My interview in Entrepreneur Magazine

*This is a reprint from the article published in
https://www.entrepreneur.com/slideshow/228294#7

Note from Yoon …

In case you missed the story that was published yesterday on Entrepreneur.com here it is again below as a reprint. Did you know …? that I got into business coaching to help other entrepreneurs to grow your businesses without missing out or sacrificing the quality of your family life. Let’s keep remembering those lessons from 9/11. The pursuit of business success should never overshadow relationships with our loved ones.Success and Blessings!

 

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 “As a type A personality, it was easy for me to get sucked into the ‘workaholism’ syndrome. 9/11 was a huge wake-up call that shouted the reminder to me that we never know how much time we have left here on earth.”

Yoon Cannon Business growth coach
Paramount Business Coach, LLC
Doylestown, Penn.

9/11 inspired me to completely change the business I was in. When 9/11 happened I was running three different businesses at the same time – a large performing arts center, a retail store, and a production company – with 35 people on my payroll. As a type A personality, it was easy for me to get sucked into the “workaholism” syndrome. 9/11 was a huge wake-up call that shouted the reminder to me that we never know how much time we have left here on earth.

No one ever says on their deathbed that they wished they worked more or achieved more. When we face death and tragedy we all evaluate the relationships in our lives. As a working mother with three children (two at that time), 9/11 inspired me to create instead a lifestyle business, so that my new business could be built around my family which would allow me to be available for them on their schedule. I didn’t want to miss out on enjoying my family and loved ones.

I ended up selling all three of my businesses and started my lifestyle business which is my coaching practice. The majority of my work is virtual, allowing me to be at home in the mornings to see them off to school and available for my kids when they get home at 3pm. I choose how much I want to work each week. I can work anywhere in the world, so when we decide to pick up and travel I can work around that no problem.

My lifestyle business also comes with the added perk of no overhead. I used to have a high maintenance- high overhead 5,000-square-foot building. Plus, my lifestyle business offers me a leveraged business model which allows me to work a fraction of the time while earning 10 times more than the traditional billable hours model.

I think the anniversary of 9/11 each year serves an important reminder for us all to prioritize and cherish investing in the relationships of our family and loved ones.

*This is a reprint from the article published in
https://www.entrepreneur.com/slideshow/228294#7

QUESTION: What about you? How did 9/11 change you as an entrepreneur? Please share your comments below:

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 
© Copyright 2016

Business Blogging Tips to Attract New Clients

Note From Yoon:

September is a great time to get refocused and refreshed.
With the kids back in school (here’s my youngest on the bus!)
and vacation season now ending this is the week to kick start your
business back into gear.
One great strategy to focus on this week is business blogging.
Enjoy this week’s blog article on blogging! Please share your
comments below.

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Business Blogging Tips to Attract New Clients

Blogging is one of the most effective ways to demonstrate your area of expertise and also increase traffic to your site. That is why a number of businesses use blogs, not merely to attract new clients, but also to connect and interact with your prospects on a regular basis. It is important to understand that blogging will be as effective marketing strategy assuming your blogs provide great content to your target audience.

Why Blog?

You may wonder why you should blog for traffic, when there are a number of other online marketing techniques that can do the job for you. Here is why blogging is a good idea.

#1. Blogging is free – You can’t get better than free. All you need to do is add an extra page on your site or set up a WordPress blog page to get started.

#2. Google favors sites that add new content – The page rank of your site also improves each time you add a new blog post, thereby increasing the traffic. Updating your business blog on a regular basis adds high quality, meaningful content giving your site greater visibility in the search engines.

#3. Blogs reflect your expertise – Business blogging is a great way to tell the world what you know and how good you are in your field. When you want to gain the trust of your customers, post informational blogs on your site, offer tips and answer the common questions asked by them. Blogging is the easiest way to gain the trust of the audience by sharing of knowledge and information.

What to Blog About?

The next question would be — what should you blog about? Frankly, you can blog about any topic as long as it is relevant to what your offer is, your industry or your niche. To grab the attention of your audience, you should write about specific questions your prospects and clients frequently ask. Think about what your prospect’s greatest areas of struggle, pain and frustration is in their business as it relates to your area of expertise and that’s what you write about.

Tips on Choosing Your Business Blog Topics

Here are some useful tips that can help in selection of a blog topic.

#1. Industry Trends – Company blogs usually revolve around the hottest trends and events in the industry. Writing about these happenings, or giving your opinion or analysis about these trends through your blog is yet another way to tell your audience that you are up to date.

#2. FAQs – As mentioned earlier, blogs that answer the commonly asked questions will increase your readership immensely. Think of 10 or 12 questions your prospects ask you the most when they are considering hiring you.

#3. Case Studies – You can also blog about your client success stories which is an effective way of telling your audience how you have helped other clients. They help the readers relate their problem to the one discussed in your blog and keeps them hooked to your website longer. Make note, case studies work best when they are real stories and not fabricated.

Now that you know why you need to blog and what to blog about, what else is getting in your way of leveraging blogs so you can attract a steady flow of new clients?

Please share your comments and questions below.

Here’s to Your Success!

Blessings~

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About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

© Copyright 2016

 

GOAL SETTING LESSONS I LEARNED FROM MY DAUGHTER

I bought my daughter a set of markers that are meant for writing on windows. I figured she’d have fun drawing flowers and cute stick people. To my surprise, when I walked in her room I saw there were no drawings on her windows. Instead, the first thing she used her new markers for was to write down her goals.

Wow. I didn’t expect that at all from a 9 year old.

In case you can’t see the photos I took she wrote that her goal was to:

  • Get an iPod
  • Allowed to get in 5th grade.
  • My Goal is $225
  • I have money!

Don’t spend anything. In 5 simple lines I realized that my daughter Carissa articulated the S.M.A.R.T. formula for goal setting. (ok, this was a proud parent moment 🙂

SPECIFIC –           She wants an iPod.
MEASURABLEShe knows how much more she needs to save to hit her goal of $225.
ACTIONABLEHer action is to commit to not spending anything.
REALISTIC –      She only has to save $18.75 each month which she expressed to me
                              “I can do that”.
TIMELY –          She was shooting to achieve this goal by 5th grade, which is another
                          12 months away.

Goal setting works wonders in helping us obtain those things that we are saving for. My daughter’s iPod goal taught me a lesson on just how powerful it is to not only write down our goals but to have them visible in places we will see everyday.

What about you? 

What is the big prize that you are saving for?  A new car, a family vacation, a dream house or perhaps an ivy league college education for your student?

Knowing what you’re saving for and articulating how you will get there through the S.M.A.R.T. formula will help you stay focused and intense in your business for short term periods.

Knowing what you’re working for will supply the passion, energy, joy and fulfillment to carry you in your business for the long term.

So, what are you working for? What is your business a vehicle for?

  • achieving greater freedom in your life?
  • providing security for your family?
  • changing people’s lives by sharing your expertise?
  • making a lasting difference in your community?

    Can you articulate what you are working for in a S.M.A.R.T. response?

    ________________________________________________________

    It’s tough to grow your business without setting specific goals.

    And, it’s easy to forget to implement those S.M.A.R.T. goal setting tips.

    If you are clear what your specific goals are in your business, but need some help and guidance and how to get there I invite you to call me for a complimentary discovery session. No better time than NOW to decide to play big and finish the year off strong!

    PS. I’ve heard you improve your chances at reaching your goals when you write it down and then improve those chances even more when you share your goal with others.  

     Please share your goals here.

     Here’s to Your Success!

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    About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

© Copyright 2016

5 Inexpensive Ways to Market Your Small Business

 

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Note from Yoon:

Setting your own hours, working from the comfort of your home (in your pajamas?) and being your own boss are some of the big perks of being a small business owner. As a business coach my clients are throughout the United States and even overseas, but it’s all headquartered right in my own home. This is me in my home office (ok, so I don’t always take the Richard Branson approach and work sitting in a hammock).

A major drawback, however, is the cost that it takes to get everything up and running. In today’s article I wanted to share with you my tips for one of the most common questions I receive from small business owners and solopreneurs who are trying to market their businesses on a small budget. Read below and make sure you share your comments and questions.

Blessings!

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The Small Business Administration says that the average business owner invests $30,000 into their new business. If you’re dreaming of starting a business, or already have, and are strapped for cash; here are five low cost marketing tips to help you gain and retain customers:

Donate to local fundraisers and charity events.

Doing things like giving $50 to a charity to help victims of a natural disaster or donating some of your products to the school’s annual carnival — and getting your name printed on their handouts — is likely to be worth every penny you invest, says Entrepreneur. Aim to support any cause as a business that you would personally, and try to support events that are mid- to large-scale so that you get the most visibility for your dollar. As a bonus, your donation may be tax deductible.

Work with other small business owners to cross promote.

Nothing helps ramp up business better than by teaming up with others. Find businesses that have a natural connection to yours and hand out their sales fliers and business cards to your customers. And ask them to reciprocate. If you’re a dog groomer, it would be natural for you to work with people who specialize in walking dogs, baking organic doggie snacks, crafting dog sweaters and the local pet shop owner. In this way, you’re creating value, not competition, since each one of your offer unique goods and services.

Remember your customers’ special days

Collect info on your customers as part of your loyalty program, create and order postcards from OvernightPrints.com and then send the cards to customers on their birthday, anniversary, birth of a child or other special event that you know about. The cards can do double-duty by offering a discount or free gift when the customer comes in with the card.

Start a blog and be active in social media

Internet users are pretty savvy and are adept at finding free information. Businesspeople who hand out loads of useful info are often rewarded with the sale or contract, simply because they go above and beyond the average person’s expectations. An article from PC Mag says that providing tips, suggestions, hints or reviews of your product or service makes great web content. Also be sure to join relevant groups and be active in the conversations taking place on Twitter and Facebook.

Set up a booth or table at community events.

Dropping $100 for a booth at a local festival where thousands of people will be exposed to your products or services can offer a great ROI. Be liberal in handing out business cards, brochures, samples, pencils, magnets or whatever fun item that you have personalized with your name, phone number and website URL. Within a few days your name and phone number will be in the hands of hundreds or thousands of households in your city, where they’ll repeatedly be reminded of you and likely give you a call when the time is right.

There are actually hundreds of ways to market your small business inexpensively. I just shared 5. Please share your best ideas on other inexpensive ways to market your small business.

 

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

© Copyright 2016

 

Take Inspiration from 3 Fortune 500 Men

!cid_06B63769-2E1B-442E-9F28-BBCBC94247AE@westellNote From Yoon:

I’ve been taking Richard Branson’s advice. While I don’t have a hammock, my favorite relaxed spot to work is on my front porch chaise lounge. 

This is where I usually take my coaching calls. I follow the sun, so I end up moving to the side porch, then to my back porch.  Being outdoors is definitely a more fun place to work! Thanks for the tip Richard! 

What about you? Share your best success tips you’ve learned and implemented below.

Blessings ~ 

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There is no such thing as a black and white path to success. The road to a successful future is bumpy along the way, but that doesn’t mean it’s impossible to achieve great things. Sometimes the most unlikely advice is all it takes to catapult you towards greatness. Follow the unlikely advice of these Fortune 500 men, and you can take a step on the path towards your dreams.

Richard Branson: Virgin King

Sir Richard Branson in Vancouver

Photo by Shinsuke Ikegame via Flickr

Richard Branson has it all: a multibillion-dollar empire, his own private island and a great head of hair, but what’s his secret? Branson told Askmen.com that one of his secrets of success is to work from home whenever possible. A hammock is a much more fun place to work than a stuffy office desk, and working from home allows Branson to minimize distractions and focus on the task at hand.

Bill Gates: The Ruler of PC Land

Bill Gates

Photo by Choice Isy via Flickr

Bill Gates pretty much runs Silicon Valley these days, and he owes much of his leadership ability to his parents. They forced him to participate in activities that don’t come naturally to him. He tells CNN Money Magazine that one of the most important parts of his childhood was learning to stretch out of his comfort zone. He may not have been the best athlete, but he sure made some important memories trying.

Steve Wynn: Big Winner

Steve Wynn at the Milken Institute Summit-London

Photo by MilkenInstitute via Flickr

Steve Wynn isn’t just a hotelier, he is “the” hotelier, and he owes it all to the way he treats people. In his seminars, Steve Wynn explains that his business motto is anything that brings immediate gratification will be repeated, and he uses it to ensure his employees and guests feel taken care of. This way, he builds a loyal fan and employee base that has his back.

What about you? Share your best success tips you’ve learned and implemented below.

 

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

© Copyright 2016

How Do You Develop a Winning Brand Strategy for Your Small Business?

There is a great misconception that spectacular company branding is reserved for large companies that achieve instant recognition from a single image. Although your business may not sell soda in red cans in over 200 countries worldwide, branding is a vital part of your business’s success. In fact, developing and implementing an effective branding strategy is essential for businesses of any size that want to stick it to their competitors and increase their client base.

Here are four steps to help you develop a winning branding strategy:

Step 1) Evaluate your business and consider your competition. What are your strengths and weaknesses? What aspect of your business are you most proud of? Now think about your competitors. What are their strengths and weaknesses? How do you stack up compared to the competition? Determine what makes your business stand out.

Step 2) Uncover your clients’ perceptions of your business. You may consider your business’s knack for understanding and addressing the needs and goals of your individual clients to be a strength of your business, but do your clients agree? Understanding your clients’ assessment of your business is crucial to the development of an effective branding strategy. Market research will allow you to gain insight into your clients’ perceptions and to begin to develop a strategy that addresses these views. Take advantage of social media – the use of Facebook, Twitter, and other online social exchange sites can be an excellent method of obtaining customer feedback. Offer incentives to clients who respond to surveys on Facebook and tweet questions about your business to encourage discussion of your business’s strengths and opportunities.

Step 3) Develop a branding strategy. Compare your evaluation of the business to client evaluations. Did you both agree that your business’s employees develop relationships with clients that help the business to understand its clients’ needs and to assist clients in achieving their personal goals? Congratulations – you’ve just found your WOW factor! You have exposed your business’s competitive edge and discovered that your clients are taking notice. Now consider your WOW factor in relation to your overall strategic goals. Create a branding strategy that is aligned with the business’s strategic goals and that enhances your WOW factor. Be sure that the personality of your business and images used in branding are congruent.

Step 4) Communicate your brand. You have already defined your business’s brand, so now it’s time to convey the brand message to your clients. Your brand is communicated to clients through personal contact as well as through media and advertising, and ensuring that the business is portrayed consistently throughout all forms of interaction with clients is the key to successful brand implementation.

By developing a branding strategy centered on consistent representation of the business’s WOW factor, businesses of any size can effectively influence public perception of their brand and become memorable in the marketplace.

If marketing feels like you’re stumbling through this process, you’re not alone! Most business owners are great at their business, but not necessarily great at marketing their businesses.  If you’re ready to win the game of marketing once and for all, then take a look at my marketing training program here: https://www.paramountbusinesscoach.com/business-marketing-training

QUESTION: What does developing a brand mean to you? Please share your comments below.

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

© Copyright 2016