Top 10 LinkedIn Marketing Tips

by | Feb 19, 2014 | Business Growth Tips Blog, General, Marketing and Sales Blog Posts

linkedin marketing tipsLinkedIn is a powerful tool for marketing your business, skills and experience, and an incredible way of finding new leads. These top 10 LinkedIn marketing tips are designed to dramatically boost your LinkedIn profile, and help you to develop an authoritative and effective LinkedIn presence!

10. Join Industry-Relevant Groups

If you’re hunting for leads, LinkedIn groups should be your first port of call. These groups bring together all the thought-leaders, experts and potential leads from each industry. By joining these groups, you gain access to some of the key players in your industry – perfect for marketing your services and ability.

9. Participate in Group Discussions

There’s no better way to market yourself than by proving your expertise. By responding to relevant discussions and questions, LinkedIn marketing tips like this allows you to showcase your knowledge to potential leads – and prove why you’d be the perfect business owner to work with!

8. Share third-party content

Nobody likes arrogance – and exclusively sharing your own self-promotional content is tantamount to just that. Be sure to regularly share valuable content from other people in your industry – especially articles and posts from your LinkedIn connections!

7. Endorse your connections

LinkedIn allows you to list your top skills and expertise – perfect for showcasing your professional ability, and attracting new clients. To add extra legitimacy to your skills, it helps to have people endorse you – and the best way to do this is by endorsing other people. Endorse their top-rated skills, and they’re likely to return the favor.

6. Complete 100% of your profile

Once you’ve made a connection with a potential lead, your profile is the first page they’ll see. By completing every aspect of your LinkedIn profile, you’ll be able to showcase your experience, portfolio, skills, current projects and much more. This LinkedIn marketing tip may seem like common-sense – but many people overlook it, and sell themselves short as a result.

5. Connect with people you already know

Colleagues and friends are 70% more likely to engage with your content than other people; allowing you to boost the reach and engagement of your posts quickly and easily. The more popular a post, the more traffic and leads it will generate – so take advantage of these easy LinkedIn marketing tips now!

4. Add a LinkedIn button to your website

If your website regularly receives traffic, adding a Connect button to your site can have a huge impact on your LinkedIn connections. This is one of the quickest and easiest LinkedIn marketing tips around; and it could send your connections and influence sky-high in a matter of days.

3. Write recommendations for people you know

Like endorsements, recommendations allow you to vouch for a connection’s skills. If you’ve worked with a connection, or have experience of their skills, take the time to write an honest recommendation. You’re likely to attract a reciprocal recommendation, and improve your LinkedIn reputation and marketing.

2. Optimize your profile for SEO

Your LinkedIn page ranks in search engines like any other – and by boosting its SEO, you can greatly improve your marketing efforts. Add keyword-rich phrases, outbound links and heavily promote your profile throughout your own social media networks and websites.

1. Connect with lots of potential prospects and referral partners

LinkedIn is a huge source of leads and marketing channels – but only if you’re willing to connect with people. The more connections you make, the more people you will reach with your posts and comments. You want to send connection requests to people who you have met either in person or online. Be sure to write a personalized message when you ask to connect to remind them how you know each other.

QUESTION:  What is your biggest challenge when to comes to using LinkedIn to grow your business?

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