marketing tip here? If your favorite photo of yourself has other things in the background — take another photo in front of a neutral background.
While your photo is the first impression, there is more to leveraging LinkedIn to help you attract a steady flow of new clients.
So, LinkedIn is just one of multiple marketing tactics you should have in your marketing plan. If you’re not yet sure what your marketing strategy should be, be sure to download my free printable MARKETING CHECKLIST here
QUESTION: What is your #1 burning question about LinkedIn to help you attract more clients? Share your questions in the comment box below.
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