Optimize Your WordPress Blog
Every business today should have a blog. Publishing new blog content regularly is one of the easiest ways to quickly build your authority and thought leadership within your industry.
The many advantages, like reaching the press, improving SEO, building your know-like-trust factor and more, all make it well worth the time to publish new blog content on your website on a consistent basis.
It’s also important to optimize your WordPress blog for relevant keywords and keyword phrases that you target audience types in search of solutions your business delivers. If you do not optimize your blog, you will create less traffic to your website, making it harder to get found by ideal customers who are in the market for your services now.
Today, with plug ins like Yoast for WordPress, it’s easier now more than ever to optimize your blog in just minutes — saving you thousands of dollars from not needing to outsource this simple task.
Yoast is easy to use once you get the hang of it and has an ample amount of options to help you get your blog found in online searches. Follow this step by step process on how to optimize your WordPress blog using Yoast and you will soon feel like a pro!
1. Get a WordPress blog: Go to WordPress.org and click “Download WordPress.”
You will be taken to this screen: Click download again and wait for it to complete.
2. Go to your website
3. Click on the plugins tab and click add new
4. Search for Yoast SEO. This is the plugin that will help you to optimize your WordPress blog.
5. Click Install Now shown below
6. Click Activate
7. It will come up on your sidebar as “SEO” once the plugin is added correctly.
8. The configuration wizard is good for starting out with Yoast. It will take you through the basics of optimizing your blog step by step. It is located in the “General” tab shown below.
9. After you have edited your blog, if you are unhappy with your work, you can click the “restore default settings” button also in the “General” tab and it will return your settings to their original state.
10. On the “Your info” tab indicated below, you can change your website name, select if you’re a company or a person, and write your name in if you are not a company.
11. Under the Webmaster tools tab, you can verify your website with multiple search engines. Start by clicking the link to “Google Search Console.”
You will be taken to a screen that looks like this. Follow the recommended method to verify your website.
12. In the Titles & Metas tab, you can choose the symbol you would like to appear on the tab of your website.
13. The Homepage tab is where you will optimize the front page of your website. You can optimize the title and description which will later appear on the search engine.
14. The Post types tab is where you will customize the templates for your posts, pages, and media. You can customize the title templates and the description templates.
15. The Taxonomies tab is where you customize templates for your categories, tags, and format.
16. The social tab is where all of your social media account links go. If you click on each tab, you can customize what people will see as the frontpage of these profiles.
17. Frontpage settings will allow you to customize what people see when they share your social media profiles.
18. Click on the tools tab next.
The most useful link on the tools page is the bulk editor which allows you to edit all of the titles on your website.
19. If you choose a post and press edit, it will allow you to optimize each post inside of your website individually.
20. Under “SEO Title,” always put your most important keywords.
21. The red dots shown here will give you an idea of what is missing from your website in terms of optimization.
It’s that simple. Just use the notifications in the red and orange buttons as a checklist to fix one by one. You’ll see how quickly you can optimize your blog post for your keyword phrases that will help your blog get found by so many more potential customers who are searching online.
QUESTION: Share your best blog optimization tip below or post your question on this topic:
If there is one thing businesses want and need today is getting found in search engines, specifically the giant and most popular of all – the great Google.
And I mean to say, not just get found on Google, but to appear on the first page of search results. This is why when building a website everything is planned out strategically from choosing a domain name to how you send traffic to your website domain.
Getting picked up on page one in search engines is a great way to attract targeted ideal prospects to your business. These people are your low hanging fruit because they are typing in search terms indicating they are researching the problem your business solves and/or they are ready to make a buying / hiring decision right now.
So, HOW can you help improve your chances of having your business website get found on Google? Let us hear from these 8 experts who shared their tips to help you get found online.
Choose Exactly Which Keyword You Want To Be Found For
Fiona Flintham shares on The First Thing You Must Do To Get Found On Google
First mistake many people make – is choosing the wrong keywords.
Words and phrases that either have billions of results and so are hugely competitive (think ‘iphone’, ‘coke’, ‘how to be happy’ (!)):
That’s never going to end well.
Or, the other end of the scales is choosing keywords and phrases that no-one searches for. Or using jargon or language that your ideal customers don’t use.
Choose a keyword phrase that’s specific enough to your business (read ‘not massively competitive’) but which has enough people searching for it that you will benefit from being there on the search results.
Best way to choose?
Take the time to sit down and use a keyword research tool to find which words and phrases your audience are searching for, AND which is not too competitive.
Invest In A Good Hosting Provider
Nick Schäferhoff’s article on 15 Tips To Get Your WordPress Website Indexed By Google puts emphasis on using a good hosting provider.
One of the first potential barriers to getting indexed by Google is the hardware your site runs on.
Slow server speed, downtime, and disconnects can cause search spiders to abandon their cause. While not very common, it is a possibility.
Since in hosting you get what you pay for, investing in a quality host with good hardware and excellent availability is always worth it.
Responsive Web Design, Technical SEO And Good Hierarchy
In Marilie Doman’s article on 10 ways to get found on Google in 2016
Have a great-looking website that does not only cater for desktop users, but also for mobile. Also, make sure that all the technical elements have been taken care of with the Web Developer’s SEO Cheat Sheet and Google’s Webmaster Guidelines (this includes making sure that you have good page load speed time), and do regular checks for errors on the site, from 404s to 500 server errors. Having a proper hierarchy will not just improve user experience, but will also assist in rankings.
Use Relevant Images And Videos
Kristi Hines’ article on 5 Ways to Make Your Blog Appear in Search Engines
People love pictures and video, so why not include a few photos or YouTube videos in your blog? Not only will your readers appreciate the compelling content, but the search engines will rank your blog more favorably as well.
When you use search engine-optimized videos and images in your articles, your blog will come up more frequently in video and image related searches, and it will get more traffic. Whatever images or video you use, be sure to match your media to the audience you want to attract.
Create A Sitemap
Mike Brown shares his thoughts on The Secrets to Getting Your Blog Indexed on Google
To help Google get a head start on indexing your site, consider creating a site map.
A site map is a unique XML document that essentially provides a detailed list of each of your website’s pages and their content. It helps search engines realize when your blog adds new pages and alerts Google that it should check back for any new changes, both of which are things that can help you get indexed faster and gain a more positive spot in the SERPs once you’ve been indexed.
To create a site map on a WordPress blog, all you need to do is install Google’s XML Site maps Plugin.
This plugin will automatically generate a site map for your blog and submit it to the search engines of your choice.
Scrubbing Up For Social Sharing
Jin Wang offer’s his advise on Get found in Google, Facebook & Twitter with Meta Tags
When people share your content on social media how does it look? What can we do to make it as engaging as possible in the blink of an eye, and in a sea of other posts?
Going back to sharing my article on Facebook:
To start, you can see why it’s so important to have a featured image for each post. In the before picture, I’ve removed my featured image. See how Facebook grabs any image it can find (my Author Website Buyer’s Guide cover). One that isn’t even related to my article.
Dave Lawrence from Follow Up Boss shares the importance of a mobile-friendly websites in his article 4 Simple Tips To Get Your Small Real Estate Business Found Online
Google outright told us last year that they were expanding their use of mobile-friendliness as a search ranking factor. It’s easy to see why: Google’s job is to deliver quality results to search engine users, and a huge number of those users are searching by mobile.
Besides helping your search engine ranking, being mobile-friendly is helpful to give your customers a better experience. Mobile-friendly websites are optimized to fit the mobile device, meaning they are easier to navigate and require less “pinching” of the screen.
Vendors, & Partner Testimonials
Huyen Truong gives importance to testimonials on his article 6 Simple Tips to Rank High in Google’s Search Engine
Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial to, as it is a great way to get free back links from legitimate websites. Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to the appropriate webpage from your website.
Following the tips above and doing your research are all starter steps in helping your business get found on Google. Of course, there is more to it than just these 8 tips alone. Otherwise, SEO agencies would not exist. But, use this as your starter checklist to set a good foundation for getting your website found by Google.
For more tips on how you boost your business check out 10 Things You Can Do to Generate a Buzz to Boost Your Business
SHARE YOUR COMMENTS: What is another tip (or question) you have on getting your website found on Google searches? Please share below:
Making an impact on social media is not an easy task especially if you do not have any social media tips from renowned experts. If you think about it, an average user’s timeline/feed gets updated with thousands of posts in an hour. This number increases drastically when users search for popular keywords. Businesses of all sizes have adopted social media platforms to get noticed. If you’re looking to stand out on social media, here are 12 expert tips to help you out:
Social Media Tips #1: Get inspired from your competitors’ content.
Social media expert and founder of RazorSocial, Ian Cleary, reckons that getting inspiration from your competitors’ content is the key to resonating with your customers. Don’t copy, get inspired and think about different angles. Different unique angles also increases the potential virality of your content.
Social Media Tips #2: Be memorable
Social media marketing guru, Jeff Bullas, says that a brand has to be memorable in order to be noticed on social media. All the text and visual content has to be high quality. Constant promotion is also the key. This will help businesses grow their audience as people are more likely to share your content.
Social Media Tips #3: Don’t try to use all platforms
Founder of the Content Marketing Institute, Joe Pulizzi, says that small businesses need to have a clear social media channel. He urges brands to not make the mistake of trying to use as many platforms as possible. By focusing on 2-3 social media platforms, businesses can post better content and keep track of their results more accurately.
Social Media Tips #4: Re-purpose more popular social media posts into blogs.
Ted Rubin is a renowned social media strategist, speaker and author. By using popular social media posts for blog posts, the potential virality of your posts increases greatly and the interest among your audience is peaked.
Social Media Tips #5: Create high quality visual content
Neal Schaffer, a business social media expert, notes that pictures are a prominent part of social media. Brands that use high quality images to supplement their posts, capture their audience’s attention and turns them from random viewers into loyal readers.
Social Media Tips #6: Be consistent at posting your blogs.
Kissmetrics Founder and expert blogger, Neil Patel, has observed that brands do not need to have unique content but consistency is a must. Consistency will help you get more traffic and consequently more leads.
Social Media Tips #7: Micro-opportunities
Jay Bear, marketing expert and author, recommends looking into “micro- opportunities.” These opportunities are very small time periods when your audience is most likely to be on social media. For example, if you’re target audience involves businessman then posting between average meeting times will get their attention. Small businesses that are B2B can use this system to get more views.
Social Media Tips #8: Hire content writers who are passionate about your field
Kim Garst, CEO of Boom Social, advises that those in charge of creating content have to be passionate about their field. When a marketer or writer is passionate, it shows in their work and becomes contagious. Users will like and share your content on their own channels and thus your content will reach more people.
Social Media Tips #9: Establish a consistent brand in all your social media images.
Canva founder, Zach Kitschke, says brands have to establish a visual style that is recognizable by their audience. To do this, consistent use of the same fonts, colors, logos etc are required. Every image doesn’t have to be the same but the tone has to remain consistent. When users start to recognize your visual style, they can spot your content more easily in a flood of social media updates.
Social Media Tips #10: Join the discussions on social media.
Mike Volpe, HubSpot CMO, recommends joining communities and taking part in discussions when brands first get on social media. Meaningful discussions will drive people to check out your account and consequently your website.
Social Media Tips #11: Share great advice on social media.
Adam Connell, an expert blogger, asks businesses to lend a helping hand without expecting any returns. By offering solutions to your users’ most common problems for free, you build trust and loyalty. Great advice will turn readers into potential customers.
Social Media Tips #12: Follow key influencers.
Marko Saric, founder of HowToMakeMyBlog, advises that rather than randomly following people on social media, businesses should target peers and influential members in the industry to bring attention to their own blog/brand.