How to Create High Performing Teams

If you don’t know how to create high performing teams then managing a staff will quickly feel like a burden and drain your time, energy and money. But, the alternative is just not acceptable either.

You don’t want to resort to wearing all the hats in your business or you’ll quickly burn out and so will your sales. Trying to grow your business all by yourself is definitely the LONG, SLOW way to go. Even if you are running a solo practice you’ll grow your business much faster with a small team of just you and one other person.

When you create high performing teams you no longer have to “babysit” your staff or waste precious hours each week chasing after them to meet deadlines.

If you want to know the secret to creating high performing teams — onsite employees or a virtual team, then don’t miss this week’s Q&A episode.

This might sounds like a simple question, but it is definitely not a one answer solution.

In this week’s Q&A episode you’ll discover:

* Strategies for holding your virtual assistant (and onsite team) accountable, so you don’t have to constantly follow up with them.
* How to build team morale even when everyone is living thousands of miles away from each other.
* Plus! I have a special free 11-point checklist you can download to help you create your very own high performing team!

Click the audio or video below.

Then, be sure to share your questions and comments below. I’d love to know what your biggest challenges are when it comes to managing your team.

Yoon ~

PS. Ok, I gotta tell you … I am loving recording these Q&A episodes for you!

This feels so much more interactive for me to hear your questions directly from your voice messages. The feedback I’ve gotten so far is that you love being able to listen on the go. And, many of you shared you like that I do a much deeper dive on the audio than I can typically cover in a text only blog.

I have to say, it’s definitely a win-win because these audio and video sessions are so much faster for me to record than writing everything out on a regular blog. (Believe it or not, I am a painfully slow writer!)

So, as long as you guys keep sending me questions I will keep sending you the mini lessons through the audio blog and vlog format.

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Ok, so this week we are tackling part 2 and 3 from questions submitted by Morgan Robinson:

She asks: “How to find the right VA? … How to keep a virtual team accountable and how to build team morale?”

How to Create High Performing Virtual Teams [WATCH VIDEO]

 

How to Create High Performing Virtual Teams [LISTEN to AUDIO]

 

PPS. If you missed Part 1 of Morgan’s question listen to last week’s episode here:

 

 

 

 

 

 

 

 

 

Download Create High Performing Teams Checklist

 

Want to have your question featured on future episodes? Just record your voice message here:

 

 

 

 

 

 

How to Find Right Virtual Assistants

Need to Find Right Virtual Assistants?

Signs you need to find right virtual assistants: You’re drowning in an endless to-do list … you feel overwhelmed all the time … you always feel behind in hitting your goals … you’re stuck spinning your wheels … you’re exhausted and feeling burned out …  you wear every hat in your business.

If any of those sound like you, then it’s definitely time to hire help!

Oh, and by the way, in case you’re not familiar with the term “virtual assistant” it’s just someone you hire who works virtually. So, they can work from their home and you don’t need to dedicate a full office space to bring on more help.

So, this week’s Q&A episode I answer Morgan Robinson’s question about how to find right virtual assistants.  You’ll discover key tips on how to figure out what type of VA you need, best places to find right virtual assistants, my simple process for determining the right and wrong hires and how to set yourself up for success working with a new virtual assistant.

NOTE: If you prefer to hire someone to work at your physical location, these same tips actually apply to both scenarios.

I also shared different answers on this similar topic in this previous episode. Listen to Hiring Tips here

This week’s Q&A episode is for you if:

  • you’re ready to hire your first virtual assistant, but you don’t know how to start
  • you’ve tried hiring people before with frustrating results
  • you know you just can’t do it all by yourselfOk, now let’s dive into this week’s Q&A episode.Grab a pen and paper and get ready to take some notes. Then be sure to share your comments and questions below. I’d love to know your greatest take-aways or specific points you’d like to get more clarity on.

Click the play button below to listen to the

AUDIO BLOG on How to Find Right Virtual Assistants:

 

Watch the VLOG on How to Find Right Virtual Assistants Here:

 

Want to have your question featured on future episodes? Just record your voice message here:
https://www.paramountbusinesscoach.com/Ask-Yoon/

 

QUESTION: Where do you get stuck when hiring a virtual assistant?
Share your comments and questions below. 

Hiring Tips for Small Business Owners – Q&A Episode

Hiring Tips for Small Business Owners

If you’re looking for great hiring tips, sales and marketing strategies then you’re in the right place! Growing a business is always full of new challenges at every stage of growth.  The good news is you don’t need to struggle with these challenges alone.

My Q&A episodes is a free resource I offer to help you get quick wins you need to boost your sales, productivity and profits.

If you’d like to submit your question simply leave me a voice message here.

Here’s what you want to say in your voice or comment message:

1. Your name
2. City and state you’re from.
3. Your question. (what is the result you want to achieve, your challenge?)
4. Your website url (OPTIONAL, but this will help me give you better feedback based on learning what business you’re in)

I’ll share my tips and advice in response. Be sure to share this great free resource with your friends!

This week’s question comes from Jeremy Robinson who asks great questions like: who to hire? … how to define his company’s organizational structure? … who to hire first? … how to define roles clearly and more.
You may be ready to hire additional full time employees to grow your team, but keep in mind if you are a solopreneur these same hiring tips also apply to you too!  If you’re a self employed business owner, taking your business to the next level needs to include hiring part time or full time freelancers / virtual assistants.

Watch the video episode here:

Listen to the audio here:

 

 

Grab the free resource mentioned in this episode:

Productivity Template

QUESTION: What is one strategy you will commit to implementing that I shared in this Q&A episode? I want to hear from you!  Share your comments and questions below.

How to Make 2017 an Epic Year

January is the best month of the year because it signifies a fresh start, a clean slate — an opportunity to to hit the reset button and have a do-over.

It’s a good time to give yourself permission to daydream and imagine the what if?

January is full of hope and optimism as you set new, exciting goals of what could be.

But, I don’t want to see you slip back into old patterns and find by the end of the month you’re stuck in the same rut, struggling with the same challenges you faced last year.

If you want to get unstuck and make 2017 a breakthrough year, here’s four things you should do to prepare.

1. Define what would make 2017 an epic year for you.

  • What do you want to achieve this year?
  • Why does it matter?
  • What would achieving that goal allow you to do that you can’t do now?
  • What would achieving that goal allow you to have that you don’t have now?

2. Redefine the meaning of success for you.

As you daydream about what an epic year would look like avoid falling into the comparison trap. We are all at different stages in our business and in different seasons of life.

Author Tim Hiller, says in his book, Strive: Life is Short, Pursue What Matters: “Don’t compare your beginning to someone else’s middle, or your middle to someone else’s end.”

Don't compare your beginning to someone else's middle or end. @timhiller3 Tim Hiller, Strive: Life is Short, Pursue What Matters Click To Tweet

  • Is your of success for your business in alignment with your family goals? Your life goals? Your spiritual goals? Your health and fitness goals?

Bigger isn’t always better. Maybe you want to scale your business this year or maybe it’s time to simplify.

More money doesn’t mean more happy.

Rick Warren, the author of best selling book, The Purpose Driven Life often shares that the secret to happiness is in serving.

I believe serving first is also the foundation of running a purpose driven business.

The only way you can achieve your goals is by helping your customers achieve theirs.

3. Get clear about the impact you want to make.

  • So, who do you serve and what is the difference you want to make in their lives?

When you don’t have a clear impact statement, going through the motions of running your business week after week can quickly feel like a daily grind.

If you want 2017 to be an epic year, you’ve got to want to make an epic impact. Click To Tweet

Impact is not measured by what you do, but the difference you’re making.

It doesn’t matter what service you provide, whether it’s auditing, bookkeeping, landscaping, dog walking, consulting, staffing, therapy, etc.

Everyday businesses can be used as a vehicle for making a meaningful difference in people’s lives.

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What is the impact, (legacy, difference) you want to make through your business?

To help you write yours, here’s an example of my impact statement. This is why I do what I do:

By helping entrepreneurs grow your business the impact I want to make is:

  • To give you greater time and financial freedom, so you don’t have to miss out on precious time with your kids.
  • To help you get your message out, so you can help more people with your gifts.

4. Simplify and shorten your goals.

The surest path to defeat is overwhelm. Set yourself up for success by giving yourself less to focus on.

focus-on-productivity

  • SIMPLIFY: What are 3 success habits (activities) you can commit to doing every day for the next 21 days?
  • SHORTEN: What is one outcome result can you pursue as your 30-Day Push Goal?

Finally, don’t just keep your goals to yourself. Share your goals with others. Post your 30-Day Push Goal in the comment box below.

Then print out this blog and write down your answers to the rest of the questions above.

I invite you to decide to make 2017 your epic year!

Success & Blessings ~

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How to Generate More Leads and Sales from Your Website – Top Bloggers Share What’s Working Now

One of the biggest frustrations I hear all the time from small business owners is how can I generate more leads and sales from my website.

Having a website today is definitely a MUST HAVE. But, if your website isn’t generating steady leads and sales it can easily become a cost center rather than a profit center.

With so many new things going on with digital marketing as the business owner it can be hard to keep up with what’s working the best. So, this week I thought I’d share what is working now from some of the top bloggers today.

You don’t have to be a blogger to benefit from these strategies. These same tips will help your business generate more leads and sales from your website.

#1. Start by considering the end-goal first.

How to Get More Leads from Your Website @sherice says Start with Your End Goal First #leadgeneration Click To Tweet

sherice-jacobIn Sherice Jacob’s article on The Ten Commandments of an Awesome Lead-Generating Website

Sherice shares … when it comes to lead generation, begin with the end in mind. What exactly does a “lead” mean to you? Defining this will make your testing and analytics goals even clearer, and help you determine exactly what actions you want the user to take as they progress through each stage of your sales funnel. Is a lead considered someone who fills out a form? Someone who signs up for a newsletter? Requests a callback? Clearly define your starting point and you’ll have a much easier time adjusting your conversion goals accordingly.

#2. Have a dedicated landing page for every marketing campaign.

How to Get More #Leads from Your Website @santisweb says Have a Dedicated #LandingPage for Campaigns Click To Tweet

richard-santosRichard Santos shares this tip on How to Generate More Leads from Your Website

Landing pages are a must for lead-generation websites as they provide prospects the opportunity to convert into customers. Most times, they are website pages allowing you to get visitor information through a web form.

Just sending your email or advertising traffic to your homepage is a lot less effective, because you fail to convert traffic into leads. No matter how great your homepage is, it will be just a dead end if you don’t enable your visitors to take action.

Not sure if you should go through the trouble of designing a landing page for your website? Check the most important facts about landing pages and decide for yourself.

richard-santos-landing-page

#3. Interview influencers in your industry.

How to Get More #Leads from Your Website @jeffbullas says Interview #Influencers #sales Click To Tweet

jeff-bullasOne of the tips Jeff Bullas gives in his article on 20 Smart Ways to Generate More Leads for Your Business

Is to reach out to influencers who your customers respect and interview them for your blog or social channels.

Keep it as simple as possible by asking short/sharp questions, and then ask them to share the final product.

Your potential customers will see this as proof of your credibility and increase your chance of attracting new leads.

#4. Add Share Triggers on Your Blog

How to Get More Leads from Your Website @Backlinko says Make Use of Share Triggers #socialmedia #smm Click To Tweet

brian-deanBrian Dean in his article entitled, Want to Increase Website Traffic? Follow These 4 Steps…

In my experience, content largely succeeds or fails based on one factor: Whether or not the content has Share Triggers.

What are Share Triggers?
They’re scientifically-backed psychological principles that — when embedded in your content — encourage people to share and link.

Also, Share Triggers give your content that “WOW!” factor that turns cold traffic into leads and customers.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.

#5. Personalize Your Call to Actions

How to Get More #Leads from Your Website @katboyarsky says Personalize Your #CalltoActions #b2b Click To Tweet

kat-boyarsky5 Simple Ways to Hubspot writer, Katherine Boyarsky shares her tip to Optimize Your Website for Lead Generation.

Dynamic content lets you cater the experience of visiting your website to each, unique web visitor. People who land on your site will see images, buttons, and product options that are specifically tailored to their interests, the pages they’ve viewed, or items they’ve purchased before. Better yet, personalized calls-to-action convert 42% more visitors than basic calls-to-action. In other words, dynamic content and on-page personalization helps you generate more leads.

#6. Analyze Your Google Analytics Data.

How to #GetMoreLeads from Your Website @MDMJonathan says Analyze Your #GoogleAnalytics Data Click To Tweet

jonathan-longIn 10 Hacks to Help Your Website Generate More Leads, Sales and Revenue, Jonathan Long shares the importance of analyzing your Google Analytics data.

When you know what traffic sources aren’t producing conversions and what your traffic is doing prior to converting it allows you to make significant changes. Imagine if you were able to identify that the majority of your social media traffic didn’t convert? You could then allocate your social media budget into the channels that were producing results.

Using LinkedIn. “Our customer research showed that traffic from LinkedIn generated the highest visitor to lead conversion rate (2.74 percent), almost three times higher than Twitter (.69 percent) and Facebook (.77 percent),” says Mike Volpe, CMO of HubSpot, a provider of inbound marketing software. So what makes LinkedIn a good source of leads for IT companies and professional services organizations?

#7. Use LinkedIn to Drive More Targeted Traffic to Your Website.

How to #GetMoreLeads from Your Website @JenniferLonoffSchiff says Use #LinkedIn for Targeted Traffic Click To Tweet

jennifer-lonoff-schiffJennifer Lonoff Schiff explains the benefits of using LinkedIn to generate more leads and sales from your website.

“First and foremost, LinkedIn has a high percentage of professionals, so the likelihood, especially for B2B marketers, that you’re dealing with people in your target audience is higher than some other channels,” he says. “Moreover, LinkedIn Groups are organized around the concerns and challenges faced by many buyers and/or their geographic location and profession, so LinkedIn makes it easy to view and contextualize what your potential buyers are talking about and tailor content on your LinkedIn Company pages accordingly.”

#8. Use SlideShare to Drive Targeted Traffic to Your Website.

How to #GetMoreLeads from Your Website @JHaynam says Use #Slideshare to Drive #TargetedTraffic #smm Click To Tweet

josh-haynamJosh Haynam points out with more than 60 million monthly visitors, you’ve likely heard of (and used) SlideShare. But did you know that with a pro plan you can collect leads right on the platform?

If you’re not willing to pay, SlideShare is still a great way to generate leads. As Ana Hoffman suggests in her epic SlideShare traffic case study, you can link to a landing page in the presentation, description and in your profile.

Conclusion

So, there you have it. You now have 8 favorite ways from top bloggers on how they generate more leads and sales from their websites and how you can to.

Use this is your checklist and start implementing one of these tips each week.

Track your growth over the next 8 weeks and watch how many more visitors and more leads you’re getting to your website.

QUESTION: Where do you get stuck in any of these 8 tips? Share your comments and questions below.

How to Generate More Leads from 7 Marketing Tactics You’re Already Doing

Did you know there are simple, quick fixes that will make a dramatic difference to attracting more clients to your business?

Your business is leaking thousands of leads and you likely don’t even know it. If you think you’re too busy to add more marketing onto your plate, then you can’t afford to skip these overlooked ways to generate more leads from marketing that you’re already doing.

Here are small changes that will make a huge difference to attracting more clients to your small business:

1. Blogging. Having blog articles on your website is a great way for prospective clients to experience some of your expertise. You already know that blogging not only helps to position yourself as the expert, but it also helps your organic Google rankings when your blogs are optimized for targeted keyword phrases.

> Lead Generation Booster: Getting a new email subscriber is generating a new lead. Start offering a content upgrade that your blog readers can opt in for. Place an offer that is relevant to your specific blog article at the bottom of your blog to boost your lead generation. Here is an example of a content upgrade.
2. Business cards. If you haven’t updated your business card in a while, now is a good time to reassess. Go further than simply having your contact info and a web address. Ask 10 people who are not familiar with your business if they know from reading your card who you help and what problem you solve for them. If not, come up with a short sentence you can add to your business card.
> Lead Generation Booster: Unless you have a short web URL consider including a QR code on your business card that sends people to your free lead magnet. Read more about lead magnets here.
3. Donate your product or service to local fundraiser events. Lots of charities, non-profits and community groups will include raffle baskets at many of their fundraisers. These are easy ways for you to simply donate one of your products or services. Whether you want to support a local scholarship fund, soccer club, girl scout troop or a high school sports team here’s how to generate more leads from donations.

> Lead Generation Booster: Include an incentive in the basket to redeem an extra surprise gift. Have the winner email you a picture of themselves holding your basket to redeem that bonus gift. When they do be sure to reply to their email to have them give you written permission to allow you to use their name and photo to use in press releases in your marketing materials.Then, go post a press release. Services like PRWeb.com can often send thousands of visits to your website. What a great way to greatly multiply your visibility all from one donation.

4. Give away branded promotional products. Branded items go much further than business cards since these are products that people use on a regular basis. Whether you choose to give away pens, mugs, tote bags, sunglass clips for car visors or other tchotchkes you want to make sure you’re getting these items in the hands of your target market and referral partners.

> Lead Generation Booster: Tell people what your free lead magnet is and where to get it printed on your promotional products (use a short url).
5. Networking face to face is still a great way to build your business. You want to choose a networking group full of people who either make great potential clients, strong strategic referral partners or both. Remember that networking works best when you are consistent getting in front of the same group of people. It takes time to build trust.
> Lead Generation Booster: Use your networking conversations to get
feedback on your lead magnets or on your lead magnet ideas. Promoting an
irresistible free offer is a surefire way to speed lead generation from networking.
6. Print Advertising. If you want to attract more local customers it’s important for your business to never stop advertising. Whether you are buying ad space in your local newspaper, magazine or direct mail you are building awareness about your business.
> Lead Generation Booster: Test and measure responses to different ads over time. Changing your headline, image, layout and/or your offer can make a significant difference. More print advertising tips here.
7. Your Website is the hub of your marketing. This is where your advertising and marketing is sending traffic to. Your website should have a clear, crisp tagline that helps visitors immediately understand who you help and what challenges you help them solve. Your web copy and web design are equally important factors to attract, engage and convert more clients to your business.
> Lead Generation Booster: If you don’t have a lead magnet that your web
visitors have to opt in for, you are missing out on capturing thousands of leads.
Add (or change) your free offer and have it prominently featured above the fold of
your website.
Ok, so there you have it. You now have an action checklist of what you can do to dramatically boost leads from the top 7 marketing tactics you are already doing.By now, you’ve probably noticed a pattern in many of these lead boosting tips.
Having the right lead magnets will dramatically boost results from every marketing tactic you do.
If you already have a free irresistible offer that you are using as a lead magnet, but you’re not generating a healthy flow of leads, then you need to change your offers.

This is the part where I find people struggle with the most. It’s coming up with free offers that are irresistible to your target market.

If you want to solve this problem once and for all you have to make these decisions based on a number of factors that you identify in your strategic plan.

Oh, wait a minute ….

You don’t have a strategic plan? … Yeah, I hear that a lot.

So, the good news is I’ve created a free 1 Page Strategic Plan template that you can download along with a short 20-minute video lesson on how to create your plan.

CLICK HERE to DOWNLOAD

QUESTION: Where are you getting stuck in creating an irresistible free offer for your business? Share you comments and questions below.