Signs you need to find right virtual assistants: You’re drowning in an endless to-do list … you feel overwhelmed all the time … you always feel behind in hitting your goals … you’re stuck spinning your wheels … you’re exhausted and feeling burned out … you wear every hat in your business.
If any of those sound like you, then it’s definitely time to hire help!
Oh, and by the way, in case you’re not familiar with the term “virtual assistant” it’s just someone you hire who works virtually. So, they can work from their home and you don’t need to dedicate a full office space to bring on more help.
So, this week’s Q&A episode I answer Morgan Robinson’s question about how to find right virtual assistants. You’ll discover key tips on how to figure out what type of VA you need, best places to find right virtual assistants, my simple process for determining the right and wrong hires and how to set yourself up for success working with a new virtual assistant.
NOTE: If you prefer to hire someone to work at your physical location, these same tips actually apply to both scenarios. I also shared different answers on this similar topic in this previous episode. Listen to Hiring Tips here
This week’s Q&A episode is for you if:
you’re ready to hire your first virtual assistant, but you don’t know how to start
you’ve tried hiring people before with frustrating results
you know you just can’t do it all by yourselfOk, now let’s dive into this week’s Q&A episode.Grab a pen and paper and get ready to take some notes. Then be sure to share your comments and questions below. I’d love to know your greatest take-aways or specific points you’d like to get more clarity on.
Click the play button below to listen to the
AUDIO BLOG on How to Find Right Virtual Assistants:
Watch the VLOG on How to Find Right Virtual Assistants Here:
If you’re looking for great hiring tips, sales and marketing strategies then you’re in the right place! Growing a business is always full of new challenges at every stage of growth. The good news is you don’t need to struggle with these challenges alone.
My Q&A episodes is a free resource I offer to help you get quick wins you need to boost your sales, productivity and profits.
If you’d like to submit your question simply leave me a voice messagehere.
Here’s what you want to say in your voice or comment message:
1. Your name 2. City and state you’re from. 3. Your question. (what is the result you want to achieve, your challenge?) 4. Your website url (OPTIONAL, but this will help me give you better feedback based on learning what business you’re in)
I’ll share my tips and advice in response. Be sure to share this great free resource with your friends!
This week’s question comes from Jeremy Robinson who asks great questions like: who to hire? … how to define his company’s organizational structure? … who to hire first? … how to define roles clearly and more. You may be ready to hire additional full time employees to grow your team, but keep in mind if you are a solopreneur these same hiring tips also apply to you too! If you’re a self employed business owner, taking your business to the next level needs to include hiring part time or full time freelancers / virtual assistants.
Watch the video episode here:
Listen to the audio here:
Grab the free resource mentioned in this episode:
QUESTION: What is one strategy you will commit to implementing that I shared in this Q&A episode? I want to hear from you! Share your comments and questions below.
One of the biggest frustrations I hear all the time from small business owners is how can I generate more leads and sales from my website.
Having a website today is definitely a MUST HAVE. But, if your website isn’t generating steady leads and sales it can easily become a cost center rather than a profit center.
With so many new things going on with digital marketing as the business owner it can be hard to keep up with what’s working the best. So, this week I thought I’d share what is working now from some of the top bloggers today.
You don’t have to be a blogger to benefit from these strategies. These same tips will help your business generate more leads and sales from your website.
In Sherice Jacob’s article on The Ten Commandments of an Awesome Lead-Generating Website
Sherice shares … when it comes to lead generation, begin with the end in mind. What exactly does a “lead” mean to you? Defining this will make your testing and analytics goals even clearer, and help you determine exactly what actions you want the user to take as they progress through each stage of your sales funnel. Is a lead considered someone who fills out a form? Someone who signs up for a newsletter? Requests a callback? Clearly define your starting point and you’ll have a much easier time adjusting your conversion goals accordingly.
#2. Have a dedicated landing page for every marketing campaign.
Richard Santos shares this tip on How to Generate More Leads from Your Website
Landing pages are a must for lead-generation websites as they provide prospects the opportunity to convert into customers. Most times, they are website pages allowing you to get visitor information through a web form.
Just sending your email or advertising traffic to your homepage is a lot less effective, because you fail to convert traffic into leads. No matter how great your homepage is, it will be just a dead end if you don’t enable your visitors to take action.
Not sure if you should go through the trouble of designing a landing page for your website? Check the most important facts about landing pages and decide for yourself.
5 Simple Ways to Hubspot writer, Katherine Boyarsky shares her tip to Optimize Your Website for Lead Generation.
Dynamic content lets you cater the experience of visiting your website to each, unique web visitor. People who land on your site will see images, buttons, and product options that are specifically tailored to their interests, the pages they’ve viewed, or items they’ve purchased before. Better yet, personalized calls-to-action convert 42% more visitors than basic calls-to-action. In other words, dynamic content and on-page personalization helps you generate more leads.
In 10 Hacks to Help Your Website Generate More Leads, Sales and Revenue, Jonathan Long shares the importance of analyzing your Google Analytics data.
When you know what traffic sources aren’t producing conversions and what your traffic is doing prior to converting it allows you to make significant changes. Imagine if you were able to identify that the majority of your social media traffic didn’t convert? You could then allocate your social media budget into the channels that were producing results.
Using LinkedIn. “Our customer research showed that traffic from LinkedIn generated the highest visitor to lead conversion rate (2.74 percent), almost three times higher than Twitter (.69 percent) and Facebook (.77 percent),” says Mike Volpe, CMO of HubSpot, a provider of inbound marketing software. So what makes LinkedIn a good source of leads for IT companies and professional services organizations?
#7. Use LinkedIn to Drive More Targeted Traffic to Your Website.
Jennifer Lonoff Schiff explains the benefits of using LinkedIn to generate more leads and sales from your website.
“First and foremost, LinkedIn has a high percentage of professionals, so the likelihood, especially for B2B marketers, that you’re dealing with people in your target audience is higher than some other channels,” he says. “Moreover, LinkedIn Groups are organized around the concerns and challenges faced by many buyers and/or their geographic location and profession, so LinkedIn makes it easy to view and contextualize what your potential buyers are talking about and tailor content on your LinkedIn Company pages accordingly.”
#8. Use SlideShare to Drive Targeted Traffic to Your Website.
Josh Haynam points out with more than 60 million monthly visitors, you’ve likely heard of (and used) SlideShare. But did you know that with a pro plan you can collect leads right on the platform?
If you’re not willing to pay, SlideShare is still a great way to generate leads. As Ana Hoffman suggests in her epic SlideShare traffic case study, you can link to a landing page in the presentation, description and in your profile.
So, there you have it. You now have 8 favorite ways from top bloggers on how they generate more leads and sales from their websites and how you can to.
Use this is your checklist and start implementing one of these tips each week.
Track your growth over the next 8 weeks and watch how many more visitors and more leads you’re getting to your website.
QUESTION: Where do you get stuck in any of these 8 tips?Share your comments and questions below.
Did you know there are simple, quick fixes that will make a dramatic difference to attracting more clients to your business?
Your business is leaking thousands of leads and you likely don’t even know it. If you think you’re too busy to add more marketing onto your plate, then you can’t afford to skip these overlooked ways to generate more leads from marketing that you’re already doing.
Here are small changes that will make a huge difference to attracting more clients to your small business:
1. Blogging. Having blog articles on your website is a great way for prospective clients to experience some of your expertise. You already know that blogging not only helps to position yourself as the expert, but it also helps your organic Google rankings when your blogs are optimized for targeted keyword phrases.
> Lead Generation Booster: Getting a new email subscriber is generating a new lead. Start offering a content upgrade that your blog readers can opt in for. Place an offer that is relevant to your specific blog article at the bottom of your blog to boost your lead generation. Here is an example of a content upgrade.
2. Business cards. If you haven’t updated your business card in a while, now is a good time to reassess. Go further than simply having your contact info and a web address. Ask 10 people who are not familiar with your business if they know from reading your card who you help and what problem you solve for them. If not, come up with a short sentence you can add to your business card.
> Lead Generation Booster: Unless you have a short web URL consider including a QR code on your business card that sends people to your free lead magnet. Read more about lead magnets here.
3. Donate your product or service to local fundraiser events. Lots of charities, non-profits and community groups will include raffle baskets at many of their fundraisers. These are easy ways for you to simply donate one of your products or services. Whether you want to support a local scholarship fund, soccer club, girl scout troop or a high school sports team here’s how to generate more leads from donations.
> Lead Generation Booster: Include an incentive in the basket to redeem an extra surprise gift. Have the winner email you a picture of themselves holding your basket to redeem that bonus gift. When they do be sure to reply to their email to have them give you written permission to allow you to use their name and photo to use in press releases in your marketing materials.Then, go post a press release. Services like PRWeb.com can often send thousands of visits to your website. What a great way to greatly multiply your visibility all from one donation.
4. Give away branded promotional products. Branded items go much further than business cards since these are products that people use on a regular basis. Whether you choose to give away pens, mugs, tote bags, sunglass clips for car visors or other tchotchkes you want to make sure you’re getting these items in the hands of your target market and referral partners.
> Lead Generation Booster: Tell people what your free lead magnet is and where to get it printed on your promotional products (use a short url).
5. Networking face to face is still a great way to build your business. You want to choose a networking group full of people who either make great potential clients, strong strategic referral partners or both. Remember that networking works best when you are consistent getting in front of the same group of people. It takes time to build trust.
> Lead Generation Booster: Use your networking conversations to get feedback on your lead magnets or on your lead magnet ideas. Promoting an irresistible free offer is a surefire way to speed lead generation from networking.
6. Print Advertising. If you want to attract more local customers it’s important for your business to never stop advertising. Whether you are buying ad space in your local newspaper, magazine or direct mail you are building awareness about your business.
> Lead Generation Booster: Test and measure responses to different ads over time. Changing your headline, image, layout and/or your offer can make a significant difference. More print advertising tips here.
7. Your Website is the hub of your marketing. This is where your advertising and marketing is sending traffic to. Your website should have a clear, crisp tagline that helps visitors immediately understand who you help and what challenges you help them solve. Your web copy and web design are equally important factors to attract, engage and convert more clients to your business.
> Lead Generation Booster: If you don’t have a lead magnet that your web visitors have to opt in for, you are missing out on capturing thousands of leads. Add (or change) your free offer and have it prominently featured above the fold of your website.
Ok, so there you have it. You now have an action checklist of what you can do to dramatically boost leads from the top 7 marketing tactics you are already doing.By now, you’ve probably noticed a pattern in many of these lead boosting tips.
Having the right lead magnets will dramatically boost results from every marketing tactic you do.
If you already have a free irresistible offer that you are using as a lead magnet, but you’re not generating a healthy flow of leads, then you need to change your offers.
This is the part where I find people struggle with the most. It’s coming up with free offers that are irresistible to your target market.
If you want to solve this problem once and for all you have to make these decisions based on a number of factors that you identify in your strategic plan.
Oh, wait a minute ….
You don’t have a strategic plan? … Yeah, I hear that a lot.
So, the good news is I’ve created a free 1 Page Strategic Plan template that you can download along with a short 20-minute video lesson on how to create your plan.
Do not let important emails get lost in spam. Follow the instructions below on how you can whitelist email addresses on different platforms:
Gmail 1. Open an email from the sender that you want to whitelist. 2. Click on the little down-pointing-triangle-arrow next to “reply.” 3. Click Add [wlemail] to contacts list to finish.
Outlook 2007 1. Right-click on the email you received (in the list of emails). 2. Click Junk E-mail. 3. Click Add Sender to Safe Senders List to finish.
Outlook 2010 1. Click the Home tab. 2. Click Junk. 3. Click Junk E-mail Options. 4. Click Safe Senders. 5. Click Add. 6. Enter [wlemail] and additional information if you wish. 7. Click OK to finish.
Mac Mail 1. Click Address Book . 2. Click File. 3. Click New Card. 4. Enter [wlemail] and additional information if you wish. . 5. Click Edit to finish
AOL Mail 1. Click Contacts in the right toolbar. 2. Click Add Contact. 3. Enter [wlemail] and additional information if you wish. 4. Click Add Contact button in the popup to finish.
IOS Devices – iPad, iPhone, & iPod Touch 1. On any message, tap the sender and add to either a new contact or an existing contact.
Android Devices – Samsung, Google Nexus, & Others 1. In the default email client, touch the picture of the sender. 2. Click OK to add to contacts
Yahoo! Mail 1. Open the email message from the sender you want to add to your address book. 2. Click Add to contacts next to [wlemail]. 3. On the Add Contact popup, add additional information if needed. 4. Click Save to finish.
Mozilla Thunderbird for PC 1. Click Address Book. 2. Make sure Personal Address Book is highlighted. 3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other. 4. Under Contact, enter [wlemail] and additional information if you wish. 5. Click OK to finish.
Mozilla Thunderbird for Mac 1. Click Address Book. 2. Make sure Personal Address Book is highlighted. 3. Click New Card. This will launch a New Card window that has 3 tabs: Contact, Address & Other. 4. Under Contact, enter [wlemail] and additional information if you wish. 5. Click OK to finish
Comcast Email 1. Click Preferences from the menu. 2. Click Restrict Incoming Email. 3. Click Yes to Enable Email Controls. 4. Click Allow email from addresses listed below. 5. Enter [wlemail] you want to whitelist. 6. Click Add. 7. Click Update to finish.
Earthlink 1. Click Address Book. 2. Click Add Contact. 3. Type in the contact details 4. Click save.
Windows Live Hotmail 1. Open an email from the sender that you want to whitelist. 2. Click Add to contacts next to [wlemail] to finish.
Apple Mail 1. Click [wlemail] in the header of the message you’re viewing. 2. Click Add to finish.
NetZero 1. Click the Address Book tab on the top menu bar. 2. Click Contacts. 3. Click Add Contact. 4. Enter [wlemail] and additional information if you wish. 5. Click Save to finish.