Introducing the Traffic Secrets Super Stack
As you know, one of my goals with this blog is to help you find new, better and more efficient ways to increase traffic, build your email list and improve conversions and sales of your products and services.
That’s why I’m always on the lookout for great new tools and resources that can help accelerate your results.
Well, today I’m excited to share my most recent find:
It’s called: “The Traffic Secrets Super Stack,” and it comes courtesy of my friend Cary Richards over at Infostack.io.
“The Traffic Secrets Super Stack” is a hand-curated collection of over 25 premium eCourses, video training, memberships, and workbooks.
Useful information included in workbooks:
How to get started building your email list. Mastering Facebook advertising. Successful YouTube marketing.In depth instruction in influencer marketing. B2B lead generation. Killer Social Media strategies.A Masterclass on how to make cold emails convert.Writing social media copy.And even some new, never before seen information on the basics of where and how to get traffic to your business…
And Much Much More…
Now, typically, you’d have to spend over $3,000 + to get your hands on everything packed inside the Traffic Secrets Super Stack…
But this week, (for a limited time) you can get everything for over 98% off.
So don’t hesitate, because after next Tuesday the stack goes away and there’s no telling when or IF it’s coming back.
Click here to learn more about this limited time deal.
Last thing before I wrap up this email:
As you know, I very rarely make offers to my newsletter.
I only share things that I feel are a tremendous value that you can’t miss.
And when I learned about “The Traffic Secrets Super Stack”, I knew immediately it was a winner. Seeing the final lineup of eBooks, eCourses, and more – it’s clear that this bundle is well worth the insanely low price you pay to get access.
So that’s why I’m sharing it with you this week.
My hope is that you’ll take a look, and, if it feels like the right fit for you, you’ll take action before this amazing deal expires.
That’s it for today.
Click here to learn more about this limited time deal.
P.S. I forgot to mention: There’s absolutely no risk to check out this deal.
You see, the guys over at Infostack have a best-in-class, 60-day, no questions asked, money back guarantee.
So that means you can get instant access to everything in this bundle today, and take the next 60-days to decide if it’s the right fit for you.
Click here to learn more about this limited time deal.
Social media overwhelm––what does it mean?
To me, it means understanding that for your business to succeed this year, you should have an effective presence on at least one social media network. My favorite is LinkedIn.
Knowing that these strategies can help you generate more leads. Seeing everyone else benefiting from using social media, but feeling stuck because you feel like you just don’t have enough time to do the same.
We’re going to show you a tool that lets you put your social media efforts on autopilot, so you can reap the benefits without having to worry about giving up more of your time to manage your different profiles.
CoSchedule is perfect for the busy entrepreneur who realizes the importance of staying active on their blog and social media.
Check out this step-by-step guide to using CoSchedule to take advantage of what social media can do for your business without all the overwhelm.
What does CoSchedule do?
CoSchedule is a social media and content editorial calendar that allows you to work collaboratively with your team and see what’s ahead for your marketing efforts all in one place.
In CoSchedule, you can manage, create and publish your blogs and content to all your social media platforms content in one place, all in one calendar. Its drag and drop function also lets you easily reschedule your content.
If you use WordPress, you can also create blog inside and schedule them directly to your website from within the CoSchedule app and see this content alongside your social media schedule to ensure that your marketing is cohesive and coherent.
Additional features of CoSchedule
- A headline analyzer which tells you how well your headline is likely to do both in terms of SEO and social shares …
- Social sharing stats, so that you can see which types of content tend to perform the best ..
- Google Calendar integration, so that you can view upcoming posts and content within a tool that you already use ..
- Bit.ly integration, so that you can track link clicks from specific posts, and …
- Google Analytics integration, so that you can track the behavior of those who land on your site through your social media posts, and address any glaring issues you may come across (like high bounce rates).
CoSchedule is a huge time saver while making it easy to master social media. Its ReQueue function lets you recycle social media posts if you have empty slots in your calendar that need filling.
Simply put, CoSchedule lets me put my social media efforts on autopilot. Of course I have to go back and tweak my settings once in awhile, but it’s worlds better than logging into each individual account and posting every day, and then trying to scramble to put something new together when there’s a hole in my social media calendar.
Who else should be using CoSchedule
If you are a solopreneur who does all/most of your own marketing you should switch to CoSchedule.
If you have your own in house marketing person or team, you don’t need to be paying people to manually plan and post your social media content. You should have your team learn how to use CoSchedule.
CoSchedule helps you regularly promote the content that you’ve worked so hard to write and publish on your website, because “if you build it, they will come” is a flawed principle.
Here’s how to start using CoSchedule to put your social media efforts on autopilot.
Start your 14-day free trial at CoSchedule
2. Connect your social media accounts by clicking the gear button in the lower left-hand corner of your screen, and then selecting the name of your account.
3. On the next screen, click “Social Profiles”.
4. Then, click “Connect a Social Profile”. You will have to go through a brief verification process to connect your profiles.
Note that because of Instagram’s restrictions on third-party apps, CoSchedule will not actually post to Instagram for you but will remind you to post at the specified times.
5. To publish a social media campaign, navigate back to your Marketing Calendar.
6. Click the + button that appears when you hover over a date on the calendar.
7. Click the option applicable to your campaign – for this tutorial, we’ll choose Social Media Campaign to promote a blog we recently published.
8. The Social Media Campaign tool will help you automatically publish messages on your preferred social media channels at specified intervals such as the day of publication, three days after, one week after, and one month after the publish date. Within this module, click the plus signs to create a new message at the specified interval. This is the best way to promote a new lead magnet or piece of content within CoSchedule.
9. Add Title and Create your own labels.
Creating color coded labels can help you distinguish which type of content when you view your calendar.
10. Set your custom date and time. You can choose “Best time” to publish the content on the peak time of the day when your subscribers are most active on the given social media network.
11. Click “Add Message” to add it to your queue.
A preview of how your post will appear on the selected social media network will be available at the bottom.
This is how your social media campaign messages will look when populated.
This is how your calendar will look when populated, giving you an overarching view of what’s going on across your social media channels over the next few weeks.
12. Follow up with your efforts using CoSchedule’s Analytics dashboard. View your top content report, social engagement report, and more.
Using social helpers to streamline your posts
Helpers are custom social media templates you can use. They can automatically fill in certain aspects of the content that you’re sharing, so you don’t have to type it out every time. You can create your own custom text, image, and video helpers for content that you reuse regularly and would like to easily insert into your content.
- To create a helper, click the “New Helper” button within your social media publishing module.
2. Click “Text Helper” to create a section of text that you can easily recycle.
3. Fill out image helpers for images that you regularly use within your social media posts.4. Use video helpers for the same, but with video.
Using the ReQueue function to fill holes in your content calendar automatically
Step 1: From your Marketing Calendar view, click the ReQueue button in the sidebar.
Step 2: Select the days of the week and times when you would like your ReQueue messages to populate your feeds.
Step 3: Click the “ReQueue Groups” button in the upper right-hand corner of the page.
Step 4: Click “Add Message” to create and save your ReQueue messages. You’ll never miss a social media post again!
In conclusion, it’s worth investing the initial time to learn how to use this new tool. Start using CoSchedule to help you promote your content more consistently, so you can build a bigger presence on social media.
QUESTION: Share your question or best tip that helps you grow your social media presence without the overwhelm.
Making an impact on social media is not an easy task especially if you do not have any social media tips from renowned experts. If you think about it, an average user’s timeline/feed gets updated with thousands of posts in an hour. This number increases drastically when users search for popular keywords. Businesses of all sizes have adopted social media platforms to get noticed. If you’re looking to stand out on social media, here are 12 expert tips to help you out:
Social Media Tips #1: Get inspired from your competitors’ content.
Social media expert and founder of RazorSocial, Ian Cleary, reckons that getting inspiration from your competitors’ content is the key to resonating with your customers. Don’t copy, get inspired and think about different angles. Different unique angles also increases the potential virality of your content.
Social Media Tips #2: Be memorable
Social media marketing guru, Jeff Bullas, says that a brand has to be memorable in order to be noticed on social media. All the text and visual content has to be high quality. Constant promotion is also the key. This will help businesses grow their audience as people are more likely to share your content.
Social Media Tips #3: Don’t try to use all platforms
Founder of the Content Marketing Institute, Joe Pulizzi, says that small businesses need to have a clear social media channel. He urges brands to not make the mistake of trying to use as many platforms as possible. By focusing on 2-3 social media platforms, businesses can post better content and keep track of their results more accurately.
Social Media Tips #4: Re-purpose more popular social media posts into blogs.
Ted Rubin is a renowned social media strategist, speaker and author. By using popular social media posts for blog posts, the potential virality of your posts increases greatly and the interest among your audience is peaked.
Social Media Tips #5: Create high quality visual content
Neal Schaffer, a business social media expert, notes that pictures are a prominent part of social media. Brands that use high quality images to supplement their posts, capture their audience’s attention and turns them from random viewers into loyal readers.
Social Media Tips #6: Be consistent at posting your blogs.
Kissmetrics Founder and expert blogger, Neil Patel, has observed that brands do not need to have unique content but consistency is a must. Consistency will help you get more traffic and consequently more leads.
Social Media Tips #7: Micro-opportunities
Jay Bear, marketing expert and author, recommends looking into “micro- opportunities.” These opportunities are very small time periods when your audience is most likely to be on social media. For example, if you’re target audience involves businessman then posting between average meeting times will get their attention. Small businesses that are B2B can use this system to get more views.
Social Media Tips #8: Hire content writers who are passionate about your field
Kim Garst, CEO of Boom Social, advises that those in charge of creating content have to be passionate about their field. When a marketer or writer is passionate, it shows in their work and becomes contagious. Users will like and share your content on their own channels and thus your content will reach more people.
Social Media Tips #9: Establish a consistent brand in all your social media images.
Canva founder, Zach Kitschke, says brands have to establish a visual style that is recognizable by their audience. To do this, consistent use of the same fonts, colors, logos etc are required. Every image doesn’t have to be the same but the tone has to remain consistent. When users start to recognize your visual style, they can spot your content more easily in a flood of social media updates.
Social Media Tips #10: Join the discussions on social media.
Mike Volpe, HubSpot CMO, recommends joining communities and taking part in discussions when brands first get on social media. Meaningful discussions will drive people to check out your account and consequently your website.
Social Media Tips #11: Share great advice on social media.
Adam Connell, an expert blogger, asks businesses to lend a helping hand without expecting any returns. By offering solutions to your users’ most common problems for free, you build trust and loyalty. Great advice will turn readers into potential customers.
Social Media Tips #12: Follow key influencers.
Marko Saric, founder of HowToMakeMyBlog, advises that rather than randomly following people on social media, businesses should target peers and influential members in the industry to bring attention to their own blog/brand.
LinkedIn Marketing Tips
If you want to attract a steady flow of new clients to your business or you’re putting yourself out there for a better career opportunity, you need to be leveraging LinkedIn for business. While it is easy to learn how to attract new clients on LinkedIn, it’s also easy to quickly detract potential clients all from a simple little thing like your photo.
Recently, I was working with one of my clients, who is an Inc 5000 award winner. He had immediate openings to fill quickly for his fast growing company. As we sifted through the piles of resumes he received the President mentions to me that his first measure of short listing candidates to invite to the interview was to check out their Facebook and LinkedIn photos. His criteria in reviewing photos was not to find the most attractive people by model standards, but to learn what many of the photos implied about a person. I wholeheartedly agree.
As the saying goes, “a picture tells a thousand words.”
So, here’s an important LinkedIn marketing tip: if you are on LinkedIn in the hopes of attracting new clients the photo you choose to use as your calling card does have a significant impact. A good head shot can help you garner the same response as Renee Zellwegger’s character in the movie Jerry Maguire with her famous line, “You had me at hello”.
When it comes to profile photos on LinkedIn, I see all too often, people making poor choices for their profile photo. Here are 8 classic photo blunders on LinkedIn and what it communicates to potential prospects. As you read the following try to put yourself in your prospect’s shoes when they are looking to hire someone like you.
LinkedIn Photo Mistake #1: Blurry photo
What it tells us: We wonder about this person’s level of awareness (or in this case a definite lack of awareness). Can you not see your photo is blurry? We want to hire people who insist on attention to detail. So, what’s the LinkedIn marketing tip here? Make sure your photo is clear.
LinkedIn Photo Mistake #2: No Photo
What it tells us: This is a mystery person which makes it difficult to connect with, so we’re likely to simply move on. We can’t establish the know-like-trust factor with a faceless profile. People do not do business with companies. People do business with people. In fact, often the first reason why others decline the connection requests is when they receive one with no photo. So, what’s the LinkedIn marketing tip here? Don’t be shy. Upload a photo of yourself.
LinkedIn Photo Mistake #3: Caricature Placeholder Photo
What it tells us: We wonder what you are trying to hide if you choose to be anonymous by putting a cartoon photo instead of a photo of yourself. You wouldn’t show up to a client with a paper bag over your face, so why project the same effect on your LinkedIn page? So, what’s the LinkedIn marketing tip here? You’re not being creative by putting a cartoon image on your account. Use a photo of yourself.
LinkedIn Photo Blunder #4: Bathing Suit Photo
What it tells us: We can only assume this person is flighty, ditzy, way too self absorbed and lacks E.Q. — it’s hard to miss that LinkedIn is a BUSINESS social networking platform. So, what’s the LinkedIn marketing tip here? Have a photo of yourself dressed professionally. LinkedIn is social networking for the business community.
LinkedIn Photo Blunder #5: Photo where you’re not smiling
What it tells us: A person who isn’t smiling appears cold, rigid, unhappy and unfriendly. We naturally gravitate away from these types of personalities. If you are trying to attract new clients the first rule of sales is to establish the know-like-trust factor. Smiling goes a long way to helping your like-factor. So, what’s the LinkedIn marketing tip here? Smile.
LinkedIn Photo Blunder #6: Photo with sunglasses on
What it tells us: This person looks shady! Personality is important. You can emit your personality even from a photo, but that requires we can see your eyes. So, what’s the LinkedIn marketing tip here? Ditch the photo with you in shades – not matter how cool you think you look in them.
LinkedIn Photo Blunder #7: Poorly Cropped Photo
What it tells us: You don’t make the effort to crop out that other person’s shoulder or just to snap another picture even from your smartphone. We want to do business with people who take initiative, go the extra mile for us and aren’t lazy. So, what’s the LinkedIn marketing tip here? Learn how to use your photo cropping tool. You can even crop photos right from your smartphone.
LinkedIn Photo Blunder #8: A Vacation Photo (too casual with too much in the background – more appropriate for Facebook)
What it tells us: We perceive this “vacation-mode” person as being too laid back. When considering a new hire, whether it be employees or hiring your business/company, vacation vibe photos can imply this person might not be reliable, productive or efficient. We all know that you never get a second chance to make a first impression. A good head shot for your LinkedIn profile does not need to be expensive or necessarily done by a professional photographer. It should however, project your personality, confidence, professionalism, trust and warmth. So, what’s the LinkedIn marketing tip here? If your favorite photo of yourself has other things in the background — take another photo in front of a neutral background.
While your photo is the first impression, there is more to leveraging LinkedIn to help you attract a steady flow of new clients. In fact, if LinkedIn is currently not generating at least six figures in new business for you I’d like to invite you take a look at my next 8-week LinkedIn training program here.
QUESTION: What is your #1 burning question about LinkedIn to help you attract more clients? Share your questions in the comment box below.
© Copyright 2016
Finding new clients
Thousands of businesses use LinkedIn to connect with new clients every single day – but for some reason, you can’t seem to imitate their success. Let’s say LinkedIn has never worked for your business, and you think that it never will. Worst of all, you can’t figure out why.
I have the answer: the biggest barrier to LinkedIn success is your own attitude.
Adjusting your LinkedIn Mindset
Finding new clients requires a positive attitude about LinkedIn — a belief that it can work for your business, and a willingness to find out how. To help you embrace the potential of LinkedIn, we’re going to look at some of the most common misconceptions – the limiting beliefs that are hindering your ability to find new clients. This is more than just opinion – we’re going to let statistics do the talking, and prove why you need to develop a positive LinkedIn mindset for finding new clients!
LinkedIn Misconception #1. ‘LinkedIn only works for businesses in the United States’
Most people don’t realize just how global the LinkedIn network is. LinkedIn has over 260 million users, in over 200 hundred countries – and less than a third of those users are based in the US. LinkedIn is huge in countries as diverse as China and the Netherlands, making it a viable source of clients for countries the world over. If you’re a local business, finding new clients through local groups and businesses is easy. And, if you’re international, you can target clients from virtually anywhere in the world.
LinkedIn Misconception #2. ‘Twitter and Facebook are better for generating leads’
LinkedIn alone accounts for over two thirds of all visits to corporate websites from social media channels. Facebook generates just 17% of these visits, and Twitter even less, at 14%. As a result, LinkedIn generates more leads for businesses than any other social network. If you aren’t active on LinkedIn, your business is missing out traffic, leads and clients.
LinkedIn Misconception #3. ‘LinkedIn has never generated any clients for me – why should it now?’
LinkedIn is a rapidly growing network, with a year-on-year increase in users of almost 40%. In other words, the odds of finding new clients increase by almost a half every single year. If you haven’t been able to generate new clients, you simply need to try a new approach – and abandoning LinkedIn altogether will cost your business more every year.
LinkedIn Misconception #4. ‘LinkedIn isn’t relevant to my industry’
Regardless of your business niche, you’ll be able to find special interest community groups on LinkedIn full of industry leaders and relevant discussions. All types of business people are active on LinkedIn – from post-graduates looking for experience and knowledge, through to CEOs of multinational companies to athletic coaches from high schools and universities and even facility directors who deal with building maintenance – so regardless of your target audience, finding new clients in your industry has never been easier.
LinkedIn Misconception #5. ’I don’t believe that you can generate leads by posting comments’
Commenting on LinkedIn discussions allows you to show your expertise, and develop relationships with potential clients. If you’re able to solve someone’s problem, they’re going to be grateful to you. They’ll view you and your business as helpful, authoritative and trust-worthy which increases their interest in working with you. Commenting is more than showing off – it’s helping people with your knowledge and thought leadership and nothing is more powerful for finding new clients.
In closing, the statistics don’t lie – LinkedIn is a powerful tool for finding new clients, and if you and your business are struggling to capitalize on that, you might need to adjust your mindset.
QUESTIONS: Have any of these misconceptions stopped you from finding new clients? What other factors are still limiting your LinkedIn success? Let me know in the comments below!
© Copyright 2016
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