You know it’s the key to more success but there are certain strategies that could make it more effective for you.
In my seminar last week, “Double Your Networking Results” I laid out 7 tips for powerful networking.
The key message was this. Networking is about building relationships. If you become a resource for others by being helpful and connecting people you’ll double your networking results.
With that said, let’s look at a simple strategy for targeted networking. Targeted networking means choosing an industry (outside of your own) to serve.
I gave an example of a web designer who targeted the construction industry and soon became the “go to guy” for web design in that industry.
Is there an industry your business could focus on and become known as the best resource for your area of speciality?
If you need help defining your target audience call me for a free 30 min Discovery Session.
About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development. Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947.
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Question: Dear Coach Cannon: What can restaurants learn about successful marketing strategies from other industries?
Answer: In a down economy when budget is tight a great low-cost marketing strategy is in planning PR Events:
PR EVENTS: Plan special PR events targeted to very specific market niches.
1. Define your niche
2. Establish the emotional appeal
3. Choose the attraction
4. Decide what to use for retention after the event
5. Have an email capturing strategy during the event
6. Cross promote with other local businesses.
For example: a restaurant could have a Cinderella Party. The niche would be mothers of pre-schooler’s through 3rd graders. The emotional appeal is something like: Bring your little princess to the Cinderella Party dressed in her princess costume at ___ Restaurant on ___ date/time. The attraction: Dance with Cinderella, glitter glam makeup center, free cotton candy, prizes for wearing your costume! There are a number of creative ways for retention to keep your restaurant top of mind from all those who attended the event through useful promotional products. This Cinderella party is only one example of a niched PR event. You can plan events, themes and attractions to niche to any subset of your community.
PR Events are very successful for many industries because it not only brings additional foot traffic to your business, but the press releases before and after the event leverage a ton of FREE advertising! Submit a collection of photos and the newspapers will often dedicate a full page color spread on covering your event. To kick it up a notch, bring in a local celebrity to your event.
Got a question about your business? Submit your marketing, branding, advertising, PR, hiring, firing, staff training, customer service, sales, business management, leadership development, and other business questions to email@example.com.
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