What’s Your Follow Up System?

Note From Yoon

I was having my coffee early this morning on my front porch and noticed the fog lifting from my view of Buckingham mountain. It was so breath taking I had to go inside and grab my phone so I could take a picture to share with you. I only looked down for a few minutes to crop the photo. By the time I looked back up that fog already disappeared.  

It reminded me of how true the statement, “You have to strike while the iron’s hot”.  This made me think about the discipline of follow up. If you want to attract more clients, you need to strike while the iron’s hot. The problem with that however, is half the time, we don’t always know when our potential prospects are ready. Here’s a brief blog I wrote on creating a follow up system, so you don’t miss those hot opportunities. I invite you to share you comments and questions about how you can create effective, simple follow up systems that work.  Enjoy! 

Blessings ~ 

Signature

 

What’s Your Follow Up System?

Imagine, missing out on a great new account all because when your prospect was ready, she’d forgotten about you. Picture this scenario, you’re a financial advisor, you meet prospects every week but you don’t have a system for keeping in touch.Six months ago you met this particular prospect at a networking function.  You exchanged cards and maybe you even sent a “nice to meet you” email the following day.  But you never reached out to her again. 

Four months later, she met another financial advisor who’d followed up with an informative article.   A few weeks after that, he’d sent an email and offered a short phone consultation.  Your prospect became his prospect.  Has this ever happened to you? 

Follow up is the most important component in building your networks and getting more referrals. Marcia Yudkin of the Marketing Minute says most of her referrals are for people she recently interacted with.  So, keep in touch. 

How often?  Each contact will be different but every 1-3 months is about right for many potential clients.  And don’t always ask for work.  Forward a relevant article you think they may be interested in, let them know if you’ve added another skill set to your repertoire, be helpful.   Keep it short and related.  This tactic is simple once you get into the habit and helps to build your relationship.  When they need your services, you’ll be top of mind. 

It can take anywhere from 3 months to 2 years to turn some leads into clients.  Nurture them along the way by being a resource. If these ideas sound too big to implement there are some great ways to systematize your follow up process and even scale it to large numbers of prospects versus following up with every individual. You can learn these systems.

If you’re feeling overwhelmed or need help with your follow up marketing plan, I’m just a phone call away.   You can reach me at 215-292-4947.  Call today to set up your free 30 min Discovery Session and lay the foundation to take your business to the next level!

 QUESTION:  What follow up did you do that turned into a client success story? Share your comments here

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

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4 Secrets to Staying Focused

When you are dedicating yourself to achieving a specific goal, you must promise yourself to use the time you’ve blocked off for in ONLY working toward that goal.

Has this ever happened to you? You’ve blocked off time to work on that big project but you find yourself unmotivated, confused and generally unfocused?  You’re trying to remember if your son or daughter has a ride home from school, dreading an afternoon meeting or what you’ll eat for dinner tonight. 

Some call it ricochet rabbit–your mind is “Bing,”Bing”,”Bing” all over the place and pretty much everywhere but on your project.  Instead, the cursor blinks on your blank computer screen and feels like a mocking purgatory.

1–First, take a deep breath.  Know this is perfectly normal, everyone feels this way at some point. 

2–Make a list of everything that needs to be done for this project to be complete. If it’s a new product, the product has to be created, marketing materials need to be produced and the right audience needs to know about it.  What’s your role?  Do you need to research the product so you can write a fact sheet or a brochure?  Write down everything that needs to get done for that project then rank them in the order they should occur.  If you’re familiar with mind mapping this is a great technique to use for clustering all the associated tasks. 

Break the project down into individual tasks and then break those into smaller, bite size chunks. For example, you need to write a brochure–who’s the audience for the brochure?  What should it highlight?  If you’re introducing a new product for dentists for example, look at the key benefits of the product–will it save them time?  Does it make an activity easier?  What’s in it for them? 

3-Set a timer–at eggtimer.com you can set a timer on your computer that will alert you when your allotted time is up. Or, you can set the timer on your cell phone.  Tell yourself for the next 30 minutes, you’ll truly focus on the task at hand.  When your mind wanders–and it will!–bring it back by reminding yourself of your time limit. 

4–Shut out distractions for the duration of the time you commit to focusing on the project at hand.  That means close the door.  Turn off your emails, pagers, cell phone and land lines. Have a snack and drink at your desk so you don’t feel the need to get up for that.  If you have staff, tell key people you are not to be interrupted for the duration of your project slot. 

Here’s my own favorite “gotta get focused” trick.  I drink 2-4 cups of Ginkgo Clarity tea (double bagged of course).  Either this herbal concoction is really effective or my mind just convinces me I’m more focused because of it.  Hmmmmm…?

I hope you will start implementing some of my tricks for staying focused.  If you feel overwhelmed and need help prioritizing,  I’m never more than a phone call away! (215) 292-4947. For more great business growth tips subscribe at https://www.ParamountBusinessCoach.com

QUESTION: How do you get focused when you’ve got too much to do? Please share your comments below:

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

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How to Do Mind Mapping to Grow Your Business

Reader’s Question: I’ve heard you speak at a recent conference and you mentioned map mapping as a technique you do in business planning. Can you explain more about how to do mind mapping? — Frank Rosen, San Francisco, California

Yoon’s Answer: Great questions Frank. Yes, I was referring to mind mapping to help you clarify how to reach your BHAG –big, hairy audacious goal. So, what can you do today to make progress on your biggest goal? What’s holding you back? If you don’t know, take some time and write your goal on the top of a piece of paper.

Next, write down everything you can think of that you’ll need to do to accomplish this goal. Then, put them in order. If you don’t know where to start, that’s a starting place. Write down everything you think needs to be done. Where can you get more information? Can you do some research online to get a better idea for what you need to know? Can you enlist the help of a mentor or coach?

Sometimes it helps to mind map an idea, especially if it’s really messy. If you don’t know what a mind map is, here’s how it works.

1–Take a piece of paper and write your idea in the center. Maybe you want to make more sales or close more clients.

2–Then, you can write “close more clients” in the center. From there, you’ll draw lines radiating out from the center and write down every way you can think of to make this happen. Maybe it’s making more phone calls or becoming more visible in your industry. Write down everything.

When you’re done, you may have a messy piece of paper, but you’ll also have completed a terrific brainstorm and can now use th

Mind Mapping to Grow Your Business

is to create an action plan for yourself.

Here’s what it’ll look like.
You can do it on paper or use mind mapping software like www.Mindmeister.com–the choice is yours. What’s important is that you make a plan for your success and take action!
Try your hand at mind mapping and share your results below.

If you have more questions about mind mapping post your questions in the comment box below. Here’s to Your Success!

Yoon ~

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

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What is the Power of Mind Mapping

Mind mapping can be a great tool to jog your memory around a topic and get all your ideas down. Because it’s visual, it can help you literally “see” areas where you can branch out on an idea or where you’ve forgotten an important point.

You can download a software program like mindmeister or even do this with a piece of paper and a pen. The way it works is you write your idea or topic in the middle of a piece of paper. Then you write all the ideas you can think of around that topic. Some will be a clear sub topic, write that on it’s own line. Others will go under those sub topics so you put them under it.

The end result is a messy brainstorm that lets you see where the gaps are and how you should organize your material. It’s a great tool for times when you feel overwhelmed about a project so you can see it in a “big picture” way.

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

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Public Speaking Tips for Business People

Public Speaking TipsNote From Yoon …

 The summer is a great time to spend on sharpening your skills. One of the most valuable skill to have in your business development toolbox is the skill of public speaking.  Why? Because it helps to quickly build your expertise platform. Speaking allows you to leverage your time from marketing one – one to one to many. Speaking builds strong know-like-trust factor with your audience. 
 
Recently, when I was speaking at a Chamber of Commerce event I was approached by an audience member who remarked she wished she was a naturally gifted speaker like me. I thanked her for the kind compliment, but had to correct her that speaking is actually a skill you can learn. 
 So, friends here’s today’s blog article on how you can sharpen your speaking skills to quickly build your expertise and attract more clients for your business. Enjoy!         

 

Public Speaking Tips

Public Speaking Tips for Business People

People who listen to a great public speaker often refer to that person as a “natural.” While some people have a natural ability to know what the audience wants to hear, the majority of great speakers became skilled with practice. Professional speakers have had thousands of opportunities to try their skills in front of people. Learning from the professionals is another way to enhance your own skills.

1. Keep the end in sight

The best way to start the speech writing process is to have the end in mind. What is it you want to leave people with? What is the goal of the speech or presentation? How do you want to impact your audience with your speech? When you have a clear understanding of the outcome you want to achieve, you can be focused on that goal as you prepare.

2. Keep the message simple

You are an expert in your field, so there will be the tendency to give people much more information than they can digest. Your goal is to come up with a few simple points that support your message, and give just enough detail to make it relevant, understandable or entertaining. If you bury your audience in facts, figures and details, they will still be digging themselves out at the end of your presentation, and will have lost the message in all of the other information you gave them.

3. Know the space and the people

Know the audience and the room in which you’ll be speaking. There are times when you don’t get the chance to prepare. When you can, mingle with people as they walk in. Stroll through the room, taking note of the best and worst places to hear you. Take a mental poll of the mood of the crowd. The more you feel familiar with the people and the space, the more comfortable you’ll be during your presentation.

This is especially important for speakers who often present to busy people. For example, the current CEO of Ernst & Young, Mark Weinberger, was appointed as Assistant Secretary (Tax Policy) of the U.S. Treasury by President George W. Bush. His role was to help Congress understand the convoluted tax policy. Getting to know the people he would be speaking with and the venues in which he would present allowed CEO Mark Weinberger to explain this very complicated topic to a room full of very busy people. When the subject matter you’re speaking about is complicated, knowing your audience allows you to better convey your ideas effectively.

4. Tell a good story

Work on being a good storyteller. This is one way to connect with your audience. When you are able to share something that shows a little of your vulnerabilities, people will think, “Ah, he is one of us.” You can give the audience a lot of information, of which they may retain only a little. Or, you can make them remember how you made them feel by telling a story including personal challenges and accomplishments.

5. Project your message with your entire body

Body language is also “speaking” to the audience as much as the words you say. Match your body movements with the message you are delivering. Until you are comfortable with your own speaking style, have someone shoot a video of you presenting, and watch yourself. The best advice is to be and act naturally. Forced body expressions are always noticed.

Watch some of the great speakers, and notice the ease with which they get an important message across to the audience. They, too, had to learn these tips, and watch other speakers in order to create their own unique speaking style. Consider joining a public speaking organization, such as Toastmasters International, to improve on your skills.

What public speaking tips to you have? Share them in the comments.

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

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Tips to Improve Your Personal Productivity

personal productivityIf you’re a small business owner your livelihood depends on your ability to make business happen. Personal productivity for entrepreneurs is top on the list of skills you MUST MASTER.

If you’ve ever gotten to the office early determined to make headway on an important project but instead got caught up in the daily tasks of the office you know the frustration of being constantly busy without feeling productive.

Lots of people are busy all day but they don’t make any progress on their long term goals.

Returning calls and emails, attending to meetings that further the goals of other people–these may be things you have to do–at least some of the time–but if you’re not clear on your long term goals, you aren’t moving forward in your business.

If you ever feel like you’re stuck or spinning your wheels, take a look at your schedule. How many activities are geared towards you reaching your long term goals and how many are putting out fires and attending to others’ needs?

Steven Covey, author of 7 Habits of Highly Successful People, breaks down schedules into four distinct components.

Important and urgent

Important but not urgent

Urgent but not important

Not urgent not important

Personal Productivity Tip #1: 

When you make your to do list, highlight the ones that are Important but Not Urgent–whether it’s furthering your professional education or getting published regularly in a trade journal you have to take steps to make your goals happen.

Personal Productivity Tip #2: 

Look at your schedule–what can you delegate or delete in your life to make time for the things that matter to you? If you had a boss, and that boss required you to prune back 20% of your weekly activities, which tasks would you rank as your lowest producing time investment?

No matter what your situation you have some options. You could get up an hour earlier to spend 60 minutes a day paving the way to your success. If an hour seems difficult, find 15 minutes a day to move yourself forward in your goals. 15 minutes a day over a 5 day work week adds up to 75 minutes. Those 75 minutes add up to 5 hours over a month. Now, what can you accomplish in 5 hours? Break it down into 15 minute chunks and put it on your calendar.

Personal Productivity Tip #3:

Identify which routine tasks could you delegate to another to free up more time.

Outsourcing is becoming more and more common. Websites like Upwork.com, Guru.com and Rentacoder.com can help you find short term or longer term help for your routine tasks.

Or, maybe, you don’t need to do it at all. Depending on your business, there may be aspects you just don’t need to do anymore, or you shouldn’t be doing right now. Take for instance one of my startup clients. This NYC businesswoman was launching her second company. When she finally asked me to coach her she was pretty exhausted burning the candle at both ends. What we found out was that she was spending a huge amount of time designing her website herself (when she never did this before) and applying for patents. She was frustrated that business wasn’t happening soon enough. During our coaching sessions, she quickly became aware that she was focusing her time on all the wrong areas. She was working feverishly on stage 7 while skipping right over stages 1-6. She realized that if she would first lay the foundation in the sequential order that her time is then truly productive and results begin to happen much quicker and easier.

Personal Productivity Tip #4:

Regularly review your long term goals. Keeping your eye on the prize requires reminders of where you want to go and how you need to spend your time now to make sure you get there.

My challenge question for you is — “how long have you been tolerating low personal productivity in yourself?”  The trap that blinds so many entrepreneurs from losing awareness is the thinking that because you’re so busy every day you are being highly productive.

I put together a free template to help you start focusing on the key result areas in your business. You can download the Millionaire Productivity Time Template here:  https://www.paramountbusinesscoach.com/millionaire-productivity-time-template/

QUESTION: What is your best strategy that keeps you focused on working in your key result areas?  Please share your thoughts in the comment box below:

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