How to Optimize WordPress Blog Using Yoast

Optimize Your WordPress Blog

Every business today should have a blog. Publishing new blog content regularly is one of the easiest ways to quickly build your authority and thought leadership within your industry.

The many advantages, like reaching the press, improving SEO, building your know-like-trust factor and more, all make it well worth the time to publish new blog content on your website on a consistent basis.

It’s also important to optimize your WordPress blog for relevant keywords and keyword phrases that you target audience types in search of solutions your business delivers. If you do not optimize your blog, you will create less traffic to your website, making it harder to get found by ideal customers who are in the market for your services now.

Today, with plug ins like Yoast for WordPress, it’s easier now more than ever to optimize your blog in just minutes — saving you thousands of dollars from not needing to outsource this simple task.

Yoast is easy to use once you get the hang of it and has an ample amount of options to help you get your blog found in online searches. Follow this step by step process on how to optimize your WordPress blog using Yoast and you will soon feel like a pro!

1. Get a WordPress blog: Go to WordPress.org and click “Download WordPress.”

 

You will be taken to this screen: Click download again and wait for it to complete.

2. Go to your website

 

3. Click on the plugins tab and click add new

 

4. Search for Yoast SEO. This is the plugin that will help you to optimize your WordPress blog.

 

5. Click Install Now shown below

 

 6. Click Activate

 

7. It will come up on your sidebar as “SEO” once the plugin is added correctly.

 

8. The configuration wizard is good for starting out with Yoast. It will take you through the basics of optimizing your blog step by step. It is located in the “General” tab shown below.

 

9. After you have edited your blog, if you are unhappy with your work, you can click the “restore default settings” button also in the “General” tab and it will return your settings to their original state.

 

10. On the “Your info” tab indicated below, you can change your website name, select if you’re a company or a person, and write your name in if you are not a company.

Optimize WordPress Blog

 

11. Under the Webmaster tools tab, you can verify your website with multiple search engines. Start by clicking the link to “Google Search Console.”

 

You will be taken to a screen that looks like this. Follow the recommended method to verify your website.

Optimize WordPress Blog
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12. In the Titles & Metas tab, you can choose the symbol you would like to appear on the tab of your website.

 

13. The Homepage tab is where you will optimize the front page of your website. You can optimize the title and description which will later appear on the search engine.

 

14. The Post types tab is where you will customize the templates for your posts, pages, and media. You can customize the title templates and the description templates.

 

15. The Taxonomies tab is where you customize templates for your categories, tags, and format.

 

16. The social tab is where all of your social media account links go. If you click on each tab, you can customize what people will see as the frontpage of these profiles.

 

17. Frontpage settings will allow you to customize what people see when they share your social media profiles.

 

18. Click on the tools tab next.

 

The most useful link on the tools page is the bulk editor which allows you to edit all of the titles on your website.

19. If you choose a post and press edit, it will allow you to optimize each post inside of your website individually.

Optimize WordPress Blog Screen

 

20. Under “SEO Title,” always put your most important keywords.

Optimize WordPress Blog

 

21. The red dots shown here will give you an idea of what is missing from your website in terms of optimization.

 

It’s that simple. Just use the notifications in the red and orange buttons as a checklist to fix one by one. You’ll see how quickly you can optimize your blog post for your keyword phrases that will help your blog get found by so many more potential customers who are searching online.

QUESTION: Share your best blog optimization tip below or post your question on this topic:

Reduce Social Media Overwhelm with CoSchedule

Social media overwhelm––what does it mean?

To me, it means understanding that for your business to succeed this year, you should have an effective presence on at least one social media network. My favorite is LinkedIn.

Knowing that these strategies can help you generate more leads. Seeing everyone else benefiting from using social media, but feeling stuck because you feel like you just don’t have enough time to do the same.

We’re going to show you a tool that lets you put your social media efforts on autopilot, so you can reap the benefits without having to worry about giving up more of your time to manage your different profiles.

CoSchedule is perfect for the busy entrepreneur who realizes the importance of staying active on their blog and social media.

Check out this step-by-step guide to using CoSchedule to take advantage of what social media can do for your business without all the overwhelm.

What does CoSchedule do?

CoSchedule is a social media and content editorial calendar that allows you to work collaboratively with your team and see what’s ahead for your marketing efforts all in one place.

In CoSchedule, you can manage, create and publish your blogs and content to all your social media platforms content in one place, all in one calendar. Its drag and drop function also lets you easily reschedule your content.

If you use WordPress, you can also create blog inside and schedule them directly to your website from within the CoSchedule app and see this content alongside your social media schedule to ensure that your marketing is cohesive and coherent.

Additional features of CoSchedule

  • A headline analyzer which tells you how well your headline is likely to do both in terms of SEO and social shares …
  • Social sharing stats, so that you can see which types of content tend to perform the best ..
  • Google Calendar integration, so that you can view upcoming posts and content within a tool that you already use ..
  • Bit.ly integration, so that you can track link clicks from specific posts, and …
  • Google Analytics integration, so that you can track the behavior of those who land on your site through your social media posts, and address any glaring issues you may come across (like high bounce rates).

 

Why we use CoSchedule

CoSchedule is a huge time saver while making it easy to master social media. Its ReQueue function lets you recycle social media posts if you have empty slots in your calendar that need filling.

Simply put, CoSchedule lets me put my social media efforts on autopilot. Of course I have to go back and tweak my settings once in awhile, but it’s worlds better than logging into each individual account and posting every day, and then trying to scramble to put something new together when there’s a hole in my social media calendar.

Who else should be using CoSchedule

If you are a solopreneur who does all/most of your own marketing you should switch to CoSchedule.

If you have your own in house marketing person or team, you don’t need to be paying people to manually plan and post your social media content. You should have your team learn how to use CoSchedule.

CoSchedule helps you regularly promote the content that you’ve worked so hard to write and publish on your website, because “if you build it, they will come” is a flawed principle.

Here’s how to start using CoSchedule to put your social media efforts on autopilot.

How to create your first social media campaign with CoSchedule

  1. Start your 14-day free trial at CoSchedule

     

     

     

     

    2. Connect your social media accounts by clicking the gear button in the lower left-hand corner of your screen, and then selecting the name of your account.

     

     

     

    3. On the next screen, click “Social Profiles”.

     

     

     

    4. Then, click “Connect a Social Profile”. You will have to go through a brief verification process to connect your profiles.


    Note that because of Instagram’s restrictions on third-party apps, CoSchedule will not actually post to Instagram for you but will remind you to post at the specified times.

     

     

    5. To publish a social media campaign, navigate back to your Marketing Calendar.

     

    6. Click the + button that appears when you hover over a date on the calendar.

     

     

     

    7. Click the option applicable to your campaign – for this tutorial, we’ll choose Social Media Campaign to promote a blog we recently published.


    8. The Social Media Campaign tool will help you automatically publish messages on your preferred social media channels at specified intervals such as the day of publication, three days after, one week after, and one month after the publish date. Within this module, click the plus signs to create a new message at the specified interval. This is the best way to promote a new lead magnet or piece of content within CoSchedule.


    9. Add Title and Create your own labels.
    Creating color coded labels can help you distinguish which type of content when you view your calendar.

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    10. Set your custom date and time. You can choose “Best time” to publish the content on the peak time of the day when your subscribers are most active on the given social media network.

    11. Click “Add Message” to add it to your queue.


    A preview of how your post will appear on the selected social media network will be available at the bottom.

    This is how your social media campaign messages will look when populated.

    This is how your calendar will look when populated, giving you an overarching view of what’s going on across your social media channels over the next few weeks.

    12. Follow up with your efforts using CoSchedule’s Analytics dashboard. View your top content report, social engagement report, and more.

 

 

 

Using social helpers to streamline your posts

Helpers are custom social media templates you can use. They can automatically fill in certain aspects of the content that you’re sharing, so you don’t have to type it out every time. You can create your own custom text, image, and video helpers for content that you reuse regularly and would like to easily insert into your content.

  1. To create a helper, click the “New Helper” button within your social media publishing module.

    2. Click “Text Helper” to create a section of text that you can easily recycle.
    3. Fill out image helpers for images that you regularly use within your social media posts.4. Use video helpers for the same, but with video.

 

 

Using the ReQueue function to fill holes in your content calendar automatically

 

Step 1: From your Marketing Calendar view, click the ReQueue button in the sidebar.

Step 2: Select the days of the week and times when you would like your ReQueue messages to populate your feeds.

Step 3: Click the “ReQueue Groups” button in the upper right-hand corner of the page.

Step 4: Click “Add Message” to create and save your ReQueue messages. You’ll never miss a social media post again!

 

 

In conclusion, it’s worth investing the initial time to learn how to use this new tool.  Start using CoSchedule to help you promote your content more consistently, so you can build a bigger presence on social media.

QUESTION: Share your question or best tip that helps you grow your social media presence without the overwhelm.

 

 

The New Elevator Pitch – How to Introduce Yourself So People Engage

When people ask you, what do you do?, do you have a clear, simple elevator pitch in your back pocket or do you find yourself stumbling on your words?

If the people you’re talking to look confused, it’s time for you to ditch your old thirty second commercial.

When you’re talking about your business you’re introducing your brand to the world. If you say what everyone else does, you sound like a generic brand which can only compete on price.

Here is a simple 4-step formula to help you craft a new elevator pitch that gets your message understood and remembered:

#1. State the problem you solve.

 When you lead with a specific problem it immediately grabs the listener’s attention who struggles with that same problem, or knows someone who does. You want to articulate the problem you solve in one sentence.

My Problem Example: A lot of business owners are great at what they do, but not
so great at marketing what they do.

#2. Summarize the solution.

In one sentence introduce the name of your solution (or company name), who you help, and the transformation outcome result.

My Solution Example: My online program, Power Biz Academy helps entrepreneurs attract high end clients just by following our 5-part Client Growth System framework.

#3. Differentiate.

If you don’t communicate your difference people only remember you as a generic, mediocre brand. Click To Tweet In your new elevator pitch you want to limit your communication to one key point of differentiation.

My Differentiation Example: Online programs are notoriously difficult for members to get personalized attention. Our Academy members don’t have to waste countless hours searching and waiting for answers.  They’re guaranteed personalized attention every single week on live coaching calls.

#4. Engage.

If you’re in a 1-1 conversation you want to end with a question, so you can engage them in the topic of your conversation. However, if you’re introducing your elevator pitch to a group of people, like at a networking event, you should pivot to a clear call to action.

My Engage Example: Have you experienced any type of online coaching or training before?

My CTA Example: To test drive the Power Biz Academy for free just go to www.PowerBizAcademy.com


Remember your goal isn’t to share your entire scope of services.  It’s simply to get them thinking, Huh, tell me more on one specific service.

It’s also important to note that it is worth spending the time to craft a compelling elevator pitch that clearly communicates your brand.

Just imagine you investing 1 Million Dollars to advertise your 30-second commercial during the Super Bowl. You wouldn’t settle for the first thought you jot down as you rush on to your next thing. So get started now and test out your drafts in the comment box below.

Want to Avoid Sounding the Same as Your Competitors?

Download this free Networking Cheat Sheet and start driving 10X more referrals!

Elevator Pitch Creator

Networking Cheat Sheet


SHARE your new elevator pitch here

Get More Customers By Getting Rid of These 7 Things

Interesting story I wanted to share with you for your business this week.

My son Thomas and I recently began the college tour process. (Even though I’m not ready to let him go yet!)

The best visit so far was St. Joe’s University because he got to sit down with one of their admissions counselors where they gave him a personal critique of his essay.

This was a pivotal breakthrough for him.

He had been laboring for months now writing and re-writing his college application essay. He was ready to hit send until …

The admissions counselor gently pointed out that although he had a lot of great stories in the essay, they were getting in the way of letting colleges get to know the core message of who he was.

In other words, he needed to stick with one core “marketing” message and get rid of the other stuff that was just getting in the way.

I thought this was a great lesson for marketing your business. So, my challenge to you this week is:

Do you know what’s getting in the way of more customers saying yes to you?

In my experience having helped hundreds of business owners overcome this very challenge, I have found what gets in the way are these seven things:

7 roadblocks that’s making it hard for your ideal customers to do business with you:

1. They haven’t heard of you.
2. They don’t remember you.
3. They don’t get what you do
4. You sound the same as everyone else.
5. They didn’t get to know, like, and trust you.
6. Your offers aren’t appealing enough to them.
7. They lack confidence in making a buying decision.

If you’re struggling in any of these 7 roadblocks or you’re uncertain which ones are getting in your way, I’m offering a complimentary Marketing Roadblock Assessment Discovery Call. Just sign up here:

Coaching Call Sign Up

QUESTION: Want to know whether you sound the same as your competitors? Write your short elevator pitch below and we’ll share our feedback. 

How to Fill Your Live Seminars – Seminar Marketing Tips

Fill Your Seminars with These 12 Tips

Holding seminars is one of the most effective ways to attract high end clients to your business. Letting your audience spend spend several hours with you in a face-to-face, in person, teaching capacity is the fastest way to build the know-like-trust factor.

The problem is, most business owners and firms just don’t know how to fill live seminars and so, end up missing out on the opportunity to get in front of your most engaged type of prospect.

When I started out as a business coach live seminars was the core method I used to fill my practice with high end clients. In this blog I share tips from myself along with 11 other seminar marketing experts to help you plan a successful live seminar event.

Fill Your Live Seminars Tip #1. Filling Your Workshop Room Starts With A Great Event Name

@BousquetCMP Filling Your Workshop Room Starts With A Great Event Name. Fill your #seminars Click To Tweet

Daphne Bousquet How to Fill Your Live SeminarsDaphne Bousquet says “Your title should contain the promise of a BIG BENEFIT.  If your event name is “blah”, your audience will assume that your content is “blah” too.  Nobody wants to go to a boring event.  Make sure you spice up your event name with a big benefit.”

 

 

Fill Your Live Seminars Tip #2. Promote A Seminar Series

Promote a Seminar Series. Fill your #seminars Click To Tweet

How to Fill Live Seminars

When I started seminar marketing I found out a lot of people wanted to come to my event, but couldn’t make the date, so then I decided to promote a seminar series.

I didn’t offer the same seminar on 3 dates. Instead, I offered a different piece of the same theme. By doing that I was able to get traction from people who registered for all 3 events up front.

Many ended up bringing friends and colleagues to the second and third leg of the seminar series. Plus, having 3 different seminar titles made it much easier for me to have a good reason to keep inviting the same people to a different seminar title, but same core topic.

 

Fill Your Live Seminars Tip #3. Create a Great Agenda

@businesstravel It is important to create a program that is worth attending. Fill your #seminars Click To Tweet

How to Fill Your Live Seminars Rob HardRob Hard from Business Travel advises that once hosts understand that people enjoy attending events, it is important to create a program that is worth attending. The agenda should be focused on a single theme as to not overwhelm attendees, but should have enough variety to maintain attendees’ interest.

For example, the following sample half day seminar schedule considers the meeting attendees’ needs from food to breaks to presentations:

8:00 a.m. Arrivals and Breakfast
8:45 a.m. Welcome Message
9:00 a.m. Keynote Speaker
10:00 a.m. Break
10:15 a.m. Panel Discussion
11:30 a.m. Closing Remarks

 

Fill Your Live Seminars Tip #4. Choose Your Target Group

@SuperOfficeAS Invite the right customers. Fill your #seminars Click To Tweet

How to Fill Your Live Seminars Camilla Heidenreich BommenCamilla Heidenreich Bommen advises to make sure you invite the right customers when it comes to geography, type, size etc.

Camilla says, “We are privileged as we have a good CRM solution in place, making it easy for ourselves to create dynamic selections that’s always up to date. In short; we define the criteria once, and can reuse or change at will.”

In our CRM solution we can target all the people on our list whose role is in Sales and Marketing and invite just those people to our sales and marketing seminars.

 

Fill Your Live Seminars Tip #5. Set a Registration Goal

@lkolow having a goal will inspire you to hit it, and help you measure success. Fll your #seminars Click To Tweet

How to Fill Your Live Seminars Lindsay Kolowich

Lindsay Kolowich said having a goal will inspire you to hit it, and help you measure success. In order for us to break the Guinness World Record for webinar attendees, for example, we knew we had to hit almost 50,000 registrants.

You should track performance on at least a weekly basis to see whether your marketing efforts are moving the needle. That way, if you need to dial up your promotion due to low initial registration numbers, you’ll know what to do to fix it.

 

Fill Your Live Seminars Tip #6. Offer Incentives for Early Registrations or Arrivals

@planpod early-bird discounts are a must for priming early registrations Click To Tweet

How to Fill Your Live Seminars Jeff KearEarly-bird discounts are a must for priming early registrations for many business-related events says Jeff Kear.

But also consider giving away books, discount coupons or other value-adds to people who sign up early. And extend your early-bird registration at the last minute to give bargain-hunters a second chance.

 

 

Fill Your Live Seminars Tip #7. Call Prospects and Current Clients

The Wellness Business Hub Real connection will improve the chances of show up. Fill your #seminars Click To Tweet

Copy of The Wellness Business HubYes, pick up the phone and call prospects and current clients to let them know what you have coming up. Creating a real connection will improve the chances that they actually show up says The Wellness Business Hub.

Emails are great but being able to chat with someone and concisely explain the reason WHY they should attend is a sure fire way to get them to commit. Talking on the phone also opens up the lines of communication and quickly builds trust.

 

Fill Your Live Seminars Tip #8. Marketing Partners

@mike_schultz @JohnEDoerr Marketing partners are an overlooked source to fill your #seminars Click To Tweet

Copy of The Wellness Business HubMarketing partners are an often overlooked source for boosting event attendance says Mike Schultz and John Doerr. You can, for example, partner with two other firms and pool your resources and mailing lists to increase response and then deliver together. Besides having extra names to market to, your event will have a multi-faceted presenter list which can often increase attendance in and of itself.

You can also co-market the event with a trade association, get the event notice listed in your partner’s e-newsletters, work with a college or university to sponsor the event, or any number of other partner strategies. For example, a network security service firm we know partnered with the FBI to run their seminar on the new security issues facing firms. The event pulled better than anything they had ever done before.

 

Fill Your Live Seminars Tip #9. Presenter Bios

@DonCooper Biographical information establishes the credibility of the speakers to fill your #seminars Click To Tweet

How to Fill Your Live Seminars Don CooperDon Cooper of The Sales Heretic says biographical information establishes the credibility of the speakers. Potential attendees don’t really care about a speaker’s bio, but ironically, if it’s not included, they’ll wonder who the heck this person is.

 

 

Fill Your Live Seminars Tip #10. Promise to Solve a Problem for Them.

@justinroffmarsh Promise to solve a problem for your audience to fill your #seminars Click To Tweet

How to Fill Your Live Seminars Justin Roff-MarshAccording to Justin Roff-Marsh, Founder of Ballistix, when it comes to structuring your content, you can’t go too far wrong with the old maxim: tell ’em what you’re going to tell ’em; tell ’em; then tell ’em what you’ve told ’em!

Unless you’re a natural comic, I suggest you skip the ubiquitous joke and begin with a promise. Fact is, the best way to get your audience’s attention is to promise to solve a problem for them. (i.e. tell ’em what you’re going to tell ’em.)

Once you’ve made this commitment, it’s simply a matter of showing them how they can solve this problem — preferably using the model we discussed earlier. (i.e. tell ’em.) Once you’ve fulfilled your obligation (and exceeded your audience’s expectations) simply summarize your key points and conclude by reminding them that the problem they came with no longer exists! (i.e. tell ’em what you told ’em.)

 

Fill Your Live Seminars Tip #11. Harness the Power of Visuals

@SaysPlum harness the power of visuals to fill your #seminars Click To Tweet

Copy of Plum Direct MarketingPlum Direct Marketing says continuing with the effectiveness of videos to showcase speakers, videos can also be used to market other aspects of your seminar. Videos are easily shareable and rank highly in Inthttps://blog.plumdirectmarketing.com/7-ways-to-boost-seminar-attendance-with-social-mediaernet searches. They are a cost-efficient way to grow anticipation and buzz leading up to an event.

A highlight reel from prior seminars is https://blog.plumdirectmarketing.com/7-ways-to-boost-seminar-attendance-with-social-mediasimple and easy to put together. Seminar registration will surely increase when a video that is pleasing to both the eyes and ears is released to your seminar Facebook and Twitter pages. It creates a rare opportunity to communicate the energy of a live seminar.

 

Fill Your Live Seminars Tip #12. Follow up, Follow up, Follow up

@BousquetCMP the money is in the follow up. Fill your #seminars Click To Tweet

Daphne Bousquet How to Fill Your Live SeminarsThe money is in the follow up says Daphne Bousquet in her article Improve Your Seminar Attendance With These 6 Simple Tips.  Seriously.

It’s important to follow up. According to McGraw Hill, 80% of the sales are made on the 5th to 12th contact, yet only 10% of the people make 3 contacts or more.

You have to keep getting your workshop out in front of your prospective attendee.  Did you tell your potential audience about your event more than 5 times?  More than 10? That doesn’t mean to barrage them with spammy emails.  Mix it up.


In closing, I’d love to hear what you thought of these twelve tips on filling your live seminar.  Do you have a great strategy to share that helped you fill your seminars? Share your questions and comments below.