The best marketing ideas or business development strategies won’t help you grow your business if they don’t get executed consistently. The most common marketing problem I find happening with small business owners is that the business development plan was just not consistently implemented.
The biggest reason why entrepreneurs struggle with execution is largely because their marketing strategies were not systematized. (more…)
Does marketing ever feel to you like you’re bothering people? Does marketing make you feel uncomfortable because you feel like you’re “selling”?
People’s lives today have become so incredibly inundated with an avalanche of information, commercials and advertisements, so it is no wonder that as business owners and service professionals you can often feel like yet another unwanted interruption or worse, spam in your attempts at prospecting and marketing.
There’s a lot of different ways I help my clients improve the results of their marketing. Today, I want to help you with one specific component of your marketing and that is to shift your marketing tactics from one that is perceived as something you are doing “to” them (that is unwanted) to something you are doing “for” them (that they appreciate and thank you for!) (more…)
Are you frustrated with the results you’ve been seeing from traditional live networking events? Well, did you know if you run a strong online campaign that will help you convert more prospects who you meet offline? That way, the people you do meet face to face at live networking events have many ways to stay connected with you and to learn more about your area of expertise.
Here are 5 key ways to help you double your networking results:
1.) Make sure you’re networking with your target market or referral partners
If you want to double your networking results, the first thing to check is to make sure you’re not fishing in the wrong pond! There are hundreds of different networking events and opportunities you could spend your time attending. But, that does not mean that they are necessarily the right crowds for you. Seek first networking groups and events that attract a higher percentage of attendees who do fall in your ideal target market profile. It’s much harder to get the visibility you want in a group that is diluted with too many people who are NOT your target market. (more…)
LinkedIn is the world’s largest professional social network with an astounding 165 million users inside a targeted audience of business professionals. And yet, only a tiny fraction of LinkedIn users are leveraging this free online social network to successfully generate leads and new business.
If you are currently not generating $100K in new business from LinkedIn you need to hear my message this Wednesday on this first time ever complimentary webinar. (more…)
Your Mission Critical Business Growth Plan
There are many roadblocks and obstacles that stand between you and success. Running a business isn’t easy, but one thing that is for certain is that defeating your demons and overcoming those gremlins that stand in your way can be the hardest part of growing a business.
As entrepreneurs we expect to write out our business growth plan to include things like our marketing strategy, our customer service strategy, our cash flow strategy and our organizational development strategy. These are all important pieces to have in our business growth plans. However, in 100% of all the strategic plans I review from small business owners to CEO’s of mid-size companies, there is a chapter missing that in my opinion, is mission critical to have in place. That is — how do you plan on winning the battle of your mind? (more…)