5 Great Tips for Marketing Your Small Business

5 great tips for marketing your small business

When it comes to marketing your small business, where every dollar counts, it can feel a bit like throwing your money into a giant black hole, never to be seen again. However, it doesn’t have to be. 

Small business owners today have never had greater access to cost-effective and trackable marketing tools. The question is, where to start?

Below, we’ve gathered five great ways you can go about marketing your small business, no matter your budget, from five experts in the field.

Also, be sure to check out our previous article on Easy Local Business Marketing Ideas to Boost Sales.

#1: Email Marketing

@KabbageInc Consumers regularly say that email is their preferred channel for brand communications. https://bit.ly/2sTOeQ9 Click To Tweet
market your small business Victoria Treyger

Victoria Treyger shares “There’s a reason email marketing ranks high on our list of recommendations for small businesses and startups: It works. Regardless of industry or organizational size, marketers across the board point to email marketing as the tactic that produces their highest return on marketing dollars invested. ExactTarget.com’s 50 Email Marketing Tips and Stats for 2014 reported that marketers received an average return on investment of $44.25 for every $1 spent on email marketing.

Not only is it effective, it’s also desired. In study after study, consumers regularly say that email is their preferred channel for brand communications. According to MarketingProfs.com, a study suggests that for nearly one-third of all consumers, email is the communication channel they prefer when it comes to marketing.”

Read More: 6 Ways to Market Your Small Business for Less Than $100 

#2: Socialize on Social Media

@ChrisDunnTV nearly two-thirds of American adults use #socialmedia now. https://bit.ly/2sTOeQ9 Click To Tweet
market your small business Chris Dunn

Chris Dunn says, “According to the Pew Research Center Report of Social Media Usage: 2005-2015, nearly two-thirds of American adults use social media now. This is a near tenfold increase within the last decade.

Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these social media platforms are unique in its own right and require unique ways of engagement. Rather than try to master it all at once, choose a few you like and try to master those first.”

Read More: 8 Powerful Ways to Market Your Business on a Limited Budget.

#3: Create Compelling Content

@marrsipan it’d be neglectful not to mention the importance of kick-ass #content. https://bit.ly/2sTOeQ9 Click To Tweet
market your small business Megan Marrs

Megan Marrs shares, “I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc.”

Read More: 22 Low-Budget Marketing Ideas For Small Businesses

#4: Write Guest Posts

@ianblair44 Guest posting is one of the most effective ways to promote your brand online. https://bit.ly/2sTOeQ9 Click To Tweet
market your small business Ian Blair

Ian Blair says: “Guest posting is one of the most effective ways to promote your brand online.

Guest posting is where you can write an article for another website that they then publish and promote to their audience.

While guest posting will rarely drive any significant amount of actual traffic, it can be very valuable for a number of reasons:

  1. Establish yourself and your brand as an authority in the space
  2. Get backlinks to your website from popular, high-ranking websites
  3. Get your brand directly in front of your target market
  4. Network with influencers in your niche (potential joint venture partners)
  5. Link to people who will then link to you in their own guest posts”

Read More: How To Promote Your Business: 20 Proven Strategies

#5: Create Buzz

@SusanSolovic Today, a small business owner can accomplish a lot without hiring a professional firm. https://bit.ly/2sTOeQ9 Click To Tweet
market your small business Susan Solovic

Susan Solovic shares, “I started my corporate career in the field of public relations and the business has changed significantly because of technology.

Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.”

Read More: 10 Ways to Market Your Small Business on a Shoestring Budget.

Also: How to Generate More Leads from 7 Marketing Tactics You’re Already Doing

As you can see, marketing your small business doesn’t have to be daunting. The tools you need are more accessible than ever, and with these tips (along with a little creativity), you can build an effective strategy for your business.

QUESTION: Have another Tip (or question) for marketing your small business? Share with us in the comments below!

P.S. If you want to see the best results from implementing these expert tips, it’s important that you first know who who your ideal customer is, where they are, and what they will buy. Instead of using a spreadsheet, be sure to Download our FREE Customer Avatar Template Worksheet to get clear on exactly who you’re selling to.

5 Inexpensive Ways to Market Your Small Business

 

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Note from Yoon:

Setting your own hours, working from the comfort of your home (in your pajamas?) and being your own boss are some of the big perks of being a small business owner. As a business coach my clients are throughout the United States and even overseas, but it’s all headquartered right in my own home. This is me in my home office (ok, so I don’t always take the Richard Branson approach and work sitting in a hammock).

A major drawback, however, is the cost that it takes to get everything up and running. In today’s article I wanted to share with you my tips for one of the most common questions I receive from small business owners and solopreneurs who are trying to market their businesses on a small budget. Read below and make sure you share your comments and questions.

Blessings!

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The Small Business Administration says that the average business owner invests $30,000 into their new business. If you’re dreaming of starting a business, or already have, and are strapped for cash; here are five low cost marketing tips to help you gain and retain customers:

Donate to local fundraisers and charity events.

Doing things like giving $50 to a charity to help victims of a natural disaster or donating some of your products to the school’s annual carnival — and getting your name printed on their handouts — is likely to be worth every penny you invest, says Entrepreneur. Aim to support any cause as a business that you would personally, and try to support events that are mid- to large-scale so that you get the most visibility for your dollar. As a bonus, your donation may be tax deductible.

Work with other small business owners to cross promote.

Nothing helps ramp up business better than by teaming up with others. Find businesses that have a natural connection to yours and hand out their sales fliers and business cards to your customers. And ask them to reciprocate. If you’re a dog groomer, it would be natural for you to work with people who specialize in walking dogs, baking organic doggie snacks, crafting dog sweaters and the local pet shop owner. In this way, you’re creating value, not competition, since each one of your offer unique goods and services.

Remember your customers’ special days

Collect info on your customers as part of your loyalty program, create and order postcards from OvernightPrints.com and then send the cards to customers on their birthday, anniversary, birth of a child or other special event that you know about. The cards can do double-duty by offering a discount or free gift when the customer comes in with the card.

Start a blog and be active in social media

Internet users are pretty savvy and are adept at finding free information. Businesspeople who hand out loads of useful info are often rewarded with the sale or contract, simply because they go above and beyond the average person’s expectations. An article from PC Mag says that providing tips, suggestions, hints or reviews of your product or service makes great web content. Also be sure to join relevant groups and be active in the conversations taking place on Twitter and Facebook.

Set up a booth or table at community events.

Dropping $100 for a booth at a local festival where thousands of people will be exposed to your products or services can offer a great ROI. Be liberal in handing out business cards, brochures, samples, pencils, magnets or whatever fun item that you have personalized with your name, phone number and website URL. Within a few days your name and phone number will be in the hands of hundreds or thousands of households in your city, where they’ll repeatedly be reminded of you and likely give you a call when the time is right.

There are actually hundreds of ways to market your small business inexpensively. I just shared 5. Please share your best ideas on other inexpensive ways to market your small business.

 

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at http://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: [email protected] To schedule a complimentary business coaching consultation call (215) 292-4947. 

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