6 Affordable Trade Show Tips to Double Your Success!

In the digital age, setting up a trade show booth and talking to actual people might seem like a trip back to the stone age, but 99 percent of marketers find unique value in this format, according to the Trade Show News Network. With face-to-face meetings, you can reel in more clients and, because so many of your clients will be in the same place at once, you can build brand awareness with all of them in one fell swoop. Before you set up your next trade show be sure to include thee trade show tips to help you generate more leads.

Exhibiting doesn’t need to be expensive and, if you integrate these six trade show tips into your show strategy, you could easily increase your profits without spending an extra dime:

Trade Show Tip #1:  Make It Interactive

The more a potential client has to do in your booth, the longer they will stay. The longer you have them in front of you, the more likely they are to become a client. To keep them, your booth needs to engage and captivate. How can you make it interactive?

Inc.com reports that Monster, the career building company, has kept people in its booths by letting them play with interactive touch screens. If that’s out of your budget, bring demos of your products or iPads with interactive tours of your ideas. Even handing someone a clipboard with a form to fill out could be considered interactive.

Trade Show Tip #2: Process Sales on Site

One way to double your success is to collect money at the event itself. If someone’s excited about your product, let them have it then and there. Thanks to mobile credit card processing, you can easily charge someone’s credit card, using just your phone. Most companies offer a free card reader and charge a small percentage per transaction. You can set up this convenience without having to spend a lot of cash upfront.

Trade Show Tip #3: Secure Prime Real Estate

The show producer probably charges the same amount of money for every spot in the show. You can spend extra cash and buy a larger booth, but there are ways to be seen without digging too deeply into your pockets.

Buy your booth early and ask the producer to let you pick out your own spot. Choose a booth near the front doors, on a corner, or at the top of an aisle. The more foot traffic you have coming past, the more opportunities for earning you have. If spots aren’t assigned before the show, arrive as early as possible so you can stake out a prime piece of real estate.

Trade Show Tip #4: Promote! Promote! Promote!

Obviously, the show producer will run a big marketing campaign leading up to the show, but don’t forget to do your own work, as well. Forbes reminds exhibitors to promote the event as if it’s their own, because it is. Invite your network to the event, send email blasts to your contact lists, and even buy extra tickets so you can let your best clients into the show for free.

Trade Show Tip #5: Speak Up!

You are an expert in your field, and the show needs to fill time slots on its stage. Offer to speak. It will bring you, your brand, and your products more attention. Tailor the speech to the show attendees. If it’s a consumer show, stick with how to’s, consumer tips, or product demos. If it’s a show full of industry peers, talk about things that will grab their attention, like shifts in the industry or new product trends.

Trade Show Tip #6: Offer an Irresistible Incentive!

Among all the trade show tips the first objective you should focus on is how you will get more traffic to the table. Your aim here is not necessarily to attract the immediate sales opportunities (although that may sound more intuitive). What is even more valuable to you is to leave with contact information of potential prospects who could be in the market in the future.  Featuring an irresistible incentive to motivate attendees to give you their business card or fill out your lead sheet should be on the top of your trade show tips strategy.

QUESTION: What is a creative strategy you’ve used? Share your best trade show tips in the comment box below.

© Copyright 2016

How Do You Develop a Winning Brand Strategy for Your Small Business?

There is a great misconception that spectacular company branding is reserved for large companies that achieve instant recognition from a single image. Although your business may not sell soda in red cans in over 200 countries worldwide, branding is a vital part of your business’s success. In fact, developing and implementing an effective branding strategy is essential for businesses of any size that want to stick it to their competitors and increase their client base.

Here are four steps to help you develop a winning branding strategy:

Step 1) Evaluate your business and consider your competition. What are your strengths and weaknesses? What aspect of your business are you most proud of? Now think about your competitors. What are their strengths and weaknesses? How do you stack up compared to the competition? Determine what makes your business stand out.

Step 2) Uncover your clients’ perceptions of your business. You may consider your business’s knack for understanding and addressing the needs and goals of your individual clients to be a strength of your business, but do your clients agree? Understanding your clients’ assessment of your business is crucial to the development of an effective branding strategy. Market research will allow you to gain insight into your clients’ perceptions and to begin to develop a strategy that addresses these views. Take advantage of social media – the use of Facebook, Twitter, and other online social exchange sites can be an excellent method of obtaining customer feedback. Offer incentives to clients who respond to surveys on Facebook and tweet questions about your business to encourage discussion of your business’s strengths and opportunities.

Step 3) Develop a branding strategy. Compare your evaluation of the business to client evaluations. Did you both agree that your business’s employees develop relationships with clients that help the business to understand its clients’ needs and to assist clients in achieving their personal goals? Congratulations – you’ve just found your WOW factor! You have exposed your business’s competitive edge and discovered that your clients are taking notice. Now consider your WOW factor in relation to your overall strategic goals. Create a branding strategy that is aligned with the business’s strategic goals and that enhances your WOW factor. Be sure that the personality of your business and images used in branding are congruent.

Step 4) Communicate your brand. You have already defined your business’s brand, so now it’s time to convey the brand message to your clients. Your brand is communicated to clients through personal contact as well as through media and advertising, and ensuring that the business is portrayed consistently throughout all forms of interaction with clients is the key to successful brand implementation.

By developing a branding strategy centered on consistent representation of the business’s WOW factor, businesses of any size can effectively influence public perception of their brand and become memorable in the marketplace.

If marketing feels like you’re stumbling through this process, you’re not alone! Most business owners are great at their business, but not necessarily great at marketing their businesses.  If you’re ready to win the game of marketing once and for all, then take a look at my marketing training program here: http://www.paramountbusinesscoach.com/business-marketing-training

QUESTION: What does developing a brand mean to you? Please share your comments below.

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at http://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: [email protected] To schedule a complimentary business coaching consultation call (215) 292-4947. 

 

© Copyright 2016

What’s Your Follow Up System?

Note From Yoon

I was having my coffee early this morning on my front porch and noticed the fog lifting from my view of Buckingham mountain. It was so breath taking I had to go inside and grab my phone so I could take a picture to share with you. I only looked down for a few minutes to crop the photo. By the time I looked back up that fog already disappeared.  

It reminded me of how true the statement, “You have to strike while the iron’s hot”.  This made me think about the discipline of follow up. If you want to attract more clients, you need to strike while the iron’s hot. The problem with that however, is half the time, we don’t always know when our potential prospects are ready. Here’s a brief blog I wrote on creating a follow up system, so you don’t miss those hot opportunities. I invite you to share you comments and questions about how you can create effective, simple follow up systems that work.  Enjoy! 

Blessings ~ 

Signature

 

What’s Your Follow Up System?

Imagine, missing out on a great new account all because when your prospect was ready, she’d forgotten about you. Picture this scenario, you’re a financial advisor, you meet prospects every week but you don’t have a system for keeping in touch.Six months ago you met this particular prospect at a networking function.  You exchanged cards and maybe you even sent a “nice to meet you” email the following day.  But you never reached out to her again. 

Four months later, she met another financial advisor who’d followed up with an informative article.   A few weeks after that, he’d sent an email and offered a short phone consultation.  Your prospect became his prospect.  Has this ever happened to you? 

Follow up is the most important component in building your networks and getting more referrals. Marcia Yudkin of the Marketing Minute says most of her referrals are for people she recently interacted with.  So, keep in touch. 

How often?  Each contact will be different but every 1-3 months is about right for many potential clients.  And don’t always ask for work.  Forward a relevant article you think they may be interested in, let them know if you’ve added another skill set to your repertoire, be helpful.   Keep it short and related.  This tactic is simple once you get into the habit and helps to build your relationship.  When they need your services, you’ll be top of mind. 

It can take anywhere from 3 months to 2 years to turn some leads into clients.  Nurture them along the way by being a resource. If these ideas sound too big to implement there are some great ways to systematize your follow up process and even scale it to large numbers of prospects versus following up with every individual. You can learn these systems.

If you’re feeling overwhelmed or need help with your follow up marketing plan, I’m just a phone call away.   You can reach me at 215-292-4947.  Call today to set up your free 30 min Discovery Session and lay the foundation to take your business to the next level!

 QUESTION:  What follow up did you do that turned into a client success story? Share your comments here

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at http://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: [email protected] To schedule a complimentary business coaching consultation call (215) 292-4947. 

© Copyright 2016

10 Things You Can Do to Generate a Buzz to Boost Your Business

Today’s tips come to you from my friend and top PR expert, Gina Furia Rubel of Furia Rubel Communications.  I asked Gina to share with my readers what her 10 tips would be for small business owners like you to generate a buzz to boost your business. So, here are Gina’s tips for you from an award winning PR expert:

There are many public relations tactics you can employ to develop new and grow existing business. Tactics designed to increase awareness among your target customers, create an ongoing buzz and position you as an expert in your industry will inevitably generate business.

1. Issue press releases. Tell the world about your business wins, promotions, awards, community outreach and board appointments. Local newspapers print good news stories.

2. Update your voicemail message. Every time someone calls your office and hears your voicemail message, they should be happy to leave a
message. Make it friendly, energetic, informative and compelling. Don’t forget to say your company name and what it is you do.

3. Use your e-mail signature. Restate your company mission, add a favorite quote, place a link to a news article about your company, or
just add your LinkedIn profile link. Whatever you do, make sure your contact information is included.

4. Be an expert: speak and write.
By speaking at conferences and publishing articles, your peers will identify you as an expert and refer you business.

5. Have a great website. In today’s day and age, if you don’t have a website you’re not considered legitimate.

6. Get social. If you don’t have a LinkedIn profile you should (at the very least). Then learn how to use it, Facebook, Twitter and the various
other free tools at your fingertips to maximize the value of your relationships.

7. Create video-casts. Since you’re the expert, start creating how-to video-casts.

Post them on YouTube and other free distribution channels then share them via your website, social media profiles, e-mail signature and other communication tools.

8. Identify on and off-line business listing opportunities. Update your company’s business listings yearly. Many online listings are free
and the more places your company is listed, the higher your website will rank in search engines.

9. Volunteer. Get active in an organization that you are passionate about. Giving back always leads to a greater good.

10. Blog. Blogs are a great way to demonstrate your expertise. They help to establish you as an authority in your industry.

Ok, so those were Gina’s 10 things you can do to generate a buzz to quickly boost your business. By the way, if you’re interested in getting top notch professional PR services check out Gina’s website at http://www.furiarubel.com. They are a full service firm who can take care of your advertising, branding and website needs as well.

QUESTION: Which of the above 10 tips feel the most challenging for you and why?  Please share your thoughts in the comment box below.

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at http://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: [email protected] To schedule a complimentary business coaching consultation call (215) 292-4947. 

© Copyright 2016