Why the Right Team Will Transform Your Business

One significant trait that stands out with successful businesses is the simple factor of having the right teams behind them. It means that they take their recruitment process seriously. They use well-thought strategies to evaluate carefully each individual who applies to work with them. They do these tasks to ensure that they get the right fit to join their teams not just in terms of skills but character as well.

Why is it necessary to have the right team in place for your business? Well, having the right team will positively transform your business in many ways. If you have always been in haste with your recruitment process, here are six reasons why you need to slow down and ensure that you hire the right people for your team.

Reason #1: Time-saving elements 

Managing your team takes a lot of your time. A workforce that is dedicated to offer their best and display a good performance will facilitate your work. People who are self-starters don’t need you to remind them of what they need to be doing. The right fits in the team will collaborate well to ensure that they meet deadlines and drive results. It means that you only put a little time into managing them, giving you a chance to focus on growing your business the rest of the time.

Perhaps what can save you even more time is leaving the recruitment process to the professionals. If your business’ location is in Canada, for instance, you can partner up with a Canada PEO to help you find the best candidates in Canada. With their extensive network across the country, you can be sure that they can find the best fit for you in record time and compliantly. This strategy will save you the tedious recruitment task, allowing you to channel that effort to other elements of the business. 

Reason #2: Maintains your good name

Building a business reputation is very crucial for any business. If you are to attract people to your service and turn them to return customers, you need to be mindful of the experience you give to them. Your employees act as the middlemen between you and your business. If you have the right people in place, they will portray professionalism when dealing with your customers. They will offer quality service that will leave the customers delighted and spreading good words about your business. This factor will grow your reputation significantly, drawing more people to your business.

Reason #3: Builds strong teamwork

Teamwork, communication, and collaboration are very crucial keys for any team to be successful. These aspects are important because team members have to work together in harmony towards a common goal. However, for this to happen, all members need to feel connected or at least be they should be able to work together in solving problems and completing projects. These results can only happen if all individuals fit well in the company’s culture.  

When every team member feels at home with the rest of the team, working in that environment becomes pleasant. They can find happiness and job satisfaction, which are essential in growing employee engagement in the company. And when employees are engaged, you can be sure of increased productivity, sales, and profits for your business.

Reason #4: It is economical 

How does hiring the right people save you money? Posting job ads needs money. Communicating with new prospects takes money and time. Training new employees requires money. The list can go on and on. When you hire the wrong fit, it is only a matter of time for them to leave your company. Once they leave your company, that will mean lost sales as you try to replace them, as well as spending additional money in recruiting a replacement.

On the other hand, when you hire the right people from the word go, you avoid going back to the drawing board for a very long time. Hiring the right people right from the start saves you employee turnover costs.  But it also saves you the time you could otherwise be using going back and forth in the recruitment process.

Reason #5: Cultivates the best customer service

Hiring the right people will foster the best customer service experience. Employees who possess excellent interpersonal skills are the best fit for this section. And undoubtedly, giving the best customer service means growing your business success overall. The candidates must be aware that the top priority of your work delivery is keeping your customers content and pleased. 

Reason #6: A trusted team gives you peace of mind

Think of all the data that you possess, the passwords, Slack channels, social media accounts, even customer contact information, would you trust all that info to someone that will later leave? When you hire someone, you are immediately trusting them with all this data. Hiring the right people means you won’t have to worry about what you are sharing with them. 

Conclusion

Many say that your employees are the facets of your business to the outside world. In this case, you need to have individuals who are motivated to invest in your brand. These are individuals who are willing to grow their roles as your business grows. Their dedication and engagement are essential to transform your business positively. If you have been hiring following a hunch, the above points should give you a reason to be mindful of who you bring into your business.

QUESTION: What is your biggest challenge when it comes to finding the right person for your team? Share your comments and questions below. 

Grow Your Business Faster with Financial Technology

Starting out in any business can be a challenge, and striking out to realize your dream as an entrepreneur can be even more complex. You have probably spent months coming up with the perfect idea to build your business around and taking the necessary steps to turn your goals into a reality. 

Once you have the basics in place regarding what your company will sell and the work culture and policies you will put in place, it’s time to get clear on some of the most important aspects.

How you approach your financials is a big part of whether or not your business will succeed. For the best possible outcome for growth entrepreneurs, be sure to leverage the speed and ease of financial technology we have available today. These newer developments are the future of business and will help you get started on the right path.

Streamline Your Sales Platform

Generating sales is the main function that will determine how successful your business becomes. You will need a good plan in place to reach a broad customer base to showcase the appeal of the products or services that you offer.

You can get the help you need in manufacturing sales growth by using a software program to conduct all aspects of your marketing and sales functions. Consolidating all of your data and activities in one place will reduce time waste and increase revenue by offering support and resources to your team. This will help them to communicate with the right people while out on the road, have access to the information they need, and reach more potential customers. 

It’s also a great way to store your customer data and track sales trends so you can make informed decisions on what products to promote. Your customers’ opinions and feedback give you insight on what is working and any areas that need improvement, so you can continue to expand in the right direction.

Use Mobile Banking

Every business needs to conduct many financial transactions. Mobile banking will make this easier and more time-efficient. Instead of carving time out of your day to get to the bank during business hours, mobile banking frees you from time restrictions and lets you choose when is most convenient for you. By using an app or website, you can make deposits, transfer funds to another account, issue payroll by direct deposit, and pay your invoices. 

Beyond saving you a lot of time, mobile banking can reduce stress and confusion by keeping your financial transactions in one place. You can easily log in to your account at any time to print reports and review your current assets without the risk of misplacing any important information or tracking paper records.

Offer Mobile Payment Options

Mobile financial transactions aren’t just convenient for you, they also appeal to your customers. Give your clients the option to make mobile payments when they make a purchase. They will appreciate that this form of payment is simple, fast, and offers a greater amount of safety for their sensitive financial details.

Stay on Top of Your Profit

You don’t always need a certified accountant in order to track your profit and loss statements, especially if your business is just starting out. There are simple ways to track your profit every month, or quarterly, whatever your preference is. You do this by subtracting your expenses from your sales and there are plenty of apps or software that do this for you. A popular one for small businesses is QuickBooks. It’s even quite simple to set up your own formula in excel or google sheets if that’s your preference.

Stay Organized with Apps

I mentioned QuickBooks before, which is great for keeping track of your money, including receipts and other business write-offs. If you’re not familiar with accounting software, you might find it a bit confusing, but it’s nothing that you can’t learn. If you prefer a more hands-off experience, Bench is an app that keeps track of your expenses, categorizes them every month, and sends you reports to better understand your finances. What’s really important is that you find a method and supporting software that fits your needs and keeps you organized.

Using even a few of these financial technology solutions can help you to create a solid foundation for your business. Technology is a great way to save time and make your business practices safer, faster, and more lucrative. 

Email Marketing Tips – 12 Clever Ways To Get a Response From Your Email Campaigns

Do your contacts engage with your emails the way you would expect them to be? How many of your readers do actually open the emails and reply to you?

While no magic wand can help you convince everyone to open your emails and reply back, there are some tips that you can implement to improve your email campaign results. But, before implementing the tips that we have prepared for you in this email, you should start by creating clear goals for your email marketing campaign.

The most popular objectives for email marketing campaigns are the following:

  • Increasing the email open rate
  • Personalizing the customer’s experience
  • Establishing a connection with the email subscribers
  • Improving the emails click-through rate
  • Succeed in retaining the target customers and turn them into valuable brand advocates

Now that you have more clarity on the ways email marketing can help you, are you ready to find more about the 12 clever ways you can use to get a response from your recipients?

Tip #1: Create intriguing subject lines

You compare your subject lines with the movie trailers. Would you be curious to see a movie if the trailer is dull and unexciting? Most probably not! The same happens with the subject lines. 

For example, the scarcity tactic seems to be working very well these days. A subject line that looks like this: “4 HOURS ONLY! 75% off ALL Jackets in Stores. Go!” would make any “fashionista” grab a cab and go to your store immediately. 

Another successful tactic would be adding punctuation and questions directly in the subject line. By using this tactic, you start a conversation with your prospect directly from the subject line. For instance, if you ask a question in the subject line, you intrigue your prospect to give you an answer. 

Take the example of Sephora, which sends an email with the subject line “Rough Day?”. In other words, the brand sends an invitation to dialogue and intrigues the recipient to immediately open the email and find more about the company’s proposal.

email example - sephora, email marketing tips

Source

Tip #2: Keep your content readable

Imagine that your reader opens your email after an exhausting day in the office. Would he/she be impressed by an email that includes phrases highlighted with red, yellow, green, while others are written in italic or bold? Or would he/she like an email that is easy to read and includes different bullet points that make it easier to understand the main idea? 

Instead of using special fonts or different colors, you can win the readers by keeping the content clean and using bold or underline to highlight some important words. Also, you can improve your readability by maintaining the contrast ratio at 4:5:1 for normal text and 7:1 for large text. Besides, you can use tools like Color Contrast Checker or Colorzilla to improve your contrast ratio.

 

Mind The Contrast ratio, email marketing tips

Source

Tip #3: Personalize Your Emails As Much As Possible

Personalizing your emails and subject lines can significantly improve the response rate. According to studies, a subject line personalizer will improve the response rate by 26%. According to a study developed by Experian Marketing Services, personalized emails can generate six times higher transaction rates.

You can take the example of Uber that uses this powerful strategy very often. For instance, the company sends an email to its users after the first month of using its services. The email usually starts with the phrase “You’re doing awesome, [recipient’s name].” 

In the emails sent by Uber, the company includes details according to the recipient’s habits of using their services. Therefore, Uber’s emails include advice on what their prospects can do to improve their statistics to benefit from the company’s special offers. An email like this will automatically attract the recipient’s attention and obtain a reaction from his/her side.

 

email example - uber, email marketing tips

Source


Tip #4: Carefully proofread your text

An email that contains grammar or spelling errors will be immediately considered unprofessional or spam by readers. You shouldn’t forget that your emails speak about your professionalism and attention to detail. So, if you want to make a good first impression, you should take proofreading seriously. It may seem a tiring job, but it’s helpful for your professional image.

 

Tip #5: Use segmentation to get the best results

When you send the same email to your prospects, they see you are not interested in their personal needs. Depending on your business profile, you should address your messages to different categories of customers. As each client category has different needs and expectations, the emails should reflect these aspects as well. 

You should segment your list and personalize your emails to target the right type of customers. You can filter your clients based on gender, age, or product interests. For instance, if you choose to segment your audience based on age, you should know that the difference between the prospects born in 1996 and 2010 is an 8-second attention span.

 

chart - segmentation, email marketing tips

Source


Tip #6: Choose the right moment to send your emails

Many marketers make the mistake of sending emails when their target audience is too busy to read them. When you create your emailing strategy, you should first analyze the metrics delivered by your emailing software. Based on your customer’s behavior, it will tell you when most of your readers open your emails. 

Many marketers send their emails three times per month. This is a good strategy as long as they choose the right time to send it. Studies show that the perfect time for sending emails should be between 8 am and 4 pm. Besides, some specialists consider it better to send emails during the weekends when people are more relaxed and open to reply to a personalized email.

 

chart - email open rates, email marketing tips

Source


Tip #7: Optimize your email’s format for mobile devices

Studies show that approximately 46% of all emails are opened on mobile. Also, 35% of business professionals prefer to open their emails from their mobile devices. 

This means that you should format your emails to be easily opened from a desktop or mobile device. Such a strategy will help you improve your response rate and tell your readers that you care about their comfort.

 

Tip #8: Calls to Action are important

When you want your readers to do something, you should be clear in explaining what they need to do. If you add a clickable button in your email, support it with action words and highlight the button with a different color. Instead of writing “Click here” it’s more efficient to name the button as “Get a free sample now!”. This way, the reader will have a clear reason to perform the action you expect them to.

A successful call to action should meet the following conditions:

  • include an appealing image that follows your brand’s vision and mission
  • keep the wording clean and clear, and try to have less than five words in your CTA
  • use words that trigger emotions such as free, new, proven, easy
  • place the CTA in the place where it makes the most sense in the context
  • use a different color for your CTA than the rest of the text

chart - call to action color uses, email marketing tips

Source


Tip #9: Help your subscribers contact you easier

Receiving emails from “no-reply” addresses is one of the most annoying things for any reader. How can the client get in touch with you if your email address starts with “no-reply”? One simple example would be that such an email address cannot be added in the contacts list. 

A more successful strategy would be creating a shared inbox and sending your emails from addresses such as blog@yourdomain.com. Thus, you encourage your prospects to reply to you. Apart from showing your recipients that you have dedicated resources to reply to their emails, setting up a separate email address will also help you separate your business emails from messages from prospects.

In case you lack resources for organizing an adequate customer care service, you should encourage your prospects to save “no-reply” emails that include confirmations, reminders, or transactional messages. Besides, you can use autoresponders and reply back to your prospects with contact resources such as an email address and phone number.

Tip #10: Show your recipients that you understand their needs

It’s clear and obvious that when you email to your prospects, you want to turn them into your clients. But why would someone prefer you over your competitor? First off, email recipients should feel they are important to you, and you understand their expectations. Instead of presenting the service features, focus on highlighting the benefits that the service can bring to your prospect, including the emotional side.

Tip #11: The first sentence is highly important

The first sentence will tell your reader whether he/she should continue reading your email or skip it. It’s not enough to convince your recipient to open the email with an intriguing subject line. He/she should also read it until the end. 

For example, you can open your email with a quick question that targets the reader’s needs. Or create a last call to make the reader understand that he/she should take advantage of your offer.

 

email example - important first sentence, email marketing tips

Source

The example presented above follows the AIDA model. AIDA stands for Attention Interest Desire Action. The first lines start by grabbing the recipient’s attention with an intriguing question. Then it continues by making the prospect get interested in the service. Also, these first sentences make the recipient want and buy the service right away to save the extra 10 hours each week.

 

Tip #12: Don’t forget about emotions

Your readers receive hundreds of emails daily from different companies that want to sell them something. A winning strategy to improve your response rate would be to include emotion in your emails. Statistics show that the emails that expose emotions (not necessarily positive ones!) tend to draw out between 5 to 15% more reactions than those written in a neutral tone.

 

write with emotion, email marketing tips

Source


Final Tips

Getting your recipients to open your emails and respond to them takes you closer to finalizing a sale. While building a successful email marketing campaign might seem a big deal, you shouldn’t get discouraged and keep testing your strategy until you meet your response rate objectives. With each response that you get, your brand, content, and services become more relevant and better known by your target audience, don’t you think so?

Author’s bio. Jessica Fender is a copywriter and blogger with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. You can check her last review of TutorDoctor.

5 Ways to Maintain Cash Flow For Your Struggling Business in 2021

5 Ways to Maintain Cash Flow For Your Struggling Business in 2021

On top of everything else, 2020 has been a tough year financially for most individuals and businesses around the world. Many small businesses have lost the fight to stay open amidst the COVID-19 pandemic, and several larger organizations have had to make serious budget and staff cuts to survive. This has all led to many companies leaning heavily on their emergency funds and perhaps you as well running extremely low on your line of credit.

It all started off simple enough—stay at home, operate as best you can, or take a brief break while we flatten the curve. However, as the months have drawn on and life has not returned to normal, it’s become harder and harder for many businesses to keep their doors open. The second wave of the pandemic certainly hasn’t helped.

However, it’s not the end of the world if you’ve reached the end of your credit. There are many ways for you to maintain cash flow for your struggling business in 2021, and even fund it’s growth!

#1: Make Strategic Budget Cuts For Your Line of Credit

If you haven’t started tightening your belt, it’s time to do so now. You need to see how your company can survive on less money each month. 

The first step is to draw up an extensive list of regular expenses so you can see where your money goes, and where you can cut costs. 

The biggest damage to a company’s profit margins doesn’t come from once-off expensive items—it comes from the regular payments that could be reduced. Look at items you can remove entirely, such as subscriptions to services that are nice to have but not essential. These can always be reinstated when cash flow improves. Then look at where you can reduce costs; for example, switching to more affordable coffee and cleaning products. It’s time to make concessions, and this means pinching pennies.

#2: Put A Spending Structure In Place

This is the kind of policy that a business should have in place regardless, but it may need to be tightened up a little bit if your credit has run dry. You need to be very strict with what can be expensed to the company, and what is for personal expenses. However, explain to your employees why you’re making these changes, how making them will help them keep the company alive, and how they contribute to ensuring their jobs stay intact. Without employee’s support and understanding, your efforts will probably look draconian and very demanding.

When changing your spending structure, focus heavily on why the changes are being made, and how you hope they’ll only be temporary. Then make sure that the changes are clearly spelled out so that there are no mistakes that could cost money you don’t have. This step will also help to give you clarity on your monthly budget for expenses, giving you a better understanding of what you’re dealing with.

#3: Clarify Your Payment Policy With Clients

Again, this is a policy that should already be in place. However, it’s well worth reviewing and ensuring that you, your employees, and your clients are up to speed–and that your payment policies are suitable for the current economic climate. This way, the people expected to pay you know what to do, and those who are following up on payments will have a straightforward procedure to follow.

When you are in a situation where businesses are operating on a knife-edge, it’s even more essential to ensure that invoices don’t go unpaid, or payment gets delayed. Having no line of credit as a backup means that each payment coming in on time is crucial.

Your payment policy should cover:

  • Payment deadlines–you should always follow the same deadlines for each invoice. They should be on a specific date or by a specific length of time. Having the same conditions for each client across your company makes tracking invoices much easier.
  • Penalties and fees–it’s essential that you spell out what the penalty is for late payments and how it will impact the invoice. 
  • Terms and conditions–this shows that the deadlines and penalties are something you’ve instituted company wide, and not just for a specific client. Using the right language here will also illustrate that your policy is non-negotiable, and that you will not give any client special treatment.

In addition to reviewing your policy regarding payment terms and penalties for late payments, you can look at offering incentives for early payment. If you know you need to get cash into your business because you have no credit left, you can offer customers the option of a small discount for quick settlement terms. This is a great way to help keep your cash flow looking good, it encourages loyalty with existing clients, and may even earn you some new ones. Customers may well need the break of the reduced rate as much as you need the income in trying times.

#4: Investigate Business Loans And Investors

A line of credit is not your only source of extra income for a business. You can look at getting a loan from a bank or some of the less traditional (but still safe) lenders. Crowdfunding is another great way to bring in income if you’re struggling with cash flow, as is looking for investors to help you stay afloat.

Credit running dry doesn’t have to be the end of your business. It’s all about finding the right way to bring in extra funds. Ensure your business plan is watertight, your financial records are in order, and your business is a solid investment, then approach lenders for assistance. Even a short-term loan could be enough to see you through a rough patch, or to facilitate the growth you need to keep pivot your business and keep generating profits. 

Remember, a lack of credit isn’t the end of your business. It’s a push you need to investigate new ways to cut costs, streamline expenses, reaffirm payment policies, and seek alternative avenues of funding. 

SOLUTION: Shift your focus from credit to getting creative with what you’ve got.

#5: Try Bartering to Reduce Out of Pocket Spending

One creative solution for your struggling business when cash flow and credit runs dry is the age old currency of bartering. Coming up with new ideas is one way to think outside the box, but sometimes you don’t need to reinvent the wheel. 

You can simply do what our forefathers perfected and trade your services for goods and services you need. There are various bartering networks you can google. One we recommend is Better Business Barter Club. You can contact the member chairperson at BucksContractors@gmail.com.

QUESTION:  Which of these tips could you implement IMMEDIATLEY to maintain cash flow for your struggling business? Share with us in the comments below!

How Leaders Can Change Lives Of Others

Effective Leadership for Business Owners Can Change Lives

An effective leader knows that inspiration works better than demands, and people respond more positively to change when they understand the goal. 

Demands can lead to resistance, while transparency and a sense of purpose can inspire people to follow willingly. 

Anyone who has worked for a demanding boss understands the impact it can have on one’s life, both inside and outside the office. 

Effective leadership for business owners who cultivate healthy and mutually respectful relationships with their people, make the work more enjoyable and fulfilling for everyone.

 

Confidence and Courage

For a team to be successful, its members need to have confidence in their abilities and know that they are making a positive contribution to the effort. That confidence may come from being allowed to make mistakes and learn from them, without fearing career-ending consequences. 

Enabling people to spread their wings not only builds self-confidence, but the courage to take on new challenges and share their ideas. These strengths will serve them well throughout their careers. Thus creating a stronger leadership for business owners

 

Support and Development

A good leader will recognize the potential in others. They will see beyond the tasks on a person’s job description, provide the opportunity to develop their skills and support their career growth. In return, they will have gained a lifelong ally. 

Though it’s easier to limit a person to the role you hired them for, a good leader will nurture an employee’s growth, even if it means that they might eventually move on. Interacting with people as individuals and trying to accommodate

their unique personalities and styles of communication is an essential skill for an effective leader. 

They must possess the necessary people skills to handle any situation professionally. Developing effective leadership habits takes commitment. It also takes time, effort, and real-life experience. Building a leadership for business owners

will not be easy and will take perseverance.

 

Empower and Encourage

Mutual trust is critical within a successful team. Effective leaders demonstrate that trust by allowing people to do their jobs without micromanaging them, which encourages them to take ownership of their work and responsibility for it. 

They empower people by giving them the latitude to make decisions and then trusting their judgment. Successful leaders are as transparent and honest as possible with their people and stand behind them.

 

Vision and Purpose

Leadership for business owners is great, but when a team that is led by someone who is committed to their life’s purpose, it can bring about positive change in both its members and society in general. 

Effective leaders inspire people to share their vision and a sense of purpose. As a result, they will strive to achieve your mutual goal because they want to. 

People who learn to approach their work in this way are more likely to become future leaders who will have the opportunity to bring about positive change. 

 

Strength and Honesty

 Leadership for business owners know adversity requires both strength and honesty. If a company has hit a rough patch, the employees usually know it, so telling them everything is just fine may result in a lack of trust. 

If a situation is dire, an effective leader will be as honest as possible about what it could mean to the team and how leadership plans to reach a solution. Armed with the truth, people will usually help to put things right, and they’ll do it out of loyalty.

Effective leadership for business owners can make life better for those who follow them by providing opportunities to learn and grow. Showing confidence in people will help them to have more confidence in themselves and encourage them to keep striving for more knowledge and improved skills. 

If people understand a leader’s vision, values and purpose, they will be more likely to follow willingly. And with a common goal, the journey can be a lot more rewarding. 

Leadership for business owners skills are not always innate and may require some additional study. Whether through instructor-led courses, books or with a mentor, acquiring these skills is an important part of effective leadership. The tools are available. It just takes some practice and commitment.

 

 

Outsourcing Marketing vs Hiring a Marketing Team

Sigh! It can be incredibly frustrating to feel like the vision you have for your business is moving excruciatingly slow.

You have zillions of brilliant marketing strategies. The problem is there is never enough time in your day to execute or manage it all especially without a marketing team.

I have found the biggest cause is from something called the Marketing Strategy Execution Gap. You need more soldiers on the ground to deploy multiple marketing strategies to free you up to shine as Chief Visionary. You need a marketing team.

“Without vision, the people perish.” ~ Proverbs 29:18” “Without marketing, the vision will perish.” ~ Yoon Cannon” Click To Tweet

You probably already tried outsourcing to a marketing agency only to be disappointed with the results. According to digital.com, 76% percent of small business owners report facing marketing challenges.

The core challenges of marketing fall into these 5 areas:

  1. Generating traffic and leads
  2. Training your team to generate traffic and leads
  3. Lack of resources (budget / people / time)
  4. Hiring talented people
  5. Social media

I mean, starting a business is hard enough. Can’t these leads just come you? You have a great business idea, right? You should be overwhelmed with leads, right?

Wishful thinking.

After All, There are amazing musicians who, based on their genius of talent, should be worldwide superstars. But instead, they starve and struggle for decades because they were never ‘discovered’ by record labels who can market the heck out of them.

Your genius business idea is no different. Doing all the marketing yourself should no longer be an option.

As the visionary, how will you close that ‘Marketing Strategy Execution Gap’?

  • Option 1: Outsource your marketing to a bunch of freelancers or to a marketing agency.
  • Option 2: Hire your own in-house marketing team.

Which is better for you? …

Hear From 11 Entrepreneurs On Outsourcing or Hiring In-House Marketing Team

 

I’ve rounded up 10 small business entrepreneurs to weigh in with their opinion on this decision. Find out the pros and cons they have experienced with outsourcing vs hiring an in house marketing team. At the end I will also share my own experience from everything I have tried over 26 years of being an entrepreneur to help you make a more informed decision for yourself.

  1. When you know it’s time to outsource your marketing

    Kymberlie Dimoz, CEO Of Lighting Rod Agency
    Outsourcing is perfect when your business is making a healthy profit margin Click To Tweet

Kymberlie Dimoz shares “outsourcing is perfect when your business is making a healthy profit margin but you haven’t quite yet realised your potential..”

 

  1. Benefits outsourcing your marketing can offer.


    Ambroise de La Gorce, CEO/Founder Of Openinno
    @OpenInno Outsourcing at the very beginning of the business can offer more flexibility. Click To Tweet
     

Ambroise de La Gorce, CEO/Founder Of Openinno shares, “Outsourcing and in-house marketing both have their pros and cons. Each option can be better than the other in different situations depending on numerous factors, including type of management, marketing tools used, sprints management, business stage.

In my opinion, outsourcing at the very beginning of the business can offer more flexibility. Recruiting in-house is necessary when the product/market fit is validated, to give more stability to the business. Then outsourcing 20% of the team or so when scaling the business can be interesting to gather the resources we can hardly find on-site.”

  1. Advice on hiring in-house marketers.

    Kerry Maybank Owner Of Strategic Links
    Have team members that are great at marketing.. Click To Tweet

Kerry Maybank shares, “I mostly do my own marketing, but I have team members that are great at marketing and create more of the significant pitch documents for us.  I also have gotten free advertising by doing interviews with the media.

My company does not have employees.  We have team members.  People come onboard with exceptional talents in particular areas of the business that significant interest at the time.  Sometimes we provide equity if the need is that great or we barter and provide their companies something in return based on our expertise.  It keeps costs down, and creates mutually beneficial relationships, while increasing the exposure of our firm.”

David Shares, “We keep our marketing in-house because it allows us to harness our own data and learn to understand how our customers interact with our business. Combining marketing customer data, building segments, and then activating those segments in your communication is something that really draws growth.”

  1. Hiring in-house marketing employees is a lot to manage.

    Peter Rigas Founder Of Fini Cutlery You need both Click To Tweet

Peter Shares, “You need both. You need in house because no matter how much you pay an outside agency or group of freelancers, no one will care about your business or know your products/services better than you and your staff. However, there is so much to manage and oversee that you need outside agencies that specialize in the various verticals.

  1. How we balance both outsourcing and in-house marketing team

    Mark Walerysiak Jr. Founder Of Giverrang

    @marktuff Have someone inside the team and as close to Don’t try to do all your marketing in house the product as I am. Click To Tweet

Mark Walerysiak Jr. shares, “I’m early stage, and do all the marketing myself (at the moment). I could see the benefit of outsourcing particular tasks related to content / SEO. The more weedy stuff. But when it comes to telling compelling on-brand stories I would prefer to have someone inside the team and as close to the product as I am. When you eat, sleep, and breathe a product (and not worrying about other clients), you can communicate much more passionately about it in just about any form, and I think the audience can pick up on that. So the preference would be in-house if it’s doable.”

  1. Don’t try to do all your marketing in house

    Laurie Kessler CEO Of The Celebrity Source
  2. @celebritysource Outsource for marketing tactics outside of our areas of expertiseClick To Tweet

Laurie shares, “Our marketing needs are managed with both internal and external resources. Our internal team has a great deal of experience in marketing and PR – so we can typically tap into our own knowledge and experience for basic initiatives like drafting corporate communications and pitches, social media posts, email marketing, etc.

We outsource for marketing tactics outside of our areas of expertise, or if our bandwidth is tight – such as more complex social media campaigns, SEO and digital advertising.

Gary Shares, “I’ve always done my marketing in-house. I’ve only worked in or ran marketing companies, so outsourcing my marketing would be really weird, lol.The one piece of advice I would give entrepreneurs that feel weary about or otherwise unable to fully carry out marketing duties, still be involved. As a consultant, part of my job is to learn as much about my client’s brand as possible because the person or people leading the business know the most about their brand. I can help a client focus. I can help a client develop. However, no one can create someone else’s brand on their own.”

 

Staci shares, “As a new one-woman consultancy, I’m doing it all right now — marketing and business development as well as everything else involved in the business!

Honestly, while that requires more time and effort from me, I think it actually helps build trust and is part of my business values. With me, it’s personal, and my clients know that they can trust Blue Moss for personal dedication and utmost quality.

 

 
  1. We do all the outreach to prospects.

    Keith Kirkpatrick Principal & Founder of 4K Research & Consulting 

Keith shares “I generally do not outsource marketing, as I find it easier to directly reach out to potential clients. Additionally, much of my work comes through referrals, anyway.”

 
  1. Just because you know how to do marketing, doesn’t mean you should all be done by you..

Yoon Cannon Founder, Paramount Business Coach Host, Biz Growth Doctors Show

@yooncannon Make sure your marketing project manager is a well-trained Full Stack Marketer. Click To Tweet

I have done all three options throughout my 26 year  journey owning 4 different businesses. I once did all the marketing myself. But I quickly found that not to be the best use of my time as the Chief Visionary and Strategist. Just because I know how to do the marketing, doesn’t mean I should be the primary person executing it all. So, then I spent many years outsourcing to freelancers.

While it’s a good choice for one time projects,  the danger is you end up spending way too much time vetting and project managing freelancers, which prevents you from acting as the Chief Visionary and Strategist. The other common pitfall with outsourcing is the temptation to hire the lowest priced freelancer. Like with anything else … you get what you pay for.

You risk super sloppy mistakes and oversights that cost you your brand’s reputation. Here’s an example a realtor friend of mine forwarded me. She subscribed to be on an email list from a marketing provider in her industry … to her surprise here’s what the email read:

 

My realtor friend was so confused! …. Here she thought she was signing up to let this marketing company do her social media posts and email marketing for her.  Instead of getting info about the done for you marketing services she was expecting, an email template and an email from a weight loss company came instead. Certainly people do make mistakes. But, when you outsource to the cheapest provider, sloppy mistakes just seem to occur in high frequency.

Marketing is not a mindless task any monkey can do.

When I exhausted my patience for chronic sloppy mistakes from outsourced VA’s and freelancers I decided to let go the reigns and hired a marketing agency to take care of it all A-Z. I hoped outsourcing the majority of my marketing to an agency would remove the project managing off my plate.

I hired Several different agencies, but in each experience I didn’t see the ROI to renew. Instead, I discovered the project managers who were assigned to me were skilled at project managing (which is a good thing), but so many critical details got missed because they weren’t skilled enough in all things marketing. [CONTEXT] There are many great marketing agencies out there who have highly skilled marketers as project managers, but these agencies are often geared to Enterprise size clients, not so much for the SMB community.

What I do now, and my advice to other SMB’s (small-medium business owners) is the 70-20-10 mix.

  • 70% of our core marketing is done in-house
  • 20% is outsourced (one time projects or a specialty area we don’t have in house yet)
  • 10% still is done by me (like recording videos, giving interviews)

I finally found the key to taking project managing off your plate as a small business owner is to make sure the project manager is a well-trained Full Stack Marketer.

Conclusion

Ok … there you have it. You just heard from 11 of us about our experiences and opinions on whether it’s better to outsource your marketing or hire your own in-house marketing team.

Whether you decide to outsource or hire in house, the next set of decisions you’ll need to make are things like:

  1. Who should you hire first?
  2. What’s the going rate for this and that?
  3. What is the best marketing strategy they should be implementing for your business?
  4. Where can you go to find marketers who know what they’re doing?
  5. What should you look for when hiring your marketing person/team?

My answer to all of the above questions is this: 

It depends.

I would answer all of these questions differently depending on each unique business owner, bandwidth, budget and brand. If you want to get clarity on best way for you to eliminate the marketing strategy execution gap in your business why not take me up on my free offer? For a limited time, I am offering a FREE 45 Minute Strategy Call to help you work through this.


FREE THE WIZARD


Click the link below and Eliminate Your Marketing Strategy Execution Gap!

Team Motivation Ideas Coaching Call Sign Up

QUESTION: What other questions would you add to the list of 5 above? Share your comments and questions below.