MARKETING ADVICE FOR ADVISORS: 5 Tips for Building Your Expertise

A lot of advisors today are still relying solely on traditional methods of business development — like asking clients for referrals, cold emailing and networking.

The problem is not the method, but the call to action used with the method. Often times you’re asking your network and your clients to invite their friends to book a consultation with you. It’s no wonder why the sales cycle takes so long and yields a disappointingly low response rate.

Whether you’re an attorney, CPA, coach, consultant, financial advisor, attorney or fitness expert there is an overwhelming number of other advisors in your category competing for your prospect’s attention.

So, how does one stand out among so much competition?

The key is to focus on building your reputation as the clear go to expert in your field.

When you build your expertise:

  • Prospects are immediately pre sold on you before they even speak to you.
  • Prospects are calling you instead of you needing to go prospecting for clients.
  • You can also command higher fees when you get known as the high level expert.

Those are 3 great reasons to building your expertise isn’t it?

Yet, this marketing advice has been missed by so many advisors who end up spinning their wheels simply networking at coffees and lunches or buying more ad space. Instead of thinking about your marketing plan as “advertising” as an advisor you want to think about your overall marketing plan more like “educating.”

Keep in mind that the job of advertising is to to simply bring attention and awareness to who you are.  It’s pretty difficult to build your expertise inside an half page ad space, but you can do this easily with the unlimited free space you have at your disposal with a blog.

Educating your target market is not only free, but it also serves a key role to attracting more traffic to your website.

Educational marketing is about sharing your unique perspective on your subject. No scarcity mindset allowed here. Click To Tweet

Be generous in sharing your thought leadership, your insights, your pet peeves — your unique perspective.

Advisors who are stingy (or paranoid) about sharing your knowledge are the ones who end up being regarded as a commodity.

Here are 5 ways to implement this marketing advice, so you can leverage your advice to quickly attract new clients with ease.

1. Start blogging.

A blog is an article that is written in your voice as if you are having a personal conversation with your prospect one on one. You publish your blog on your main business website under it’s own tab labeled “blog”.

Blogging is an opportunity for you to leverage your time while reaching a much larger audience.  Here are four great reasons you should start blogging:

Blogging builds equity into your marketing assets — like owning a home versus paying rent each month.  When you publish your blog article, since it lives on the internet forever (unless you unpublish it) your message continues to reach new people month after month … year after year.

Blogging is also one of the easiest and fastest ways to get found on the internet by those very people who are looking for an expert like you (which is an SEO marketing advice tip!)

Blogging is also a great way to fuel your other business development tactics. If you’re using a free consultation or an “apply now” lead generation approach, you’ll see higher response rates if you first drive advertising, networking, social media updates to specific blog posts. This is an important bridge step that introduces a cold audience to you and warms them up. You’ll see a much higher response rate to your free consult or apply now invitation once you give them time to know-like-trust you through your valuable blog posts.

Blogging is an easy way to showcase your thought leadership and build your reputation as the go to expert in your field.  You can even republish your blog on your LinkedIn profile as long form articles where you’ll receive even greater visibility and reach than from just your website traffic alone.

So, now that you’ve decided you will commit to blogging, what should you blog about?

2. Brainstorm a blog editorial calendar.

It can be pretty daunting to stare at a blank paper and expect to whip out a great blog article every week. So, break up your blogging process in tiny bite size pieces. First, just brainstorm a list of ideas on topics and titles you could blog about.

  • What are the top 10 most frequently asked questions you hear from your prospects and clients?
  • What are the top 10 myths your target market believes about your topic that you can debunk?
  • What are 10 pieces of bad advice you see others giving in your industry?
  • What are 10 questions your prospects SHOULD be asking you?
  • What are 10 things prospects should be looking for when choosing the right (fill in the blank)?

See how quickly you can come up with your first 50 title ideas with just these thought joggers alone?

Here are 3 different examples:

If you are a CPA you could answer questions like:

  • What’s the latest tax advice for maximizing cash flow and profits for small business?
  • How to do a profit and loss statement for small business
  • What is a general ledger?
  • Pros and cons of sole proprietorship, LLC or sub S corporation

If you are a physical therapist you could answer questions like:

  • How long should you rest from a sprained ankle?
  • My son thinks he can tape his injured ankle and still play in the game. Is that a bad idea?
  • What are the best exercises to strengthen weak ankles?

This marketing advice is not just for advisors alone. It also works for all business owners. Let’s say you own a residential / commercial painting business you could answer questions like:

  • What’s the difference between latex paint and oil based paint?
  • What is the best type of paint to use for exterior house painting?
  • What should you do when you see bubbles on your exterior siding?

Ok, so imagine your website being full of answers and advice you give on 20 of these types of questions. I’m sure you can see how that would quickly elevate your expertise in the minds of your prospects.

By simply educating the public (which is what you do anyway when you speak to potential clients one on one) you are marketing yourself while being seen as the go-to expert in your field.

Building your expertise does take work. It won’t happen is just 5 minutes a day. However, it also does not require 5 hours a day either. After all, most of your work-week should understandably be spent in serving your clients and scaling your business!


3. Re-Purpose your blog for 5X the ROI.

Here is a great way to re-purpose one activity into multiple tactics, so you can reach more prospects through multiple channels. The gem in this marketing advice is by re-purposing your written content you are scaling your reach into audiences that the written word alone would not reach. 

Speak your blogs on video. While some prospects are readers and will find your blogs while surfing the internet, other prospects are visual and will find your content while surfing YouTube. Videos are also even more effective at building relationships than the written word alone because you engage more of their senses.

Plus, your personality comes through even greater on video when you speak. Building videos does not have to be expensive. While it’s good to hire a professional videographer for some of your video marketing, you can also create lots of great video blogs right from your smartphone or webcam.

If you don’t like getting in front of a camera or you just don’t have time to shoot a video here is an example of how I converted a blog post into a video where I’m mostly sharing my slides. You can also see an example of what the audio version looks like too on this same page:

https://www.paramountbusinesscoach.com/how-to-create-high-performing-teams/


Speak your blogs on audio. 
A third segment of your prospects are neither readers nor have the patience to sit in front of a computer to watch videos. For people who are on the go and like to multi task my marketing advice is to reach these folks through downloadable audio mp3’s where they can listen to your advice and get educated while they are driving, walking or doing other activities.

Republish your blogs on LinkedIn as long form articles. With this tip I mentioned earlier you want to be sure you publish it first as a blog on your website, then publish it again on LinkedIn. It’s a good idea to include a note at the end of the LinkedIn version that it was originally published on your specific blog URL.

Here is an example of one of my blogs we republished as a Linkedin long form article

https://www.linkedin.com/pulse/strategic-planning-tip-staging-your-business-succeed-yoon-cannon/

 

Publish your blog as a SlideShare presentation. There is a 5th segment of your prospects who like getting a condensed version of your content in a Powerpoint slide deck format. You can hire inexpensive freelancers on sites like Fiverr to convert your blog into beautifully designed Powerpoint slides. Plus, since LinkedIn owns SlideShare it’s another great way to multiply your find-ability on LinkedIn.

Here is an example of what I shared on SlideShare that got 21,054 views so far!

https://www.slideshare.net/yooncannon/linked-in-tips-how-to-share-your-posts-to-multiple-linkedin-groups


4. Promote, Promote, Promote Your Blog!

Share your blogs, videos and audios on social media consistently throughout the year. Once you publish your blog people searching your topic will be able to find your article online (more so when you learn how to optimize your blogs for the right keywords), but you can drive 10X more traffic to your blog post when you promote and re-promote your content over and over throughout the year.

RELATED: How to Automate Your Blog Promotion
https://www.paramountbusinesscoach.com/reduce-social-media-overwhelm-with-coschedule/

Social media is a great channel to share the links of each blog, video and audio on sites like LinkedIn, Facebook, Twitter and Google Plus. Once users see the value you bring, you can get them to follow you and also share your content with others.

Every time you share a blog post or other types of updates on your social media your post appears in your network’s feed which is like having your ad appear (for free!) in the daily newspaper that gets delivered to everyone’s front door. You are reaching targeted people in your network as direct mail post cards would.

Except, they’ll want to read your post because it’s not an advertisement in the style of a commercial. They read your posts because you shared valuable information that educated them.

5. Convert blog readers into email subscribers.

While a some of your blog readers may contact you right away, studies show that 67% of people researching the internet are not yet actively ready to buy. But if they are reading your blog at all you want to consider them as a “warm audience”.

A great way to turn your warm audience into warm leads is to offer something of value in exchange for their email address. That way, you have the benefit of communicating with them directly to their inbox, so when they are actively looking to buy you will be top of mind since they have already been receiving valuable emails from you on a regular basis.

In the context of a blog, this is often referred to as a content upgrade. Explaining what this is and how to do it is beyond the scope of this blog post. So, I put together a free 3-part video course where you can use this key strategy to generate a steady flow of hot leads for your business.

BONUS BENEFIT!  You don’t even need to have a blog yet to implement this strategy I share inside the video course. You can use this to start generating hot leads right away as well as using it is as a blog content upgrade. 

When you enter your name and email I’ll send you the video series straight to your inbox.

If you enjoyed the marketing advice in this post please do share with other advisors and experts you know. I’d also like to invite you to …


PLEASE COMMENT – what is the ONE biggest paradigm shift you have now about marketing your business from reading this blog? Share your comments and questions below.

Here’s to your success!

Yoon ~

© Copyright 2018

High Ticket Sales – 9 Ways to Sell When You’re Not the Lowest Price

High Ticket Sales Secrets ~

Selling high ticket products and services is a great way to speed your sales growth, but what do you do when your prospects or clients start to quibble your price?

Answer— you show them the true value of what you’re offering instead.

If your prospects are telling you they like your product or service, but that it’s too expensive, you probably haven’t sufficiently communicated the value of what you’re offering.

Here are nine different  ways to help you 10X the value of your services or products, so that 100% of the right prospects buy.

Remember — price isn’t the only thing affecting a purchase decision.

1. Leverage the false economy principle.

The old adage of ‘you buy cheap, you buy twice’ can be a powerful one.

Promoting the quality of what you offer is a viable way of justifying charging higher than your competitors.  And the same goes for services or software — the better the build, the less customers will need to spend on support and fixing issues.

You get what you pay for — and that holds true across the board, from selling million dollar Senior Living communities to selling $100,00 Elite coaching-mastermind groups.

 

When you’re selling high ticket products, highlight the longevity and the reliability of your product — “You can buy it for less elsewhere which might seem cheaper in the short run, but it ends up being most expensive in the long run because you’ll have to replace it over and over again.”

 

If you’re selling high end services, highlight the high return on investment of what you’re offering — “Let me show you how we get you results and even 10X the ROI.”  Now how’s that for a powerful sales statement?

 

2. Win them with awesome ‘gotta-have’ features.

Another way to convince prospects is to highlight the features they get with you that they can’t get anywhere else. It’s a simple, yet effective way to communicate value in a way that’s easy to understand.

This comparison guide from Pipedrive is a really comprehensive (and honest) look at CRM features:

By pitting Pipedrive’s features against that of its major competitors (Salesforce and Zoho), they are letting prospects decide for themselves what service they need based on the essential features.

Feature-led selling is a great way to get someone to buy, especially if they have a non-negotiable feature they can get from you that they can’t get from anyone else!

 

Speak to your loyal customers and users and ask them what cool feature or service you could add that would transform their experience with you.

It may give you an idea of how to 10X your value.  Keep constantly updating and renewing your product and service offering to ensure that you are are the best and most complete offering on the market.

 

3. Highlight experiential value.

Is there something that you can offer that no one else does right now? Have you got any features in development that are going to change the game? Are you going above and beyond and offering people a VIP customer experience?

This is all about showing your customers value by highlighting your uniqueness, as well as making a big deal about your stellar customer experience.

Speed of delivery – In some cases, customers are often willing to pay more if they can have the product sooner. Just think about the popularity of Amazon Prime — people will actually pay a monthly fee just to get their products quicker when they need them. Same goes for services — the ability to get started on a cleaning or service contract sooner can be worth its weight in gold for busy customers.

 

Personalization — People love products that they can customize and call their own — always offer this as an option if you can.  Dropshipping and print-on-demand shipping models are a cost-effective way of offering mass personalization options and variants  to your customers, without the need for a bespoke workshop.

For someone selling services, a bespoke contract might be a way to fulfill this same need — or just invest in great customer service and email marketing to personalize their interactions with you and your brand.

Emails can be a great way to remind people they are due another visit to you, or even wish them happy birthday from you and your team!

 

4. Harness social status.

In Europe where the roads are more narrow and the gas is more expensive, they love small city cars. Car brands Skoda, SEAT, and Audi are all owned by Volkswagen and many of their cars share the same components. And yet, the small Audis sell at a higher price due to the perceived value and status of having those four rings on the hood.

Why?

Social status — people love to buy into products and services that make them look & feel good in front of other people.

This is where you want to embrace the ‘soft sell’ and display customer reviews in prominent positions both offline and online.


You will also want to use language in your sales literature that sets you up as the premium or ‘go to’ supplier in your area.

Highlighting other big hitters or locally respected people and brands who have come to you already is a great way to increase your social credibility.

 

5. Let your customers sell you for you.

Go one up on reviews: in-depth case studies and testimonials are another great way of bringing your value or the value of your products to life. Invest in some user-generated content to put sales messages into the hands of your customers.


Why not shoot a customer happiness video to showcase your biggest advocates?

Platforms such as Feefo and Trust Pilot are reasonably easy to implement on websites and provide an easy to understand rating system for customers. Creating a community of happy customers will help with social proof, but you will also need to address your branded literature to ensure an aura of quality and value pervades your brand. Some standout customer quotes and stories should be your go-to value propositions when talking to an unsure prospect.

 

6. Tell a story.

Features and benefits appeal to logic. Storytelling appeals to emotions. Click To Tweet

Spend time looking at how luxury brands market and sell their products — they often fall back on age-old techniques like storytelling to help communicate the social status of their brand.

Keep this in mind when creating sales literature like brochures, flyers, leaflets, and landing pages.

https://twitter.com/CHANEL

 

Sometimes appealing to people’s imagination and sense of wonder works better than being practical about it. (It’s why beauty salons and spas invest so much time and money in creating an ‘out of this world’ impression and experience).  

A good story transforms your brand message from ‘boiled chicken’ to going viral. Click To Tweet

Storytelling isn’t just for eCommerce. It also catapults service based business like agencies, brokers, consulting firms, law firms – even home builders and more.

 

What is your story? What emotional felt need does it tap into your customers?

 

“Effective storytelling ignites a revolution behind your brand.” Click To Tweet

 

7. Pile on the prestige.

People love buying into history and provenance. Make a big deal about your origins, and always highlight the human story behind your materials, suppliers, and vision.

For service-led businesses …

Highlight the prestige of your education or experience, or mention any significant awards and mentors who’ve helped you along the way. Showing that you’ve ‘been in the game’ for awhile can help convince people you are a serious contender.

 

8. Give value to the community.

Ethical buying is important to vast swathes of the population — tap into ethical consumer trends by communicating your ethical credentials during the sales pipeline. Encouraging your customers to pay more for a good cause e.g. responsibly sourced materials or responsible labor practices is a great sales tactic when price rears its head.

Even service businesses can leverage this strategy by having an awesome corporate social responsibility program, or using ethical supplies and suppliers.


Seek out partnerships with charitable organizations
and certified bodies to add legitimacy to the causes you support. It’s not cool to use causes as a cheap way of getting more sales — you need to actually be committed and engaged.

 

9. Talk & write like you mean it.

Producing content to show you’ve got your finger on the pulse will help demonstrate the value in buying from you.  People are much more likely to buy from suppliers and service providers who they follow and engage with on social media.

Ensure that you are ready to engage with customers across a diverse range of channels, whether they choose to call or tweet you.

You can show your customers you understand and care about the same things they do. So if for example you’re selling men’s watches, consider writing some content around men’s lifestyle and fashion to show you connect with your audience in a meaningful way.

Part of connecting with your audience is using an appropriate tone of voice and a brand that resonates with that audience. Sometimes, a stand-out content or ad campaign can grab the attention of customers and have them buy into you as a business. So, there you have it! Now be sure to take the time to implement these 9 steps into your business … OR

If you’d rather speed the process, you can get my help with a

 

HIGH TICKET SELLING QUICK START LASER COACHING Session, so you can position your high ticket offer to truly make it irresistible! 


LIMITED TIME OFFER for a ONE TIME SESSION.  Grab it while you can!

 

 

💬   QUESTION:  What is one question about high ticket selling we didn’t cover in this article? Share your comments below:

 

Contributing Writer, Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on e-commerce and how companies can improve the way they represent their brand. She is passionate about using her experience to help brands improve their reach. 

 

Feeling Overwhelmed? First Aid Tips to Beat Overwhelm for Entrepreneurs

Feeling Overwhelmed?

In my last blog post, I shared what to do when you’re feeling overwhelmed in your business.

If you missed it you can catch up on that step by step ‘focus freeing strategy’ here.

If you find yourself feeling stretched, stressed and overwhelmed from so much to learn when it comes to marketing and growing your business, I wanted to encourage you that …

You’re not alone.

I’ve been a business owner for over 25 years now and I still have seasons when I get that feeling too. And hundreds of other successful people do too.

In fact, I recently spoke to a CEO who signed up for my complimentary discovery coaching call. This guy is a seasoned entrepreneur. He has grown his business to 14 locations and he’s even authored 6 best selling books, so you might be surprised to know why he reached out to me.

I asked him … “what is the #1 outcome goal you would like me to help you achieve?”

His reply:  “I’m feeling so overwhelmed with all of our new initiatives. I need a coach to help me make the best decisions in how I will manage it all.”


Yes, it just goes to show you that even “successful” people aren’t immune to feeling overwhelmed either.  


So, if you too have been feeling the weight of overwhelm, my encouragement for you today is this:

#1. Accept it’s perfectly normal to feel overwhelmed in your business.
#2. Know that you’re not alone.
#3. Don’t try to battle through it alone. Reach out for help and support.


Whether you find a peer group of entrepreneurs for support or you looks for a professional coach, having a consistent person to hold you accountable can help you break out of your cycle of struggle faster.

And …

#4. Identify what your 80:20 is in your business and then focus on it.

Simplify your to-do list down to what critical few things you do that make the biggest difference to your success. Often times, doing this step requires the help of having a coach and/or accountability group to challenge you.

It’s a lot like watching the reality show on hoarders. If you have a hoarding problem it’s because it’s incredibly difficult for you to let go of things. You never see a hoarder be able to clear out their home all by themselves.

As a business owner, we too can fall into a similar challenge of not being able to let go of certain tasks you feel has to get done by you … or even done at all.

So, if you feel alone trying to manage the overwhelm in your business ….

  • What is keeping you from engaging a peer group, coach or
    friend to give you the help and support you need?

Share your comment below. I’d really love to know.

I’m in your corner,

Yoon ~

How to Optimize WordPress Blog Using Yoast

Optimize Your WordPress Blog

Every business today should have a blog. Publishing new blog content regularly is one of the easiest ways to quickly build your authority and thought leadership within your industry.

The many advantages, like reaching the press, improving SEO, building your know-like-trust factor and more, all make it well worth the time to publish new blog content on your website on a consistent basis.

It’s also important to optimize your WordPress blog for relevant keywords and keyword phrases that you target audience types in search of solutions your business delivers. If you do not optimize your blog, you will create less traffic to your website, making it harder to get found by ideal customers who are in the market for your services now.

Today, with plug ins like Yoast for WordPress, it’s easier now more than ever to optimize your blog in just minutes — saving you thousands of dollars from not needing to outsource this simple task.

Yoast is easy to use once you get the hang of it and has an ample amount of options to help you get your blog found in online searches. Follow this step by step process on how to optimize your WordPress blog using Yoast and you will soon feel like a pro!

1. Get a WordPress blog: Go to WordPress.org and click “Download WordPress.”

 

You will be taken to this screen: Click download again and wait for it to complete.

2. Go to your website

 

3. Click on the plugins tab and click add new

 

4. Search for Yoast SEO. This is the plugin that will help you to optimize your WordPress blog.

 

5. Click Install Now shown below

 

 6. Click Activate

 

7. It will come up on your sidebar as “SEO” once the plugin is added correctly.

 

8. The configuration wizard is good for starting out with Yoast. It will take you through the basics of optimizing your blog step by step. It is located in the “General” tab shown below.

 

9. After you have edited your blog, if you are unhappy with your work, you can click the “restore default settings” button also in the “General” tab and it will return your settings to their original state.

 

10. On the “Your info” tab indicated below, you can change your website name, select if you’re a company or a person, and write your name in if you are not a company.

Optimize WordPress Blog

 

11. Under the Webmaster tools tab, you can verify your website with multiple search engines. Start by clicking the link to “Google Search Console.”

 

You will be taken to a screen that looks like this. Follow the recommended method to verify your website.

Optimize WordPress Blog
.

12. In the Titles & Metas tab, you can choose the symbol you would like to appear on the tab of your website.

 

13. The Homepage tab is where you will optimize the front page of your website. You can optimize the title and description which will later appear on the search engine.

 

14. The Post types tab is where you will customize the templates for your posts, pages, and media. You can customize the title templates and the description templates.

 

15. The Taxonomies tab is where you customize templates for your categories, tags, and format.

 

16. The social tab is where all of your social media account links go. If you click on each tab, you can customize what people will see as the frontpage of these profiles.

 

17. Frontpage settings will allow you to customize what people see when they share your social media profiles.

 

18. Click on the tools tab next.

 

The most useful link on the tools page is the bulk editor which allows you to edit all of the titles on your website.

19. If you choose a post and press edit, it will allow you to optimize each post inside of your website individually.

Optimize WordPress Blog Screen

 

20. Under “SEO Title,” always put your most important keywords.

Optimize WordPress Blog

 

21. The red dots shown here will give you an idea of what is missing from your website in terms of optimization.

 

It’s that simple. Just use the notifications in the red and orange buttons as a checklist to fix one by one. You’ll see how quickly you can optimize your blog post for your keyword phrases that will help your blog get found by so many more potential customers who are searching online.

QUESTION: Share your best blog optimization tip below or post your question on this topic:

Are Pop-Up Opt-Ins Affecting Your Site Traffic?

About two years ago, Google started penalizing websites that are not friendly to mobile visitors, since mobile traffic now comprises the vast majority of all internet traffic.

In August of 2016, Google announced that it would begin penalizing websites that have what Google considers “intrusive” pop-ups. Here’s the official Google Webmasters post that sparked controversy across the web.

According to some recent articles, websites are seeing the effects of this change.

What are the rules?

 

In order to be considered mobile-friendly by Google and to show up in the search results of those using their cell phones, your website cannot have what Google considers “intrusive” pop-ups on your site.

 

The most important things to know are:

 

  1. This only affects the mobile version of your website, and
  2. There are a few quick fixes if your site is in fact being penalized.

 

These are intrusive pop-ups, as Google has defined them:
Website Traffic

Source: Google

 

How does this affect you?

 

Any popups you’re using to collect email addresses or opt people into your email list or other offer could be affecting traffic to the mobile version of your website, resulting in drastically reduced traffic.

 

If your site isn’t mobile-friendly, you’re missing out on at least 60% of internet traffic, and that number is growing every day.

 

It’s important to understand the difference between acceptable and unacceptable pop-ups to make sure that Google doesn’t penalize your site.

 

Here’s what’s okay to have on your mobile site, according to Google:

 

  • Push notifications
  • Pop-ups about cookie usage and age verifications
  • Small app banners
  • Exit popups
  • Popups that only appear when someone clicks a button

Find out whether your website traffic is impacted

 

In order to take action (or determine if you even have to take action), you have to check out whether or not this is actually affecting your website’s traffic.

Step 1: Select a custom date range in Google Analytics.

 

Sign into your Google Analytics account. In the left-hand sidebar, click Audience → Overview, and then select the option to define a custom date range.

 

Select the date range of Jan 9, 2017 – Jan 13, 2017 and compare it to the previous week. We choose this date range because this was when the changes first went to effect.

Website Traffic

 


Step 2: Check the mobile traffic specifically.

 

Under “Audience” on the left hand side, click Mobile > Overview. If you that your site experienced a significant drop (over 20%) in mobile traffic during this period in time, your site is likely being penalized for popups.

 

Step 3: If you have pop-ups on the mobile version of your site, disable them.

 

If you did experience a huge drop in traffic during this time, you can’t regain the traffic that you’ve lost, but you can make sure that the mobile version of your site is Google-friendly moving forward.

 

Remember that you can still have pop-ups on the desktop version of your site, but you should disable them on mobile. You’ll have to find the settings in your specific plugin (if you’re using WordPress) to disable them on mobile.

 

Or only use exit pop-ups. If you’re using ClickFunnels, your site should be fine. By default, the pop-ups only appear if people ask for them by clicking a button.

 

 

Are you seeing the effects of this penalty on your site?

Reduce Social Media Overwhelm with CoSchedule

Social media overwhelm––what does it mean?

To me, it means understanding that for your business to succeed this year, you should have an effective presence on at least one social media network. My favorite is LinkedIn.

Knowing that these strategies can help you generate more leads. Seeing everyone else benefiting from using social media, but feeling stuck because you feel like you just don’t have enough time to do the same.

We’re going to show you a tool that lets you put your social media efforts on autopilot, so you can reap the benefits without having to worry about giving up more of your time to manage your different profiles.

CoSchedule is perfect for the busy entrepreneur who realizes the importance of staying active on their blog and social media.

Check out this step-by-step guide to using CoSchedule to take advantage of what social media can do for your business without all the overwhelm.

What does CoSchedule do?

CoSchedule is a social media and content editorial calendar that allows you to work collaboratively with your team and see what’s ahead for your marketing efforts all in one place.

In CoSchedule, you can manage, create and publish your blogs and content to all your social media platforms content in one place, all in one calendar. Its drag and drop function also lets you easily reschedule your content.

If you use WordPress, you can also create blog inside and schedule them directly to your website from within the CoSchedule app and see this content alongside your social media schedule to ensure that your marketing is cohesive and coherent.

Additional features of CoSchedule

  • A headline analyzer which tells you how well your headline is likely to do both in terms of SEO and social shares …
  • Social sharing stats, so that you can see which types of content tend to perform the best ..
  • Google Calendar integration, so that you can view upcoming posts and content within a tool that you already use ..
  • Bit.ly integration, so that you can track link clicks from specific posts, and …
  • Google Analytics integration, so that you can track the behavior of those who land on your site through your social media posts, and address any glaring issues you may come across (like high bounce rates).

 

Why we use CoSchedule

CoSchedule is a huge time saver while making it easy to master social media. Its ReQueue function lets you recycle social media posts if you have empty slots in your calendar that need filling.

Simply put, CoSchedule lets me put my social media efforts on autopilot. Of course I have to go back and tweak my settings once in awhile, but it’s worlds better than logging into each individual account and posting every day, and then trying to scramble to put something new together when there’s a hole in my social media calendar.

Who else should be using CoSchedule

If you are a solopreneur who does all/most of your own marketing you should switch to CoSchedule.

If you have your own in house marketing person or team, you don’t need to be paying people to manually plan and post your social media content. You should have your team learn how to use CoSchedule.

CoSchedule helps you regularly promote the content that you’ve worked so hard to write and publish on your website, because “if you build it, they will come” is a flawed principle.

Here’s how to start using CoSchedule to put your social media efforts on autopilot.

How to create your first social media campaign with CoSchedule

  1. Start your 14-day free trial at CoSchedule

     

     

     

     

    2. Connect your social media accounts by clicking the gear button in the lower left-hand corner of your screen, and then selecting the name of your account.

     

     

     

    3. On the next screen, click “Social Profiles”.

     

     

     

    4. Then, click “Connect a Social Profile”. You will have to go through a brief verification process to connect your profiles.


    Note that because of Instagram’s restrictions on third-party apps, CoSchedule will not actually post to Instagram for you but will remind you to post at the specified times.

     

     

    5. To publish a social media campaign, navigate back to your Marketing Calendar.

     

    6. Click the + button that appears when you hover over a date on the calendar.

     

     

     

    7. Click the option applicable to your campaign – for this tutorial, we’ll choose Social Media Campaign to promote a blog we recently published.


    8. The Social Media Campaign tool will help you automatically publish messages on your preferred social media channels at specified intervals such as the day of publication, three days after, one week after, and one month after the publish date. Within this module, click the plus signs to create a new message at the specified interval. This is the best way to promote a new lead magnet or piece of content within CoSchedule.


    9. Add Title and Create your own labels.
    Creating color coded labels can help you distinguish which type of content when you view your calendar.

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    10. Set your custom date and time. You can choose “Best time” to publish the content on the peak time of the day when your subscribers are most active on the given social media network.

    11. Click “Add Message” to add it to your queue.


    A preview of how your post will appear on the selected social media network will be available at the bottom.

    This is how your social media campaign messages will look when populated.

    This is how your calendar will look when populated, giving you an overarching view of what’s going on across your social media channels over the next few weeks.

    12. Follow up with your efforts using CoSchedule’s Analytics dashboard. View your top content report, social engagement report, and more.

 

 

 

Using social helpers to streamline your posts

Helpers are custom social media templates you can use. They can automatically fill in certain aspects of the content that you’re sharing, so you don’t have to type it out every time. You can create your own custom text, image, and video helpers for content that you reuse regularly and would like to easily insert into your content.

  1. To create a helper, click the “New Helper” button within your social media publishing module.

    2. Click “Text Helper” to create a section of text that you can easily recycle.
    3. Fill out image helpers for images that you regularly use within your social media posts.4. Use video helpers for the same, but with video.

 

 

Using the ReQueue function to fill holes in your content calendar automatically

 

Step 1: From your Marketing Calendar view, click the ReQueue button in the sidebar.

Step 2: Select the days of the week and times when you would like your ReQueue messages to populate your feeds.

Step 3: Click the “ReQueue Groups” button in the upper right-hand corner of the page.

Step 4: Click “Add Message” to create and save your ReQueue messages. You’ll never miss a social media post again!

 

 

In conclusion, it’s worth investing the initial time to learn how to use this new tool.  Start using CoSchedule to help you promote your content more consistently, so you can build a bigger presence on social media.

QUESTION: Share your question or best tip that helps you grow your social media presence without the overwhelm.