Does marketing ever feel to you like you’re bothering people? Does marketing make you feel uncomfortable because you feel like you’re “selling”?
People’s lives today have become so incredibly inundated with an avalanche of information, commercials and advertisements, so it is no wonder that as business owners and service professionals you can often feel like yet another unwanted interruption or worse, spam in your attempts at prospecting and marketing.
There’s a lot of different ways I help my clients improve the results of their marketing. Today, I want to help you with one specific component of your marketing and that is to shift your marketing tactics from one that is perceived as something you are doing “to” them (that is unwanted) to something you are doing “for” them (that they appreciate and thank you for!) (more…)
6 Powerful Leadership Principles to Bring Out the Best in Your People
As a business growth coach I am often asked the question, “What’s your advice on achieving fast business growth?”
My one line response, “Never try to do it alone.”
Whether you are the CEO or a key manager, the quickest road to fast business growth is through having a team of committed people. Strong development is what will allow you to laser focus on your core areas of competencies and not fall into the trap of wearing too many hats, which will only slow you down. (more…)
Remember the time you decided to take a 15 minute coffee break from work and sat down reading a newspaper in the cafeteria? Later on you got up feeling very well informed about current affairs but realized an hour had passed and you had to rush back to your desk to complete the tasks on your to-do list. Or the time you decided to clean your drawers on a weekday to search for a piece of paper and ended up redecorating the entire room with your son?
While both these exercises may appear fruitful at first, in practical terms they are not. The mark of an intelligent and result oriented person is discipline, and not just getting things done – but getting the ‘right’ things done. You might actually be a victim of procrastination. (more…)
During these economic times, when the unemployment rates are too high people opt for starting and running a small business, for various different reasons. Running a small business can be a profitable and successful endeavor. But you need appropriate skills and ideas to make it one, without which it can create a lot of hassle and can turn to be quite stressful. Doing business is about increasing sales and profitability and if you do not meet these goals, the business is not worth the effort. Here we will discuss various important tips that are sure to be beneficial for you in running a small business. (more…)
Q: What are the most effective lead generation strategies for health care consulting companies?
Dr. Kennedy Ononaeke
Managing Consultant and CEO, Winning Edge Consulting, Ltd.
A: Most, if not all, business managers in the service industry are wondering the same thing. We all want to attract more new clients to our businesses, but are unsure of the most effective strategies for lead generation. And who has time to waste on ineffective marketing?
Fortunately, there are no-hassle ways to increase your new client leads. By increasing your business’s visibility with potential clients and positioning yourself as the expert, you will increase your business’s appeal and improve your lead generation. Here’s how:
Be visible in your prospect’s industry. While networking is important, it does have it’s limitations in that you can only create visibility on a slower one to one scale. You can gain much greater traction in your visibility by getting your articles published in targeted industry journals, newsletters and targeted websites. You can also add greater visibility through speaking.
Since you are in the healthcare consulting business, effective lead generation tactics for you would include:
•Writing articles for journals, magazines and websites targeted to hospital groups where you address solving one specific problem that is high on their “pain” list.
•Delivering workshops, keynotes, seminars and webinars to hospital Association groups and to banking groups and other industry association groups of those who would make strong referral sources for you. The key to making this a lead generation tactic is to make sure you end all of your articles and your workshops with some sort of offer to capture names and contact information of those who want to receive ongoing communication with you.
Now, if you’re a service professional – like an attorney, financial advisor, CPA, etc – writing and speaking may be something you have already started to do. But, what if you’re a landscape designer or an interior decorator? Yes, you can still adopt these same strategies. Consider launching how-to workshops for specific target audiences like “How to Create Serene Spaces for Mothers of Pre-Schoolers” … “Keep Your Restaurant Buzzing with the Right Landscape Design” … “Interior Design Strategies to Enhance Your Law Firm Branding” …
Ask for client referrals and testimonials. Client referrals can be your best marketing tool. In fact, there are many businesses that rely solely on client referrals for lead generation. Why? Because who knows your business better than your clients? Asking for a referral is easy. Simply say something like “It’s been a pleasure doing business with you. I always enjoy working with clients who are so motivated and excited to try new ideas. Who do you know in the pharmaceutical industry who you think may be interested in our quality services?”. And don’t forget about testimonials. Client testimonials may be the deciding factor for new clients shopping for a consulting firm. Include your client’s rave reviews on your website and in your advertisements and newsletter.
Share your knowledge and expertise. Give potential clients a free taste of your expertise with a blog, video tutorial, or e-newsletter (like the wonderful one that you’re currently reading!). Sure, you’re giving away a tiny bit of knowledge for free, but think of it like a big slice of chocolate cake. If you give your clients a small fork-full of frosting, they’re going to want to eat the cake too. By sharing a taste of your knowledge, potential clients become aware of your expertise and will be grateful for your helpful tips. They will inevitably come to you, the expert, when they need personalized assistance.
If you’re feeling lost when it comes to marketing, you’re not alone! Many business owners are great at their business, but not necessarily great at marketing their businesses. If you’re ready to win the game of marketing once and for all, then take a look at my Marketing Action Small GROUP Coaching program.
Just shoot me an email and I’ll send you the complete information about this game changing marketing system. [email protected]
Here’s to your success!
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR ON YOUR BLOG/WEBSITE?
Go ahead! As long as you give full author attribution as follows:
Business Growth Expert Yoon Cannon has helped thousands of CEOs, entrepreneurs & small business owners achieve dramatic results in sales, productivity and profits. Over the past 20 years, Yoon has started 4 other companies and sold 3 of them. She is the author of numerous articles published in major print media and magazines. She is also a popular keynote speaker. Get Yoon’s free video “How to Find Your WOW Factor” at http://www.ParamountBusinessCoach.com. Call Yoon direct at (215) 292-4947.
Leave a Comment Through Facebook