Outsourcing

Summer is a great time to take off to explore new destinations, experience new adventures or just enjoy lazy afternoons poolside.

But, I meet business owners all the time who are either too buried in the business to get away at all or they take their work with them on vacation — which doesn’t feel like a real vacation. Growing a successful business does not mean you have to be a workaholic. You can easily work less, so you can play more this summer … all while still growing your business.

This freedom is possible when you learn how to outsource and/or hire effectively. If you have a higher level salaried position that you are struggling to fill, let me say you should first check out some staffing agencies who can provide you with an abundant supply of potential candidates.

But for those times when you’re just trying to fill an hourly job or an entry-level position, here are 9 tips to help you find your next great hire and build more freedom into your business:

Hiring Tip #1: Hire part time freelancers.

I find the biggest obstacle for many small business owners when it comes to hiring is often the fear of taking on a full time employee. If you’re just getting started, start small. You can work with someone virtually either on a one time project basis and/or just 5-10 hours a week.

Here are 3 sites I have used successfully to find and hire affordable, skilled freelancers:

  • Upwork.com
  • eLance.com
  • ContemporaryVA.com

Hiring Tip # 2. Post an ad in your local Craigslist. 

If you prefer hiring local workers Craigslist is a cheap and effective way to get the word out online for people who are looking for work locally. Not only do you want to post the ad on Craigslist, you want to take a look at how you’re wording the ad.

Hiring Tip #3.  Place an ad in your local print newspaper in the classified section. 

If you’re in a hurry to find the right employee consider implementing a multiple prong approach to get the word out both online and offline. You can also post an ad in your industry newspaper or magazine in the classified section. That way your opening is being seen by a niche audience of other professionals who are already in the industry.

Hiring Tip #4. Establish a finder’s fee program. 

You can write up a simple handwritten poster to explain your finder’s fee program. Offer a bonus. For example, $50 will be paid to the person who refers an applicant you end up hiring.

I would wait 30 days before you pay their finder’s fee to make sure the person is going to work out for you and doesn’t quit after the first two weeks.

You can also make it even better by making it a $100 finder’s fee with the stipulation that they would be paid $50 after the employee’s first 30 days and then they would be paid another $50 on that person’s six-month anniversary of working with you. That way you’re helping and motivating others to send you candidates who are likely to be more long-term for you.

A simple way to put this information out there is by putting it on a poster where they can tear off the phone number. That would be the guerrilla marketing approach. You can also transfer that same information and have it printed on a postcard, so when you meet people who would have a possible candidate in mind or perhaps even be that potential candidate, you can hand them a postcard that explains the opening and the finder’s fee offer.

Hiring Tip # 5. Promote the Finder’s Fee program at your place of business. 

If you have a brick-and-mortar business for customers where they are coming into your building, you can promote the opening to your customers. Have signage where they can see that you are offering a finder’s fee program for your opening.

For example, you can offer your customers $50 in free services as a finder’s fee after 30 days, and $100 or $50 after the first six months. Let your customers, who love you already, help you fill the position that you need.

Hiring Tip # 6. Poster locally. 

You can do a simple marketing approach and create posters – the kind with phone numbers you can tear off at the bottom that promote your help-wanted position along with the finder’s fee offer.

You might as well kill two birds with one stone and create a second poster that really describes your business. This one would be addressed to appeal to your customers. Keep a bunch of copies in your car and as you go throughout your day, you can post them at some key places where there’s a lot of traffic. Write down what those key places are so it will help trigger the reminder for you when you are in the car.

Grab an index card and write things like grocery stores, health clubs, coffee shops, churches, YMCA bulletin boards, community college bulletin boards, etc. Of course, your target list of locations will depend on the type of opening that you have and where it makes the most sense where those Ideal applicants may be hanging out.

If you want to boost this passive approach, you can either hire some high school students to go and blanket your town with these posters, or even utilize non-paid high school or college interns to do things like this for you.

Hiring Tip #7. Post your opening as an update in your LinkedIn feed. 

Let your connections know that you have an opening and let them know about your finder’s fee program. You can even post the same update several times a week to have that message to catch different people who log on at different times of day.

Another thing you can do, is utilize the specific targeted LinkedIn groups. It doesn’t cost anything when you post in the groups under the job discussions tab. If you wanted to boost visibility, yes, you can pay to purchase under the LinkedIn recruiting program.

Hiring Tip #8.  Look for local job boards online. 

You can do a search using a variation of keywords like the name of your city, help wanted, and job openings. You can also search the exact position that you offer and see where competitors have posted their ads.

There are many Facebook groups, as well, that may have targeted communities of business owners in your local area. Share your post or your announcement about your finder’s fee program to other business owners who would likely also have past and current applicants that they have in their files.

Hiring Tip #9. Direct recruiting. 

You may have a hard time filling a position, particularly if it requires a degree of industry specific experience. In this case, you can go out and meet those types of people directly as a customer.

You can do direct recruiting right in LinkedIn by searching for variations of the job title you are looking to fill. LinkedIn is a great way for you to view people’s resumes for free. You can short list your top picks and then reach out to the ones you’re most interested in to invite them to apply for your position. This is a great practice because statistics have shown that often the best hires are the people who were not actively looking for work, but were recruited.

Utilize these nine steps listed above, you will be well on your way to not only filling your position quickly, but finding a candidate that is a good fit for you and your business. It is possible to easily work less, play more and earn more through your business.

Outsourcing your tasks and hiring other people is your pathway to building a thriving freedom business you love.

QUESTION: What is your biggest challenge when it comes to finding and hiring great help?

© Copyright 2016

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