5 Ways to Build Your Digital Presence During Covid-19

5 FREE Ways to Build Your Digital Presence During Covid-19
It’s a scary time for everyone during Covid-19. We all know this pandemic has forced a lot of business owners to go out of business. 😢😧 If you are blessed to be among the lucky group who are NOT facing going out of business here’s a short video that shares 5 free effective ways to build your digital presence, so you can boost more visibility for your business during and after covid. We are also offering free help, guidance, feedback, support for business owners on Tuesdays from 12noon-1pm EST on Zoom through the end of April. Just comment below “Business Owner Public Service” and we’ll message you the link to join.

How to Optimize WordPress Blog Using Yoast

 

Optimize Your WordPress Blog

Every business today should have a blog. Publishing new blog content regularly is one of the easiest ways to quickly build your authority and thought leadership within your industry.

The many advantages, like reaching the press, improving SEO, building your know-like-trust factor and more, all make it well worth the time to publish new blog content on your website on a consistent basis.

It’s also important to optimize your WordPress blog for relevant keywords and keyword phrases that you target audience types in search of solutions your business delivers. If you do not optimize your blog, you will create less traffic to your website, making it harder to get found by ideal customers who are in the market for your services now.

Today, with plug ins like Yoast for WordPress, it’s easier now more than ever to optimize your blog in just minutes — saving you thousands of dollars from not needing to outsource this simple task.

Yoast is easy to use once you get the hang of it and has an ample amount of options to help you get your blog found in online searches. Follow this step by step process on how to optimize your WordPress blog using Yoast and you will soon feel like a pro!

1. Get a WordPress blog: Go to WordPress.org and click “Download WordPress.”

 

You will be taken to this screen: Click download again and wait for it to complete.

2. Go to your website

 

3. Click on the plugins tab and click add new

 

4. Search for Yoast SEO. This is the plugin that will help you to optimize your WordPress blog.

 

5. Click Install Now shown below

 

 6. Click Activate

 

7. It will come up on your sidebar as “SEO” once the plugin is added correctly.

 

8. The configuration wizard is good for starting out with Yoast. It will take you through the basics of optimizing your blog step by step. It is located in the “General” tab shown below.

 

9. After you have edited your blog, if you are unhappy with your work, you can click the “restore default settings” button also in the “General” tab and it will return your settings to their original state.

 

10. On the “Your info” tab indicated below, you can change your website name, select if you’re a company or a person, and write your name in if you are not a company.

Optimize WordPress Blog

 

11. Under the Webmaster tools tab, you can verify your website with multiple search engines. Start by clicking the link to “Google Search Console.”

 

You will be taken to a screen that looks like this. Follow the recommended method to verify your website.

Optimize WordPress Blog
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12. In the Titles & Metas tab, you can choose the symbol you would like to appear on the tab of your website.

 

13. The Homepage tab is where you will optimize the front page of your website. You can optimize the title and description which will later appear on the search engine.

 

14. The Post types tab is where you will customize the templates for your posts, pages, and media. You can customize the title templates and the description templates.

 

15. The Taxonomies tab is where you customize templates for your categories, tags, and format.

 

16. The social tab is where all of your social media account links go. If you click on each tab, you can customize what people will see as the frontpage of these profiles.

 

17. Frontpage settings will allow you to customize what people see when they share your social media profiles.

 

18. Click on the tools tab next.

 

The most useful link on the tools page is the bulk editor which allows you to edit all of the titles on your website.

19. If you choose a post and press edit, it will allow you to optimize each post inside of your website individually.

Optimize WordPress Blog Screen

 

20. Under “SEO Title,” always put your most important keywords.

Optimize WordPress Blog

 

21. The red dots shown here will give you an idea of what is missing from your website in terms of optimization.

 

It’s that simple. Just use the notifications in the red and orange buttons as a checklist to fix one by one. You’ll see how quickly you can optimize your blog post for your keyword phrases that will help your blog get found by so many more potential customers who are searching online.

QUESTION: Share your best blog optimization tip below or post your question on this topic:

Social Media Tips from 12 Experts Share on How to Use Social Media to Grow Your Small Business

social media tipsMaking an impact on social media is not an easy task especially if you do not have any social media tips from renowned experts. If you think about it, an average user’s timeline/feed gets updated with thousands of posts in an hour. This number increases drastically when users search for popular keywords. Businesses of all sizes have adopted social media platforms to get noticed. If you’re looking to stand out on social media, here are 12 expert tips to help you out:

Social Media Tips #1: Get inspired from your competitors’ content.

How to Use #SocialMedia to Grow Your Small Business @IanCleary says Get Ideas from Your Competition Click To Tweet

social media tipsSocial media expert and founder of RazorSocial, Ian Cleary, reckons that getting inspiration from your competitors’ content is the key to resonating with your customers. Don’t copy, get inspired and think about different angles. Different unique angles also increases the potential virality of your content.

 

Social Media Tips #2: Be memorable

How to Use #SocialMedia to Grow Your Small Business @jeffbullas says Be Memorable #smb #seo #smm Click To Tweet

social media tipsSocial media marketing guru, Jeff Bullas, says that a brand has to be memorable in order to be noticed on social media. All the text and visual content has to be high quality. Constant promotion is also the key. This will help businesses grow their audience as people are more likely to share your content.

 

Social Media Tips #3: Don’t try to use all platforms

How to Use #SocialMedia to Grow Your #SmallBusiness @Joe Pulizzi says Don't Try Using All Platforms Click To Tweet

social media tipsFounder of the Content Marketing Institute, Joe Pulizzi, says that small businesses need to have a clear social media channel. He urges brands to not make the mistake of trying to use as many platforms as possible. By focusing on 2-3 social media platforms, businesses can post better content and keep track of their results more accurately.

 

Social Media Tips #4: Re-purpose more popular social media posts into blogs.

How to Use #SocialMedia to Grow Your #SmallBusiness @TedRubin says Re-purpose your popular posts Click To Tweet

Ted Rubinsocial media tips is a renowned social media strategist, speaker and author. By using popular social media posts for blog posts, the potential virality of your posts increases greatly and the interest among your audience is peaked.

 

Social Media Tips #5: Create high quality visual content

How to Use #SocialMedia to Grow Your #SmallBusiness @NealSchaffer says High quality visual content Click To Tweet

social media tipsNeal Schaffer, a business social media expert, notes that pictures are a prominent part of social media. Brands that use high quality images to supplement their posts, capture their audience’s attention and turns them from random viewers into loyal readers.

 

Social Media Tips #6: Be consistent at posting your blogs.

How to Use #SocialMedia to Grow Your #SmallBusiness @neilpatel says Be consistent at posting #blogs. Click To Tweet

social media tipsKissmetrics Founder and expert blogger, Neil Patel, has observed that brands do not need to have unique content but consistency is a must. Consistency will help you get more traffic and consequently more leads.

Social Media Tips #7: Micro-opportunities

How to Use #SocialMedia to Grow Your #SmallBusiness @jaybaer says #Micro-opportunities #b2b #smb Click To Tweet

social media tipsJay Bear, marketing expert and author, recommends looking into “micro- opportunities.” These opportunities are very small time periods when your audience is most likely to be on social media. For example, if you’re target audience involves businessman then posting between average meeting times will get their attention. Small businesses that are B2B can use this system to get more views.

 

Social Media Tips #8: Hire content writers who are passionate about your field

How to Use #SocialMedia to Grow Your #SmallBusiness @kimgarst says Hire #content writers. Click To Tweet

social media tipsKim Garst, CEO of Boom Social, advises that those in charge of creating content have to be passionate about their field. When a marketer or writer is passionate, it shows in their work and becomes contagious. Users will like and share your content on their own channels and thus your content will reach more people.

 

 Social Media Tips #9: Establish a consistent brand in all your social media images.

How to Use #SocialMedia to Grow Your #SmallBusiness @zachkitschke says Establish a consistent #brand Click To Tweet

social media tipsCanva founder, Zach Kitschke, says brands have to establish a visual style that is recognizable by their audience. To do this, consistent use of the same fonts, colors, logos etc are required. Every image doesn’t have to be the same but the tone has to remain consistent. When users start to recognize your visual style, they can spot your content more easily in a flood of social media updates.

 

Social Media Tips #10: Join the discussions on social media.

How to Use #SocialMedia to Grow Your #SmallBusiness @mvolpe says Join the discussion on social media Click To Tweet

social media tipsMike Volpe, HubSpot CMO, recommends joining communities and taking part in discussions when brands first get on social media. Meaningful discussions will drive people to check out your account and consequently your website.

 

 

Social Media Tips #11: Share great advice on social media.

How to Use #SocialMedia to Grow Your #SmallBusiness @adamjayc says Share great advice on social media Click To Tweet

social media tipsAdam Connell, an expert blogger, asks businesses to lend a helping hand without expecting any returns. By offering solutions to your users’ most common problems for free, you build trust and loyalty. Great advice will turn readers into potential customers.

 

Social Media Tips #12: Follow key influencers.

How to Use #SocialMedia to Grow Your #SmallBusiness @MarkoSaric says Follow key influencers #smm Click To Tweet

social media tipsMarko Saric, founder of HowToMakeMyBlog, advises that rather than randomly following people on social media, businesses should target peers and influential members in the industry to bring attention to their own blog/brand.